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Nielsen Releases “Esports Playbook for Brands” 2019

Niji Narayan

Published

7 months ago

on

Nielsen Releases “Esports Playbook for Brands” 2019
Reading Time: < 1 minute

 

Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands.”

According to Esports Playbook for Brands, non-gaming brand involvement in esports has increased by 13% over the past year. Mainstream brands outside of traditional video game brands are entering the space.

Nielsen points out that 90% of U.S. esports viewers on Twitch can name at least one non-gaming sponsor; 70% of U.S. Twitch users spend more time engaging with esports than they do with traditional sports.

“Esports fans respect and welcome those brands that embrace what they already love, and get the need for the revenue and exposure that sponsors, distributors, and content creators bring with them,” says Bobby Sharma, founding partner of the Esports advisory firm Electronic Sports Group, in the playbook.

“But they also know when they are being used as test subjects… and that is where things can go awry,” he adds.

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eSports

GammaStack Introduces All-Inclusive Esports Tournament Platform

Niji Narayan

Published

23 hours ago

on

December 6, 2019

By

GammaStack Introduces All-Inclusive Esports Tournament Platform
Reading Time: < 1 minute

 

GammaStack has commenced a new phase of iGaming software development by the launch of an all-inclusive Esports tournament platform.

Being the epitome of industry-leading innovations, award-winning developments and valuable clientele, GammaStack has successfully climbed great heights of success in iGaming industry. The saga of their glory keeps on moving forward at an amazing pace with the sports betting software, fantasy sports software, online casino software and now the Esports tournament software development.

“We are excited with the new launch and looking forward towards assisting an array of entrepreneurs in accelerating the success of their Esports businesses,” Dilip Chouhan, CSO of GammaStack said.

Along with a plethora of features, they integrate on-demand additional features as per the brand identity. The Esports software covers a myriad of titles and tournaments including Counter Strike, Call of Duty, WarCraft, League of Legends, Call of Duty World League and so on.

The Esports platform is developed by a team of technically-proficient individuals who have hands-on expertise in bleeding edge technologies.

They are connected with some of the trusted data partners including Twitch, Steam, Riot Games, Betradar, Stats and so on. Some of their customers include Nairabet, BetSnap, Bitpunter, Bwinner and many more.

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eSports

GFINITY ARENA TO HOST NBA 2K LEAGUE EUROPEAN INVITATIONAL DEC. 13-14 IN LONDON

George Miller

Published

2 days ago

on

December 5, 2019

By

GFINITY ARENA TO HOST NBA 2K LEAGUE EUROPEAN INVITATIONAL DEC. 13-14 IN LONDON
Reading Time: 2 minutes

 

WHAT:

  • The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. and the first official esports league operated by a U.S. professional sports league, will host the NBA 2K League European Invitational, the league’s first-ever qualifying event in Europe.
  • The two-day event will be held at Gfinity Arena in London – home to some of the U.K.’s leading esports events – and will feature 20 of the best NBA 2K players from Austria, Belgium, France, Germany, Spain, Turkey and the U.K.
  • The event, which will identify several elite players who will become eligible for the 2020 NBA 2K League Draft, will see players competing over two days of gameplay, including scrimmages and a double-elimination tournament, and participating in interviews with league representatives and team managers. The double-elimination tournament on Dec. 14 will be livestreamed on the NBA 2K League’s Twitch and YouTube channels.

 

WHO:

  • Twenty of the best NBA 2K players from Austria, Belgium, France, Germany, Spain, Turkey and the U.K.
  • NBA 2K League Managing Director Brendan Donohue
  • Knicks Gaming center and U.K. native Harry “HazzaUK” Hurst

 

WHEN: Friday, Dec. 13 – Saturday, Dec. 14; Media can attend during the following times:

  • Friday, Dec. 13 from 4:00 p.m. – 7:30 p.m. – Scrimmages
  • Saturday, Dec. 14 from 10:00 a.m. – 8:00 p.m. – Double-elimination tournament
  • NBA 2K League Managing Director Brendan Donohue media availability – Friday, Dec. 13 and Saturday, Dec. 14 from 2:00 p.m. – 2:30 p.m.
  • European Invitational players and Harry “HazzaUK” Hurst media availability – Friday, Dec. 13 from 5:15 p.m. – 6:15 p.m., Saturday, Dec. 14 from 7:15 p.m. – 8:00 p.m.

 

WHERE:

  • Gfinity Arena

Unit 13 Fulham Broadway Retail Centre

Fulham Road London SW6 1DN

 

CREDENTIALS/TICKET INFORMATION:

  • Fans can attend for free by registering at https://n2kleuropeaninvitational.splashthat.com/.
  • Media are welcome to attend; Interview opportunities are available with players, coaches and executives.
  • Interview requests outside of the designated media availability will be evaluated on a case-by-case basis onsite.
  • Media must RSVP to Ignasi Castello ([email protected]) and Cath Shefford ([email protected]).
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eSports

Talent Lineup for WePlay! Bukovel Minor 2020 Regional Qualifiers Announcement

George Miller

Published

2 days ago

on

December 5, 2019

By

WePlay! Bukovel Minor 2020 Qualifier Talent Lineup
Reading Time: < 1 minute

 

Talent crew that will be covering regional qualifiers for the second Minor of 2019/2020 DPC-season.

The Dota 2 tournament WePlay! Bukovel Minor 2020 will be taking place on January 09-12, 2020, in tourist complex “Bukovel” (Ukraine). Regional qualifiers to the event will be played between December 05 and 06 to decide the eight participants. We would like to present the talent crew that will be covering the qualifying matches for the international audience.

Europe

  • Shannon “SUNSfan” Scotten Twitter
  • Troels Lyngholt “syndereN” Nielsen Twitter
  • Jack “MoFarah” Williams Twitter
  • Rikumikko “T-PANDA” Kangasmäki Twitter

CIS

  • Jared “Nomad” Bajina Twitter
  • Rasmus “MISERY” Filipsen Twitter
  • Darren “KillerPigeon” Elmy Twitter
  • Dominik “Black^” Reitmeier Twitter

North America

  • Andrew “Zyori” Campbell Twitter
  • Alexandra “Sheepsticked” Roberts Twitter
  • Nick “BreakyCPK” Caras   Twitter
  • Donnie “Elevated” Chell Twitter

South America

  • Murielle “Kips” Huisman Twitter
  • Michelle “Moxxi” Song Twitter
  • Robbie “Robnroll” Blakeman Twitter

China

  • Dominik “Lacoste” Stipić Twitter
  • Gareth Luke “Gareth” Bateson Twitter
  • Andrew “PartyPetee” Nester Twitter

SEA

  • Treephob “Xyclopz” Tiangtrong Twitter
  • Admir “lizZard” Salkanović Twitter
  • Darren “KillerPigeon” Elmy Twitter
  • Matt “Danog” Joyce Twitter
  • Luke “CNC” Pate Twitter

You can follow the qualifiers on Twitch via the following channels:

  • WePlay! Esports En Twitch Main
  • WePlay! Esports En Twitch 2
  • WePlay! Esports En Twitch 3
  • WePlay! Esports En Twitch 4

#WePlay #WePlayDota2 #WePlayMinor #BukovelMinor

Source: WePlay! Esports Press Office

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