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Slow and steady wins the race

Zoltan Tundik

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Photo by rawpixel.com from Pexels
Reading Time: 3 minutes

 

James Ashton, Head of Content at online casino comparison site FindMyUKCasino.com, says that affiliates should focus on brand building rather than link building.

The online casino affiliate space is one of the most competitive for performance marketers to enter and fight for the spoils. There are thousands of sites all targeting the same players with the same offers from the same casinos.

The majority take the same approach to drive players to their sites, identifying key search terms and then creating ranking content around those words and phrases. This is then supported with link building activity where a volume of value approach is considered the best.

But with so many sites targeting the same keywords with the same content and same approach to link building, it is tough to stand out and deliver potential players the information, tools, and services they need to make an informed decision about where to play.

It could be argued that online casino affiliates are so focused on ranking and link building that the product they offer those that do land on their sites is not up to the standard that it should be. With FindMyUKCasino.com, we have prioritized product and brand over ranking and link building.

So how, and why, have we done this?

Design for the user first and foremost:

The majority of online casino comparison sites use the same design and layout, with the online casino brands they work with listed on the homepage followed by reams of content based around the keywords they want that page to rank for.

With FindMyUKCasino.com, we have designed our homepage so that it looks more like a news or magazine website, allowing us to showcase the great content that we have invested a lot of time and effort into creating.

We have sections for news, features, and must-read guides and interviews that split the homepage into various sections. This makes it really easy for readers to navigate and explore; they can access all this information for free without having to scroll through reams of online casino listings.

Sure, we have split this up with casino cards that we use to push our casino partners, but we have achieved this in a way that looks authentic and does not impose on the user experience. We want them to access our content first and then if they wish, sign up to our casino partners second.

 

Content that delivers genuine value:

When it comes to the content we create, we focus on genuine, authentic features, explainers, guides and interviews that online casino players want to read. We work with our operator partners to create this content, as well as game developers, regulators, and other stakeholders.

Of course, we are mindful of the need to create some content around key ranking phrases as search remains a big driver of traffic for online casino affiliates. But even when we do, we ensure the content provides the value our readers are looking for.

There really is no point in ranking for a keyword or phrase and have a reader click through to your site only to find the page they have landed on does not provide the information or answers they are looking for. They will simply click off and never come back.

This means writing content that is clear and easy to read and not packed full of terms and phrases designed to assist with ranking. For example, we would never write “the best online casinos the UK will offer…” – a visitor reading this will assume we have made a typo or our writers are not that great.

For online casino comparison sites looking to deliver the best possible experience to visitors, creating top-quality content must be an absolute priority.

 

Active on social media:

Social media can be a bit of a minefield for online casino affiliates, but we believe it is a powerful way to engage and communicate with our readers. No matter the size of your following – we have a little over 60 followers but growing steadily – its shows you are real and helps to build trust.

The great thing about social media is that affiliates can experiment and have fun; we are working on all sorts of ideas for videos, competitions, interviews, that we believe will really drive engagement and loyalty with our readers and followers.

 

Build a brand for long term success:

The approach we are taking with Find My UK Casino is that of building a brand as we believe this will ensure we not only acquire readers and potential players but that we are able to retain them over time. Sure, this is a long process to undertake but slow and steady often wins the race.

The ultimate goal is that people Google “Find My Uk Casino” as they know we are the best destination for everything they need to know about playing at online casinos in the UK. We know that is a long way off, but by taking the above approach is a goal we are certain we will achieve.

This approach will not be for all online casino affiliates, but we are happy to be swimming against the tide as we believe this is what will ultimately allow us to stand out from the crowd.

 

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Affiliate Industry

Inizia oggi: The Public Online Voting stage for the Southern European Gaming Awards (SEG Awards)

George Miller

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Reading Time: 7 minutes

 

The online voting stage for the inaugural Southern European Gaming Awards starts today!

We are happy to announce that the public online voting stage for the inaugural Southern European Gaming Awards (SEG Awards) starts today, 16 September and will finalize on the 13th of October. During this period, the industry is invited to vote for their favorite companies in the 26 categories and help them advance to the shortlist (top 5 per category).

The SEG Awards is part of European Gaming Congress (EGC), which will take place in Milan (Italy) on the 8th of November at Radisson Blu Hotel Milan.

After successfully implementing CEEG Awards in the CEE region and BSG Awards in the Baltic and Scandinavian region on a yearly base, now it’s time to also include other regions on which we focus on. We are excited to include the Southern European Gaming Awards and also reward the hard work of companies which are based or operate in the region and what better way than having it at the European Gaming Congress which is taking place in Milan this year.”, stated Zoltán Tűndik, Co-Founder, Co-Owner and Head of Business at European Gaming Media and Events.

You can register here or view the provisional agenda here!

Please see below the categories and the nominated companies for which you can vote here!

1/26 (Affiliates): Best Bingo Affiliate

  • ASKGAMBLERS
  • BINGO REVIEWER (LCB)
  • COM GROUP
  • LITTLE STAR MEDIA
  • NO DEPOSIT BINGO (LCB)
  • CO.UK (LINDAR MEDIA)
  • ONLINECASINOREPORTS
  • UBUD LTD
  • XLMEDIA

2/26 (Affiliates): Best Casino Affiliate

  • BETTER COLLECTIVE
  • BLEXR
  • BOJOKO
  • BOLJORO
  • CASINOGROUNDS
  • COM GROUP
  • LCB (LATEST CASINO BONUSES)
  • LITTLE STAR MEDIA
  • NDC MEDIA
  • NO DEPOSIT CASINO (LCB)
  • ONLINECASINOREPORTS
  • ONLINECASINOREPORTS
  • RAKETECH
  • XLMEDIA

3/26 (Affiliates): Best Sports Betting Affiliate

  • BETTER COLLECTIVE
  • COM GROUP
  • LUDIO MEDIA
  • ODDS1X2 HOLDINGS
  • ODDSCHECKER
  • RACING POST
  • RAKETECH
  • SKORES
  • XLMEDIA
  • FOOTBALL BET EXPERT

4/26 (Operators): Best Bingo Operator

  • LOTTOMATICA
  • 888
  • ADMIRAL INTERACTIVE
  • BEST IN GAME
  • BET365
  • BETALAND
  • BETFAIR
  • BETFLAG
  • BETPOINT
  • BETWAY
  • BGAME
  • CODERE
  • DOMUS BET
  • E-PLAY 24
  • EUROBET
  • LU.PI.
  • GOLDBET
  • LEO VEGAS
  • MANSION
  • MARATHONBET
  • PLANETWIN365
  • REPLATZ
  • SCOMMETTENDO
  • STANLEYBET
  • STARCASINO
  • STARVEGAS
  • TOMBOLA
  • UNIBET
  • VINCITU’ GROUP
  • WILLIAM HILL
  • WINTOTO

5/26 (Operators): Best Lottery Operator

  • ADMIRAL INTERACTIVE
  • BET365
  • BETALAND
  • BETFAIR
  • BETFLAG
  • BETPOINT
  • BETWAY
  • BGAME
  • DOMUS BET
  • E-PLAY 24
  • EUROBET
  • LU.PI.
  • GOLDBET
  • LEO VEGAS
  • LOTTOMATICA
  • MANSION
  • PLANETWIN365
  • REPLATZ
  • SCOMMETTENDO
  • STANLEYBET
  • STARCASINO
  • UNIBET
  • VINCITU’ GROUP
  • WILLIAM HILL
  • WINTOTO

6/26 (Operators): Best Casino Operator

  • 888
  • ADMIRAL INTERACTIVE
  • BEST IN GAME
  • BET365
  • BETALAND
  • BETCLIC
  • BETFAIR
  • BETFLAG
  • BETPOINT
  • BETSSON
  • BETWAY
  • BETZEST
  • BGAME
  • BWIN
  • CHERRYBET
  • CODERE
  • DOMUS BET
  • E-PLAY 24
  • EUROBET
  • LU.PI.
  • GOLDBET
  • GOLDSPORT24
  • LEO VEGAS
  • LOTTOMATICA
  • LUCKIA
  • MANSION
  • MARATHONBET
  • MARCAAPUESTAS
  • MERKURMAGIC
  • MONDOBETS
  • PAF
  • PLANETWIN365
  • POKERSTARS
  • REPLATZ
  • SCOMMESSEITALIA
  • SCOMMETTENDO
  • SISAL
  • SNAITECH
  • SPORTIUMBET
  • STANLEYBET
  • STARCASINO
  • STARVEGAS
  • UNIBET
  • VIDEOSLOTS
  • VINCITU’ GROUP
  • VOGLIADIVINCERE
  • VUOI SCOMMETTERE
  • WILLIAM HILL
  • WINAMAX
  • WINTOTO

7/26 (Operators): Best Sports Betting Operator

  • 888
  • 1XBET
  • ADMIRAL INTERACTIVE
  • BET365
  • BETALAND
  • BETANO
  • BETCLIC
  • BETCLIC
  • BETFAIR
  • BETFLAG
  • BETPOINT
  • BETSSON
  • BETWAY
  • BETZEST
  • BGAME
  • BWIN
  • CHERRYBET
  • CODERE
  • DOMUS BET
  • E-PLAY 24
  • EUROBET
  • LU.PI.
  • GOLDBET
  • GOLDSPORT24
  • LUCKIA
  • MANSION
  • MARATHONBET
  • MARCAAPUESTAS
  • MONDOBETS
  • PAF
  • PLACARD
  • PLANETWIN365
  • REPLATZ
  • SCOMMESSEITALIA
  • SCOMMETTENDO
  • SNAITECH
  • SPORTIUMBET
  • STANLEYBET
  • STARVEGAS
  • UNIBET
  • VIDEOSLOTS
  • VINCITU’ GROUP
  • VUOI SCOMMETTERE
  • WILLIAM HILL
  • WINTOTO

8/26 (Operators): Best Customer Support in Casino

  • 888
  • ADMIRAL INTERACTIVE
  • BEST IN GAME
  • BET365
  • BETALAND
  • BETCLIC
  • BETFAIR
  • BETFLAG
  • BETPOINT
  • BETSSON
  • BETWAY
  • BGAME
  • BWIN
  • CHERRYBET
  • CODERE
  • DOMUS BET
  • E-PLAY 24
  • EUROBET
  • LU.PI.
  • GOLDBET
  • GOLDSPORT24
  • LEO VEGAS
  • LOTTOMATICA
  • LUCKIA
  • MANSION
  • MARATHONBET
  • MARCAAPUESTAS
  • MERKURMAGIC
  • MONDOBETS
  • PAF
  • PLANETWIN365
  • POKERSTARS
  • REPLATZ
  • SCOMMESSEITALIA
  • SCOMMETTENDO
  • SISAL
  • SNAITECH
  • SPORTIUMBET
  • STANLEYBET
  • STARCASINO
  • STARVEGAS
  • UNIBET
  • VIDEOSLOTS
  • VINCITU’ GROUP
  • VOGLIADIVINCERE
  • VUOI SCOMMETTERE
  • WILLIAM HILL
  • WINAMAX
  • WINTOTO

9/26 (Operators): Best Customer Support in Sports Betting

  • 888
  • 1XBET
  • ADMIRAL INTERACTIVE
  • BET365
  • BETALAND
  • BETANO
  • BETCLIC
  • BETCLIC
  • BETFAIR
  • BETFLAG
  • BETPOINT
  • BETSSON
  • BETWAY
  • BGAME
  • BWIN
  • CHERRYBET
  • CODERE
  • DOMUS BET
  • E-PLAY 24
  • EUROBET
  • LU.PI.
  • GOLDBET
  • GOLDSPORT24
  • LUCKIA
  • MANSION
  • MARATHONBET
  • MARCAAPUESTAS
  • MONDOBETS
  • PAF
  • PLACARD
  • PLANETWIN365
  • REPLATZ
  • SCOMMESSEITALIA
  • SCOMMETTENDO
  • SNAITECH
  • SPORTIUMBET
  • STANLEYBET
  • STARVEGAS
  • UNIBET
  • VIDEOSLOTS
  • VINCITU’ GROUP
  • VUOI SCOMMETTERE
  • WILLIAM HILL
  • WINTOTO

10/26 (B2B – sports): Best Sports Betting Innovation

  • ALTENAR
  • AMELCO UK
  • BEST GAMING TECHNOLOGY (BGT – PLAYTECH)
  • BETBRIGHT
  • BETCONSTRUCT
  • BETFAIR DEVELOPMENT
  • BETGENIUS
  • BETLOGIK
  • BETRADAR
  • BTOBET
  • DIGITAIN
  • EVERYMATRIX
  • GAMANZA SOLUTIONS
  • GAMBLE BEAST
  • GLOBAL BET
  • GOLDEN RACE
  • INPLAYNET
  • INSPIRED GAMING
  • KAMBI
  • METRIC GAMING
  • NSOFT
  • OPENBET
  • ORYX GAMING
  • PLAYTECH
  • SBTECH
  • SCOUT GAMING GROUP
  • SG DIGITAL
  • SINGULAR
  • SPORTING SOLUTIONS
  • SPORTRADAR
  • STATSCORE
  • ULTRAPLAY

11/26 (B2B – sports): Rising Star in Sports Betting Technology

  • ALTENAR
  • AMELCO UK
  • BEST GAMING TECHNOLOGY (BGT – PLAYTECH)
  • BETFAIR DEVELOPMENT
  • BETINVEST
  • BETSOFT GAMING
  • BETSYS
  • BOSS GAMING STUDIO
  • BTOBET
  • DELASPORT
  • DIGITAIN
  • EVENBET GAMING
  • EXEFEED
  • GAMANZA SOLUTIONS
  • GIG (GAMING INNOVATION GROUP)
  • GLOBAL BET
  • GOLDEN RACE
  • INPLAYNET
  • KAMBI
  • LSPORTS
  • NSOFT
  • OFFSIDE GAMING
  • ORYX GAMING
  • SCOUT GAMING GROUP
  • SINGULAR
  • SOFTGAMINGS
  • SPORTING SOLUTIONS
  • SPORTINGTECH
  • SPORTRADAR
  • STATSCORE
  • TAIN BETTING PROMOTIONS LTD
  • TXODDS

12/26 (B2B – sports): Best Overall Sports Betting Provider

  • ALTENAR
  • AMELCO UK
  • BEST GAMING TECHNOLOGY (BGT – PLAYTECH)
  • BETCONSTRUCT
  • BETFAIR DEVELOPMENT
  • BETGENIUS
  • BETINVEST
  • BETLOGIK
  • BETRADAR
  • BETSOFT GAMING
  • BOSS GAMING STUDIO
  • BTOBET
  • COLOSSUS BETS
  • DELASPORT
  • DIGITAIN
  • EVENBET GAMING
  • EVERYMATRIX
  • EXEFEED
  • FSB
  • GAMANZA SOLUTIONS
  • GAMBLE BEAST
  • GIG (GAMING INNOVATION GROUP)
  • GLOBAL BET
  • GOLDEN RACE
  • INPLAYNET
  • INSPIRED GAMING
  • KAMBI
  • MAGELLAN ROBOTECH – STANLEYBET GROUP
  • MERIDIANBET
  • METRIC GAMING
  • NSOFT
  • OFFSIDE GAMING
  • OPENBET
  • ORYX GAMING
  • PLAYTECH
  • SBTECH
  • SCOUT GAMING GROUP
  • SG DIGITAL
  • SINGULAR
  • SPORTING SOLUTIONS
  • SPORTINGTECH
  • SPORTRADAR
  • STATSCORE
  • TAIN BETTING PROMOTIONS LTD
  • TXODDS
  • ULTRAPLAY

13/26 (B2B – sports): Best Mobile Betting Provider

  • ALTENAR
  • AMELCO UK
  • BEST GAMING TECHNOLOGY (BGT – PLAYTECH)
  • BETCONSTRUCT
  • BETFAIR DEVELOPMENT
  • BETGENIUS
  • BETINVEST
  • BETLOGIK
  • BETRADAR
  • BETSOFT GAMING
  • BOSS GAMING STUDIO
  • BTOBET
  • COLOSSUS BETS
  • DELASPORT
  • DIGITAIN
  • EVENBET GAMING
  • EVERYMATRIX
  • EXEFEED
  • FSB
  • GAMANZA SOLUTIONS
  • GAMBLE BEAST
  • GIG (GAMING INNOVATION GROUP)
  • GLOBAL BET
  • GOLDEN RACE
  • INPLAYNET
  • INSPIRED GAMING
  • KAMBI
  • MAGELLAN ROBOTECH – STANLEYBET GROUP
  • MERIDIANBET
  • METRIC GAMING
  • NSOFT
  • OFFSIDE GAMING
  • OPENBET
  • ORYX GAMING
  • PLAYTECH
  • SBTECH
  • SCOUT GAMING GROUP
  • SG DIGITAL
  • SINGULAR
  • SPORTING SOLUTIONS
  • SPORTINGTECH
  • SPORTRADAR
  • STATSCORE
  • TAIN BETTING PROMOTIONS LTD
  • TXODDS
  • ULTRAPLAY

14/26 (B2B – sports): Best Overall eSports Service Provider

  • ABIOS GAMING
  • BETGENIUS
  • BTOBET
  • ESPORTS ENTERTAINMENT GROUP
  • INBET GAMES
  • PANDASCORE
  • TAIN BETTING PROMOTIONS LTD
  • ULTRAPLAY

15/26 (B2B – sports): Best Overall Virtual Sports / Fantasy Sports Provider

  • BETCONSTRUCT
  • BTOBET
  • DRAFTKINGS
  • DS SOFTWARE
  • ELBET
  • EVENBET
  • FSI – FANTASY SPORTS INTERACTIVE
  • GLOBAL BET
  • GLOBAL DAILY FANTASY SPORTS INC
  • GOLDEN RACE
  • INSPIRED GAMING
  • KIRON INTERACTIVE
  • MAGELLAN ROBOTECH – STANLEYBET GROUP
  • NSOFT
  • OGS FANTASY SPORTS
  • SCOUT GAMING GROUP
  • SINGULAR
  • SPORTRADAR
  • VERMANTIA

16/26 (B2B – sports): Rising Star in the Virtual Sports / Fantasy Sports

  • BETCONSTRUCT
  • DS SOFTWARE
  • ELBET
  • EVENBET
  • FSI – FANTASY SPORTS INTERACTIVE
  • GLOBAL BET
  • GLOBAL DAILY FANTASY SPORTS INC
  • GOLDEN RACE
  • INSPIRED ENTERTAINMENT
  • KIRON INTERACTIVE
  • MAGELLAN ROBOTECH – STANLEYBET GROUP
  • NSOFT
  • OGS FANTASY SPORTS
  • SCOUT GAMING GROUP
  • SINGULAR
  • SPORTRADAR
  • VERMANTIA

17/26 (B2B – casino): Online Casino Innovator

  • AMELCO UK
  • AMUSNET GAMING
  • ASPIRE GLOBAL
  • BETCONSTRUCT
  • BTOBET
  • DIGITAIN
  • EGT INTERACTIVE
  • ENDORPHINA
  • EVERYMATRIX
  • EVOLUTION GAMING
  • EVOPLAY ENTERTAINMENT
  • EYE MOTION
  • EZUGI
  • FAST TRACK SOLUTIONS
  • FINNPLAY
  • GANAPATI
  • GIG (GAMING INNOVATION GROUP)
  • GLOBAL BET
  • GLOBAL GAMING
  • GREENTUBE
  • HABANERO
  • IFORIUM
  • INPLAYNET
  • ISOFTBET
  • KIRON INTERACTIVE
  • MICROGAMING
  • NETENT
  • ORYX GAMING
  • PARIPLAY
  • PLAY’N GO
  • PLAYSON
  • PLAYTECH
  • PRAGMATIC PLAY
  • QUICKSPIN
  • FRANCO GAMES
  • RELAX GAMING
  • SG DIGITAL
  • SINGULAR
  • SWINTT
  • SYNOT GAMES
  • TOM HORN GAMING
  • WAZDAN
  • WORLDMATCH
  • YGGDRASIL

18/26 (B2B – casino): Rising Star in Online Casino Technology

  • AMELCO UK
  • AMUSNET GAMING
  • ASPIRE GLOBAL
  • BETCONSTRUCT
  • BETSOFT
  • DENCH EGAMING SOLUTIONS
  • DIGITAIN
  • EGT INTERACTIVE
  • ENDORPHINA
  • EVERYMATRIX
  • EVOLUTION GAMING
  • EVOPLAY ENTERTAINMENT
  • EYE MOTION
  • EZUGI
  • FAST TRACK SOLUTIONS
  • FINNPLAY
  • GAMEART
  • GANAPATI
  • GIG (GAMING INNOVATION GROUP)
  • GLOBAL BET
  • GLOBAL GAMING
  • GREENTUBE
  • IFORIUM
  • IGAMINGPLATFORM (IGP)
  • INPLAYNET
  • ISOFTBET
  • KIRON INTERACTIVE
  • MICROGAMING
  • NETENT
  • ORYX GAMING
  • PARIPLAY
  • PLAYSON
  • PLAYTECH
  • PRAGMATIC PLAY
  • QUICKSPIN
  • FRANCO GAMES
  • RELAX GAMING
  • SG DIGITAL
  • SINGULAR
  • SWINTT
  • SYNOT GAMES
  • TOM HORN GAMING
  • WAZDAN
  • YGGDRASIL

19/26 (B2B – casino): Best Online Casino Provider

  • AMELCO UK
  • AMUSNET GAMING
  • ASPIRE GLOBAL
  • BETCONSTRUCT
  • BTOBET
  • DIGITAIN
  • EGT INTERACTIVE
  • ENDORPHINA
  • EVERYMATRIX
  • EVOLUTION GAMING
  • EVOPLAY ENTERTAINMENT
  • EYE MOTION
  • EZUGI
  • FAST TRACK SOLUTIONS
  • FINNPLAY
  • GAMEART
  • GANAPATI
  • GIG (GAMING INNOVATION GROUP)
  • GLOBAL BET
  • GLOBAL GAMING
  • GREENTUBE
  • HABANERO
  • IFORIUM
  • IGAMINGPLATFORM
  • INPLAYNET
  • ISOFTBET
  • KIRON INTERACTIVE
  • MICROGAMING
  • NETENT
  • ORYX GAMING
  • PARIPLAY
  • PLAY’N GO
  • PLAYSON
  • PLAYTECH
  • PRAGMATIC PLAY
  • QUICKSPIN
  • FRANCO GAMES
  • RELAX GAMING
  • SG DIGITAL
  • SINGULAR
  • SWINTT
  • SYNOT GAMES
  • TOM HORN GAMING
  • WAZDAN
  • WORLDMATCH
  • YGGDRASIL

20/26 (B2B – casino): Best Slots Provider

  • AMELCO UK
  • AMUSNET GAMING
  • ASPIRE GLOBAL
  • BETCONSTRUCT
  • BETSOFT
  • BTOBET
  • DENCH EGAMING SOLUTIONS
  • DIGITAIN
  • EGT INTERACTIVE
  • ENDORPHINA
  • EVERYMATRIX
  • EVOLUTION GAMING
  • EVOPLAY ENTERTAINMENT
  • EYE MOTION
  • EZUGI
  • FINNPLAY
  • GANAPATI
  • GIG (GAMING INNOVATION GROUP)
  • GLOBAL BET
  • GLOBAL GAMING
  • GREENTUBE
  • IFORIUM
  • INPLAYNET
  • ISOFTBET
  • KIRON INTERACTIVE
  • MICROGAMING
  • NETENT
  • ORYX GAMING
  • PARIPLAY
  • PLAY’N GO
  • PLAYSON
  • PLAYTECH
  • PRAGMATIC PLAY
  • QUICKSPIN
  • FRANCO GAMES
  • RELAX GAMING
  • SG DIGITAL
  • SINGULAR
  • SYNOT GAMES
  • TOM HORN GAMING
  • WAZDAN
  • WORLDMATCH
  • YGGDRASIL

21/26 (B2B – casino): Best Live Casino Provider

  • AMAYA/HOGAMING
  • AUTHENTIC GAMING
  • BETCONSTRUCT
  • BETGAMES
  • EVERYMATRIX
  • EVOLUTION GAMING
  • EXTREME LIVE GAMING
  • EZUGI
  • LUCKY STREAK
  • MEDIALIVE
  • MICROGAMING
  • NETENT
  • PLAYTECH
  • PRAGMATIC PLAY
  • VIVO GAMING
  • WIREX/PORTOMASO GAMING
  • XPROGAMING

22/26 (B2B – casino): Best Mobile Casino Provider

  • 1X2GAMING
  • ARISTOCRAT
  • BALLY TECHNOLOGIES
  • BELATRA GAMES
  • BETSOFT
  • BF GAMES
  • BGAMING
  • BLUEPRINT GAMING
  • BOOMING GAMES
  • DRAGONFISH
  • EGT-INTERACTIVE
  • ELK STUDIOS
  • ENDORPHINA
  • EVOLUTION GAMING
  • EVOPLAY ENTERTAINMENT
  • FOXIUM
  • FUGASO
  • GAMERART
  • GAMESOS
  • GAMESYS
  • GAMING1
  • GAMOMAT
  • GANAPATI
  • GENESIS GAMING
  • HABANERO SYSTEMS
  • ISOFTBET
  • LEANDER GAMES
  • LIGTHNINGBOXGAMES
  • MERKUR GAMING
  • MICROGAMING
  • NETENT
  • NEXTGEN GAMING
  • NOLIMITCITY
  • NOVOMATIC
  • ONETOUCH
  • OPENBET
  • ORYX GAMING
  • PARIPLAY
  • PLAY’N GO
  • PLAYSON
  • PLAYTECH
  • PRAGMATIC PLAY
  • PUSH GAMING
  • QUICKSPIN
  • REALISTING GAMES
  • RED TIGER GAMING
  • SG DIGITAL
  • SKILL ON NET
  • SPINOMENAL
  • SYNOT GAMES
  • TOM HORN GAMING
  • WAZDAN
  • WORLDMATCH
  • YGGDRASIL

23/26 (Connected): Best Overall Payment Service Provider

  • ECOMMPAY
  • EMERCHANTPAY
  • EURO PAYMENT GROUP
  • FIBONATIX
  • HEXOPAY
  • HIPAY
  • KALIXA ACCEPT
  • MONEYNETINT PAYMENT SOLUTIONS
  • MUCHBETTER
  • ORANGE PAY
  • PAYSAFE
  • PAYU
  • TRUSTLY
  • UPAYCARD
  • WIRECAPITAL
  • WORLDPAY

24/26 (Connected): Best iGaming Service Provider (Translation and Localization, Hosting Services, Consultancy, Marketing)

  • ADVANSYS
  • ALL-IN GLOBAL
  • AMELCO UK
  • ARISTOCRAT TECHNOLOGIES EUROPE
  • AUTHENTIC GAMING
  • BETCONSTRUCT – SPRINGBME
  • BETTING CONNECTIONS
  • BETTING JOBS
  • DENCH EGAMING SOLUTIONS
  • DIGITAL CHOO
  • DR GAMING TECHNOLOGY
  • FAST TRACK SOLUTIONS
  • GAMANZA SOLUTIONS
  • GAMING ASSOCIATES EUROPE
  • GLOBAL BET
  • IDEMIA IDENTITY & SECURITY FRANCE
  • IFORIUM
  • INCOME ACCESS
  • ISOFTBET
  • NETSHOP INTERNET SERVICES
  • ORYX GAMING
  • PANGEA LOCALIZATION SERVICES
  • PARIPLAY
  • PLAYSON
  • RELAX GAMING
  • SINGULAR
  • SLOTEGRATOR
  • SQUARE IN THE AIR
  • WAZDAN

25/26 (Connected): Best Testing Laboratory

  • BMM TESTLABS
  • CTL COMPLIANCE TESTING LABORATORY
  • ECOGRA
  • GAMING LABORATORIES INTERNATIONAL(GLI)
  • ITECH LABS
  • QUINEL
  • SLOVENIAN INSTITUTE OF QUALITY AND METROLOGY (SIQ)

26/26 (Connected): Best Support for Responsible Gambling

  • 1X2GAMING
  • ALTENAR
  • AMELCO UK
  • AMUSNET GAMING
  • ARISTOCRAT
  • ASPIRE GLOBAL
  • BALLY TECHNOLOGIES
  • BELATRA GAMES
  • BEST GAMING TECHNOLOGY (BGT – PLAYTECH)
  • BETCONSTRUCT
  • BETFAIR DEVELOPMENT
  • BETGENIUS
  • BETINVEST
  • BETLOGIK
  • BETRADAR
  • BETSOFT GAMING
  • BF GAMES
  • BGAMING
  • BLUEPRINT GAMING
  • BOOMING GAMES
  • BOSS GAMING STUDIO
  • BTOBET
  • COLOSSUS BETS
  • COVERY
  • DELASPORT
  • DENCH EGAMING SOLUTIONS
  • DIGITAIN
  • DRAGONFISH
  • EGT-INTERACTIVE
  • ELK STUDIOS
  • ENDORPHINA
  • EVENBET GAMING
  • EVERYMATRIX
  • EVOLUTION GAMING
  • EVOPLAY ENTERTAINMENT
  • EXEFEED
  • EYE MOTION
  • EZUGI
  • FINNPLAY
  • FOXIUM
  • FSB
  • FUGASO
  • GAMANZA SOLUTIONS
  • GAMBLE BEAST
  • GAMERART
  • GAMESOS
  • GAMESYS
  • GAMING1
  • GAMOMAT
  • GANAPATI
  • GENESIS GAMING
  • GIG (GAMING INNOVATION GROUP)
  • GLOBAL BET
  • GLOBAL GAMING
  • GOLDEN RACE
  • GREENTUBE
  • HABANERO SYSTEMS
  • IFORIUM
  • INPLAYNET
  • INSPIRED GAMING
  • ISOFTBET
  • KAMBI
  • KIRON INTERACTIVE
  • LEANDER GAMES
  • LIGTHNINGBOXGAMES
  • MAGELLAN ROBOTECH – STANLEYBET GROUP
  • MERIDIANBET
  • MERKUR GAMING
  • METRIC GAMING
  • MICROGAMING
  • NETENT
  • NEXTGEN GAMING
  • NOLIMITCITY
  • NOVOMATIC
  • NSOFT
  • OFFSIDE GAMING
  • ONETOUCH
  • OPENBET
  • ORYX GAMING
  • PARIPLAY
  • PLAY’N GO
  • PLAYSON
  • PLAYTECH
  • PRAGMATIC PLAY
  • PUSH GAMING
  • QUICKSPIN
  • REALISTING GAMES
  • RED TIGER GAMING
  • RELAX GAMING
  • SBTECH
  • SCOUT GAMING GROUP
  • SG DIGITAL
  • SINGULAR
  • SKILL ON NET
  • SPINOMENAL
  • SPORTING SOLUTIONS
  • SPORTINGTECH
  • SPORTRADAR
  • STATSCORE
  • SYNOT GAMES
  • TAIN BETTING PROMOTIONS LTD
  • TOM HORN GAMING
  • TXODDS
  • ULTRAPLAY
  • WAZDAN
  • WORLDMATCH
  • YGGDRASIL

Start voting here!

The European Gaming Congress (EGC) and Southern European Gaming Awards (SEG Awards) are specially designed to bring together industry experts, regulators, operators and service providers from all across Europe in order to discuss burning issues some of the markets are facing when dealing with compliance in licensing, operation and marketing.

The congress is organized yearly in autumn, gathers +125 C-level executives and gives the opportunity to discuss collaboration opportunities, learn about compliance updates and harvest the tech & marketing related information which is presented by industry leaders from the ever-evolving international gambling industry community.

The second edition of the yearly must-attend conference of the gambling industry will focus on bringing new content and a different angle of view from the already established and emerging market.

The discussions include compliance and investment opportunities in regulated jurisdictions such as Italy, Malta, Spain, Portugal, France, Belgium, Netherlands, Luxembourg, Austria, Germany, Switzerland, Liechtenstein, and the United Kingdom.

Besides the regional focus, the agenda includes an exclusive IMGL MasterClass™ will also shed light on hot topics such as Marketing for Operators in Regulated Market, Big Data, AI and payments.

You can register here or view the provisional agenda here!

More info: www.europeangamingcongress.com

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Affiliate Industry

Affiliate compliance and working together

George Miller

Published

on

Affiliate compliance and working together
Reading Time: 3 minutes

Thomas Jones, founder of BingoSites.co.uk, says that operators, affiliates and regulators must work together when it comes to compliance

The online gambling affiliate ecosystem is going through a period of significant change right now.

Compliance is an absolute requirement from operators, with affiliates having to make substantial – sometimes even drastic – changes to ensure they are playing by the rules.

This can be anything from changing the design and layout of their sites to re-writing huge volumes of content to make sure that the requirements set by operators are being met.

The difficulty for affiliates is that these requirements are regularly changing while operators better understand what is expected of them by the UK Gambling Commission and other regulators.

To make matters more complicated, it is often the case that different operators require different things. Take “free spins” – they can be referred to as extra spins, cash spins, wager free spins, etc.

Any respectable affiliate understands why operators are having to prioritise compliance, and they too should wish to create an environment when players are properly protected.

But at the moment the process of ensuring affiliate compliance feels a little chaotic, lacking direction and a common understanding of what is and is not acceptable.

At present, it feels as though everyone is working at arms-length, passing on the responsibility of compliance to the other – even though operators are ultimately responsible.

To improve, all parties – operators, affiliates, regulators and watchdogs – must work more closely together and achieve this shared goal of better protecting players.

What we are doing to help the cause:

We have come to learn that one of the greatest potentials for compliance breaches is around the bonus offers we promote on behalf of our operator partners, and the T&Cs they come with.

To help mitigate this risk, we work closely with our partners to ensure that we are promoting the latest offers and that all terms and conditions are correct and up to date.

Where suitable, we also ensure that significant terms and conditions can be accessed next to the bonus, usually by hovering over the T&Cs icon.

In addition to this, we allow the affiliate managers we work with to read the reviews we write about their brands and check for any inaccurate information or compliance concerns.

We have found this open and honest approach to have worked incredibly well. As an affiliate, we have nothing to hide and want to do everything we can to ensure compliance.

In addition to this, we provide our readers with guides that explain how to gamble responsibly, how wagering requirements work and how to set limits to manage their play.

For us, we want to be referring players that are healthy and happy when playing at online bingo and casino sites – both for their own well-being and the sustainability of our business.

What we would like to see from operators:

The vast majority of online gambling brands we work with are very helpful and accommodating when it comes to compliance.

That being said, we believe it would be hugely beneficial if operators could provide affiliates with compliance guidelines and documents.

This should include the correct welcome offer and terms and conditions, and any requirements around certain terminology and phrasing.

In addition to this, they should provide the latest logos, graphics and images to be used, as well as guidance around publishing content of social media.

Most will provide this if asked, but it really should be sent automatically when an affiliate signs up to an operator’s programme.

Joining forces for improved compliance:

We also believe that more needs to be done when it comes to regulators and watchdogs working with operators and affiliates to better protect players.

At present, it seems as though the regulator has told operators the buck stops with them but haven’t provided crystal clear guidelines as to what is and is not acceptable.

For operators and affiliates to truly understand what standards they should be meeting, it is vital that regulators provide such guidance.

While there have been some complaints about the new requirements operators and affiliates have to adhere to, they are ultimately the right approach for the industry to take.

These changes are flushing out the bad actors and ensuring only those meeting the highest standards remain and this can only be a good thing for operators, affiliates and players.

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Affiliate Industry

GVC Australia completes integration on MyAffiliates

George Miller

Published

on

GVC Australia completes integration on MyAffiliates
Reading Time: 1 minute

 

GVC Australia has completed the final phase of their migration with the introduction of Ladbrokes onto the MyAffiliates platform.

GVC Australia purchased the online bookmaker Neds in December 2018.  Neds was already using the MyAffiliates platform for their affiliate solution. GVC Australia migrated two of their three brands over to MyAffiliates in April of this year in Bookmaker and Betstar.

Chief Digital Officer Chris Ward commented on the transition: “MyAffiliates had been a key partner in the successful launch of Neds. Ladbrokes had built their own affiliate marketing software in the past, but the resourcing required to maintain and improve our internal software had become increasingly difficult to justify with such a cost effective multi-brand solution available through MyAffiliates.”

GVC Australia Head of Affiliates, Dean Bosci, stated that “We’d like to thank the MyAffiliates team for the seamless and stress-free transition from the previous system to the MyAffiliates platform.  With our entire suite of brands now under the one roof, our affiliate staff can manage our affiliate clients and operations faster and more accurately than ever before.”

MyAffiliates General Manager, Clemence Dujardin, said ‘’ it is always a great satisfaction to see that through merger and acquisition, our clients chose to retain the MyAffiliates system, rather than going to other 3rd party or using their internal system. This is a true seal of confidence in our product and support’’. ‘’It is a great privilege for us to be serving the GVC Australia Group and hope to strengthen our collaboration in the future’’.

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