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Online gaming boosts revenue growth at Paddy Power Betfair

Niji Narayan

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Paddy Power Betfair and MGA Games sign a content provider agreement at SiGMA
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Paddy Power Betfair, the Gambling giant, has reported revenue growth of 17% to £478 million for the three months to March 31. Online gaming revenues rose 31% to £76 million, driven by the “strong growth” of Paddy Power’s online games. Total online revenues increased by 4% to £228 million compared to the same period last year, as it benefited from its £88 million acquisition of Georgian betting brand Adjarabet.

The betting company said that it was impacted by February horse racing, which was temporarily suspended in the UK while the Dublin Leopardstown Festival saw a string of well-backed favourites win most races. The group was, however, buoyed by the Cheltenham Festival, which saw more than £250 million traded on 16 million total bets across all its platforms.

“Trading in April has been in line with our expectations. We remain excited about the growth opportunities that lie ahead for the Group,” Chief executive Peter Jackson said.

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QTech Games enhances its premium content offering with Yggdrasil

George Miller

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QTech Games enhances its premium content offering with Yggdrasil
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Leading provider integrates its games with Asia’s top distribution platform for expansion into growth markets


QTech Games, Asia’s number-one games distributor, has announced its latest high-profile partnership with leading igaming solutions provider, Yggdrasil.

Under the terms of the new deal, Yggdrasil’s award-winning content suite has been made available to QTech Games clients and their players, adding more muscle to a pioneering platform setting the pace for bringing the best online games to market across emerging territories.

Yggdrasil’s unique portfolio of games comprises over 70 top-notch titles – featuring classics such as Vikings Go BerzerkValley of the Gods and Jungle Books, alongside exciting new additions like Temple Stacks and their latest release Multifly.

This ever-evolving production line further bolsters QTech Games’ comprehensive catalogue of gaming domains, which offers a definitive one-stop shop for worldwide operators.

The agreement also broadens Yggdrasil‘s global footprint, opening up Asia’s array of both established and emerging markets for accelerated growth. While QTech partners now enjoy access to Yggdrasil’s range of proprietary in-game promotional tools to increase player engagement and foster improved retention.

As the fastest-growing distributor in Asia over the past few years, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

QTech Games CEO, Markus Nasholm, said: “We’re delighted to have partnered up with Yggdrasil, whose stunning games never need any hype. Indeed, they are already exceeding expectations. The QTech Games platform is integrated with the best games from the planet’s top providers – and Yggdrasil now stand at the summit of this mountain.

“Their ability to initiate in-game tournaments, coupled with spontaneous cash-drops, embraces QTech’s shared emphasis on high-end tech creating a superior gaming experience. Together, we can even introduce quest-like missions, providing players with live leaderboards that fuel the battle for social-channel bragging rights so that they can share the fun and drive online dwell-time for any of our partners. Small wonder, then, that Yggdrasil’s games are already proving popular with our clients’ players across many varied markets. 

“In short, we look forward to seeing how these games perform across a patchwork quilt of territories. Particularly in developing gaming spaces where demand for a localised product set is paramount in tackling a diverse backdrop of cultural trends and player preferences.”

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Greentube continues Swiss expansion with Casino777.ch integration

George Miller

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Greentube, the NOVOMATIC Interactive division, has launched with Casino777.ch, the online brand of Casino Davos, adding to the supplier’s extensive presence on Switzerland’s leading casino sites.

Top-performing titles including the popular Super Cherry series, a favourite among Swiss land-based players, have initially gone live via iSoftBet’s platform, as well as Queen Cleopatra and Wish Upon A StarClassic NOVOMATIC titles which have been adapted for online channels will also launch in April, with Book of Ra™ deluxeLucky Lady’s Charm™ deluxe and Sizzling Hot™ deluxe expected to be major hits with Casino777.ch’s customers.

The integration builds on Greentube’s portfolio of tier-one online casino operator partners in Switzerland as the supplier is now available with the country’s major sites. Casino Davos was the fourth operator to launch online when the market opened for business last year, and its Casino777.ch brand, which is powered by iSoftBet platform technology, has quickly established itself as one the most popular online casinos with Swiss players.

“Thanks to our strong land-based heritage in Switzerland, the unrivalled performance of our content and the diversity of our offering we have quickly cemented our position as the top supplier in the newly regulated online market,” said Michael Bauer, Chief Games Officer at Greentube. “Launching with Casino777.ch through our Casino Davos partnership really is the cherry on the cake after a widely successful market entrance, with Greentube games now live across most online casino sites in the territory.”

Christoph Pychynski, Director at Casino Davos AG at Casino777, said: “Greentube’s premium selection of market-favourite titles like the Super Cherry series make for a valuable addition to our online offering that will allow us to satisfy customer expectations. The online market is growing at a rapid rate, and we are looking forward to collaborating with Greentube further to ensure our platform offers a top-quality online casino experience with the best games available for our expanding player base to enjoy.”

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Relax Gaming Announces Appointment of Nadiya Attard as Director of Sales

George Miller

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Relax Gaming Announces Appointment of Nadiya Attard as Director of Sales
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Relax Gaming, iGaming aggregator and supplier of unique content, has appointed Nadiya Attard as Director of Sales to push forward on its global expansion strategy and realise new growth opportunities.

Assuming the position on 30th March, Attard brings over 15 years of B2B and B2C online gaming experience to the company, having held several senior positions at NetEnt, which she joined in 2013 after five years with Betfair, as well as Pari Match, Marathonbet, and Microgaming.

During her tenure as Director of Business Development at the casino games supplier, Attard was a driving force behind its sales department, having played an instrumental part in its commercial success and global expansion into new and regulated markets.

She joins Relax Gaming at an exciting time in its business journey after the company has significantly expanded its geographical reach this year and grown its portfolio with the addition of several tier one operators and reputable platform providers.

Daniel Eskola, CCO at Relax Gaming, said: “Nadiya’s track record for delivering results and going above and beyond targets is admirable. We are thrilled that she is joining the Relax team and are positive that with her ability to develop long-lasting business relationships she will further the company’s success and make a huge contribution to our future growth. 

Nadiya Attard, Director of Sales, said: “Relax Gaming’s reputation for being a forward-thinking, progressive company makes it a fantastic business to be a part of and I’m looking forward to working with some of the most innovative thinkers in the industry. Relax is already growing rapidly so now is the perfect time for me to help accelerate its success.

“I feel motivated by the opportunities and challenges that lay ahead, and together with all the team I’m convinced that we can transform possibilities into realities. When a product and company’s reputation is this strong, it is a pleasure to be a part of.”

Relax Gaming provides its partners with a selection of over 1000 premium casino games, including high-quality aggregated content from selected Powered By and Silver Bullet studios along with its innovative proprietary products.

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