Connect with us
SIS

Industry News

Live and kicking: why online casinos must offer live dealer

George Miller

Published

on

Live and kicking: why online casinos must offer live dealer
Reading Time: 3 minutes

 

James King, Chief Marketing Officer at Conquer Casino, discusses the importance of live casino and why it has become so popular

 

Live casino is one of the fastest growing online casino products on the market and is now an absolute most for brands looking to engage all types of player.

Live dealer perfectly bridges the gap between land-based and online play, offering the buzz and excitement found on the casino floor alongside the convenience of playing online.

It brings to life what can, at times, be a solitary form of entertainment – most players play online casino at home while alone.

Players love that they can sit down at a real table, watch real cards being slid across the felt by a human dealer they can interact with.

Such is the popularity of live casino that operators now have separate lobbies and tabs for these games. We are also seeing live dealer only operators enter the market.

In addition, providers such as Evolution Gaming and Authentic Gaming are developing new games, features and tools that take the live dealer experience to the next level.

Evolution, for example, offers an innovative live money wheel game that is set against a glitzy TV show backdrop with a host and not a dealer.

Authentic Gaming, on the other hand, streams from real tables located on the floors of real casinos allowing online players to sit down next to those actually on the property.

These breakthroughs have really helped to push the momentum that has built behind live casino games in recent months.

This has also been helped by huge improvements in mobile live dealer, with players able to enjoy the same immersive and realistic experience even when playing on the move.

But why has live dealer become such a phenomenon of late?

Much of it is to do with what I mentioned previously about players seeking out authentic casino experiences from the comfort of their own home.

But it also has a lot to do with trust and players preferring to wager against a human dealer – even if they are located in a special studio – instead of a random number generator.

This is certainly the case in new and emerging markets where players can lack trust in online casino brands, especially those that do not have a land-based presence.

In addition to this, consumers are super savvy and expect a varied and valuable experience from their chosen entertainment channels, including online casino.

This partly explains why live dealer is so popular with younger players – they demand an element of interaction from their entertainment choices and live casino can deliver this.

It is also considered a less “hardcore” form of gambling – most players will have previously visited a casino and played the table games on offer.

As we all know, table games are seen as a less aggressive form of gambling than slots and are held in the same regard as bingo and lottery giving them mass market appeal.

But it’s not just casual players that are drawn to live dealer – high rollers also enjoy the added value and interaction that it brings.

This is why it is important for operators to offer VIP tables that are set against more luxurious backdrops and with higher limits.

As live dealer continues to increase in popularity, operators will have to ensure they offer streams across all the games (blackjack, roulette, poker, craps, etc) and from all providers.

They will also have to think about creating special welcome offers and promotions for live dealer, and also how the vertical can be integrated into loyalty schemes.

It wasn’t that long ago that live dealer was seen as a nice addition to an operator’s game lobby, but today it is an absolute must.

Live dealer is not only great at acquisition – appealing to new players and helping to build trust – but it is a powerful retention tool for all player types – VIPs in particular.

Here at Conquer Casino, we believe live dealer is only going to become more popular and have an even more dominant position in casino game portfolios.

The vertical really is live and kicking.

Industry News

Melco Appoints Grant Johnson as New Head of City of Dreams Mediterranean and Cyprus Casinos

Niji Narayan

Published

on

Melco Appoints Grant Johnson as New Head of City of Dreams Mediterranean and Cyprus Casinos
Photo Source: cypruscasinos.com
Reading Time: < 1 minute

 

Melco Resorts and Entertainment has promoted Grant Johnson as the Senior Vice President and Property General Manager of City of Dreams Mediterranean and Cyprus Casinos “C2”. Johnson will report to Evan Andrew Winkler, President of Melco.

Johnson is responsible for the continued development of the upcoming City of Dreams Mediterranean which will be the largest Integrated Resort (IR) in Europe and the management and operations of Cyprus Casinos. Mr. Craig Ballantyne, Property President of City of Dreams Mediterranean and Cyprus Casinos, retired on April 1.

“Congratulations to Grant Johnson on his new appointment. With his proven track record of delivering growth for the company I am confident that we can continue pushing boundaries as a global leader in innovative luxury entertainment offerings. This promotion represents Melco’s commitment to internal career opportunities. I also wish to thank Mr. Craig Ballantyne for his outstanding service to Melco as Property President of City of Dreams Mediterranean and Cyprus Casinos and wish him the very best for his retirement,” Lawrence Ho, Chairman and Chief Executive Officer of Melco, said.

Prior to this promotion, Johnson was SVP, Casino Sales, Marketing & Operations at Studio City in Macau, and previously was SVP, Casino Sales & Marketing for Altira Macau and Mocha Clubs. Prior to this, Johnson handled various non-gaming marketing roles throughout Melco properties in Macau. Johnson began his career with Melco in 2011.

Continue Reading

Industry News

Zimpler Announces Expansion to the EU and the UK

Niji Narayan

Published

on

Zimpler Announces Expansion to the EU and the UK
Reading Time: < 1 minute

 

Fintech company Zimpler has announced its expansion into the EU and the UK.

Zimpler is a Swedish Fintech company that manages transactions between end users and businesses. Now, they leave the Nordics and will enable companies to do instant payouts to customers in the EU and UK within the year.

“Payouts is medieval outside of the Nordics. Today you will have to wait for days before you get your money into your bank account, with our solution it will take seconds,” Jonas Persson, VP sales at Zimpler, said.

First to go live with the solution is iGaming company Videoslots.

“We have been working with Zimpler in the Swedish market for many years and we are thrilled with how constructive and solution-oriented they are in all situations. That they now expand their solution to other European markets is fantastic news and it will change the market at its core,” Ali Atam, CMO at Videoslots, said.

Continue Reading

Industry News

Gauselmann Group Opens New Venues in UK

Niji Narayan

Published

on

Gauselmann Group Opens New Venues in UK
Reading Time: < 1 minute

 

German gambling company Gauselmann group has gone one step further by investing in the high street and launching its Merkur Slots brand nationally. The company has opened three brand-new venues in Southall, Hornchurch and Lancaster on July 4.

Gauselmann group plans to open many more Merkur Slots venues across the UK this year. The company will open with three more venues in Saltash, Bolton and Wolverhampton, this month.

“This is a very exciting time for the Merkur Slots brand. So many companies haven’t survived the effects of the pandemic and we are delighted to be able to give customers a brand-new experience in locations where we don’t currently have a presence. It means a lot to us to be part of kick-starting the high street again and supporting the local community with new job opportunities,” Mark Schertle, COO of Gauselmann group, said.

Merkur Slots provides the latest in digital venues. All machines and advertising are fully digitised and customers will be able to enjoy all of their favourite games, as well as the latest in Blueprint games.

All venues will be COVID-secure, with Gauselmann group implementing an “Open, clean, safe” campaign which will focus heavily on ensuring new safety precautions are in-place and everything is communicated effectively with customers, via social channels and the official website.

“We look forward to welcoming customers back to gaming after a small hiatus and we feel we have a unique edge in that we can offer them brand-new, modern venues that have been designed with social distancing in mind. Customers can game with total confidence. Thank you to all our staff who have worked tirelessly to get the venues up and running ahead of opening,” Schertle said.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.