Caesars Entertainment signed on as the official casino for the National Football League (NFL). But the deal has some significant shortcomings, so its value is much less than the rest of the jewels snagged by MGM Resorts , which has partnered with professional baseball, basketball, and hockey.

The deal between Caesars and the NFL gives it some opportunities, but because the football league cannot get past its opposition to sports gambling generally, it diminishes the potential.

Starting with the 2019 NFL playoffs, Caesars will have the right to use NFL trademarks, like the logo and the words “Super Bowl,” to promote its casinos and properties here and abroad to create “unique experiences” for fans.

The agreement only names Caesar’s the league’s official casino and specifically excludes sports betting, daily fantasy football leagues, and non-casino hotels and resorts. As a result, Caesar’s cannot use NFL trademarks to promote its sportsbooks. Since sports betting — and arguably fantasy football, too — are where the real potential is, Caesars is basically just getting the chance to advertise its casinos at games and related events.

Caesars’ deal is much less than what MGM Resorts has secured through its agreements with the other sports leagues. They allow MGM to use official league branding with both its casinos and its digital sports-betting operations.

Delaware shows another strong performance on legalised sports betting in December. An increase in stakes on its online gaming market pushed annual revenue for the sector up 8 per cent year-on-year.

Net proceeds from legal sports betting amounted to $2.2m last month, up from $1.1m in November. This was mainly down to players winning less in December, with the $13.6m.

Delaware Park remains the main source of sports betting income for Delaware, with revenue in December amounting to $1.5m, from handle of $10.8m. Since launching legal sports betting on June 24, Delaware has generated revenue of $8.9m in total, with punters staking $87.0m.

There is good news for Delaware’s struggling online gaming market after a strong performance in December helped push full-year revenue to $2.6m, up by 8 per cent on $2.4m in 2017.

Mark Tatum, NBA COO and Deputy Commissioner, has revealed that the league is preparing to double down their policies, as legalised sports betting expands in the United States. The COO said that the ruling brings extra resources to the table to prevent in-house infractions.

“We’re spending a lot of time learning from the mistakes that were made and what we’re seeing in sports betting in places around the world. We’re trying to educate our fans. We’re educating our players and our teams. We’re taking a little bit of a cautious approach here… but generally, we think it’s a good thing for sports betting to be regulated, to be legalised, so there is better information being captured,” said Tatum.

Tatum said that how the soccer league from the UK manages a balance between revenue and responsibility has been observed.

“That really helped inform some of our thoughts on how sports betting could work in the United States. We’re seeing a large shift now and a change in the landscape of sports betting in the US” Tatum said. “We’ve gone to school on them. We’ve actually shared a lot of information with them and have a great partnership with them.”