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How esports are saving the betting market

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How esports are saving the betting market
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It almost doesn’t matter in which part of the world we are currently sitting. The struggle with coronavirus has affected operations in all kinds of businesses. One of the highlights of the situation is the cancellation of all major sports leagues, be it NBA, NHL or MLB. But in the light of all these events, one type of entertainment still continues through all this chaos – esports.

We have seen it first in China. Even though the LPL, China’s regional League of Legends competition was paused in early January, it very quickly switched to online mode, which allowed the competition to continue without any necessary risks involved. In some way, esports are coming a little bit back to their roots, where online tournaments were the bread and butter of the competition.  And not only that esports continue to operate, at the moment they are stronger than ever . With many people sitting at home, esports’ events continue to be one of the regular things remaining to be seen. Even more importantly, esports’ viewers, mostly sitting at home, are very used to watching events on Twitch or Youtube, so it’s not a big change for them. Looking at Europe, we see that the LEC league of League of Legends was briefly paused to prepare the online solution, while CS:GO tournaments like the Flashpoint, ESL pro League or ESEA continue almost as if nothing happened.

Pavol Krasnovsky, CEO of esports analytics company RTSmunity, commented on the situation: “Even before current crisis, many betting operators realised that it is time to redefine their opinion regarding significance of Esports in their sportsbook offer. With all major sports events and leagues being cancelled or rescheduled, esports are becoming main target of punters, all around the world. In upcoming months, esports offer will become one of main deciding factors in punter´s choice of bookmakers.”

On top of that, we see very quick reactions from well-known brands like the NBA teams, which decided to offer at least competitive matches in NBA2K when they can’t play the sport itself. Another example can be the Australian Grand Prix, which was cancelled but ultimately resulted in heated esport battle between F1 drivers and other sports stars like Thibaut Courtois – to fill the void, they decided to race in an esport event, and to show the people what esports are about. And if you want to see some more examples, just look at football, where many teams played a game of FIFA20 against each other as the stadiums are on lockdown. And here are some more – Fox Sports network has revealed, that the inaugural eNASCAR iRacing Pro Invitational Series race on March 22nd drew 903,000 viewers on FS1, making it the highest-rated esports TV program to date. How crazy is that?

Hand in hand with sports is also one industry – the betting industry. With many classic sport events canceled, esports are now a shining beacon of content and product offers. Considering the already fast acceleration of the esports betting market, the whole coronavirus situation can be seen as a sort of “when life gives you lemons, just make a lemonade” moment. Aside from the fact that there is still a huge amount of events to bet on, there are also many new viewers and punters watching very closely to see what esports are about. And what they will see is mainly this – esports are innovative, very dynamic and able to adapt very easily. To make it possible to adapt for sportsbook operators,they need to act now, because very soon, the migration of punters will be done, and they will very quickly realize who has the most comprehensive offer.

Compliance Updates

LEC Introduces Sporting Financial Regulations

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To support the long-term financial stability and competitive balance of the LEC, the league is going to introduce new financial regulations – known as Sporting Financial Regulations (SFR) – for the start of the 2024 LoL Esports Season.

The LEC SFR will encourage teams to maintain the total sum of its five highest-paid player salaries below a certain threshold, with teams exceeding the threshold having to pay an excess fee (SFR Fee).

In doing so, the LEC seeks to create a financially sustainable environment for its pro players, partnered teams, and the league itself, allowing all parties to grow at a healthy and scalable pace, and protect the ecosystem from unsustainable spending practices. In addition, the framework will support the league by creating a better competitive balance and more engaging competition, further enhancing the experience for players and fans.

“In the current economic climate, we are dedicated more than ever to creating a sustainable future for our players, teams, and the LoL Esports ecosystem in EMEA as a whole. The LEC SFR, which will come into effect from the beginning of the 2024 Season, is one way in which we’re continuing to work towards our goal of long-term financial sustainability. By doing this, we aim to encourage teams to operate more sustainable businesses to provide job security for players and ensure we serve our fans for decades to come,” said Maximilian Peter Schmidt, Director of League of Legends Esports EMEA.

SFR will encourage each team to maintain the total sum of salaries (known as SFR Spend) paid to the top five highest-paid players in a team within a certain range. The range includes both an upper spending threshold (SFR Threshold) and a lower spending threshold (SFR Floor), with the lower spending threshold amounting to 50% of the SFR Threshold. Meanwhile, the SFR Threshold is calculated based on a number of considerations, including LEC player salaries, League Revenue Pool of the current and forecasted years, team financial data – such as revenue and expenses – and other market indicators. Teams that exceed the SFR Threshold will be imposed with an SFR Fee.

An exception will be made to teams if a player enters into a contract with the team either during or before the end of the 2023 LEC Season Finals. In this instance, the SFR Spend will be reduced by one-fifth of the SFR Threshold or the actual salary amount; whichever is lower.

The policy will be introduced starting from the 2024 LEC Global Contract Start Date (21 November 2023), with the first cycle running until the 2024 LEC Global Contract End Date (18 November 2024).

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Africa

Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets

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Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets
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As part of Kambi Group, Abios powers Nigerian sports betting brand Oyawin with odds and statistics from the largest matches and tournaments in esports.

Oyawin, the newly launched mobile-first sportsbook, allows Nigerian esports fans to access a wide range of statistics, as well as streams and odds from top esports matches, directly on their phones.

Abios has supplied 1337Pro with data and statistics for the largest esports titles, including CS:GO, Dota 2 and League of Legends, for years. The organisation has expanded from being a media platform to include a sportsbook solution and Oyawin, a sports betting brand registered in Nigeria.

With the help of Abios’ product portfolio, Oyawin can provide a comprehensive esports solution to Nigerian bettors. It is focused on tier 1 esports titles, including CS:GO, League of Legends and VALORANT. With access to Abios’ full portfolio, Oyawin can engage their audiences with engaging content such as player props, data visualisations and embedded streams.

It also features Abios’ esoccer solution, allowing fans to engage with engaging around-the-clock content supported by widgets and streams.

Oskar Bonnevier Fröberg, CEO and Founder of Abios comments: “To support the growth of esports in Nigeria, we’re delighted to supply Oyawin with our esports odds, statistics and data visualisations. It allows Nigerian bettors to discover and get access to engaging content for the largest tournaments in esports.”

Jason Foster, Managing Director of 1337Pro Bet: “Abios data has powered 1337pro.com for years, from fixtures, statistics and results to live stream links. We have now extended this success with full odds and trading integration for Oyawin. The platform’s successful launch has given us complete confidence in Abios and our products. We look forward to delighting our sportsbook operators.”

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eSports

Global Esports Federation Attends UN and Commonwealth Meetings

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The Global Esports Federation (GEF) has attended the 10th Commonwealth Youth Ministers’ Meeting (#10CYMM) in London and the United Nations 78th General Assembly (#UNGA78) in New York City. The GEF actively supports the United Nations Sustainable Development Goals (#GlobalGoals) and emphasises its commitment to youth empowerment and a more connected world.

At the UN Headquarters, the GEF engaged with global youth, world leaders, and organisations showcasing its dedication to the #GlobalGoals. It underlined the opportunity and role in empowering youth and making a societal impact.

As a partner of #SDGdigital, and alongside the ITU Secretary General, Doreen Bogdan-Martin, the GEF presented the GameChangers Award, recognising youth-led organisations with innovative solutions for societal challenges.

“Sharing the messages of our community from London to New York City this week has been truly inspiring. Meeting world leaders and members of our global community, we conveyed the message that gaming and esports can be a powerful force for positive change in society, particularly for our youth. While many of us are connected, there are still 2.6 billion people who are not connected and therefore are left behind. The GEF is committed to working with partners worldwide to unlock the full potential of esports for a brighter future for all in our global community,” Paul J. Foster, CEO of the Global Esports Federation, said.

The GEF Vice President, Adrian Lismore, joined the Commonwealth Secretary-General, Rt Hon Patricia Scotland KC, at the 10th Commonwealth Youth Ministers’ Meeting in London. The Ministerial Outcome Statement included the acknowledgment of the “economic value to the member states and welcome partnership with the Global Esports Federation and other stakeholders to further develop initiatives and projects.”

The summit brought together over 400 delegates, including Ministers, Government and Senior Officials as well as young leaders, to ratify the Marlborough House Commitment, inspiring hope among Commonwealth youth.

The Commonwealth Youth Ministers acknowledged the potential of esports in driving youth engagement, innovation and economic growth, welcoming partnerships with the GEF. They also recognised the role of start-ups, including esports, in employment generation, innovation and technological advancement, pledging support for their growth.

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