Industry News
The difference between online casino and real casino
![The difference between online casino and real casino](https://europeangaming.eu/portal/wp-content/uploads/2020/02/difference.jpg)
At first glance, there doesn’t seem to be that much of a difference between an online casino and a bricks and mortar casino establishment. Essentially, both do offer a similar selection of games. However, the subtle contrasts between the two can make a big difference in how much you win and also the flexibility and options in how you may want to play. Despite both having their different pros and cons, between the two options, online casinos are definitely a step ahead. Don’t believe me? Here are just a few of the reasons why.
Free Money
Well, not quite free money, of course, but there is a chance that Lady Luck may be more on your side if you choose to play online. This is because most online casinos nowadays offer free money in the form of free spins, bonuses and special offers to entice new customers and keep regulars choosing their site above their competitors. There is so much competition these days between online casinos and this means a wider variety of offers to take advantage of.
As well as being able to essentially give away free money to keep you coming back, studies have proven that online casinos have a better pay out rate than their bricks and mortar rivals too. This is because the overheads of running an online casino are so much lower than a real casino, so they can then in turn pass these savings on to the customer. The RTP rate – an acronym for ‘return to player’ – has been proven to be up to 97 percent and higher for some sites, so it definitely pays to play online.
Complete Flexibility of Time and Place
One of the biggest differences of playing in an online casino over a real casino is that you can play literally anywhere and anytime. Whether you prefer using a computer, tablet or mobile app there are now so many ways to access your favourite casino games online without any restrictions. Although it can be fun to visit a real life casino from time to time for a special occasion, for the daily player online casinos are a much more practical option and provide the opportunity to play at your pace from wherever you are, whether you are looking to pass the time commuting or fancy spending a quiet night in.
Easier to Keep an Eye on Your Budget
Gambling, however you choose to do it, should always be done responsibly. This means making sure you set a spend limit and stick to it. When playing online, it can be easier to track your bets and take the time to really assess how much you are willing to spend. When playing in a real casino however, things can quickly get expensive. Betting in a group of friends can easily see peer pressure adding a few zeros to the bets you are laying down and it is easy to get swept away by the buzz.
Moreover, real casinos tend to have higher limits when it comes to placing bets, whereas online betting is usually much more affordable, with many online casinos allowing you to play games for mere pennies. When placing your bets online, most casinos will allow you to pay in a variety of ways including convenient methods such as PayPal. However, a real casino will usually want not only a larger deposit but in general be more restrictive about the methods in which you are able to pay.
Greater Game Selection
Unlike real casinos, which are generally tied into a small selection of games, online casinos are able to switch up which games they offer at any time. This keeps things interesting and means you can try your hand at learning a new game whenever you fancy as well as the fun of playing old favourites. As online casinos are constantly trying to innovate and find the next new great game, many will often allow players to have a go at games for free first. This means you may have a greater chance of a win as it allows you to familiarise yourself with the game and brush up on your skills before committing to placing your bet.
As well as offering players a much wider selection of games, online casinos still stay true to a more traditional style of play too. It is still completely possible to play favourite classics, such as roulette and black jack, often in real time. This provides all the feel and benefits of being in a real casino without the inconvenience of having to leave your sofa. It also means that you have more flexibility in the games you wish to play – a single online casino site can provide it all in one place for you.
So what are the perks of real casinos?
Firstly, there is one major way that real casinos still beat out their online counterparts every time. Despite that fact that online casinos can offer pretty much everything a real life casino can, sometimes even better, the one thing they can’t do is create the glamour, excitement and atmosphere of a casino in real life. There is nothing quite like stepping out onto the floor of a casino and seeing the other players and games in motion. Real casinos also provide the opportunity to experience the interaction with dealers face to face, which can ramp up the excitement for some of the more traditional table games. There is also nothing quite like the tangibility of holding your winnings in your hand the moment your numbers come up! Although many online casinos have great community chat rooms, the real life experience of sharing a win is hard to beat. Moreover, some online casinos have a threshold before you collect your winnings whereas a bricks and mortar establishment will pay out immediately.
Despite these great pros of real casino play, overall it is hard to deny that online casinos are streets ahead and are clearly the winner of the two. You can check this online casino comparison to find the best and most suitable one for you to play. The choice is huge so take your time to analyze and compare.
Industry News
Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming
![Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming](https://europeangaming.eu/portal/wp-content/uploads/2024/07/pig-champions-live.jpg)
Playtech announced the launch of a new bespoke game, Pig Champions, developed exclusively for Kaizen Gaming, one of the biggest GameTech companies in the world. This launch marks the first Live Casino bespoke title for the leading sports betting & gaming operator and strengthens the strategic partnership between the two companies.
The game, designed to appeal to all audience types and player types across all markets, is a sporty animated universe in a Money Wheel Game show format, where 3 Pig Champions characters compete with each other to reach the highest multipliers within 3 exciting Bonus rounds. The studio is located in Playtechâs Romanian facility (PTR), offering a unique, immersive, animated experience made with fresh Unreal engine technology, featuring unique gameplay built from the ground up using advanced real-time animation.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live:Â âWe are delighted to partner with one of the leading sports betting & gaming operators in the world to launch their bespoke Live Game Show, Pig Champions to their extensive player base. After being selected by Kaizen Gaming as the leading developer of bespoke live content, collaborating on Pig Champions has enabled the team to showcase their passion and experience by exploring new innovative ways of bringing live casino games to life that offer a fresh, safe gaming experience for players. Our partnership with Kaizen Gaming continues to evolve and we look forward to our next collaboration in bringing further exciting games to market.â
Christos Mavridis, Head of Live Casino of Kaizen Gaming:Â âOur content offering is some of the most exciting on the market and working with an established partner like Playtech will assist in enhancing our current portfolio even more. Pig Champions stands as evidence of Playtechâs expertise and extensive experience, elevating our live casino offering and emphasising our commitment to creating top-quality innovative game experiences for our players.â
Industry News
Amusnet Ranks Among Italyâs Top Casino Providers
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/8-11.jpg)
Amusnet Italy is the fourth-best casino provider in the country for June 2024, according to iGaming Tracker. The company has made a significant leap in the rankings, advancing three positions to secure the fourth spot. The achievement is underscored by a 1.1% increase in market share, reflecting a substantial gain in visibility and preference among online casino operators and players. This rise reflects Amusnetâs growing influence and effectiveness in the Italian market, demonstrating the companyâs leading place among the industryâs top providers.
Several notable accomplishments have bolstered Amusnet Italyâs presence in the country. The companyâs commitment to excellence was recognised with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. Furthermore, Amusnet has added six new partnerships with operators since January, bringing the total number to over 30, and has maintained a robust portfolio with over 100 certified games. Additionally, Amusnet Italy has released 14 new games since the beginning of the year, with more games planned for release by the end of 2024.
Polina Nedyalkova, Director at Amusnet Italy, said: âWe are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.â
Affiliate Industry
Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
![Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity](https://europeangaming.eu/portal/wp-content/uploads/2024/07/Fraser-INT.jpg)
In a highly competitive âbonus blitzingâ affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.
At Slots Temple, we believe the âstack âem high, watch âem flyâ approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.
We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.
When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.
To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.
Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do â exclusively so outside the UK.
Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. Itâs about fostering a player base that trusts us and feels comfortable playing with us.
Yes, weâre blurring the lines between affiliate and operator, but our players know weâre not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and itâs important that we maintain that balance. If they thought we were simply out to rinse them, weâd lose their trust, and they wouldnât come back.
Instead, itâs about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.
And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.
Of course, within the framework of real-money tournaments, itâs important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.
Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.
Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to usersâ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product
Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.
Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.
Author: Fraser Linkleter, CEO at Slots Temple
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