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Gibraltar inks continued access pact with the UK for online gaming

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Gibraltar, a beautiful and touristy British Overseas Territory located at the neck of the Mediterranean Sea, has become a big player in the iGaming sector. Companies flock the tiny territory because of its favourable taxation laws. Gibraltar’s economy too is now dependent on the iGaming revenue, which is now about 25% of its GDP.

iGaming sector has been registering a steady growth in Gibraltar, but the Brexit vote has put question marks over its future.

Gibraltar’s challenges after Brexit

Gibraltar did have its say in the Brexit. However, it is outmuscled by the mainland UK. Gibralter’s franchisee proved to be rather insignificant compared to the opinion of those that resided in the England, Scotland, Wales, and Northern Ireland. With Brexit looming, several economic challenges confront Gibraltar.

Cross-border issues with Spain have been a major bother. After Brexit, Gibraltar will not be part of the EU. This means travel to Spain will require visa. So the cross-border issues are going to escalate. Most employees in Gibraltar reside in Spain – as Spain is cheaper. Brexit could negatively impact the country’s workforce.

Spain has gone out its way over the years to cause problems with Gibraltar. Many expect them to continue to do so following Brexit, as it makes further efforts to “take back” the British territory. Gibraltar requires a frictionless border with Spain to operate efficiently, whether this is something that can be maintained post-Brexit remains to be seen.

A new deal provides extra breathing room

Gibraltar needs the iGaming sector as much as the iGaming sector needs Gibraltar. Throwing both a lifeline, the UK government has announced that it will ensure that market access remains for Gibraltar-based brands. Border free access for financial services and online gaming companies will remain in place until 2020 at minimum. This has given Gibraltar some degree of breathing room, as it looks to navigate the post-Brexit landscape.

During this time, Gibraltar is hoping that the UK and Spain can successfully thrash out a border agreement that will maintain the status quo. Addressing what commercial guidance will be required.

Gibraltar’s hub of companies will be seeking major assurances that their workforces will be protected. Considering that Gibraltar licenses a large number of big-brand online gambling sites, from Ladbrokes to William Hill, it relies on the UK market for more than 90% of all of its business under EU single market rules. Whether a package can be agreed between the UK and Spain regarding Gibraltar can be reached remains to be seen, but there is some cause for optimism.

Taking steps to assure the future of Gibraltar’s online gaming sector

More and more premium online casinos, the types featured on sites like top5casinosites.co.uk, are choosing to apply for an online gaming license issued by other countries, due to the uncertainty of Gibraltar online gaming sector future post-Brexit. With murmurings of companies looking to leave Gibraltar, the country is looking to assure those that the country can still thrive as an iGaming hub. As mentioned above, the UK has guaranteed companies an open link to British markets until 2020. They have also promised that due care and attention will be taken by the UK and Gibraltar to make sure that regulatory standards will be maintained between all involved. Ideally, this will be in a manner that will be designed to assure customer equivalence and protection on regulatory outcomes in a post-Brexit landscape.

Brexit will certainly represent a time of transition for Gibraltar, but if current promises do materialise, the iGaming sector on the “Rock” should remain largely as is.

Source: gibraltarolivepress.com

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Discover GR8 Tech’s Award-Winning Solutions at iGB L!VE 2024

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Discover GR8 Tech's Award-Winning Solutions at iGB L!VE 2024
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GR8 Tech, an award-winning provider of high-performance Sportsbook and Casino platform, is gearing up for a productive iGB L!VE on July 17-18. For the last event to be held in Amsterdam before moving to London next year, GR8 Tech has prepared a vibrant booth 12-G75, drawing on the best practices that brought the company ‘Best Stand Experience’ at June’s SiGMA Asia; pleasant surprises for the attendees at the GR8 B2B Bar; and an exclusive event for the company’s partners.

GR8 Stand: Geo-Specific Solutions to Win the iGaming Race

GR8 Tech’s stand will feature several sections designed for productive business meetings, networking, and showcasing GR8 Tech’s solutions for iGaming operators. Visitors will be able to check out various products on demo screens and receive an in-depth consultation from an extensive team of product specialists and business development professionals, diving into the details of driving growth in various global markets with GR8 Tech’s geo-specific solutions.

Latin America? Asia? Africa? Europe? Wherever your next target is, GR8 Tech knows how to back up your next success story with robust technology and predictable results. Book a meeting with us at iGB L!VE, and let’s talk about your business challenges and how to beat them and win,” comments Yevhen Krazhan, GR8 Tech CBDO.

Pre-book a meeting with GR8 Tech to secure your time with the team, or visit booth 12-G75 at the event for an on-the-spot conversation.

An Experience to Remember: Interactive Game, B2B Bar, and Exclusive Event for Partners

In addition to the business side of the event, GR8 Tech will feature an interactive game at its stand, offering visitors a chance to relax and unwind, testing their skills in a fun digital race.

Next to the GR8 stand, the company will sponsor a B2B bar. Attendees can look forward to delicious surprises courtesy of GR8 Tech while networking in an excellent atmosphere designed for industry professionals.

On July 17, GR8 Tech will host an exclusive invite-only dinner for its cherished partners, promising a memorable experience celebrating mutual successes.

GR8 Tech looks forward to connecting with industry peers, partners, and new prospects at iGB L!VE 2024. Join us at Stand 12-G75 to explore how our award-winning high-performance solutions can drive your success in the iGaming industry and drive a GR8 success in the second half of 2024 and beyond.

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Our goal is to take the earnings of media buying teams to a new level” — Ayvar Gabidullin, CBDO of Extendy, on the features of the new platform and what is needed to launch your own online casino

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How did the idea of creating Extendy come about? What inspired you?

It all began around 5 years ago when representatives from two different areas of interest came together. On one side, we had an experienced team of IT developers, product managers, designers, and other professionals who together could create products of different complexities. On the other side, a team of media buying experts with years of experience of driving large volumes of traffic to others’ products, and who wished to reach new heights in this area.

By sharing each other’s strengths and weaknesses, it quickly became clear that by joining forces, we could create a great product both for ourselves and for the entire market. And this is how Extendy came about — it’s a platform for creating online casinos for media buying  teams.

Now, after developing and testing this product over these past 5 years, we are eager to talk about it and provide access to certain teams.

Why do media buying teams need their own casino? Isn’t it more profitable to have 4-5 different offers and not be tied to one specific one, even if it’s their own?

We’ve conducted hundreds of interviews with media buying experts and so many of them agree that having your own product is more economically advantageous in the long term. The key here is the long-term perspective and there currently is a strong demand in the market for creating one’s own casino.

Real, big, and stable earnings do not begin when you discover a couple of working combinations that return investments and start generating profit within six months. Rather, it’s when traffic grows after acquiring a new player, or when deposits cost nothing. This can only be achieved in one way—by investing in your brand, marketing, SMM, reactivating former users through CRM channels, and so on, increasing the share of organic traffic every day.

When media buying teams drive traffic to someone else’s casino, all the benefits of this free organic traffic go to the casino owners, not to the media buying experts. By having your own casino, and approaching promotion and all operational processes correctly, these benefits will go to you, as the owner, allowing you to significantly increase your profits and reach new heights.

What are Extendy’s key features?

The main aim is that media buying teams need only think about driving traffic. When it comes to all other operational aspects, they can rest assured that they will be taken care of.

We dedicated thousands of hours creating an infrastructure which would allow media buying teams to receive an online casino with fully autonomous, operational systems. We guarantee the seamless and efficient operation of every system, whether it’s user support, CRM, payment processing, anti-fraud mechanisms, etc. Extendy takes care of all this allowing teams to focus solely on traffic acquisition.

Another feature of the platform is the technical solutions offered for more effective traffic monetisation. Since the technical and media buying teams collaborated so closely during the platform’s creation, this helped us to conduct hundreds of experiments and implement the best practices into the final product version. This includes optimizing conversions at each stage of the funnel and the “Traffic Light” technology which predicts the LTV of users from a specific campaign in a short period. This allows teams to quickly stop the campaign in case of a red prediction or scale it in case of a green prediction.

Additionally, we have the AppAI technology for mobile traffic which analyzes the profile of the attracted user and the ad they clicked on to enter the product. Based on this data, a unique flow is created for each user, allowing for significant increases in conversion rates and faster return on traffic investment.

We are continuously improving the platform. The R&D team conducts experiments daily, develops new features, and implements them for our clients to enhance the efficiency of every dollar invested in traffic.

If someone wants to create their own platform instead of working with someone else, how much would it cost to develop such a platform?

I can’t give an exact figure, but I think it would cost at least $25 million if we’re talking about an all-inclusive platform like Extendy. But the difficulty isn’t so much in the investment as it is in the team, expertise, strategy, timing, focus, and other factors that aren’t immediately obvious.

A platform is a complex IT product that would take several years to develop. And while you’re developing it, significant changes could occur in the market which could affect your prospects. You need to accept these risks from the start.

Therefore, it’s obviously better to focus on what you do best—driving traffic—and let the platform handle everything else.

You mentioned earlier that the platform is already open, but not for everyone. What does this mean?

At the moment, we’re in closed beta and ready to work only with large media buying teams. Currently, our priority is a limited number of projects to which we can devote maximum attention.

Any past projects and clients you can mention?

The online casino brands BDMBet, BetOnRed, and CryptoLeo were launched on Extendy. We are delighted that they have gone on to become popular casino brands in their GEOs and we will do our best to scale this success.

We’re also working with some clients who prefer to remain anonymous, and several other brands which will soon be launched. We’re expecting to launch around 10 online casinos by the end of the year.

Thank you! Could you share your plans for the platform’s development and how media buying teams can get in touch?

If you represent a large media buying team, feel free to reach out to me, or you may fill in an application on our website and we’ll be in touch.

As for upcoming plans, as with any IT product, we have a long list of tasks and long-term plans that will expand our clients’ capabilities, both technically and product-wise. These include tasks for increasing profits and reducing traffic payback periods, improving user experience and design, increasing technical stability and speed, and much, much more.

I’d be happy to discuss more details in person! In fact, we’ll be at the iGB Amsterdam, SBC Lisbon, and SiGMA Malta conferences later this year. See you there!

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Be Dazzled by the Bright Lights of Vegas with Vegas Royale Super Wheel

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Be Dazzled by the Bright Lights of Vegas with Vegas Royale Super Wheel
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Experience the high-stakes and free-wheeling spirit of Las Vegas with the new Vegas Royale Super Wheel slot from Stakelogic

Get ready for the bright-light city to set your soul on fire like never before with the exciting Vegas Royale Super Wheel slot game from Stakelogic. Players are invited to hit the Vegas Strip and spin the reels in this innovative Vegas adventure loaded with bonus features, including Stakelogic’s game-changing Super Wheel.

Prepare for a thrilling slice of Vegas action on a five-reel, three-row game grid, with 20 paylines active on every spin. The game presents the opportunity for huge wins of up to 10,000x the player’s stake, an eye-watering total that even Vegas’s highest rollers would be proud of.

The Sin City is famous for its spellbinding magic tricks, and the slot conjures up some tricks of its own, thanks to an exciting Free Spins bonus. Landing three Bonus symbols will grant players access to the round. The game presents two exciting options: one will allow you to spin eight rollers to determine the number of Free Spins with random Multiplier Sticky Wilds, while the other grants five rollers to determine the number of Free Spins with Progressive Multiplier Sticky Wilds.

Vegas is the city that never sleeps, so the fun doesn’t end there! During the round, you can trigger the Free Spins Level Up feature, boosting the progressive Sticky Wilds with up to 5x Multipliers and providing huge winning opportunities.

Keep your eyes peeled for the Super Wheel Bonus symbol as landing three of these will transport players from the Vegas Strip to a live studio, where they will spin the Super Wheel! This trademark feature from Stakelogic combines the excitement of online slots with the thrill of a live casino setting, offering the chance to win big money prizes or trigger one of four further bonuses.

Before the round starts, players will play a creative Super Wheel Pick mini bonus where they flip tiles to determine the size of the Multiplier that will be active during the Super Wheel.

Daniela Fricchione, Head of Account Management at Stakelogic, said: There is no place on earth quite like Las Vegas, and with Vegas Royale, we wanted to capture the city’s heart-pounding excitement in a new and captivating way.

By combining the Vegas theme with our Super Wheel feature in a single experience, we have created a slot experience unlike anything on the market. We cannot wait to watch our audience spin the reels for the first time and be whisked away to the Vegas Strip.

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