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GVC Holdings makes £3.9b play for Ladbrokes Coral Group

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GVC Holdings makes £3.9b play for Ladbrokes Coral Group
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UK-listed online gambling operator GVC Holdings is making another run at acquiring rival Ladbrokes Coral Group.

 

On Thursday, GVC Holdings announced that its board of directors and their counterparts at Lads Coral were engaged in “detailed discussions regarding the possible combination of the two businesses” after GVC submitted its latest proposal to acquire Lads Coral’s entire share capital.

GVC’s offer, the total value of which could top out at £3.9b, offers Lads Coral shareholders 32.7p in cash and 0.141 ordinary GVC shares for each Lads Coral share.

A further value of up to 42.8p would be structured as a contingent value right (CVR) dependent on how severe the UK government plans to restrict the use of fixed-odds betting terminals in Lads Coral betting shops.

Assuming all proceeds as planned, GVC anticipates that its shareholders would end up holding 53.5% of the enlarged entity, with Lads Coral shareholders holding the rest. The parties have agreed that GVC CEO Kenny Alexander would head up the enlarged group, with the rest of senior management roles to be decided over the next few weeks.

Lads Coral investors hailed the news, as the company’s shares were up nearly one-third to 178p at time of writing. GVC’s shares are up a more modest 6.6% to 966p. UK takeover rules require GVC to announce by January 4 whether it plans to make a firm offer for Lads Coral.

This is GVC’s latest attempt at a Lads Coral takeover, with the most recent effort having fallen apart in August, reportedly due to concerns over GVC’s exposure to grey- and black-markets, including Turkey. GVC eliminated that obstacle last month via the sale of its Turkish-facing business.

GVC said the addition of Lads Coral’s operations would boost its share of revenue from regulated online markets to nearly 90%, which would eliminate much of the uncertainty surrounding the company’s future in some of these regulatory iffy markets (although GVC’s flagship betting brand Bwin is particularly reliant on its operations in legally sketchy Germany).

A union of this magnitude would necessitate significant staff reductions, or ‘synergies’ as they’re known to the people not headed for the exits with the photos of their loved ones in a banker’s box. Staffers at both companies are likely reducing their Christmas shopping budgets as we speak.

GVC has a good track record with mega-deals, having successfully turned around the underperforming Bwin.party digital entertainment brands after acquiring the group a couple years ago. But that deal involved only online gambling companies, while Lads Coral has a significant retail presence, an area in which GVC has little experience.

It also remains to be seen what a GVC-Lads Coral union would mean for gambling tech provider Playtech, which has years left on its deal to power Lads Coral’s online and retail gaming ops. Playtech shares are currently down 3% on the day.

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MARE BALTICUM Gaming & TECH Summit 2024

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The MAC Europe Partner Marketing Conference is back!

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Top market experts, over 2,500 participants, pre- and after-parties until the morning, with an unlimited bar, hookahs, and a headliner that you definitely know.

When? May 30-31, 2024 in Yerevan.

Register now to take advantage of a 30% discount for early buyers.

The conference has everything for those who already earn or want to earn from traffic, and, of course, for those looking for profitable partnership opportunities!

Our guests:

– Partners

– Money makers

– Marketers

– Webmasters

– Online entrepreneurs

– Info-businessmen

– Direct advertisers

– Crypto enthusiasts

– Everyone who wants to learn how to earn from traffic

 

You can expect:

– Sports tournaments for webmasters

– Business meetings

– Stylish private parties

– Dinners from sponsors and event partners

– Not to mention the grand after-party

 

Join us and let’s make this conference an unforgettable experience!The main rule of our events is grand scale!

The main rule of our parties is grand scale! If it’s an Afterparty, it’s a huge event with 1500+ participants, and if it’s a headliner, it’s someone recognized by GQ as “Man of the Year”, topping the charts for many years 😉

And the conference is packed with surprises! For example, you’ll meet a real monk for the absolution of affiliate sins.

There will be an unlimited bar and hookah, along with snacks, during networking with industry leaders from around the globe.

Of course, there are two dance floors – one for techno enthusiasts.

Don’t forget about the pre-party the night before the conference (May 29 at 8pm). Meet the right people before anyone else!

Of course, there will also be numerous private parties hosted by friends and sponsors, including a closed pre-party from the legendary affiliate marketing expert, Eugene Ivanov.

⚠️ WARNING: Our parties set the bar high, and after MAC, regular gatherings will not be as impressive (of course).

Let’s take a look at what happened at MAC’21:

🔥 At MAC, you can expect the largest exhibition in Europe with over 100 companies:

– Leading affiliate networks

– Media buying teams

– Traffic sources

– Advertisers

– Services

– Crypto specialists.

Participation in the conference provides an opportunity to network with key market players and gain up-to-date insights into emerging trends and internet marketing approaches.

You have the chance to step-by-step explore the niche and achieve personal success thanks to presentations, networking with practicing partners, media buying managers, influencers, and market experts.

The conference speakers include affiliate specialists, heads and owners of media buying teams, opinion leaders, and market experts.

Van Oakes – the founder and CEO of a successful e-commerce company with a seven-figure annual income.

KJ Rocker – an internet marketer and business owner, CEO of “05 Media Ltd.”

Sergey Ovseenko – the owner of an iOS app development company.

Butch Hildebrand – Lifelong strategic thinker that uses personal and business networking as an eCommerce “broker” to grow multiple streams of revenue for clients ranging from startups to multiple 7-8 figure companies in online marketing

Due to popular demand, we will soon be increasing ticket prices. Please purchase tickets now at the best available price – with up to 30% off.

 

Tickets are on sale now!

Looking forward to seeing you at the conference,

The MAC’s Team.

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Central Europe

Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan amplifies Swiss presence with Swiss4Win launch
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

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Industry Awards

WhichBingo Reveals 2024 Award Winners at 10th Anniversary of the WhichBingo Awards

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WhichBingo, one of the UK’s best-known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, has announced its 2024 WhichBingo Award winners at an action-packed event aboard the Sunborn Yacht Hotel in Gibraltar. The headline sponsor of the event was Pragmatic Play, a prolific provider of slot games and a powerhouse bingo platform. Other big-name sponsors included Eyecon and its parent company, Playtech.

Gala Bingo and Buzz Bingo were the big winners of the night, picking up four awards each. Popular choice awards for Gala Bingo included Best Bingo Site, Best Proprietary Bingo Site and Best Slots site for its Gala Spins game. In addition, Gala Bingo was awarded Best Marketing Campaign by an expert panel of judges. Buzz Bingo walked away with the trophies for Best Chat Team, Best Exclusive Bingo Game and Best Playtech Bingo site thanks to the player votes – and Best Livestream Entertainment from the judging panel.

There were several new features to mark the 10th anniversary of the WhichBingo Awards, including the first WhichBingo Player Panel. Designed to bring real players and their insights to industry insiders, and hosted by WhichBingo safer gambling partner Better Change, the panel was a highlight of the event. Themes included what players value most in online bingo games and a deep dive into their preferred play styles. In another first, the inaugural Better Change Positive Play Award was presented to PlayOJO in recognition of its efforts to ensure players stay safe while still having fun.

The night’s entertainment included the UK’s own Dabbers Social Bingo, famous for its annual contest to find the best comedy bingo caller. The bingo operators were the ones dabbing the bingo cards for a change, and the winners walked away with some enviable prizes.

“Congratulations to all of the winners of the 2024 WhichBingo Awards. It’s truly inspiring to see the passion and dedication of the bingo community celebrated in such a spectacular fashion. At Gambling.com Group, we value our partnerships with operators, affiliates, and industry leaders, and we are proud to be part of such an engaged and vibrant community,” Owen Watters, Vice President Commercial at Gambling.com Group, said.

WhichBingo was founded more than two decades ago, and the WhichBingo Awards remain one of the annual highlights in the UK’s online bingo industry calendar, a unique celebration that recognizes the best brands in the gaming business.

All the Award Winners in Full:

Best Bingo Site: Gala Bingo

Best Slot Game: Big Bass Amazon Xtreme (Pragmatic Play)

Best Exclusive Bingo Game: Buzz Bingo Live Bingo

Best Pragmatic Play Bingo Site: Heart Bingo

Best Dragonfish Bingo Site: 888Ladies

Best Playtech Bingo Site: Buzz Bingo

Best Proprietary Bingo Site: Gala Bingo

Best Bingo Chat Team: Buzz Bingo

Best Slots Site: Gala Spins

Judged Awards

Better Change Positive Play Award: PlayOJO

Best Customer Service: tombola

Best Marketing Campaign: Gala Bingo

Best Mobile Bingo Site: bet365 Bingo

Best Livestream Entertainment: Buzz Bingo

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