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How esports are saving the betting market

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How esports are saving the betting market
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It almost doesn’t matter in which part of the world we are currently sitting. The struggle with coronavirus has affected operations in all kinds of businesses. One of the highlights of the situation is the cancellation of all major sports leagues, be it NBA, NHL or MLB. But in the light of all these events, one type of entertainment still continues through all this chaos – esports.

We have seen it first in China. Even though the LPL, China’s regional League of Legends competition was paused in early January, it very quickly switched to online mode, which allowed the competition to continue without any necessary risks involved. In some way, esports are coming a little bit back to their roots, where online tournaments were the bread and butter of the competition.  And not only that esports continue to operate, at the moment they are stronger than ever . With many people sitting at home, esports’ events continue to be one of the regular things remaining to be seen. Even more importantly, esports’ viewers, mostly sitting at home, are very used to watching events on Twitch or Youtube, so it’s not a big change for them. Looking at Europe, we see that the LEC league of League of Legends was briefly paused to prepare the online solution, while CS:GO tournaments like the Flashpoint, ESL pro League or ESEA continue almost as if nothing happened.

Pavol Krasnovsky, CEO of esports analytics company RTSmunity, commented on the situation: “Even before current crisis, many betting operators realised that it is time to redefine their opinion regarding significance of Esports in their sportsbook offer. With all major sports events and leagues being cancelled or rescheduled, esports are becoming main target of punters, all around the world. In upcoming months, esports offer will become one of main deciding factors in punter´s choice of bookmakers.”

On top of that, we see very quick reactions from well-known brands like the NBA teams, which decided to offer at least competitive matches in NBA2K when they can’t play the sport itself. Another example can be the Australian Grand Prix, which was cancelled but ultimately resulted in heated esport battle between F1 drivers and other sports stars like Thibaut Courtois – to fill the void, they decided to race in an esport event, and to show the people what esports are about. And if you want to see some more examples, just look at football, where many teams played a game of FIFA20 against each other as the stadiums are on lockdown. And here are some more – Fox Sports network has revealed, that the inaugural eNASCAR iRacing Pro Invitational Series race on March 22nd drew 903,000 viewers on FS1, making it the highest-rated esports TV program to date. How crazy is that?

Hand in hand with sports is also one industry – the betting industry. With many classic sport events canceled, esports are now a shining beacon of content and product offers. Considering the already fast acceleration of the esports betting market, the whole coronavirus situation can be seen as a sort of “when life gives you lemons, just make a lemonade” moment. Aside from the fact that there is still a huge amount of events to bet on, there are also many new viewers and punters watching very closely to see what esports are about. And what they will see is mainly this – esports are innovative, very dynamic and able to adapt very easily. To make it possible to adapt for sportsbook operators,they need to act now, because very soon, the migration of punters will be done, and they will very quickly realize who has the most comprehensive offer.

eSports

BETER is to launch its brand-new iFrame solution to the industry

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BETER is to launch its brand-new iFrame solution to the industry
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The industry’s leading content and data provider, BETER is launching its new iFrame solution that reinvents the esports betting experience and provides the industry with an exciting and engaging user experience.

Being a next-gen, player-oriented company, BETER has developed a bespoke and engagement-oriented UI that not only allows to place bets but also creates a “Twitch-like” experience with only the most popular esports events of unmatched quality.

BETER’s Chief Product Officer, Alex Lobov, said:

“At BETER, we believe that when it comes to the new generation of players, operators should apply radically new approaches that are not just betting and revenue-oriented but also drive engagement. With our plug-and-play iFrame, BETER’s partners get a bespoke solution supported by our IT professionals, traders and risk managers, allowing them to engage their audiences and enhance customer experience efficiently.

IFrame solutions available on the market are all look-alikes in terms of the user interface. Usually, they are not targeted at a specific esports audience and offer the same betting experience we all used to see on sportsbooks. Our team has reinvented the esports betting experience to meet all needs of the new generation of players and give them even more exciting opportunities.”

According to BETER, their brand-new iFrame interface will attract a wider audience of esports fans looking for their favourite and fast matches. This solution has a winning combination of its UI/UX, a wide selection of global esports tournaments, and the most accurate odds and markets.

“Our team designed an iFrame solution with a responsive and user-friendly UI that allows switching between traditional and fresh Esports view to engage all possible audiences, be it bettors who prefer classic sportsbook UI or next-gen players,” Alex Lobov added.

The solution’s back end provides operators with all the necessary tools to manage their operations. In addition to an innovative UI that can be customised, BETER’s iFrame provides operators with a lightning-fast integration process.

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Indian DOTA 2 Team Scripted History once again, won the bronze medal at Commonwealth Esports Championship 2022

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First, it was during the Asian Games 2018 where Tirth Mehta got the bronze medal in esports (demonstration title) and now the Indian DOTA 2 team produced a power-packed performance to clinch the bronze medal at the first-ever Commonwealth Esports Championship on Sunday.

The Indian Dota 2 team, comprising Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubhnam Goli, and Vishal Vernekar, defeated New Zealand by 2-0 in a best-of-three format. Despite the early pressure from New Zealand, the Indian contingent kept a cool head and won the first two rounds by taking the enemy’s ancient with their intense gameplay and strategies.

“This win symbolises the amount of hard work the team has put in over the years and we dedicate this win to our country. Winning a medal at the Commonwealth was a dream for us and we’re super proud as a team. We were very much aware before leaving for Birmingham that the tournament was going to be tough. Keeping in mind the intensity and level of the game on such an international platform, each and every team member gave their best shot during the practice sessions. We have invested a lot of time in preparing the strategies and improving our gameplay, which finally culminated in this win. We would like to thank the Esports Federation of India (ESFI) and Lokesh Suji Sir for their continuous support, motivation & encouragement. We hope that this win will encourage more tournaments around DOTA 2 and other esports titles, which will help the ecosystem as a whole to grow in our country,” said an elated Indian DOTA 2 skipper Moin Ejaz after winning the bronze medal.

Earlier in the DOTA 2, India came away with a convincing victory against Wales, got a bye against Trinidad and Tobago, but lost to England. They went on to the semi-finals but couldn’t go past Malaysia’s team and ended with a bronze medal match with New Zealand, which the team won convincingly.

“This is a historic win. The team DOTA has made the entire country proud by winning the bronze medal in the first-ever Commonwealth Esports Championship 2022. Moreover, it’s a dream come true for the Indian Esports Ecosystem as we have won the bronze medal at the Asian Games 2018 as well. The entire esports community is overwhelmed with this win and will fuel many esports athletes to represent India on a global stage in coming years,” said Lokesh Suji, Director of Esports Federation of India and Vice President of the Asian Esports Federation.

“Our next stop will be Asian Games 2022, where Esports is a proper medal event, and our focus is to excel in the tournament with multiple podiums finishes and bringing the laurels for our country. The esports community wants and requires esports to be recognised by the government as a sport in India to gain the benefits and support any sports community and athletes would receive. We want our esports industry to grow, develop and be nurtured just like any other sports in India,” added Mr Suji.

The Indian team in the Rocket League, which Hargun Singh led with Sandeep Sahani and Rushil Reddy, were not able to make it through after losing out to Canada by 3-0 in the best of five series in their first group stage match. The team faced similar defeats against Wales and England, which resulted in their exit from the Commonwealth Esports Championship early in the group stage.

One of the country’s top sports and Esports specialised communication firms, Artsmith – Concepts & Visions and India’s Leading Multiplex chain INOX continue their support for this prestigious tournament as the communication and multiplex partners of ESFI, respectively.

Commonwealth Games & Global Esports Federation organised the inaugural multi-nation esports tournament, scheduled in Birmingham from August 6-7. The 2022 Commonwealth Esports Championships were conducted at the International Convention Centre in Birmingham with the presence of the world’s top Esports teams. Alongside DOTA2 and Rocket League, PES2022 was also part of the tournament.

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WePlay Esports is a finalist of Ragan’s 2022 Video, Visual & Virtual Awards

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WePlay AniMajor got shortlisted as a Livestream Event of the year by Ragan’s 2022 Video, Visual & Virtual Awards.

Ragan’s Awards evaluate video, visual design, and virtual events that managed to engage with audiences remotely. WePlay AniMajor took place amid a COVID-19 epidemic, so sanitary restrictions didn’t allow the presence of spectators at the WePlay Esports Arena, Kyiv. Nevertheless, the event went down in history as the most popular Dota 2 Major during the pandemic era – the tournament got 647 214 peak viewers, and the general number of hours watched was more than 37 million based on Esports Charts.

Maksym Bilonogov, chief visionary officer and general producer at WePlay Esports. Photo: WePlay Holding

“One may think there is no significant difference between organizing an offline event and an online one. However, the atmosphere of a LAN tournament with spectators is a blast. Our task was to create an event that would be remembered by our viewers forever, even if they couldn’t attend in person.

The music, the setting, AR, and other details all made up a new world where our viewers wanted to stay longer. For us, getting recognition for our work is so much needed right now when it’s impossible to make this event happen in Kyiv again due to the Russian invasion”, says Maksym Bilonogov, chief visionary officer and general producer at WePlay Esports.

The entire WePlay Esports team is waiting for the announcement of the winners, who will be revealed on August 24.

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