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Swedish gambling regulator suggests stronger ad regulations

Niji Narayan

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Spelinspektionen to Launch New AML Reporting System
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Swedish gambling regulator Spelinspektionen has advocated for stronger advertisement regulations in the country. The regulator has proposed new plans to restrict excessive gambling advertising. The body also supports the formalisation of a cooperation deal with the country’s Konsumentverket consumer agency.

The new plans will divide responsibilities between the two bodies, as well as formalise the forms of information exchange and consultation.

The regulator did not put any specific limit to the quantity or duration of advertising, operators were asked to contact Konsumentverket to ensure that they are advertising at a moderate rate.

Operators that are found to have breached regulations could be faced with an official warning, financial penalty or, in more extreme cases, revocation of their licence.

“A violation of the requirement of moderation is typically considered to be serious,” the regulator said. “The sanction that may be applicable in an individual case depends on several different factors, such as how long the infringement has been going on.”

Patrik Gustavsson, Chief of Operations at Spelinspektionen, explained: “The clarity we achieve with the agreement benefits the supervision as we ensure that important issues do not end up between the two entities.

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OPAP Updates Coronavirus Impact on its Business

Niji Narayan

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OPAP Updates Coronavirus Impact on its Business
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Greek gaming operator OPAP has provided an update on the impact of coronavirus on its business. OPAP revealed that almost all its revenue had been wiped out by the closure of its outlets due to coronavirus lockdown in Greece and Cyprus.

Greece reported its first coronavirus case at the end of February.

“We have responded quickly to protect our employees and agents, taking a number of necessary mitigation steps,” Damian Cope, Chief Executive of OPAP, said.

The company estimates that the monthly earnings before interest, tax, depreciation and amortisation (EBITDA) will be 50–53 million euros lower if the shutdowns are extended beyond April.

OPAP said in a statement that Cope will step down at the end of May when his four-year contract ends and that it has begun looking for a successor. If none is found by that date, Chief Commercial Officer Jan Karas will take over as acting CEO.

“I am confident that OPAP will bounce back strongly once this unfortunate period comes to an end,” Cope said.

OPAP reported a 62% rise in fourth-quarter net profit to 61.8 million euros as a result of its new video lottery operation and lower taxation.

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Industry News

Pariplay Appoints Andrew Maclean as its New Sales Director

Niji Narayan

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Pariplay Appoints Andrew Maclean as its New Sales Director
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Pariplay Ltd, a leading provider of internet gaming systems, has appointed Andrew Maclean as its new sales director.

Maclean is having more than 15 years of experience in the iGaming industry. He served as the director of commercial account management at SG Digital, the digital division of Scientific Games. Other senior roles which he held include head of partner management at Ongame and commercial director at NYX Gaming Group.

“I really look forward to working for Pariplay and bringing my extensive experience from the iGaming industry to further strengthen their brand and extend their increasingly strong footprint on the B2B market. Pariplay has a cutting-edge product and I cannot wait to be part of their successful journey. As well as their strong proprietary games content, I will be engaging customers with Pariplay’s stellar aggregation platform, all available by a single, swift implementation of Fusion,” Maclean said.

“In addition to his unparalleled reputation, Andrew brings a wealth of experience to the role that will help Pariplay continue to strengthen its presence across regulated iGaming regions. We expect this to be another landmark year for the company and look forward to the expanded role that our sales team will play in meeting that objective,” Adrian Bailey, Managing Director of Pariplay, said.

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Industry News

William Hill Announces New CFO and COO

Niji Narayan

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William Hill Announces New CFO and COO
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William Hill has appointed Matt Ashley as its chief financial officer and executive director to the board. He will take over the new positions on 6 April.

William Hill announced earlier that its current CFO, Ruth Prior, would be leaving to join Element Materials Technology.

Prior would leave William Hill at the end of its annual general meeting on 15 May and would remain as CFO until that date.

The board said Prior and Ashley would work together in the intervening period to ensure a smooth handover.

Ashley is joining William Hill from FTSE 250 passenger transport operator National Express, where he gained chief financial officer experience before leading their North American business as president and chief executive officer. Most recently, he held the position of group business development director.

William Hill also announced that Stephen Parry would join its executive committee as chief operating officer later this year. Parry is currently the integration director of Flutter.

“These two key appointments reinforce our focus on building a high calibre team. Matt and Stephen bring significant strengths to the company. Matt has a wealth of international financial and US experience as well as being an experienced CFO of a FTSE 250 listed company,” Ulrik Bengtsson, chief executive officer of William Hill, said.

Parry, meanwhile, came with a first-class track record of driving digital change, operational focus and customer experience in senior roles at Vodafone and Flutter, Bengtsson said.

“I look forward to welcoming them both to William Hill,” Bengtsson added.

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