Play’n GO, the world’s leading casino entertainment provider, is thrilled to announce a landmark partnership with prominent Kenyan operator Betika. This exciting collaboration marks a significant milestone in expanding Play’n GO’s exceptional gaming content throughout Africa.

As part of this partnership, Play’n GO will integrate its extensive portfolio of premium casino games such as Book of Dead, Rise of Olympus, and Gemix into Betika’s platform, delivering a superior gaming experience to players across the continent. This move highlights Play’n GO’s commitment to bringing world-class entertainment to new markets in what is a first for the world-famous supplier and underscores Betika’s dedication to offering diverse and high-quality gaming options.

Play’n GO is live in over 30 jurisdictions worldwide and boasts a portfolio of over 350 active world-class game titles.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re very excited to announce this partnership with Betika, which gives us entry into several new markets for Play’n GO. Betika are one of the leading operators across the entire African continent, and joining forces with an operator of their experience and gravitas is a wonderful opportunity for our business. Betika share our goal of a regulated, sustainable industry, and this announcement marks the beginning of what we believe will be a highly successful partnership.”

Betika has established itself as a major player in the Kenyan betting industry, known for its commitment to providing an outstanding user experience and a wide array of betting options. By incorporating Play’n GO’s renowned games, Betika aims to further enhance its offering and attract a diverse range of players.

“Partnering with Play’n GO is a significant step forward for Betika,” said Peter Stagles, Head of Gaming, Betika. “Play’n GO’s impressive lineup of games is the perfect complement to our platform, and we are confident that this collaboration will set new standards in the African gaming industry. We look forward to working together to deliver exceptional entertainment to our players. This collaboration is expected to bring enhanced gaming opportunities and excitement to players across Africa, marking a new chapter in the continent’s rapidly evolving gaming sector”.

Playtech announced the introduction of its suite of casino and live casino products with Betway in South Africa.

Catering to the growing demand of South African players for accessible gambling solutions, the collaboration expands Playtech’s presence in South Africa and will see Playtech’s casino and live casino offerings available on the Betway platform in the region.

As part of this partnership, Playtech’s premium casino games and live dealer options will seamlessly integrate into the Betway platform. This not only enhances Betway’s portfolio but also underscores Playtech’s commitment to South Africa – a key market in its global strategy due to its rapid growth and influential position within the African gaming industry.

Diane Crookes, Senior Commercial Director at Playtech, said: “Betway is a brand renowned for delivering an excellent player experience internationally and we are thrilled to extend our successful partnership into the South African market. Our collaborations in multiple key markets have been incredibly successful, and we are confident that South Africa will be no exception. We are confident that Playtech’s innovative products and services will enhance Betway’s player experience even further and we look forward to our continued partnership.”

Phillip Superamonien, Betway Country Manager for South Africa, said: “We are delighted to grow our partnership with Playtech into South Africa. Our already successful partnerships in various markets have provided our players with Playtech’s top-tier gaming content and our superior user experience makes this partnership a perfect fit. We are excited to bring Playtech’s renowned casino and live casino products to our South African customers, expanding our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”

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