GVC to thrive after Ladbrokes Coral integration

GVC Holdings, the premier casino company in the world operating of Isle of Man, has drafted into its product mould a selection of content developed by CR Games, the in-house studio of the Ladbrokes Coral Group. GVC’s online brand will now include 20 titles from CRM games such as bwin, PartyCasino and Sportingbet.

The move is expected to thrive GVC’s business further. Integration of five more titles, including CR Games’ flagship “Big Banker” slot title, will start soon. This will include.

GVC plans to introduce the full line-up of games within the next few weeks, with the firm to launch the content in regulated market such as Italy, Denmark and New Jersey in the US before the end of the year.

GVC took ownership of CR Games when it completed its acquisition of Ladbrokes Coral in March.

Liron Snir, chief product officer at GVC, said: “This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together.”

“At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”