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Future of Global Gaming Industry Moving into 2020 and Beyond

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With sports betting and online casinos about to hit the USA in the big way, what does the future hold for the online gambling market?
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The iGaming industry is still growing as 2020 approaches, with existing trends continuing to show promising signs and emerging markets boosting overall revenues for the industry as a whole. According to reports, the global online gambling market was worth $46 billion in 2017 and is expected to be worth $87.75 billion by 2024. This represents a growth of more than double in the coming years.

Although these figures seem radical, a closer examination of the industry reveals a lot about the possibilities for additional online gambling revenues, especially in the USA and Asia-Pacific. When it comes to subcategories, sports betting takes the lead globally, and with the introduction of legalised sports betting in the USA, this is expected to create an online boom of its own. Online casino gaming follows as close second in the breakdown of market share.

Impact of Online Sports Betting

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Sports betting is already an incredibly popular activity, with some estimates claiming that it accounts for around 40% of online gambling revenues. The major recent catalyst in this market, and one that is still impacting the rapid growth rate of the industry to this day, has been the legalisation of sports betting in the USA.

Following the overruling of federal law in 2018, it was left to individual states to regulate the online gaming landscape for themselves. Since then, business has been booming for those States which have got ahead of the curve with sports betting. According to the American Gambling Association, New Jersey handled around $250 million in sports bets in October of 2018, while Nevada took over double this, $528 million in the same month.

Online and mobile sports bookmakers can now be accessed in New Jersey, Nevada, Pennsylvania, Rhode Island, Iowa, Indiana and West Virginia, with more States expected to follow.

Europe is still the biggest sports betting market in the world, and the UK is still a major industry player. Both benefit from a mature and well regulated market. The future valuation for the USA is speculative, but estimates suggest that if 32 States joined the sports betting revolution the market would be worth over $6 billion by 2023.

Asia-Pacific is another huge market, and one that could expand if regulation and policy allows. Macau is the biggest gambling city in the world, even overtaking Vegas when it comes to bets and gaming revenues, though the activity remains forbidden throughout much of the region. The continent has a population of over 4 billion, and is undergoing beneficial shifts that could turn the tides of online gaming, such as increased disposable income and internet penetration.

This all points towards a rapidly growing and highly investable sports betting market, with opportunities not only for well-established bookmakers, but also for back-end companies like International Game Technology (IGT) and Bragg Gaming Group. The sports betting market is really just getting started in some major areas of the world, while in others it is still rapidly growing.

Online Casino Industry Still Booming

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Although online sports betting is by far the dominant market force, other segments are still holding strong in terms of revenue and growth. Online casinos represent the second largest subcategory by global revenue. In some countries, online casinos still represent the largest category for online betting. For example, in the UK, £2.6 billion of £4.5 billion generated online comes from online casino games, whereas £1.6 billion comes from online betting.

In Europe, the online gaming market is expected to grow from €19.9 billion in 2017, to an estimated €24.7 billion in 2020. Sports betting represents 40.3% of the market, while online casino gaming represents a significant 32.1% of the market.

As the industry is much more developed in Europe, major brands sit at the top of the market, and have had the opportunity to expand into multiple verticals. Due to rising competition in the sector some companies have focused on unique design elements. Many of the industry leaders operate in several verticals, such as online casinos, poker sites, bookies and bingo. 777 casino is a good example of how to design a unique great online casino around an interesting and surprising retro style of Vegas of the fifties theme.

The situation is very different across the water. The USA has had a complicated relationship with online casino gaming, but due to the recent changes in gambling legislation, the decision of whether to allow and regulate it has once again been left up to the individual State. So far, Nevada, Delaware, New Jersey and Pennsylvania have a limited number of online casinos available.

With the rapid rise of sports betting in the USA, and the revenue and taxes that it will generate, many anticipate that online casino gaming will follow.

States such as Michigan, Kentucky, West Virginia and South Carolina are all currently undergoing potential transformations when it comes to the online casino segment of the industry. If these states allow regulated sites, this will again increase the USA’s gambling revenues and overall global industry market cap.

Future of Online Gambling

Esports is one of the fastest growing online betting markets

As already discussed, the future of online gambling seems to lie not only with the continued growth of the more mature markets like Europe and the UK, but also with the current rapid expansion of sports betting and online casinos in the USA, as well as the potential opening up of the huge Asia Pacific market in coming years.

American sports are already very popular sports betting options with non-US citizens, and with US citizens who are legally able to sports bet. Sports like the NFL, NBA, MLB and NHL make up a full sports calendar of hundreds of games that will attract punters to betting stations. Expect an explosion of sports betting in the States.

Another surprising online gambling trend, and one that has yet to be mentioned here, is the growth of esports as a betting market. Esports has seen complete transformation over the last few years, and has now established itself as a serious competitive industry. It has even been compared to traditional sports, and in some nations, such as Sri Lanka, is officially considered as sport.

Gaming tournaments like Fortnite and DOTA2 International fill stadiums, pull in millions of viewers online, and offer millions of dollars in prize money to winners. Not surprising then that esports is one of the fastest growing betting markets. With its growing popularity, comes more opportunities for wagering at online bookies.

In fact, esports and traditional sports betting could be set to combine into an international boom that catalyses the entire gambling market.

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Compliance Updates

Gammix Limited slams “outrageous and unsubstantiated” €19.7m KSA penalty

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The operator vows to fight on all fronts against the Dutch regulator’s ‘unjust’ ruling.

Gammix Limited has announced its intention to contest the “outrageous and unsubstantiated” penalty handed to them by the Netherlands Gaming Authority (KSA).

In response, Gammix stated that the record €19.7m penalty imposed is based on “falsified data, extreme inaccuracy and highly suspect mathematics”.

In the ruling the regulator said that Gammix was adjudged to have allowed online gambling access for Dutch consumers, as well as not requiring age verification upon sign-up – something the company wholeheartedly disputes.

Gammix reports that accounts used to access its sites during the investigation were created in Luxembourg, with deposits made via credit card. Gammix added that such action violates the sites’ terms and conditions, specifically the provision of false information upon sign-up.

The operator asserts that the penalty, totalling €19,679,000, has been calculated using figures from a proprietary web-traffic aggregation service and a multiplier of 240 Euros per click. Gammix believes this would show turnover that doesn’t exist.

Furthermore, Gammix strongly condemns the KSA’s “mystery shopper” style of investigation, which, the operator states, is an unjust basis for this record-breaking penalty.

Phil Pearson, Director of Gammix Limited, has vowed to “fight on all fronts until it receives an apology and retraction!.

He said: “The KSA has imposed upon our company a penalty that is both outrageous and unsubstantiated. Now that we are able to talk openly about the case, we can confirm that we are fighting on all fronts as, to us, this is an extraordinary and unnecessarily heavy-handed action from a regulator that many already regarded as unapproachable.

“When we received the first notice of a possible penalty, we reached out to them to say we have blocks in place. We also asked for any information they had that was material to the investigation, to ensure we remained in compliance with all guidelines  – a request they appeared to ignore. Our lawyers also approached the regulator, in writing, to gain more information, but again no response was forthcoming.

“We had enabled a block on Cloudflare for any Dutch IP, we have no Dutch language or direct Dutch payment methods, and categorically do not target Dutch traffic. If affiliates list any of our brands on Dutch-facing sites, we cannot be held responsible for those promotions. However, once players reached the end site, they would not be able to register an account.”

Pearson concluded: “This fine is an absolute joke, and we will contest this in every possible way, at every possible turn. We will only rest once this outrageous penalty has been rescinded and we have received the apology we deserve.”

 

 

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MiFinity Recognised for Information Security Excellence with ISO 27001 Certification

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MiFinity, an award-winning eWallet provider, proudly announces the achievement of ISO 27001 certification, a testament to its unwavering commitment to safeguarding sensitive information.

The attainment of ISO 27001 marks a significant milestone in MiFinity’s journey, underscoring its dedication to maintaining the highest standards of information security management. Following months of rigorous assessment and preparation, the payment services company has successfully demonstrated its adherence to the internationally recognised criteria, ensuring the confidentiality, integrity and availability of information across all operational domains.

The Chief Executive Officer for MiFinity, Paul Kavanagh, emphasised the significance of this achievement, stating: “Attaining ISO 27001 certification underscores MiFinity’s commitment to preserving the integrity of data and maintaining robust information security protocols across our operations. By doing so, we will further strengthen our resilience and ensure the ongoing protection of our valuable assets. I extend my sincerest congratulations to our entire team for their collective efforts in realising this significant milestone, which reflects our relentless pursuit of excellence.”

The Information Security Manager for MiFinity, Alan Ludden, commented further on this achievement, stating: “ISO 27001 certification not only validates our proactive approach to managing information security risks but also reinforces our credibility and trustworthiness in the eyes of our customers, partners, merchants and stakeholders. It positions us as a reliable custodian of their confidential information, further enhancing our competitive edge in the payments market. This was a team effort and wouldn’t be possible without the dedication and collaboration from across the company.”

ISO 27001 is the internationally recognised standard for information security management. It provides a framework for organisations to establish, implement, operate, monitor, review, maintain and continually improve an information security management system (ISMS). By implementing its best practices, organisations increase their security posture protecting them from cyber threats and enhancing data protection.

Looking ahead, MiFinity will continue to uphold the principles of ISO 27001, continuously improving its information security management system and staying abreast of emerging threats and best practices.

For more information about MiFinity and its ISO 27001 certification, please visit www. MiFinity. com.

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French Publisher TapNation tops Financial Times FT1000 list of Europe’s Leaders in Tech Media

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TapNation, a Paris-based leading mobile app publisher has been identified in the FT1000’s ranking of fastest-growing companies in Europe. TapNation, known for its work in the mobile app and gaming space, has ranked in the Top 14 of companies according to FT1000’s data provider Statista. Among the Media and Entertainment categories, TapNation has secured the number 1 ranking among all companies across Europe.

This announcement falls on the heels of a recent announcement that TapNation was also the Top ranked company of the esteemed Les Echos “Champions de la Croissance 2024” French ranking, representing the fastest-growing businesses in France. These accolades underscore TapNation’s commitment to innovation, growth, and excellence in the competitive mobile app industry.

A Leader in Mobile App Entertainment

These two recognitions followed a 2023 year of enormous growth for TapNation, which began with their selection for the French Tech 120 program, a government program that scales up promising new start ups within France’s tech space.

Additionally, earlier in January of this year, TapNation acquired UAHero, a leading monetization and user acquisition platform, as a subsidiary to diversify their presence in the mobile market. And even more recently, TapNation announced a 15M€ fundraising before signing a partnership with the Web3 platform Immutable to deliver new Web3 functionality for their player base.

“We are immensely proud of the work we’ve been able to accomplish over the last year,” says TapNation Co-founder , Hervé Montoute. “We are honored to be recognized as the Top ranked French company for business growth, and how that ranking reflects in our position within the broader European market. 2024 is on track to be our best year yet, and this distinction reflects the hard work of our teams and our dedication to excellence.”

“This distinction also supports the growth of France’s domestic game and entertainment industry, as we are deeply committed to supporting growing studios both domestically and beyond.”

As of 2024, TapNation games have surpassed over a billion downloads worldwide across multiple markets and genres.

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