Connect with us
SOFTSWISS

eSports

Parimatch drives eSports engagement through video content and fan forum strategy

Published

on

Parimatch drives eSports engagement through video content and fan forum strategy
Stepan Shulga
Reading Time: 3 minutes

 

Currently, eSports is the most dynamically developing sport in the world and as the surplus of digital platforms increases, eSports fans can be overwhelmed with content, whether it is generated by influencers, sports media outlets or eSports leagues themselves. As one of the first betting providers to identify the opportunity to bet on cybersport events, Parimatch continues to blaze a trail in customer engagement with its latest consolidated approach and according to Stepan Shulga, Head of eSports at the leading international betting company, that’s just the tip of the iceberg.

 

Where do you see the next big wins in terms of keeping fans loyal and how do you balance up creating engaging content with driving revenue?
With so many digital platforms from so many groups it is important to produce the most engaging and varied content possible – and for us, at the moment, this is video.  However, moving forward, we are looking how we can offer more interactive content and help support deeper engagement with the customers. We believe that there is a lot that we can learn from the popularity of forums with eSport gamers.

With regards to eSports, you’re making waves with your Virtus.Pro partnership, can you discuss Parimatch’s investment strategy in eSports?
Our entire business strategy is unified by one ultimate aim – to connect our customers with both mainstream and niche sports through the best quality betting products. For that reason, we do not have a separate business or investment strategy for eSports; our approach is to ensure first and foremost that our customers experience an excellent online service.
eSports is one of the fastest growing sports in the world, and we were among the first betting providers to identify the opportunity to bet on cybersport events. As a market leader in this regard, we know the field well, and what eSports fans are most interested in.  We also work to ensure our brand resonates with millennial audiences, who follow eSports most closely. Our partnerships with Virtus.Pro, one of the most established international eSports organisations, and some of the most popular and high-quality video games, such as DOTA2, exemplify this strategy.

eSports is still seen as a relatively new phenomenon to mainstream audiences, what’s the key to interacting with current fans whilst targeting new customers to the sector?
There is no magic key – but in order to engage current fans it is important to closely follow and analyse the eSports market to anticipate emerging trends. We work with eSports experts and specialists, and they help us identify audience patterns and create insights. This is a continuous and systematic process and ensures we stay ahead of the curve, and therefore maintain customer loyalty.
For targeting new customers, we first conduct market research to understand who this audience might be. Understanding the customer has to be the first stage in the process, before identifying channels and content. In the digital age, social media is more important than ever for reaching new potential customers – and it is important to cut through with strong brand personality. We recently underwent a bold rebrand, which helped us to stand out from the crowd.

The younger millennial market is a key focus for eSports in the US, Asia, Africa and beyond, how is your team targeting this segment of players responsibly?
At Parimatch, we believe betting companies are accountable for customer welfare, and therefore champion responsible gambling principles. We have introduced measures in the business to ensure all customers are protected, through 24/7 customer support, collaborating with responsible gambling organizations, limitations on betting accounts, and sharing information on the dangers of gambling addiction on Parimatch owned channels.

eSports wagering seems to be a key focus for the sector at this time, where do you see the possibilities and issues ahead for bookmakers?
The window of opportunity, as it may seem to many, is not opening now, it is fully opened, and it may soon be closing. The key opportunity is learning. We learn to meet the interests of a young audience, including through eSports. Theories are tested within one day; the response of the audience comes at an incredible speed. There are plenty of difficulties in this market for bookmakers, the most important thing to understand is respect for customer choice. We often underestimate the power of gamers’ loyalty to their entertainment. We believe gaming to be something irrational, teenage. This is the main difficulty, if you do not treat them like others — if you don’t give them enough attention, you will lose the game.
From a sector perspective, the lack of uniformity and established rules and federations for eSports, as in traditional sports, makes it difficult to plan and predict. The lack of adequate expertise and experience of managers in eSports is also a significant problem.

Continue Reading
Advertisement




MARE BALTICUM Gaming & TECH Summit 2024

eSports

North Star Network acquires Um Dois Esportes

Published

on

Reading Time: 2 minutes

 

North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

Continue Reading

eSports

GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster

Published

on

Reading Time: 2 minutes

Today, GIANTX is excited to announce an update to its LEC competitive roster. Antonio”Th3Antonio” Espinosa Bejarano is recognised as one of the most successful LVP Superliga players in the history of GIANTX, and he has now reached a pivotal moment in his career to compete in the League of Legends EMEA Championship (LEC).

The LEC is the most important League of Legends competition in Europe and one of the most relevant in the international esports scene. The Barcelona-born ‘toplaner’ will be part of the lineup kicking off the LEC Summer split season in Berlin, which starts in June. As the community quotes; ‘Th3LEC’ is finally a reality.

Commenting on his new role, Th3Antonio said:

“This is the dream I’ve been working towards since I entered esports. I always wanted to compete at the highest level to face the best, and finally, I have this opportunity. I never stopped striving, and thanks to that and the work we’ve done together with all my teammates, we’ve achieved great things in Spain, but the LEC has always been my ultimate goal. Going to the LEC with my lifelong club, GIANTX, is a double dream. Everyone knows what GIANTX means to me”.

Sports Director at GIANTX, David Alonso, added:

“Th3Antonio deserves this opportunity, both in recognition of the level he’s at and all the work he has put in over the past few years. We are convinced of this decision and that he will give everything to succeed in the LEC. He has always been characterised by sacrificing himself for others, and lately, he has taken a step forward by leading in crucial moments, a clear sign of his maturity as a player”.

Having joined at a young age in 2017, Antonio ‘Th3Antonio’ Espinosa has become one of the most decorated players of the LVP Superliga and of GIANTX history. During his time with the team, he has won four Superliga titles, two Iberian Cups, one Copa, and has reached an EMEA Masters final, as well as other national competitions.

The decision to promote Th3Antonio reflects GIANTX’s need to implement changes following the results of the LEC Winter and Spring split seasons. In both splits, the team fell short in the first round of playoffs. The Summer split season is the main shot at Worlds for all teams, and the aim of the club was to make the necessary changes to achieve this goal. After a period of reflection and numerous trials, Th3Antonio has been chosen for the toplaner position.

Continue Reading

eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

on

Four teams competed in the tournament's final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers.
Reading Time: < 1 minute

 

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

SaaS-builder for partner program development and performance marketing optimization

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement

LEADING AFFILIATE MARKETING SHOW

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.