eSports

Enthusiast Gaming Partners with Monkey Knife Fight

Published

3 years ago

April 17, 2020

Enthusiast Gaming Partners with Monkey Knife Fight

Reading Time: < 1 minute

Enthusiast Gaming Holdings has partnered with the daily fantasy sports (DFS) site Monkey Knife Fight (MKF) to help promote and increase brand awareness of the platform.

Enthusiast Gaming collaborated with MKF to develop a customised, targeted advertising approach which activates its platform of gaming communities and network of esports influencers to engage the gamer demographic.

MKF sees this partnership as an opportunity to expand its product to a larger esports audience. Enthusiast Gaming will leverage its media platform, activate its network of top esports influencers and create custom content on YouTube and Twitch to reach its gamer communities and promote MKF’s platform.

“Working with Enthusiast Gaming is a great opportunity for MKF to expand our esports business. The size and power of the esports audience is undeniable. Enthusiast Gaming, with the largest gaming network in North America, has the ability to promote the MKF brand to all esports fans and gamer communities,” Bill Asher, Founder and CEO of Monkey Knife Fight, said.

“We have seen fundamental shifts in how audiences consume content. Now more than ever, communities, influencers and user generated content are extremely valuable for brands looking to engage with these demographics. Our platform of diverse assets allows us to partner with brands like Monkey Knife Fight, and provide a customized marketing solution to drive esports fans to its rapidly growing fantasy sports platform. One of our key growth drivers this year is direct sales which enables us to leverage our entire platform, and create custom content to connect advertisers with our communities. Our partnership with Monkey Knife Fight is just one example of how we can creatively use our platform to reach a brand’s specific target market,” Adrian Montgomery, CEO of Enthusiast Gaming, said.

Up Next

Mister Casino Launches New Website in Spain

Don't Miss

Alibaba, Tencent, SoftBank Invest in India’s Gambling Loopholes

Click to comment

eSports

Following Acquisition of an eSports Team & Event Venue Leading Digital Gaming Incubator is using Extensive Community to Educate & Nurture Grassroots Players in eSports Career Opportunities

Published

19 mins ago

March 23, 2023

George Miller

Following Acquisition of an eSports Team & Event Venue Leading Digital Gaming Incubator is using Extensive Community to Educate & Nurture Grassroots Players in eSports Career Opportunities

Reading Time: 2 minutes

Ludus, a market-leading digital gaming incubator recently announced a series of acquisitions including eSports team LDN UTD and the first of a series of gaming venues, Ludus Magnus. The rapidly expanding platform is preparing to launch an education programme to educate young people on the opportunities and careers available in eSports as many universities are exploring offering courses in this space.

As one of the fastest-growing industries in the world esports is a complex ecosystem which has proved difficult to navigate for traditional brands, but many see the huge opportunities as leading players in the sector often earn millions each year. However, many organisations have struggled to focus on this particular vertical causing them to lose market share in other areas. The industry is often overlooked and is certainly not seen as a career opportunity in the majority of countries, but many universities and colleges around the world are now considering courses in eSports as the industry becomes more established.

Through continued growth and acquisition, Ludus has consolidated the core verticals within the eSports arena giving the platform the unique opportunity to operate as a single structure. The platform’s primary goal is to bridge the gap between digital and physical gaming and increase accessibility in digital gaming, including extensive education and training courses to develop grassroots talent.

Ludus will continue to invest, operate and deliver gaming solutions from gaming production and development and will also focus on running eSports teams, managing leading gaming venues and educating young players. The team is looking to continue their growth in eSports and is in discussion to acquire other eSports teams. Ludus Magnus is the first of many locations that the incubator plans to launch, and it will offer gamers a safe space to get involved in community gaming.

The firm is built on community and transparency and unlike other gaming platforms, Ludus now offers digital and physical solutions allowing members to maximise their gaming potential and become part of a trusted community of individuals with similar interests.

Daniel Gee, CEO of Ludus, commented, “The team at Ludus are proud to be able to help nurture and educate grassroots players in the opportunities and careers available in eSports. The industry is one of the fastest growing globally and is often overlooked and misunderstood in many countries. It is encouraging to see so many universities are considering launching courses in this space and we are already in discussions with some of them about these courses.

We want to offer gamers digital and physical communities to meet and play for enjoyment whilst making a fair return on their earnings. The social good that platforms are bringing to the gaming world is what is really making them stand out and we want to be at the forefront of this industry.”

eSports

DreamHack Announces Massive Return of “DreamHack Open Feat. Fortnite” With $750,000 Zero Build Circuit Stretching Three DreamHack Festivals– Qualifying Duos To Gamers8 Feat. Fortnite With A $2,000,000 Prize Pool

Published

9 hours ago

March 23, 2023

Hunor Pal

Reading Time: < 1 minute

DreamHack, an international gaming and entertainment festival put on by ESL FACEIT Group, today announced the return of the popular DreamHack Open Featuring Fortnite tournament series. DreamHack San Diego (April 7-9), DreamHack Dallas (June 2-4) and DreamHack Summer (June 16-19) will all feature a $250,000 DreamHack Open Featuring Fortnite Zero Build Duos competition, with the winner of each stop bringing home $30,000 of the pot. The competitions are open to BYOC (LAN) ticket holders and will qualify the top ten Duos from each DreamHack Open tournament to this year’s Gamers8 Featuring Fortnite event.

With the return of Gamers8 Featuring Fortnite, held in Riyadh, Saudi Arabia on July 6-9, 50 Duos compete for the $2,000,000 prize pool for the final Zero Build tournament in Riyadh this summer. Next to the 30 teams coming from DreamHack Open events we will see the best Duos from the MENA region and some of the world’s largest Fortnite influencers participating. More details will be announced at a later point.

“We had an incredible experience hosting the DreamHack Open Featuring Fortnite both online and in-person events in the past. Thus, we are very excited to announce another year of Fortnite events for our community, especially now that the focus is on Zero Build and teams have a chance to qualify for a massive Gamers8 event” said Brian Krämer, Sr. Director Game Ecosystems – Growth Titles. “To strengthen our connection and involvement in the Fortnite competitive ecosystem is a tremendous opportunity and one that fits perfectly with DreamHack’s focus on bringing the gaming community to life.”

Find out more about DreamHack Open Featuring Fortnite at its official website and on the festival website for DreamHack San Diego, and follow DreamHack on Twitter to get the latest updates. The latest updates on Gamers8 can be found on the official website, on Twitter, and Facebook.

eSports

IndiGG Web 3 Championship kicksoff with a prize pool of 200k USD

Published

1 day ago

March 22, 2023

Hunor Pal

Reading Time: 2 minutes

IndiGG, a leading Web3 Gaming DAO today announced the ‘IndiGG Web3 Championship’ and launched the world’s first eSports athlete reputation program alongside. The championship commenced in Bengaluru and will cover cities including Kolkata, Pune, Chennai, NCR, Dhaka, with the finals to be held at Hyderabad in November 2023. The total prize pool will be of USD 200k across all legs.

The championship was hosted and managed by the community itself with the IndiGG clan chiefs managing the entire execution end to end. Games ‘EV.io’ and ‘Thetan Arena’ were the games chosen by the community for the championship with ‘Venture X Gaming’ as the title sponsor for the event.

The first leg of the championship saw intra-college tournaments in 64 colleges for each of the games. The top 64 teams for each game then engaged in a journey to top 8, followed by quarterfinals, semifinals and the grand finals. The championship was capped off with an exhibition match amongst the top gaming influencers in the country.

All the main matches were broadcasted live on Youtube. With over 10,000+ gamers watching the best of the teams slugging it out in person, the championship garnered over 1 million plus views. The championship was capped off with an exhibition match amongst the top gaming influencers in the country.Apart from the tournament, IndiGG also commenced the reputation program which will help build a public record of an athlete’s performance. The data will help the evaluation of an athlete’s reliability and sportsmanship in the esports space. The records will also establish credibility and trustworthiness around esports athletes that can be leveraged by teams, coaches and sponsors while onboarding an athlete.

During the championship, the members had an opportunity to build their on-chain reputation as they were awarded badges. The badges are digital tokens that recognize and reward an individual’s involvement and contribution towards an online community. The participating gamers were rewarded with ‘Proof-of-Participation’ badges, similarly, the winners received ‘Proof-of-Victory’ badges and the first time viewers were able to mint a ‘Proof-of-Watch’ badge during the livestream of the event.