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PMU Appoints Philippe Augier as its New President

Niji Narayan

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PMU Appoints Philippe Augier as its New President
Photo Source: lepoint.fr
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Pari-Mutuel Urbain (PMU), the French sports and horse racing betting operator, has appointed Philippe Augier as the president of its board.

He replaces former Canal+ president Bertrand Méheut, who ended his tenure as PMU president in May after just over two years, in order to pursue other personal and professional projects.

Augier has served as mayor of the commune of Deauville since 2001 and has previously held a number of roles in the racing industry, such as director-general of thoroughbred auctioneer l’Agence française de vente du pur-sang between 1989 and 2006. He has also served on PMU’s board since 2019.

PMU said Augier takes on the presidency at a crucial point in the business’ history, as it emerges from the “unprecedented” health and economic crisis caused by novel coronavirus (Covid-19). With French racing suspended and its retail network shut down, the business was forced to furlough 95% of its workforce.

“I am honoured by the confidence that PMU stakeholders, racing’s governing bodies and the public authorities have in me. The teams at PMU are of the highest quality and I look forward to working with them at a pivotal moment for the business. I am aware of the scale of the task at hand and together, we have the will, the energy and the necessary skills to carry it out successfully,” Augier said.

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Reflex Gaming Joins Stakelogic’s Greenlogic Programme

Niji Narayan

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Reflex Gaming Joins Stakelogic’s Greenlogic Programme
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Reflex Gaming, the UK-based omni-channel studio, has become the latest firm to join Stakelogic’s Greenlogic Programme, gaining access to 500+ operators and nine aggregators.

By joining Greenlogic, Reflex Gaming will be able to create a series of slots in partnership with Stakelogic. Reflex will take responsibility for aspects such as game concepts, maths, gameplay and assets while Stakelogic will cover more technical areas. Games will launch under the Stakelogic brand but with Reflex named as a development partner.

“We are thrilled to welcome Reflex Gaming to our Greenlogic Program and to work closely with the team on a series of exciting slot games that we will then integrate with our operators and aggregators. Reflex Gaming has built a great reputation for designing hugely entertaining omni-channel games and we look forward to being able to combine this with our own market-leading approach to game development to create a run of blockbuster titles,” Stephan van den Oetelaar, CEO of Stakelogic, said.

“Online distribution can be tough but by joining the Greenlogic Program we are able to take advantage of Stakelogic’s incredible network of operators and aggregator partners and put our name and games in front of more players than ever before. We are delighted to be able to create games in partnership with Stakelogic and to combine our individual strengths to develop a series of slots that we believe will provide players with an unrivaled experience they will come back to again and again,” Mat Ingram, CPO at Reflex Gaming, said.

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Playzido Signs Distribution Deal With Playtech

Niji Narayan

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Playzido Signs Distribution Deal With Playtech
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Playzido has entered into a distribution deal with Playtech. The deal will enable Playzido to deliver games through the Playtech Games Marketplace.

“Playzido is hugely proud to be working in partnership with Playtech, undeniably one of the world’s leading online gaming brands. The deal will accelerate our reach into strategic key markets and will enable us to distribute our innovative portfolio of games to new audiences. We look forward to a building a long and successful relationship together,” Stuart Banks, Managing Director of Playzido, said.

“We’re delighted to welcome Playzido to the Playtech Games Marketplace. Playzido offers an extensive and innovative games range that will add a further point of differentiation to our platform, and which we know can appeal to licensees and their players in several key markets. This agreement will enable Playtech to further enhance the selection offered via Marketplace and allow Playzido to reach a whole new audience in regulated markets internationally,” James Frendo, Director of Casino at Playtech, said.

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Playtech Launches Live Deal or No Deal – The Big Draw

Niji Narayan

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Playtech Launches Live Deal or No Deal – The Big Draw
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Gambling technology company Playtech has launched its new game “Live Deal or No Deal – The Big Draw.” This bouncing ball game is based on the iconic TV gameshow, Deal or No Deal.

“We’re delighted to be bringing the excitement of one of TV’s most enduring formats to Live. With the addition of the mini draw side game, allowing players to buy multiple tickets with up 6 points of decision making during the game, whether it be to buy more balls or take the bankers offer, Live Deal or No Deal – The Big Draw brings the player a new level of engagement and strategical involvement. For many players, Live play is as much about the experience as it is about gambling, and we’ve seen a growing trend towards gameshow-style formats – which is why we’re so confident Live Deal or No Deal will definitely be a big draw,” Edo Haitin, MD of Playtech Live Casino, said.

“We’re thrilled to be extending our partnership with Playtech through the launch of Live Deal or No Deal – The Big Draw. The in-studio presentation is fantastic and, with the combination of a proven format and innovative elements such as the mini draw, we believe it offers something genuinely unique and entertaining for Live players which aligns with the brand,” Lex Scott, Head of Business Development for Banijay Brands, said.

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