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Better Collective establishes strong position in the Swedish sports betting market with the acquisition of Ribacka Group for up to 30 million EUR

Zoltan Tundik

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Better Collective has completed the acquisition of all shares in Ribacka Group AB, incorporated in Sweden. Ribacka group expects to generate a revenue of >6 million EUR in 2018, with operating earnings (EBITA) of >5 million EUR. The purchase price has been agreed to amount up to 30 million EUR, of which 15 million EUR will be paid in cash at closing, 6 million EUR will be paid in May 2019 in either cash or ordinary shares in Better Collective, and the remaining 9 million EUR will be paid in 2020 pending certain agreed performance criteria.

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has today completed the acquisition of all shares in Ribacka Group AB, which owns a strong network of leading Swedish sports betting and casino marketing platforms, including www.speltips.se. Ribacka Group is incorporated and headquartered in Sweden.

Better Collective establish strong affiliate position within sports betting in Sweden

Ribacka Group was founded in 2012 and expects to generate a revenue of >6 million EUR in 2018, with operating earnings (EBITA) of >5 million EUR. The purchase price has been agreed to amount up to 30 million EUR, of which 15 million EUR will be paid in cash at closing, 6 million EUR will be paid in May 2019 in either cash or ordinary shares in Better Collective, and the remaining 9 million EUR will be paid in 2020 pending certain agreed performance criteria. Better Collective will consolidate the acquired company into the Group accounts as from January 1, 2019.

Ribacka Group will stay headquartered in Stockholm under the name Better Collective Sweden. The two former owners of Ribacka Group, Jesper Ribacka and Jens Ribacka, will continue as local CEO and board member, respectively, in Better Collective Sweden. They will work closely together with the Better Collective headquarters in Denmark, to ensure continuity and that the strengths of both organisations are utilized in the best possible way.

New market regulation comes into effect in Sweden beginning of 2019

Earlier this year, the Swedish government approved a new market regulation taking effect from January 1, 2019, by which the current monopoly system will end. Recently, the Swedish gambling authority announced the first licenses granted to a number of major international operators, including current partners of Better Collective. Most of the new licensees are well acquainted with the Swedish market, having operated in the sector prior to re-regulation. During the first three quarters of 2018, sports betting in Sweden grew 13.6% compared to last year. In 2019, online sports betting is expected to amount to 3.3 billion SEK, with a continued growth rate higher than the total gambling market.

Jesper Søgaard, CEO of Better Collective:

We are truly excited about expanding our position in the Swedish market ahead of the coming regulation. With a strong network of brands in the Swedish market, including speltips.se, Ribacka Group is a great fit for Better Collective. We consider Sweden to be one of the most interesting markets for online sports betting in Europe, as we believe a change in market dynamics will expand an already growing market. With the combination of market growth, the successful operation run by Ribacka, and the addition of new talent and visible synergies, we are confident that this acquisition is a strong move for us in Sweden.”

Jesper Ribacka, Founder and CEO of Ribacka Group:

“On behalf of myself and my co-founder of Ribacka Group, I am happy to announce our acquisition by Better Collective. Since 2012, we have worked very hard to build strong brands in the Swedish market and, most importantly, a strong team to help us become a success. I trust this new setup will bring us even further, aligning with the core values of transparency and user empowerment that are found at Better Collective.”

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.

 

About Better Collective

Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better

Collective’s portfolio includes more than 2,000+ websites and products. This includes

bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Affiliate Industry

Raketech expands into Canada with CasinoFever.ca

George Miller

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Raketech expands into Canada with CasinoFever.ca
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Raketech, a leading online affiliate and content marketing company, has strengthened its international footprint with the launch of CasinoFever.ca, a new online casino comparison website tailored for the Canadian market.

CasinoFever.ca will provide users in Canada with a comprehensive guide to the online casino world, offering reliable product, operator and bonus reviews, as well as useful tips and news related to the online casino world.

Michael Holmberg, CEO of Raketech said: “The launch of CasinoFever.ca further establishes Raketech’s strategy to expand into North America, a continent where we are currently developing a handful of sites that see increasing traffic trends. CasinoFever.ca is one of those sites and has already converted its first ever user into a new casino player at one of our partners.”

The website was developed by the people behind the successful CasinoFeber.se product, which has grown considerably in short space of time to become one of Sweden’s most popular casino comparison sites. CasinoFever.ca runs on the same platform and will be continually improved to help guide Canadian players to the best available online casinos.

Michael Holmberg concluded: “I am happy to witness our beneficial partnership model with CasinoFeber.se – one of Sweden’s most successful casino products in recent times – successfully enter an overseas market in the form of CasinoFever.ca. This is a stamp of quality for our operational model, that offers an opportunity for entrepreneurs to join forces with Raketech post-acquisition and grow the business together.”

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Affiliate Industry

Raketech launches new consumer casino project Rapidi.com

George Miller

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Raketech launches new consumer casino project Rapidi.com
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Raketech, a leading online affiliate content marketing company, today announced the launch of its new consumer-facing online casino product called Rapidi.com. The new casino site will cater to players looking for a fast, secure and user-friendly online casino experience, while providing Raketech with valuable data insight.

 

Rapidi.com offers players a new place to experience the most popular casino games, live casino and online slots, without time-consuming registration and complicated withdrawal procedures by using Trustly’s innovative Pay N Play payment solution. The project was developed via Raketech’s Lab and will collect player activity that will be used to enhance Raketech’s core affiliate assets and improve lead conversion.

Michael Holmberg, CEO of Raketech, commented: “I’m excited to launch a new product vertical that will support growth across Raketech’s core business and provide new insight to share in dialogue with our partners – the gaming operators – as part of our strategy to deliver win-win partnerships. We never stop learning and have a data-driven approach to improving our products and business strategy. Rapidi will help us study a modern casino player’s behaviour and gain insight to help us understand more about the performance of our products and increase conversion. We will analyse the results to better serve our users with quality content and generate valuable leads for our partners.”

Rapidi.com is currently available to players in Sweden and Finland, with other European markets on the horizon. The product is powered by the Together Gaming B2B platform operating under a Malta Gaming Authority and Swedish Gambling Authority licenses. Rapidi.com will be promoted across Raketech’s portfolio of consumer affiliate sites and marketing channels.

 

About Raketech Group:

Raketech is a leading online affiliate and content marketing company, with expertise in delivering comparison services for sports and gaming, online guides, communities and social media products in primarily the Nordic region and the UK. Through some 20 flagship brands, Raketech guides sports and gaming enthusiasts to the best possible services, while also delivering high-quality traffic and leads to its partners. Raketech grows both organically and via acquisitions and operates its business in accordance with a clear framework for responsible affiliate marketing services. The company’s shares are listed in Nasdaq First North Premier with ticker RAKE. Erik Penser Bank AB is the company’s Certified Adviser (certifiedadviser@penser.se / +46 8 463 83 00). For more information, visit www.raketech.com.

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Affiliate Industry

Matching Visions Opens Shop in Lithuania

George Miller

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Matching Visions Opens Shop in Lithuania
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It’s official, Matching Visions have opened their doors in Lithuania! With offices situated in Malta and Denmark, Matching Visions decided to broaden their horizons further by opening an office in Lithuania.

This began due to the company hiring quite a few Lithuanian employees and felt the need to grow at a speedy rate. First to join the Matching Visions team was Agnė Galvelytė in 2018. This opened the doors to the idea of hiring more people and opening an office.

Running the office in Lithuania, will be Matching Visions brand new hire, Alanas Ivšinas. This top affiliate manager joins Matching Visions from the successful Oddschecker Global Media. This is what he had to say:

“After few amazing years at Oddschecker Global Media (ex. iBus Media), it is time for me to take a new step and pursue other career opportunities in the gambling industry. Most in the gaming industry are very well aware about one of the best affiliate networks – Matching Visions, and knowing Dennis personally, made the decision that much easier to make the move.

Lithuania is an amazing country, known for its talented people who are looking for their next steps in the international market. There is no doubt that this market can help Matching Visions create some new ideas and find new opportunities.”

Currently, there are 4 great Lithuanian employees working for Matching Visions and we can only imagine this will strengthen them in many industries. What did, CEO, Dennis Dyhr-Hansen have to say?

“We are always on the look out for the best opportunities. Opening an office in Lithuania was definitely the next step for us as our team is growing quite quickly. We have secured a great spot and are pleased to announce the joining of Alanas Ivšinas to our team.

We have also hired some other great Lithuanian employees and can only see more success on the horizon!”
Matching Visions have officially opened their doors and are looking forward to conquering more in the future!

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