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Relax Gaming lands branding deal for ReelPlay’s Infinity Reels™

George Miller

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Relax Gaming lands branding deal for ReelPlay's Infinity Reels™
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Relax Gaming, igaming aggregator and supplier of unique content, has signed an intellectual property deal with ReelPlay for the application of the Infinity Reels™ trade dress and mechanic across a range of its proprietary content, as well as making the licence available to its third-party studios.

First spearheaded by ReelPlay’s blockbuster slot El Dorado, Infinity Reels™ is a unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. The process of adding reels repeats itself, providing maximised winning potential for players.

Following the feature’s instant success, Relax has attained the rights to the trademark and licence on behalf of all its partners, allowing the supplier’s in-house developers, Silver Bullet studios and Powered By partners the option of incorporating the innovative mechanic into upcoming games.

The two companies first joined forces in 2019 with the integration of the Australia-based developers’ proprietary titles to the Relax Gaming platform and extended the distribution agreement this year to include third-party content from ReelPlay’s selected studio partners such as Boomerang Games and Gameslab. ReelPlay’s latest slot release, Giza Infinty Reels™, launched first amongst aggregators to Relax in April and has top ranked on operator sites since launch.

Simon Hammon, CPO of Relax Gaming, said: “ReelPlay’s widely successful release of El Dorado Infinity Reels™ marked the introduction of a truly unique and original mechanic that we believe will be a big disruptor in the industry.

“The IP deal reflects our commitment to enhancing value and passion for innovation. We look forward to delivering even more Infinity Reels™ games through our in-house and partner studios that will push the boundaries even further.”

David Johnson, CCO at ReelPlay, said: “Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels.

ReelPlay expect this latest deal to unlock a world of new potential for all involved. Relax offer the perfect base to provide for competitive collaboration and we are excited to see how Relax and their partner studios incorporate the Infinity Reels IP into a wide variety of slot games.”

Relax Gaming’s rapidly expanding portfolio now offers partners over 1000 casino games, including aggregated content from its Silver Bullet and Powered By partners as well as leading titles from the supplier’s proprietary collection.

Industry News

Quik Partners with Premier Gaming

Niji Narayan

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Quik Partners with Premier Gaming
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Quik Gaming has partnered with Malta-based online casino operator Premier Gaming.

As per the deal, Premier Gaming players will soon have access to Quik’s diverse portfolio of Unique Live Games, including SuperBlocs, the twist-on-a-classic Lotto Roulette, as well as the thrilling Wheel of Fire: Single Player and Live game.

“We look forward to working with Quik Gaming. It has been some time since we’ve seen such fresh content appear on the market. This is a very interesting moment for us as we expand our product offering with Quik,” Marvin Abela, Director of Premier Gaming, said.

“Teaming up with Premier Gaming’s brands is a very exciting event! It is a fast-growing operator expanding into several markets. This is a great step for Quik and we are beyond proud to see our Unique Live Games be made available to its players in Q2 of 2021 for the first time,” Timothy Bartolo Parnis, COO of Quik Gaming, said.

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Industry News

Catena Media Publishes Preliminary Revenue Estimates for Q1 2021

Niji Narayan

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Catena Media Publishes Preliminary Revenue Estimates for Q1 2021
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Catena Media has announced its preliminary revenue estimates for the first quarter of 2021.

The revenues are estimated to be in the range of EUR 39.1m–40.4m (Q1 2020: EUR 26.7m), reflecting an estimated increase in the range of 46–51% compared to the same period last year and a record in quarterly revenues for the company.

The adjusted EBITDA, excluding items affecting comparability, is estimated to be in the range of EUR 23.9m–25.0m (Q1 2020: EUR 12.9m), reflecting an estimated increase in the range of 85–94% compared to the same period last year and a record in quarterly earnings for the company. The adjusted EBITDA margin is estimated to be in the range of 59–62% (Q1 2020: 48%).

The solid outcome is primarily the result of a dedicated team effort to leverage the global business’s strong market momentum and particularly the strong performance of the US business, supported by the successful launch of operations in Michigan and Virginia during January. The final results for the first quarter of 2021 will be published on 19 May 2021.

“This trading update reaffirms our strong start to the year, and I am excited and proud of our teams’ exceptional focus on driving our global portfolio of affiliation brands, and the resulting performance,” Michael Daly, CEO of Catena Media, said.

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Industry News

Quixant Launches New Gaming Hardware Platforms

Niji Narayan

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Quixant Launches New Gaming Hardware Platforms
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Quixant, a global leader in gaming technology, has launched its new range of gaming hardware platforms.

The new range has been designed to meet the needs and regulations of the gaming world, to provide maximum performance based on budget, market and product needs of game manufacturers and includes a product category designed to cater to markets where value for money is key. All of Quixant’s gaming hardware platforms include the market-leading Quixant Software Hub.

“The last year for Quixant has been about preparing for the future and providing the gaming industry with solutions that deliver exceptional gaming experiences to a global consumer audience with a pent-up desire to enjoy the thrill of gaming once again,” Duncan Faithfull, COO of Quixant, said.

“Quixant has listened to its customers and the needs of the market and is delighted to be launching this new range of gaming hardware platforms that caters to the evolving needs of the gaming industry,” Duncan Faithfull added.

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