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Better Collective establishes strong position in the Swedish sports betting market with the acquisition of Ribacka Group for up to 30 million EUR

Zoltan Tundik

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Better Collective has completed the acquisition of all shares in Ribacka Group AB, incorporated in Sweden. Ribacka group expects to generate a revenue of >6 million EUR in 2018, with operating earnings (EBITA) of >5 million EUR. The purchase price has been agreed to amount up to 30 million EUR, of which 15 million EUR will be paid in cash at closing, 6 million EUR will be paid in May 2019 in either cash or ordinary shares in Better Collective, and the remaining 9 million EUR will be paid in 2020 pending certain agreed performance criteria.

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has today completed the acquisition of all shares in Ribacka Group AB, which owns a strong network of leading Swedish sports betting and casino marketing platforms, including www.speltips.se. Ribacka Group is incorporated and headquartered in Sweden.

Better Collective establish strong affiliate position within sports betting in Sweden

Ribacka Group was founded in 2012 and expects to generate a revenue of >6 million EUR in 2018, with operating earnings (EBITA) of >5 million EUR. The purchase price has been agreed to amount up to 30 million EUR, of which 15 million EUR will be paid in cash at closing, 6 million EUR will be paid in May 2019 in either cash or ordinary shares in Better Collective, and the remaining 9 million EUR will be paid in 2020 pending certain agreed performance criteria. Better Collective will consolidate the acquired company into the Group accounts as from January 1, 2019.

Ribacka Group will stay headquartered in Stockholm under the name Better Collective Sweden. The two former owners of Ribacka Group, Jesper Ribacka and Jens Ribacka, will continue as local CEO and board member, respectively, in Better Collective Sweden. They will work closely together with the Better Collective headquarters in Denmark, to ensure continuity and that the strengths of both organisations are utilized in the best possible way.

New market regulation comes into effect in Sweden beginning of 2019

Earlier this year, the Swedish government approved a new market regulation taking effect from January 1, 2019, by which the current monopoly system will end. Recently, the Swedish gambling authority announced the first licenses granted to a number of major international operators, including current partners of Better Collective. Most of the new licensees are well acquainted with the Swedish market, having operated in the sector prior to re-regulation. During the first three quarters of 2018, sports betting in Sweden grew 13.6% compared to last year. In 2019, online sports betting is expected to amount to 3.3 billion SEK, with a continued growth rate higher than the total gambling market.

Jesper Søgaard, CEO of Better Collective:

We are truly excited about expanding our position in the Swedish market ahead of the coming regulation. With a strong network of brands in the Swedish market, including speltips.se, Ribacka Group is a great fit for Better Collective. We consider Sweden to be one of the most interesting markets for online sports betting in Europe, as we believe a change in market dynamics will expand an already growing market. With the combination of market growth, the successful operation run by Ribacka, and the addition of new talent and visible synergies, we are confident that this acquisition is a strong move for us in Sweden.”

Jesper Ribacka, Founder and CEO of Ribacka Group:

“On behalf of myself and my co-founder of Ribacka Group, I am happy to announce our acquisition by Better Collective. Since 2012, we have worked very hard to build strong brands in the Swedish market and, most importantly, a strong team to help us become a success. I trust this new setup will bring us even further, aligning with the core values of transparency and user empowerment that are found at Better Collective.”

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.

 

About Better Collective

Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better

Collective’s portfolio includes more than 2,000+ websites and products. This includes

bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Affiliate Industry

GamblersPick awards first “Select” seals to leading brands

George Miller

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GamblersPick awards first “Select” seals to leading brands
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House Tech Ads’ community-driven casino portal grants seals of approval

 

GamblersPick.com, the community-driven online casino portal managed by leading affiliate network House Tech Ads, has awarded top-tier online casinos its first “Select” seals of approval.

The first brands to be recognised are Bet365, PlayOJO, Twin Casino, 888, Royal Vegas and Jackpot City, chosen for their commitment to the highest standards of credibility, customer experience and player safety while maintaining a diverse selection of the best cross-platform games.

GamblersPick Select was launched to provide a stamp of approval guiding players to find the highest-rated online casinos.

Oren Arzony, Director at House Tech Ads, said: “One of the defining features of GamblersPick.com is the Select seal, and we are delighted to have enhanced its offering in granting our first seals of approval to leading gaming brands that meet the highest standards of technical and commercial excellence.

“GamblersPick is a community-driven affiliate site that encourages players to share their views and experiences to create a fairer, fulfilling and more enjoyable online casino experience. The establishment of GamblersPick Select makes it the perfect site for finding the ideal place to play.”

The leading affiliate network also operates highly regarded affiliate marketing brands Jackpots Finder and Online Casino Reports, partnering with many leading operators worldwide including 888 Holdings, EGamingOnline, L&L Europe, Buffalo Partners, Affiliate Club and more.

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Affiliate Industry

New Extraordinary Online Casino Guide for UK Gamblers

Zoltan Tundik

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OnlineCasinoBox.net Casino
Reading Time: 3 minutes

 

OnlineCasinoBox is excited to announce its official launch in December 2018 as the world’s best online casino guide and review site. The brand’s main mission is to bring the online casino community with the best insights into finding the perfect online casinos based on personal tastes and preferences. OnlineCasinoBox saw a very pressing need within the market to provide information about illegitimate casinos, about shedding light on false information and of course, to steer clear of unreliable sources. OnlineCasinoBox paths the way of finding only true and accurate information based on extensive research in the online casino market. Comprised of a team of experts, OnlineCasinoBox is able to collect casino data, thoroughly analyze it and then present it to the casino community. With OnlineCasinoBox, you are privy to up to date information on casinos, a list of exclusive bonuses and a massive range of slots you can play for free. You can have peace of mind that at OnlineCasinoBox, you can make the best decision on where you choose to play!

Geos

With such a strong mission, OnlineCasinoBox is surely on its way to bring players the best resources in the industry. That’s why the team has chosen to exclusively service the ever-growing needs of European market, with a specific focus on United KingdomGermanyFinlandSwedenDenmarkNetherlandsNorway, and France. Since OnlineCasinoBox only focuses on 8 geo-markets at the moment, it can laser focus its attention on providing the best services to these countries. The European online casino market is huge and also filled with unreliable information. By servicing the need for quality and accurate info, OnlineCasinoBox can position itself as the best of the best in the business of online casino reviews. As a player in one of the above-mentioned countries, you can easily find out about what the latest is in the industry, along with the perfect tools to choose the best online casino based on your personal preferences.

Plans for 2019

OnlineCasinoBox has some great plans for the year 2019. You can expect to see an expansion for its services to reach new geo-countries and with that amidst, it will open up a whole new world to providing global players with new exclusive bonuses and casino options. Further to this, OnlineCasinoBox aims to shun casinos that operate unfairly or illegally and will provide gamblers with the best information in terms of player protection. It goes without saying that with this in the plans for 2019, OnlineCasinoBox will rise as the best worldwide online casino guide.

Compare Casinos on OnlineCasinoBox

You can easily compare a long list of casinos at OnlineCasinoBox in the most convenient way. Unlike any other site, you have the option to compare casinos to see the differences in a number of areas, such as:

  • Bonus Advantage such as Welcome bonus, Free Spins and other bonuses
  • Withdrawal Advantage such as payment methods, pending times and limits
  • Other advantages such as Casinobox Rating, total games, developers and games types
  • Overall score with rating

Find Best Bonuses of any Type

Looking for something other than the standard casino bonus deals on the net? OnlineCasinoBox has the perfect solution. You can play with exclusive bonuses to get the most out of your online casino journey. Check out what OnlineCasinoBox has to offer when it comes to big casino bonuses, the best wagering requirements and great bonus package deals.

Test any Casino Games or Slot Machines for Free

At OnlineCasinoBox, you can find a great variety of online casino slots for free. Simply search for the best slot games by filtering your options according to alphabetic order, by the amount of times the games were played, by their rating, by specific themes that interest you, by specific features or by a list of casinos.

Looking for New Experts

OnlineCasinoBox is on the hunt to partner with the best of the best in the online casino industry.  Are you a games blogger or writer, do you have a passion for streaming your experiences on YouTube or Twitch? Or perhaps you’re an article author or an expert in the field of online casinos? If so, get in touch with the within the OnlineCasinoBox team via email at partners@onlinecasinobox.net

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Affiliate Industry

Game Lounge enters strategic partnership with Schibsted and Aftonbladet

Zoltan Tundik

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Leading affiliate company Game Lounge, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST – has today signed an agreement with Sweden’s largest media site, Aftonbladet. The deal provides Game Lounge with an additional marketing channel to market, operate and manage customer contacts to the casino sites holding Swedish licences, opening for gaming as of 1 January 2019.

The agreement includes Game Lounge delivering a comparison site for casino and betting with related content and technology solutions and it represents an important factor in achieving the profit level indicated in connection with Cherry AB’s acquisition of the remaining shares in Game Lounge Sweden AB, a transaction detailed in a press release dated 17 October 2018.

“This transaction illustrates the future of the media market, where partnerships will play a central role. We will be able to find synergies between one another there and benefit from each other’s expertise,” says Jonas Cederholm, CEO of Game Lounge.

“We are pleased that Schibsted chose to use our technology to develop its business in today’s undeniably fierce media landscape. This gives us the strength to show that we can provide such a large publicist with the best technology,” says Jonas Cederholm.

“Aftonbladet is Sweden’s largest news site with more than 3.4 million visitors every day, making it Sweden’s most popular source of news,” says Joakim Flodin, Sales Director at Schibsted. “We look forward to a prosperous cooperation with Game Lounge, for many years to come.”

CHERRY IN BRIEF

Cherry is an innovative and fast-growing gaming company with operations in gaming, media and entertainment. The company was founded in 1963 and today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.

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