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Google says no to backlinks created via Press Releases

Zoltan Tundik

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The B2B sector of the online gambling industry relies mostly on spreading digital fingerprints about their brands everywhere. Whenever if it is in the form of targeted news pieces or official press releases, the brands rely on the coverage of media outlets to create backlinks towards their company websites.

The press release distribution is getting more and more popular as more businesses unravel the key to success through press releases.

Although this strategy proved to be working for companies, the recent news, shared by Google’s John Mueller, will bring dark clouds over this plan of action for having backlinks.

The news was shared in a recent video hangout at the 35:32 mark, which highlighted the fact that Google’s algorithms ignore more links found within press releases.

Google said in the past that press release links should be nofollowed because they consider them unnatural links. They added them to their link schemes guidelines a while back as well. Back when Matt Cutts was around, he said these links won’t help you.

(source: SeRoundTable)

John Mueller is now saying that Google automatically ignores these links because often the press releases are from the company’s themselves and thus are not really natural links. As a result, Google tries to ignore these links.

He did add that the links will not necessarily hurt you but they will not benefit you and turn them into back links.

If you would like to add to the story, make sure you e-mail us at editor@europeangaming.eu or comment below.

European Gaming Media offers Press Release Publishing Services via 5 well-known media outlets of the gaming industry. Read more about our press release distribution services here.

You can view the full video of the hangout below.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Industry News

Casino Barcelona Online signs content agreement with Yggdrasil

George Miller

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Casino Barcelona Online signs content agreement with Yggdrasil
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Yggdrasil extends presence in Spanish market signing with prestigious brand Casino Barcelona Online

Innovative gaming solutions supplier Yggdrasil has signed a content partnership with prestigious operator Casino Barcelona.

Casinobarcelona.es is the online platform of Casino Barcelona, a landmark on the casino map in Europe. Being licensed by Spain’s National Gambling Commission enables Casinobarcelona.es to offer all games on their quickly growing platform to a large local customer base.

Yggdrasil will provide its premium portfolio of casino games as well as its in-game promotional tool BOOST®, accelerating the growth of casinobarcelona.es as a market leader in Spain. The games will be available on both desktop and mobile devices and include latest slot release Wolf Hunters, classic titles such as Valley of the Gods and the blockbuster Vikings trilogy that has proven very successful in recent years.

Xavier Ballester, Director of Casino Barcelona Online, said: “This agreement is very important for us and is part of our strategy, since Yggdrasil’s content matches our brand values of offering our players the highest quality products, and I’m in no doubt its games will be liked by our players”.

Fredrik Elmqvist, CEO, Yggdrasil, said: “I’m delighted to be partnering with Casino Barcelona, one of the most significant and prestigious brands in Europe.

“We now have some extremely strong Spanish partners who will benefit from our premium range of high-quality content, and I’m very much looking forward to working closely with them all, as well as coming ones, while the market continues to develop.”

About Yggdrasil

Yggdrasil is a provider of superior online gaming solutions for iGaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. Yggdrasil operates a highly scalable business model and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.


About Casino Barcelona

CasinoBarcelona.es is the online casino platform of Casino Barcelona, one of the most prestigious casinos in Europe and the leader in the Spanish market. Its range of games is equipped with the most innovative technology systems to offer a unique entertainment environment. CasinoBarcelona.es operates in Spain with the gambling licenses granted by the Director General for the Regulation of Gambling.
CasinoBarcelona.es belongs to Grup Peralada, a leader in the sector in Spain for more than 40 years, which also operates casinos in Argentina, Uruguay and Chile.
www.casinobarcelona.es

 

About the Spanish regulated market:

The last five years has seen year-on-year growth in both online casino and sports betting verticals in Spain. Spain is one of the fastest growing iGaming markets in Europe and is projected to grow by c. 20% in 2018 compared to 2017 and where mobile grew by c. 30%. The Spanish iGaming market is expected to reach close to €1 billion in 2018 as measured by Gross Win, according to data provided by H2GC. Yggdrasil has significantly expanded its regulated market footprint in 2018 with partnerships in a multitude of territories including the UK, Italy, Spain, and the Czech Republic.

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Betway becomes official global betting partner of the Mzansi Super League T20

Zoltan Tundik

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Photo by rawpixel.com from Pexels
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Betway has agreed a three-year-deal to become the official betting partner of the Mzansi Super League T20 – further adding to its cricket sponsorship portfolio.

The tournament, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, is broadcast live in the UK and the first fixtures have already provided some great action.

Former South African international AB de Villiers impressed the locals as he hit fifty in vain as Tshwane Spartans were beaten by Cape Town Blitz, while Nelson Mandela Bay Giants beat the Jozi Stars.

Betway’s latest seven-figure-deal comes just months after it was confirmed as the official betting partner of both the men’s and women’s Cricket West Indies (CWI) sides.

Betway’s Anthony Werkman, said: “We are really pleased to be on board at the start of this new look T20 tournament.

“Being involved as a global partner shows the ambition Betway has to become a recognised worldwide supporter of elite professional sport, and the names appearing in this tournament certainly fit that bill.

“I am sure that the crowds will enjoy the games and we look forward to delivering an exciting experience for our customers too over the next three years.”

Cricket South Africa CEO, Thabang Moroe, added: “We are thrilled to have sports betting brand, Betway, on board to join our roster of sponsors, all whom have committed to helping us take Mzansi T20 to the world through the game of cricket.”

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Industry News

Praesepe put faith in Project pokers

Zoltan Tundik

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L-R: Börris Luengen (Praesepe CFO), Tony Boulton (Project MD) Nigel Davis (Praesepe, Head of Gaming Machines) Mark Schertle (COO, Praesepe) and Andy Tipple (Praesepe, Head of Product)
Reading Time: 1 minute

 

Project has received what it is describing as a ‘substantial order’ from Praesepe, part of the Gauselmann group of companies, for its specialist poker themed games comprising Red Hot Poker, Jacks or Better and the Cat C lite, Hi Lo Poker.

Confirming the order, Praesepe’s Head of Gaming Machines, Nigel Davis, said:We have a long and successful history of working with Project, one of the industry’s leading independent machine innovators. Project was the first to fully understand poker and over the last decade has mastered the art of translating the dynamics of the game into an array of stylish B4, Cat C and Cat C lite machines. We’ve found that poker attracts a different segment of the player base into our venues. They don’t perceive themselves as being slots players but poker players, which means that as an operator we are not simply cannibalising spend from one machine to another. Attracting new income is the lifeblood of any business and poker themed games bring new customers into our venues. I am confident the Project pokers that we have ordered will further enhance the fantastic Cashino customer experience.

Project Managing Director, Tony Boulton stated:We are delighted at the faith shown by Praesepe in our products. We have spent a lot of time understanding the psyche of the poker player and working hard to deliver new and enhanced experiences for poker aficionados. Poker doesn’t go out of fashion, it works across machine categories and it can be deployed either as a stand alone machine or, as we’ve demonstrated in 5 Star Games, as part of a mixed game style compendium. Key to its success and its longevity is the fact that it generates differentiated income courtesy of its’ distinct player base.

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