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Better Collective establishes strong position in the Swedish sports betting market with the acquisition of Ribacka Group for up to 30 million EUR

Zoltan Tundik

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Reading Time: 3 minutes

 

Better Collective has completed the acquisition of all shares in Ribacka Group AB, incorporated in Sweden. Ribacka group expects to generate a revenue of >6 million EUR in 2018, with operating earnings (EBITA) of >5 million EUR. The purchase price has been agreed to amount up to 30 million EUR, of which 15 million EUR will be paid in cash at closing, 6 million EUR will be paid in May 2019 in either cash or ordinary shares in Better Collective, and the remaining 9 million EUR will be paid in 2020 pending certain agreed performance criteria.

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has today completed the acquisition of all shares in Ribacka Group AB, which owns a strong network of leading Swedish sports betting and casino marketing platforms, including www.speltips.se. Ribacka Group is incorporated and headquartered in Sweden.

Better Collective establish strong affiliate position within sports betting in Sweden

Ribacka Group was founded in 2012 and expects to generate a revenue of >6 million EUR in 2018, with operating earnings (EBITA) of >5 million EUR. The purchase price has been agreed to amount up to 30 million EUR, of which 15 million EUR will be paid in cash at closing, 6 million EUR will be paid in May 2019 in either cash or ordinary shares in Better Collective, and the remaining 9 million EUR will be paid in 2020 pending certain agreed performance criteria. Better Collective will consolidate the acquired company into the Group accounts as from January 1, 2019.

Ribacka Group will stay headquartered in Stockholm under the name Better Collective Sweden. The two former owners of Ribacka Group, Jesper Ribacka and Jens Ribacka, will continue as local CEO and board member, respectively, in Better Collective Sweden. They will work closely together with the Better Collective headquarters in Denmark, to ensure continuity and that the strengths of both organisations are utilized in the best possible way.

New market regulation comes into effect in Sweden beginning of 2019

Earlier this year, the Swedish government approved a new market regulation taking effect from January 1, 2019, by which the current monopoly system will end. Recently, the Swedish gambling authority announced the first licenses granted to a number of major international operators, including current partners of Better Collective. Most of the new licensees are well acquainted with the Swedish market, having operated in the sector prior to re-regulation. During the first three quarters of 2018, sports betting in Sweden grew 13.6% compared to last year. In 2019, online sports betting is expected to amount to 3.3 billion SEK, with a continued growth rate higher than the total gambling market.

Jesper Søgaard, CEO of Better Collective:

We are truly excited about expanding our position in the Swedish market ahead of the coming regulation. With a strong network of brands in the Swedish market, including speltips.se, Ribacka Group is a great fit for Better Collective. We consider Sweden to be one of the most interesting markets for online sports betting in Europe, as we believe a change in market dynamics will expand an already growing market. With the combination of market growth, the successful operation run by Ribacka, and the addition of new talent and visible synergies, we are confident that this acquisition is a strong move for us in Sweden.”

Jesper Ribacka, Founder and CEO of Ribacka Group:

“On behalf of myself and my co-founder of Ribacka Group, I am happy to announce our acquisition by Better Collective. Since 2012, we have worked very hard to build strong brands in the Swedish market and, most importantly, a strong team to help us become a success. I trust this new setup will bring us even further, aligning with the core values of transparency and user empowerment that are found at Better Collective.”

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.

 

About Better Collective

Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better

Collective’s portfolio includes more than 2,000+ websites and products. This includes

bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Affiliate Industry

Time to take responsibility

George Miller

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Time to take responsibility
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Joonas Karhu, Chief Business Officer at online casino comparison site Bojoko.com, says that affiliates must do more to protect gamblers from problem play

 

The global online casino industry is now very much focused on prioritising responsible gambling and ensuring that players are properly protected.

This is being driven by regulators in core markets around the world coming down hard on operators that have dropped the ball in this regard.

In the UK, for example, several big-name gambling giants have been hit with multi-million-pound fines for serious responsible gambling failings.

But it is not just operators that have to shoulder the responsibility for ensuring that online gamblers are happy, healthy and given the tools they need to remain in control of their play.

Affiliates are a huge driver of new player traffic to online gambling sites and are rewarded financially for the customers they send.

As such, online casino publishers must do as much as they can to protect their readers in addition to the efforts operators must go to as part of their licence requirements.

There are several ways this can be done.

The first is to provide players with the information they need to understand what tools are available to them, and how they can be used to manage their play.

This means creating guides that clearly explain deposit limits, loss limits, wager limits, session limits and the options to cool-off and self-exclude.

What’s more, responsible gambling should be a separate tab on the homepage or on the bottom banner – the clearer it is the better.

In addition to this, affiliates must also make sure players understand wagering requirements and how they work.

The seasoned gambler is likely to be very familiar with them, but those that play on a more casual basis may not be.

The best way of explaining how wagering requirements work is to clearly outline the different types of play through operators can attach to a bonus and use an example.

It is also important to make bonus terms and conditions, in particular wagering requirements, clear at all times.

The UK Gambling Commission now requires that significant terms and conditions be visible below all bonus offers, and not just one click away.

This shows how serious the regulator takes the issue of bonus T&Cs when it comes to responsible gambling and properly protecting players.

Of course, this is all standard practice for any good online casino affiliate site. So, what more can be done?

Here at Bojoko, we recently took the decision to team up with gamban®, a tool that allows players to block gambling websites and mobile apps.

Why did we do this? While all licensed online casinos offer the option to self-exclude, errors do occur and, in some cases, players have been able to continue to wager.

We wanted to give our readers the best tool around to completely block online gambling websites and apps should they decide to self-exclude.

We have negotiated a deal with gamban® so that our readers can use the software free of charge for three months before their £1 per month per device subscription kicks in.

It may seem counter intuitive for an online casino affiliate site to allow its readers to self-exclude from sites, but it’s not.

Publishers should want their players to be healthy and if they do go on to develop a problem it is vital they do all they can to provide the tools and support they need to overcome it.

Here at Bojoko, we believe that it is the responsibility of all industry stakeholders, and not just operators, to uphold the highest responsible gambling standards.

We are proud of our partnership with gamban® and hope that other publishers will follow our lead in doing all they can to protect players.

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Affiliate Industry

Multilotto continue to increase their focus on Affiliates

Zoltan Tundik

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In this photo: Multilotto’s Chief Growth Officer, Alex Sakota
Reading Time: 1 minute

 

As Multilotto’s Chief Growth Officer, Alex Sakota, joins the panel at the London Affiliate Conference, Multilotto launches its Affiliate site.

There is no doubt that the affiliate market is an integral part of the iGaming industry and at a time where both operators and affiliates are navigating the several changes to regulations from a different jurisdiction, there is an even greater need of better communication and collaboration between the two.

Seeing these changes, Multilotto has decided to up the ante and launch their new website focused solely on Affiliates. The site includes information about their revenue share model, why Affiliates should choose Multilotto, testimonials and a comprehensive blog.

Alex Sakota, Multilotto’s Chief Growth Officer, will also be speaking at the London Affiliates Conference about the recent Swedish Legislation in the “Stockholm Syndrome or: How I Learned to Stop Worrying and Love the Swedish Regulator” panel.

Mr Sakota has a very strong reputation within the industry and has led acquisitions efforts at a number of leading organizations in Malta including EPC Masters, Dating Factory, Traffic Mansion and GFI Software. He organized the island’s first-ever internet marketing seminars and has aced as a lead spokesperson at a number of major events, including eProfitMalta and RE/MAX Europe where he managed in excess of 90M visitors a month, setting new records in the process.

 

About Multilotto

Multilotto is an established online lottery betting service with licenses in the UK, Ireland, Malta and Sweden. It is the online destination for customers who want to access a wide range of international lottery jackpots, offering accessibility, simplicity and ease of use.

Our two biggest jackpots are Powerball and Mega Millions from the United States. We also offer Europe’s largest transnational lotteries, EuroJackpot and EuroMillions, and more lotteries from across the globe.

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Affiliate Industry

CasinoGuide goes German!

Zoltan Tundik

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CasinoGuide_screenshot
Reading Time: 2 minutes

 

The online casino comparison site launches on a new domain catering for German-speaking players.

A new domain

Following the successful relaunch of CasinoGuide.com back in October, the CasinoGuide team have wasted no time in adding another site to their growing portfolio – CasinoGuide.de. The brand-new site will cater exclusively for the German-speaking community and offer an equally comprehensive range of casino content as the already-established CasinoGuide.com and CasinoGuide.co.uk.

CasinoGuide.de will also benefit from the same technical advantages of its sister sites, by being fully mobile responsive, quick to load, and complemented by a concise selection of the most popular casino games. Slots fans will find the Spieleautomaten page well-equipped with free-play versions of the hottest titles, and players of other casino classics like Roulette and Blackjack won’t be disappointed either.

Why German?

The trend data shows that as with most countries, the popularity of online casinos has been growing steadily in Germany over the past five years, and with an estimated population of over 82 million people it’s no surprise to see more sites appearing in this market. And while the majority of the site’s visitors will be based in Germany, CasinoGuide.de will also cater for German-speaking online casino players based in Austria, Switzerland, and the rest of the world.

Launched in record time

Project Manager Alex Tester stated: “bringing the CasinoGuide experience to German speakers is something we’ve been wanting to do for some time now, and I’m very much looking forward to working within this challenging market. This is just the first step in what we hope will be a highly successful year of expansion and growth for CasinoGuide.

“A huge amount of praise must be given to content and development teams, who have collaborated brilliantly; delivering this project to a very high standard, in record time.”

The CasinoGuide.de team will be hoping to emulate the success of its sister sites as quickly as possible – but of course it remains to be seen whether it will meet the standard.

Contact information: info@casinoguide.com

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