Affiliate Industry

Game Lounge enters strategic partnership with Schibsted and Aftonbladet

Published

7 years ago

December 21, 2018

Zoltan Tundik

Photo by rawpixel.com from Pexels

Reading Time: 2 minutes

Leading affiliate company Game Lounge, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST – has today signed an agreement with Sweden’s largest media site, Aftonbladet. The deal provides Game Lounge with an additional marketing channel to market, operate and manage customer contacts to the casino sites holding Swedish licences, opening for gaming as of 1 January 2019.

The agreement includes Game Lounge delivering a comparison site for casino and betting with related content and technology solutions and it represents an important factor in achieving the profit level indicated in connection with Cherry AB’s acquisition of the remaining shares in Game Lounge Sweden AB, a transaction detailed in a press release dated 17 October 2018.

“This transaction illustrates the future of the media market, where partnerships will play a central role. We will be able to find synergies between one another there and benefit from each other’s expertise,” says Jonas Cederholm, CEO of Game Lounge.

“We are pleased that Schibsted chose to use our technology to develop its business in today’s undeniably fierce media landscape. This gives us the strength to show that we can provide such a large publicist with the best technology,” says Jonas Cederholm.

“Aftonbladet is Sweden’s largest news site with more than 3.4 million visitors every day, making it Sweden’s most popular source of news,” says Joakim Flodin, Sales Director at Schibsted. “We look forward to a prosperous cooperation with Game Lounge, for many years to come.”

CHERRY IN BRIEF

Cherry is an innovative and fast-growing gaming company with operations in gaming, media and entertainment. The company was founded in 1963 and today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.

Related Topics:

Up Next

Caesars and Golden Nugget fined for accepting illegal sports bets in New Jersey

Don't Miss

Better Collective establishes strong position in the Swedish sports betting market with the acquisition of Ribacka Group for up to 30 million EUR

Zoltan Tundik

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.