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Gambling ads on TV must show responsible gambling message

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Ads to feature responsible gambling messages throughout
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Betting adverts shown in the UK during this year’s FIFA World Cup finals are to contain responsible gambling messages throughout the length of the commercial.

Under new guidelines issued yesterday by the Industry Group for Responsible Gambling (IGRG), all adverts will be required to feature a responsible gambling message or a reference to www.begambleaware.org from beginning to end.

The provision of the new 4th Edition of the Industry Code will come into force at the end of June 2018, meaning it will be applied during the summer’s World Cup finals which run from June 14 to July 15.

The IGRG, which comprises leading industry groups including the Association of British Bookmakers, BACTA and the Remote Gambling Association, said the changes have come about after the government expressed concerns that references to begambleaware.org and responsible gambling messages were frequently not appearing on screen for long enough to be readily noticeable during commercials.

IGRG chairman John Hagan said: “As part of a wider package of measures flowing from the Government’s review, we believe this change to the Industry Code will help to improve the overall tone and content of gambling adverts, especially on television, in a way that will help to raise awareness of the need to gamble safely and responsibly.

In addition, we are happy to reiterate our commitment to review the Code on an annual basis in order to consider any emerging issues.

IGRG was founded in 2014 to provide a structure to better promote socially responsible gambling across all gambling sectors in the UK.

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CrashoSaurus Roars Onto the Gaming Scene!

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PopOK Gaming announces the launch of its latest adrenaline-fueled adventure: CrashoSaurus! Get ready to be transported through time in this heart-pounding journey where players team up with a fearless caveman to outrun a dino stampede.

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CrashoSaurus is now available for play, so don’t miss out on the chance to unleash your inner adventurer and win big!

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DGA: Danes’ Gambling Spend Increased in February 2024

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Denmark’s gambling regulator Spillemyndigheden has reported an increase in gambling spend for February 2024. The total gambling spend on betting, online casino, gaming machines and land-based casino amounted to DKK 587 million in February 2024. This corresponds to an increase of 18.3% compared to February 2023.

The total increase in the gambling spend is due to increases in all four gambling categories. Among other things, the spending on betting increased by 32.5%. The growth in betting may be explained by a lower RTP in February 2024 compared to February 2023.

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IDnow Bridges the AI-human Divide with New Expert-led Video Verification Solution

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IDnow, a leading identity verification provider in Europe, has unveiled VideoIdent Flex, a new version of its expert-led video verification service that blends advanced AI technology with human interaction. The human-based video call solution, supported by AI, has been designed and built to boost customer conversion rates, reduce rising fraud attempts, increase inclusivity, and tackle an array of complex online verification scenarios, while offering a high-end service experience to end customers.

The company’s original expert-led product, VideoIdent, has been a cornerstone in identity verification for over a decade, serving the strictest requirements in highly regulated industries across Europe. VideoIdent Flex, re-engineered specifically for the UK market, represents a significant evolution, addressing the growing challenges of identity fraud, compliance related to Know-Your-Customer (KYC) and Anti-Money Laundering (AML) processes and ensuring fair access and inclusivity in today’s digital world outside of fully automated processes.

As remote identity verification becomes more crucial yet more challenging, VideoIdent Flex combines high-quality live video identity verification with hundreds of trained verification experts, thus ensuring that genuine customers gain equal access to digital services while effectively deterring fraudsters and money mules. Unlike fully automated solutions based on document liveness and biometric liveness features, this human-machine collaboration not only boosts onboarding rates and prevents fraud but also strengthens trust and confidence in both end users and organisations. VideoIdent Flex can also serve as a fallback service in case a fully automated solution fails.

Bertrand Bouteloup, Chief Commercial Officer at IDnow, said: “VideoIdent Flex marks a groundbreaking advancement in identity verification, merging AI-based technology with human intuition. In a landscape of evolving fraud tactics and steady UK bank branch closures, our solution draws on our decade’s worth of video verification experience and fraud insights, empowering UK businesses to maintain a competitive edge by offering a white glove service for VIP onboarding. With its unique combination of KYC-compliant identity verification, real-time fraud prevention solutions, and expert support, VideoIdent Flex is a powerful tool for the UK market.”

Whereas previously firms may have found video identification solutions to be excessive for their compliance requirement or out of reach due to costs, VideoIdent Flex opens up this option by customising checks as required by the respective regulatory bodies in financial services, mobility, telecommunications or gaming, to offer a streamlined solution fit for every industry and geography.

Bouteloup added: “Identity verification is incredibly nuanced; it’s as intricate as we are as human beings. This really compounds the importance of adopting a hybrid approach to identity – capitalising on the dual benefits of advanced technology when combined with human knowledge and awareness of social cues. With bank branches in the UK closing down, especially in the countryside, and interactions becoming more and more digital, our solution offers a means to maintain a human relationship between businesses and their end customers, no matter their age, disability or neurodiversity.

“VideoIdent Flex is designed from the ground up for organisations that cannot depend on a one-size-fits-all approach to ensuring their customers are who they say they are. In a world where fraud is consistently increasing, our video capability paired with our experts adds a powerful layer of security, especially for those businesses and customers that require a face-to-face interaction.”

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