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Why PokerStars 200 Billion Hands Achievement is More About the Online Poker Industry than You Think

George Miller

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PokerStars 200 Billion Hands Celebration / Image Source: PokerStars
Reading Time: 3 minutes

 

PokerStars has yet again claimed its throne as the world’s largest online poker platform this year as it becomes the first online poker room ever to deal more than 200 billion hands. The company’s online poker room came onto the internet in 2001 and in 2013, dealt its 100 billionth hand. Within six years, PokerStars made history by doubling this figure.

PokerStars is celebrating reaching 200 billion hands by thanking their players and giving them a chance to earn a variety of prizes. “Two hundred billion is truly a stellar figure. It’s almost inconceivable,” remarked Séverin Rasset, Director of Poker Innovation and Operations at The Stars Group. He further added how they have been anticipating to achieve this milestone for a long time. Talking about the celebration prizes that amount to more than two million dollars, he said it has been their privilege to give back to every PokerStars player that has made this happen through the 200 billion celebrations’ games and pots.

The company is very excited about this accomplishment and is already working towards achieving the next milestone. PokerStars’ 200 billion hands achievement is not only a historic moment for PokerStars, but for the online poker industry as well. Online poker has shown tremendous growth and is already considered as a mind sport by the International Mind Sports Association. PokerStars extensive portfolio of games and promotions, serves the online global poker community by attracting daily traffic of more than a hundred thousand players.

Many factors have contributed to the success of the online poker industry, but none have made an impact as the “Moneymaker Effect”. Chris Moneymaker’s rise to fame and fortune by winning the World Series of Poker changed the perception of poker from being a game of luck, to a true discipline of the mind. In fact, modern poker is played by young, college-educated and intelligent people who employ strategy, statistics and a controlled game.

VR

Virtual Reality technology is predicted to attract more consumers

In 2014, global online gaming revenue exceeded thirty billion dollars and formed nine percent of all gaming revenue worldwide. These figures have rapidly changed since then and online gaming has taken a front seat in the gaming market. A report by Technavio predicts that the online gaming market size in the US alone will exceed four billion dollars between 2016-2020, and a report by Juniper research estimates that nearly one trillion dollars will be spent by consumers globally in the online gaming industry by 2021. Much of the online gaming industry’s success is attributed to mobile phones. Technological innovations such as VR (Virtual Reality), are predicted to attract more consumers to the online gaming space as they provide a stimulus to the already well-established online casino sector.

The rising trend of online gaming globally is also leading to some important law reformations. Some U.S. states are looking forward to introducing bills related to online poker this year. During the previous year, some countries in the European Union came together to share the poker space, which is expected to lead to exponential market growth. Moreover, the possibility of Switzerland and Sweden opening their markets to licensing can provoke solid market growth. Recent trends shed light on how poker is not just a game for western countries, but is on a high rise in Asian countries as well. The proliferation of online poker sites in the Indian online gaming sphere has led poker websites to rake in revenues of up to a hundred fifty million dollars per year. Meanwhile, Macau has overtaken Las Vegas and is now considered the new gaming capital of the world.

Therefore, PokerStars; historical achievement does not only coincide with a rapidly booming online poker industry, but is a direct result of it. The reception of poker in the online community is a major sign of poker being accepted as a legitimate sport. More and more people are considering playing poker as a full-time profession. Therefore, it can be said without a doubt that technology has had a great impact on the online poker industry. The fruits of technological advancements can be seen in the high rates of participation and economic gains in the online gaming sphere.

 

Industry News

EGBA Warns Spanish Proposals are Counterproductive

Niji Narayan

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EGBA Warns Spanish Proposals are Counterproductive
Reading Time: 2 minutes

 

The European Gaming and Betting Association (EGBA) has cautioned that the new ad restrictions in Spain could lead to an increase in illegal gambling, as well as a detrimental impact on the football clubs in the country.

Proposals by the Ministry of Consumer Affairs will see online gambling ads only allowed between 1 am-5 am, with no exceptions for sporting events, a complete ban on gambling sponsorship of sports uniforms, kits and stadiums, and a ban on welcome bonuses.

The state-involved lotteries of the world, which account for 65% of the revenue from the gambling industry, will be exempt from the key elements.

The government is scheduled to finalise the regulations in Autumn this year, with a three-month transition period for gaming firms to adapt to the law changes.

EGBA secretary general Maarten Haijer has explained: “Advertising has a crucial role to play in informing consumers which websites are regulated, and which are not. The near absolute advertising ban proposed in Spain will deprive Spanish players of any information where they can play in a safe and secure environment.”

The EGBA claims that unregulated gambling in Spain is already a problem, with 414 unregulated sites blocked in April-May alone this year by the country’s gambling authority.

The proposals will also have a negative impact on 41 of 42 football clubs in La Liga, which currently reel from COVID-19’s financial impact, costing them up to €80 million in lost advertising revenues.

“This is highly counterproductive and we urge the Spanish authorities to reconsider the proposals, and focus instead on strict regulation of the contents of advertising,” Haijer stated.

“We fully agree that advertising should be responsible, both in terms of content and design, and that is why we recently published a code of conduct on responsible advertising.

“The code offers practical ways in which gambling advertising can be conducted in a socially responsible way and as a conduit for informing citizens about important consumer protection measures, such as age restrictions and safer gambling tools.

“Finally, exempting state-involved lotteries, which account for two thirds of Spain’s gambling market, from the restrictions is unjustified, protectionist and discriminatory.”

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Industry News

Stakelogic Partners with Microgaming

Niji Narayan

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Stakelogic Partners with Microgaming
Reading Time: < 1 minute

 

Popular online slot developer Stakelogic has entered into a premium partnership deal with Microgaming. As per the deal, the developer’s full portfolio of premium slots will be launched on Microgaming’s content aggregation platform.

Stakelogic’s games will join a wealth of uniquely diverse and premium content available on Microgaming’s platform, provided by the supplier’s diverse roster of exclusive independent studios and content partners, which are able to access hundreds of online gaming brands in over 20 regulated markets.

“We are thrilled to announce our premium partnership with Microgaming, which will see Stakelogic’s content distributed on their content aggregation platform! The agreement is testament to our quality slot offering and will elevate our reach with Microgaming customers in regulated markets. The future looks bright for Stakelogic and upcoming operators choosing our content,” Salvatore Marino, Sales Director at Stakelogic, said.

“We are delighted to collaborate with Stakelogic in a deal that will see their high-quality slots, which perform especially well in key European markets, added to our growing, diverse casino portfolio. Throughout 2020, Microgaming has significantly expanded its network of talented content partners to include the likes of Stakelogic, enabling us to diversify our offering to provide our customers with even greater choice,” Leon Thomas, Commercial Director at Microgaming, said.

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Industry News

Stoiximan and Betano rebrand as Kaizen Gaming

Niji Narayan

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Stoiximan and Betano rebrand as Kaizen Gaming
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The group behind operators Stoiximan and Betano has rebranded as Kaizen Gaming. The group said that the name change reflects the “kaizen” business philosophy which focuses on continuous improvement throughout an organisation.

The new corporate identity comes seven years after Stoiximan was founded, with the Kaizen umbrella to oversee the Stoiximan brand in Greece and Cyrprus, as well as Betano in Germany, Portugal, Romania and Brazil.

“This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution,” George Daskalakis, co-founder and chief executive of Kaizen, said.

“We aim to continue in the same way in which we set off, creating ‘made in Greece’ innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience,” George Daskalakis added.

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