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Future of Global Gaming Industry Moving into 2020 and Beyond

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With sports betting and online casinos about to hit the USA in the big way, what does the future hold for the online gambling market?
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The iGaming industry is still growing as 2020 approaches, with existing trends continuing to show promising signs and emerging markets boosting overall revenues for the industry as a whole. According to reports, the global online gambling market was worth $46 billion in 2017 and is expected to be worth $87.75 billion by 2024. This represents a growth of more than double in the coming years.

Although these figures seem radical, a closer examination of the industry reveals a lot about the possibilities for additional online gambling revenues, especially in the USA and Asia-Pacific. When it comes to subcategories, sports betting takes the lead globally, and with the introduction of legalised sports betting in the USA, this is expected to create an online boom of its own. Online casino gaming follows as close second in the breakdown of market share.

Impact of Online Sports Betting

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Sports betting is already an incredibly popular activity, with some estimates claiming that it accounts for around 40% of online gambling revenues. The major recent catalyst in this market, and one that is still impacting the rapid growth rate of the industry to this day, has been the legalisation of sports betting in the USA.

Following the overruling of federal law in 2018, it was left to individual states to regulate the online gaming landscape for themselves. Since then, business has been booming for those States which have got ahead of the curve with sports betting. According to the American Gambling Association, New Jersey handled around $250 million in sports bets in October of 2018, while Nevada took over double this, $528 million in the same month.

Online and mobile sports bookmakers can now be accessed in New Jersey, Nevada, Pennsylvania, Rhode Island, Iowa, Indiana and West Virginia, with more States expected to follow.

Europe is still the biggest sports betting market in the world, and the UK is still a major industry player. Both benefit from a mature and well regulated market. The future valuation for the USA is speculative, but estimates suggest that if 32 States joined the sports betting revolution the market would be worth over $6 billion by 2023.

Asia-Pacific is another huge market, and one that could expand if regulation and policy allows. Macau is the biggest gambling city in the world, even overtaking Vegas when it comes to bets and gaming revenues, though the activity remains forbidden throughout much of the region. The continent has a population of over 4 billion, and is undergoing beneficial shifts that could turn the tides of online gaming, such as increased disposable income and internet penetration.

This all points towards a rapidly growing and highly investable sports betting market, with opportunities not only for well-established bookmakers, but also for back-end companies like International Game Technology (IGT) and Bragg Gaming Group. The sports betting market is really just getting started in some major areas of the world, while in others it is still rapidly growing.

Online Casino Industry Still Booming

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Although online sports betting is by far the dominant market force, other segments are still holding strong in terms of revenue and growth. Online casinos represent the second largest subcategory by global revenue. In some countries, online casinos still represent the largest category for online betting. For example, in the UK, £2.6 billion of £4.5 billion generated online comes from online casino games, whereas £1.6 billion comes from online betting.

In Europe, the online gaming market is expected to grow from €19.9 billion in 2017, to an estimated €24.7 billion in 2020. Sports betting represents 40.3% of the market, while online casino gaming represents a significant 32.1% of the market.

As the industry is much more developed in Europe, major brands sit at the top of the market, and have had the opportunity to expand into multiple verticals. Due to rising competition in the sector some companies have focused on unique design elements. Many of the industry leaders operate in several verticals, such as online casinos, poker sites, bookies and bingo. 777 casino is a good example of how to design a unique great online casino around an interesting and surprising retro style of Vegas of the fifties theme.

The situation is very different across the water. The USA has had a complicated relationship with online casino gaming, but due to the recent changes in gambling legislation, the decision of whether to allow and regulate it has once again been left up to the individual State. So far, Nevada, Delaware, New Jersey and Pennsylvania have a limited number of online casinos available.

With the rapid rise of sports betting in the USA, and the revenue and taxes that it will generate, many anticipate that online casino gaming will follow.

States such as Michigan, Kentucky, West Virginia and South Carolina are all currently undergoing potential transformations when it comes to the online casino segment of the industry. If these states allow regulated sites, this will again increase the USA’s gambling revenues and overall global industry market cap.

Future of Online Gambling

Esports is one of the fastest growing online betting markets

As already discussed, the future of online gambling seems to lie not only with the continued growth of the more mature markets like Europe and the UK, but also with the current rapid expansion of sports betting and online casinos in the USA, as well as the potential opening up of the huge Asia Pacific market in coming years.

American sports are already very popular sports betting options with non-US citizens, and with US citizens who are legally able to sports bet. Sports like the NFL, NBA, MLB and NHL make up a full sports calendar of hundreds of games that will attract punters to betting stations. Expect an explosion of sports betting in the States.

Another surprising online gambling trend, and one that has yet to be mentioned here, is the growth of esports as a betting market. Esports has seen complete transformation over the last few years, and has now established itself as a serious competitive industry. It has even been compared to traditional sports, and in some nations, such as Sri Lanka, is officially considered as sport.

Gaming tournaments like Fortnite and DOTA2 International fill stadiums, pull in millions of viewers online, and offer millions of dollars in prize money to winners. Not surprising then that esports is one of the fastest growing betting markets. With its growing popularity, comes more opportunities for wagering at online bookies.

In fact, esports and traditional sports betting could be set to combine into an international boom that catalyses the entire gambling market.

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The bronze at the CEC 2022 opens up new horizons for Indian esports internationally

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India’s DOTA 2 esports team’s victory at the CEC 2022 is a significant milestone in the history of the Indian esports and gaming ecosystem. It will open up new horizons for aspiring athletes who dream to compete in international tournaments in the future, thereby encouraging young gamers to pursue full-time careers as athletes. The win will open floodgates for subsequent industries to rise, birthing new-gen pro-gamers, careers, tournaments, brand associations and sponsorship opportunities among others. As the country celebrates 75 years of Independence, this victory marks a historical achievement for India in the international gaming arena.

The Indian DOTA 2 esports team displayed a smacking performance and won the bronze at the inaugural Commonwealth Esports Championships 2022 (CEC) held recently in Birmingham, England. The winners of the Indian DOTA 2 team, consisting of Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubhnam Goli, and Vishal Vernekar, defeated New Zealand by 2-0 in an unsurpassed format.

Up until 2010, esports as a concept was relatively obscure in India and rather non-existent, with low public awareness, lack of infrastructure, and little involvement in the development of this sector. However, 2010 saw an enormous surge in the user base due to the popularity of smartphones, affordable high-speed internet, and notable investments in the space.

According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and EY India, the Indian esports industry rose to INR 3 billion in FY2021 and is expected to reach INR 11 billion by FY2025. This only confirms that the growth opportunity for esports in India is exponential and expansive.

Bharat Patel, Co-Founder, and Director, of Yudiz Solutions Limited, said, “A big congratulations to team India for claiming the bronze medal at the Commonwealth Esports Championship for DOTA 2. A remarkable achievement, considering the countless scrims, lengthy LAN games, and complex strategies involved.” With reference to esports athletes, he further shares, “the intelligence, mettle, and enthusiasm DOTA players display is utterly amazing. This win will boost the morale of the younger generation to become more active participants, encouraging the industry and the gaming community going forward.”

Anurag Khurana who is the CEO & Founder of Penta Esports said, “Congratulations to team India on winning the bronze medal at CEC for DOTA 2. This win will surely bring esports more recognition in India and inspire more aspiring esports athletes at the grassroots level in the country.”

Talking about the win Abhishek Aggarwal, Co-Founder, and CEO, of Trinity Gaming India, said, “These are exciting times for the esports industry and a very proud moment for the country and the gaming community. This win by the DOTA 2 team at the Commonwealth Esports Championship has earned a spot for India on the global gaming map and the future of esports looks very bright. This will encourage a new breed of gamers to build their careers leading to a larger pool of talent in the country. This is also an opportunity for brands to step forward in supporting the industry and encouraging the new athletes who aspire to have a career in this arena. We, as industry players, are confident that the government will support this form of the sport by providing adequate support to the esports athletes.”

The Indian esports ecosystem witnessed its first international representation (demonstration) at the Asian Games in 2018. Tirth Mehta, who won a bronze at the time, drew the attention of many developers and investors and their interest in Indian esports grew. Coverage and promotional campaigns on various online social media platforms like YouTube, Facebook, and Instagram increased public awareness and further stimulated the popularity of esports in India.

As esports is declared as a medal event at the next Asian Games and Commonwealth Games, India’s performance and win at  CEC 2022 have upped the ante for Indian esports in the international arena.

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ONAIR ENTERTAINMENT ROLLS OUT AUTO ROULETTE

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OnAir Entertainment, the provider of cutting-edge live casino content, has announced the launch of Auto Roulette, a sleek, immersive live roulette experience that puts the player in control. Auto Roulette goes live with OnAir Entertainment partners today, exclusively via the Games Global platform.

The new Auto Roulette studio is a visual feast in blazing neon, transporting players to the coolest casino in town. Its first-class streaming technology promises vibrant, uninterrupted video, while multiple camera angles provide an immersive, cinematic experience, enhanced by soothing ambient background music.

An intelligent and intuitive user interface eliminates the hassle, allowing players to concentrate on enjoying the game. And a state-of-the-art language generator lets players choose their preferred language in one click from 20 available.

Launched in 2020, OnAir Entertainment aims to disrupt the live casino product monopoly through a passion for innovation and technical excellence, delivering gaming experiences of the highest quality. Its games are now available in key regulated markets, including the UK, Sweden, Denmark, the Netherlands, Ontario, Greece, the Isle of Man, and Malta, with further expansion on the horizon.

Armands Zalitis, Head of Product at OnAir Entertainment, said “We are thrilled to release Auto Roulette, where the players will be immersed in an exhilarating experience with more power to control the ambiance. We have achieved this wonderfully designed user interface thanks to hard work and dedication of the people that make up OnAir – where the passion to create new experiences motivates us to accomplish amazing things.”

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Frooty Temptation Colourful MERKUR fruit cocktail from edict eGaming

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Frooty Temptation Colourful MERKUR fruit cocktail from edict eGaming
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Sweet apples, juicy oranges and refreshing watermelons – fruit symbols have been popular with online gamers for many years. Now, with the new MERKUR game Frooty Temptation, Gauselmann Group subsidiary edict eGaming GmbH is offering operators the possibility to tempt their players with an even fruitier gaming experience.

The fruit game is played on five reels with five paylines. The wild symbol provides a particularly sweet surprise: if the diamond appears on one of the reels, it tops up to the highest possible line win at any point on the line. But the diamond is high carat in two respects. It not only replaces all the other game symbols, but also serves as a multiplier. If it appears on reels two, three, four or five, it doubles the winnings.

“edict is known worldwide for its extensive games portfolio, which in addition to popular classics also includes gaming innovations that set new accents in the market. Frooty Temptation now combines both in a single game: classic fruit symbols coupled with an exciting wild feature promise online gamers an even richer gaming experience,” says Dominic-Daniel Liénard, CEO of edict eGaming GmbH.

As a proven specialist in the development of B2B online casino solutions for the national and international market, edict is continuously expanding its offering and provides the games on a reliable and secure system platform. Operators are thus able to offer their players a sustainable, diversified and trusted online casino and, as a result, establish long-term customer loyalty.

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