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Global Esports Brand Fnatic Raises $19M in Series A Funding Round

George Miller

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Global Esports Brand Fnatic Raises $19M in Series A Funding Round
Photo Source: devteam.space
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New leadership announced naming former Mercedes AMG Formula One CEO, Nick Fry as Chairman, Entrepreneur Glen Calvert as COO and Fnatic’s founder Sam Mathews retakes CEO

 

Fnatic, the leading global esports brand, today announced it has secured $19 million USD in Series A funding. The investment round was led by tech entrepreneur Lev Leviev of LVL1 Group with new and continued support from investors including transatlantic VC firm Beringea, BlackPine, Unbound and Joi Ito.

With this investment, Fnatic will enter the next phase of its global expansion, strengthen involvement in tier-one leagues, including the League of Legends European Championships, launch new product categories in its esports equipment subsidiary including a new audio line, as well as scaling up resources to deliver and deploy marketing efforts and reach for brands on an international scale.

To support the company’s rapid growth, a new leadership team is being appointed. Former Mercedes AMG F1 Chief Executive Officer (CEO) Nick Fry is named Chairman, serial entrepreneur and founder of Affectv Glen Calvert is appointed COO and Fnatic’s founder, Sam Mathews, set to retake the CEO position.

Lead investor Lev Leviev said “Esports is the future of entertainment as well as one of the most dynamic and exciting emerging industries out there. Fnatic has established itself as a driving force both on the competitive stage and as a global business in esports, I’m excited to be part of the next chapter as Fnatic scales into a global lifestyle brand.”

“This is a pivotal moment in the evolution of Fnatic. I am incredibly proud of what we’ve achieved over the past 15 years and now is the time to build on this strong foundation to realise our vision of being the leading global esports brand. To have such high caliber investors is telling of the potential they see in Fnatic and our future,” added new CEO, Sam Mathews.

The latest round of investment will be used to structure the company for further expansion into Asia and North America, continue to partner with the most forward-thinking global brands and to cement its position as the leading lifestyle esports organisation globally.

For more information about Fnatic, visit www.fnatic.com.

About Fnatic:

Fnatic is a leading, global esports organisation with professional teams and unrivalled legacy in the most popular competitive games, including League of Legends, Counter-Strike, Dota 2, Fortnite, and more.

Founded in 2004 by Sam Mathews, Fnatic teams have claimed multiple international championships since its inception, including the inaugural League of Legends World Championship, seven EU LCS Championships and three separate CS:GO Majors, a record unparalleled by any other team.

Dedicated to being the first globally recognised esports lifestyle brand, Fnatic develops a line of award-winning gaming peripherals in-house, Fnatic GEAR, designs and produces a number of apparel lines as well as partners with the most forward-thinking global brands.

Fnatic is headquartered in London, United Kingdom with additional operational locations in Berlin, Belgrade, Los Angeles, Taipei, Shenzhen and Kuala Lumpur.

Asia

AESF Partners with Coventry University UK

Niji Narayan

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AESF Partners with Coventry University UK
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The Asian Electronic Sports Federation (AESF) has signed an official memorandum which sees them officially collaborating and working together with Coventry University.

Following a meeting with representatives from Coventry University, both parties have agreed to sign a Memorandum of Understanding (MOU). This MOU focuses on four vital aspects, which include a series of planned Webinars, as well as industry research collaboration on topics of interests and Esports governance.

“I would like to celebrate this close relationship we are forming with Coventry University, one of the UK’s most esteemed educational institutions. Not only does it benefit the AESF and our member associations, but it also opens the doors to many more potential partnerships from academia going forward,” Kenneth Fok, president of AESF, said.

“This will not only be beneficial to our athletes but also various stakeholders in this industry. We look forward to supporting our Esports community as well as future talents for their growth and further development in collaboration with Coventry University,” He added.

The AESF and Coventry University will also be looking to create more student experiences, including potential internship programmes and the production of case studies on Esports. The meeting between both parties discussed more opportunities for course development, which includes introductory sessions on Esports and support in the development of course topics for the curriculum.

“Coventry University’s expertise in sports management and business studies will help further support our Member Associations, players, and officials in developing content around the education of Esports. This collaboration not only signifies AESF’s continuous effort in supporting this industry, but it also reflects Coventry University’s dedication and commitment to adapting and keeping up with the times,” Sebastian Lau, Director General of AESF, said.

“We are delighted to have reached this key milestone in developing this crucial partnership for the university. We understand the importance of esports globally and in Asia particularly and are delighted at the opportunity to work with the AESF to support the athletes, players, officials and associations who make up this vibrant community as it continues its rapid growth and innovation,” David Pilsbury, Deputy Vice-Chancellor of Coventry University, said.

“We are proud to lay down the foundation of a long-lasting partnership with the AESF, that offers tremendous opportunities in terms of students’ experience. This agreement will also foster the development of impactful, multi-disciplinary research on this fast-changing and growing sector,” Simon Gérard, Course Director, MSc Sport Management, said.

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Australia

The Chiefs Esports Club Partners with L’oréal Paris Men Expert

Niji Narayan

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The Chiefs Esports Club Partners with L’oréal Paris Men Expert
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Australian esports organisation The Chiefs Esports Club has announced a partnership with the leading men’s skincare and grooming brand L’Oréal Paris Men Expert. The deal makes the brand a major partner of the club for the rest of 2020.

L’Oréal Men Expert is a global brand with a portfolio of leading men’s grooming products covering everything from skincare, shaving, beard grooming, hygiene and hairstyling. They will be keeping The Chiefs feeling confident, energised and looking great at all times.

“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in. L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans,” Nick Bobir, CEO of The Chiefs, said.

“We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together & providing value for our fans and consumers,” Raagjeet Garg, Marketing Director of L’Oréal Paris Australia, said.

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eSports

WePlay! VALORANT Invitational Announcement

George Miller

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WePlay! VALORANT Invitational Announcement
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Eight teams will fight for competitive dominance and a hefty prize pool.

We at WePlay! Esports are proud to announce our first VALORANT tournament. In this event, six invited teams will be joined by two Open Qualifier winners to fight for a prize pool of $50,000. This event is another entry in the VALORANT IGNITION SERIES.

Invited teams

  • PartyParrots
  • fish123
  • Prodigy
  • Ninjas in Pyjamas
  • G2 Esports
  • forZe

Event format & dates

The tournament kicks off with Open Qualifiers on July 13 and 14. The qualifiers are two separate single-elimination brackets. The final series in each qualifier is BO3, the rest are BO1. Teams are allowed to participate in both qualifiers.

Sign up for Open Qualifier #1
Sign up for Open Qualifier #2

The eight invited and qualified teams will participate in a Swiss Bracket group stage that takes place on July 15–17. Four teams will proceed to the next stage.

The winners of the group stage will be seeded in a single-elimination bracket. The Semifinals will be played on July 18; the final series will be played on July 19.

All main event matches, including the Finals, are BO3.

“We have been following VALORANT since its announcement, and now welcome the opportunity to apply ourselves in the new title. As usual, we will try to make the event dramatic, unusual, and unforgettable. We’re hoping that VALORANT will enjoy WePlay! Esports’ style and our regular viewers will have fun with the new game.” – Eugene “Hitras” Shepelev, Lead Esports Manager at WePlay! Esports.

“The IGNITION SERIES is definitely setting up a standard of play for VALORANT, the likes of which we’ve never seen before, and will undoubtedly begin to influence competitive audiences in their decisions around play.” – Joe Ziegler, Game Director at Riot Games.

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