Industry News
Gambling Trends to Follow in 2020

One of the key success factors of any industry is the ability to adapt to the new era. This has become truer in recent years when technology introduces hundreds of new possibilities every day. We have already seen many successful companies that refuse to adapt to change, and we all know how that ended for Blockbuster or Kodak.
Of course, the casino industry, which has benefited significantly from the Internet, is constantly reinventing, and new trends emerge every year that are worth checking out:
Safer Games
Although casino scams are becoming less common, new technologies like Fair Go Casino Login are deployed by the gambling industry to avoid any issue. The main focus of improvements in this area are:
- Two-factor authentication and advanced login that includes facial recognition;
- Faster withdrawals;
- KYC (Known Your Customer) Processes;
- Legal compliance.
A safer industry works in many ways: new customers check positive reviews online, and current players have more confidence to play even higher.
Cryptocurrencies
Cryptocurrencies like Bitcoin or Ethereum have been among us for more than ten years, and their technological advances can be used in many industries.
Many casinos, especially those that operate in “gray” markets, have added Bitcoin to their cashiers and process deposit and withdrawals in cryptos around the world. Another great benefit, besides anonymity, is that the transaction fee is meager, which saves money for both players and casinos.
The backbone of cryptos, the blockchain, is also used to develop new casino technologies that make the entire betting process more transparent and secure.
Live Dealer and Exclusive Games
Offering exclusive perks is a global trend, used by many industries, from clothing to gaming. Exclusive games can include unique designs, added prize pools, or even branded games with movies or rock bands.
And there is a trend for those players who like betting but don’t trust online software: live dealer games. The name is very explanatory: casinos organize a location with live cameras and different games (Blackjack, Roulette, Baccarat, etc.), and gamblers can bet from their place watching the action live.
In 2020, more and more casinos will continue to add live games and more features that will bring casino emotions to players’ homes.
Mobile Gaming
Today it’s common to buy any good from a gadget. No matter what you need, it’s possible to get it using one of many apps available.
Now, virtually all casinos have a mobile client, or at least and HTML5 version, friendly with web browsers. Betting from a smartphone in sports or any casino game is a revolution that has just begun. The challenges are to successfully adapt the games to smaller screens without losing any essential visual element and develop interfaces for touch screens.
Mobile payments are also a dominant trend, so in the short term, casinos can strengthen their relationship with e-wallets to improve the payment speed.
Surely in 2020 and the following years, we’ll witness more changes in the casino industry: new trends will emerge with new tech developments that the casino industry will adapt immediately to enhance the user experience.
Affiliate Industry
Aspire Global Facing Pair of Legal Battles

Prominent online gaming software and platform provider Aspire Global has been named as the defendant in a pair of court cases that could potentially result in it being ordered to pay compensation totaling up to €101 million ($109 million).
In the first complaint, Aspire Global is being sued in the United Kingdom by the founders of sports betting software, solutions and services provider BtoBet, Alessandro Fried and Igor Lestar, for €36 million ($39 million). This pair inked a deal in 2020 to sell their company to the Malta-based defendant in exchange for an upfront payment of some €20 million ($21.6 million) as well as an earn-out consideration tied to future earnings before tax.
However, Fried and Lestar through their Sousa Enterprises Limited and Eltsar Limited entities are alleging Aspire Global, which was last year acquired by NeoGames as part of a deal worth some €402.3 million ($423.5 million), violated the terms of this share purchase agreement by spending too little and not charging enough so as to deliberately decrease revenues and the subsequent earn-out sum.
The complex case with its many intricacies is not expected to go to trial before 2025 but could well result in Aspire Global being ordered to pay more than the €36 million headline figure. The financial implications are even more concerning as the defendant’s NeoGames parent is currently in the process of being acquired by Aristocrat in an arrangement valued at north of €1 billion.
In the United States and Aspire Global has also been separately named as the offender in an action brought by Ebet Incorporated, which is the operator of the Karamba, Griffon Casino, Hopa, Generation VIP, Scratch2Cash, Gogawi, Dansk 777 and Bet Target iGaming brands. This Nevada action is seeking some €65 million ($70 million) embracing compensatory damages, punitive fines and other financial penalties to be proven at trial and moreover names AG Communications and other affiliated entities as defendants.
Ebet Incorporated acquired specific business-to-consumer (B2C) assets and associated websites from Aspire Global in 2021 and simultaneously entered into a ‘white-label’ operator agreement embracing collaborative efforts on the future running of the purchased assets. The plaintiff is claiming the defendants breached these deals by manipulating their books to falsify and overstate active player data and exaggerate the health of the acquired properties.
As if this wasn’t bad enough, Aspire Global is furthermore being accused by Ebet Incorporated of violating the terms of the agreements by materially failing to maintain necessary operations in Germany, falsifying records and violating industry regulations. The allegations could potentially shape the future trajectories of these companies as they also run to reputational harm, fraud, breach of contract and other unnamed violations due to be proven during the course of the trial.
Industry News
PIN-UP Global Launches New Business Line Named PIN-UP.INVESTMENTS

The international ecosystem PIN-UP Global, representing a set of businesses in various segments of the gaming industry, has launched a new business line named PIN-UP.INVESTMENTS.
PIN-UP.INVESTMENTS was created to stimulate the development of technologies and products for the gambling market and related industries by providing financial and expert resources, high-value industry contacts, the opportunity to enter new markets and integrate into the ecosystem.
PIN-UP.INVESTMENTS invests in projects and products in gambling, traffic, software development, customer service, payment systems, advertising platforms, arbitrage teams, artificial intelligence based products.
INVESTMENTS provides funding, training and consulting opportunities through in-house ecosystem experts, practice on PIN-UP product and business model testing, accelerated product growth and entry into new markets, access to a network of industry contacts, strategic planning support and possible integration into the ecosystem.
“PIN-UP.INVESTMENTS is a logical step for our ecosystem, which always supports the passion and drive to succeed. Our new direction is aimed to help projects and teams both to develop independently and to successfully integrate into PIN-UP Global. We believe in daring solutions and new technologies that can be effective,” Marina Ilyina, CEO of PIN-UP Global, said.
Industry News
Valley View Casino & Hotel Earns Prestigious Top Workplaces 2023 Award and Two National Awards by The San Diego Union-Tribune

Valley View Casino & Hotel in San Diego has received the Annual Top Workplaces Award and national honours for “Employee Appreciation” and “Professional Development”, as presented by The San Diego Union-Tribune.
The accolades are the result of an engagement survey. With a 62% response rate and an 82% satisfaction rating, Valley View Casino & Hotel’s team members echoed their positive experiences within the organisation.
Joe Navarro, President and Chief Executive Officer of the San Pasqual Casino Development Group, said: “Our tribe has worked hard to create a trusted environment for team members and guests, and we are proud to be recognized with this prestigious award, as well as recognized nationally.”
Judy Wright, Vice President of Human Resources at Valley View, said: “Being recognized with the Top Workplaces Award and the two national awards validate all the best practices and benefits we’ve put in place for our team members over the past 22 years. It truly is an honor to receive this award and a privilege to work for a company as great as Valley View Casino & Hotel.”
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