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Five BGC Members Pledge £100M to Combat Problem Gambling

Niji Narayan

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Five BGC Members Pledge £100M to Combat Problem Gambling
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Five members of the Betting and Gaming Council (BGC) have confirmed that they will spend £100m to improve the treatment services for problem gamblers.

bet365, GVC, PaddyPower Betfair, Sky Betting and Gaming (which are both now part of Flutter Entertainment) and William Hill, announced that they will provide funds to GambleAware charity who will be the main commissioning agent for ensuring funds reach people who require counselling and treatment.

These operators have already pledged to increase the amount they spend on research, education and treatment (RET) services from 0.1% to 0.25% of their annual revenue in 2020, 0.5% in 2021, 0.75% in 2022 and 1% in 2023.

Peter Jackson, CEO of Flutter Entertainment, said: “GambleAware has a long track record in commissioning treatment services and working with providers for the benefit of problem gamblers.

“Through the provision of this unprecedented level of financial support, we aim to achieve a step-change in the treatment and counselling available to those experiencing gambling-related harm.

“As an industry, we are taking significant strides to build in further protections for customers. From increasing safer gambling messages in response to Covid-19, to a £10 million nationwide education initiative targeting all 11-19 years olds across the country, we are creating a safer environment for our customers while devoting resources to protecting the vulnerable and under-age.”

BGC has also confirmed that £2.5 million will be made available to the YGAM/GamCare gambling education project in this financial year. Also, the operators will continue to provide 0.1% of their annual revenue to GambleAware’s funding of RET, while BGC members will give an additional £3.8 million of funding to the BetRegret 2020 advertising campaign to encourage safer gambling.

Health Secretary Matt Hancock said: “I’ve seen first hand how problem gambling can damage people’s mental health and affect the lives of those around them – and I’ve been determined to help protect vulnerable people from the impacts.

“So I’m delighted the Betting and Gaming Council is taking these steps to support treatment and provision for problem gamblers.

“The Government will continue to tackle the consequences of problem gambling by rolling out specialist services on the NHS, which will offer expert care and treatment for those who need it.”

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RubyPlay® launches new video slot Sun of Ra

George Miller

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RubyPlay® launches new video slot Sun of Ra
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After huge success of its exclusive launch of the Sun of Ra slot with GVC, RubyPlay® now announces its general release

RubyPlay® has today announced the general release of a new slot called Sun of Ra, having been exclusively released with GVC last week. The game invites players to bask in the power of the Egyptian sun as Ra, the Sun god and king of the Egyptian gods. Ra was revered as the creator of everything and now is your opportunity to discover the mystical secrets and treasures of ancient Egypt as you spin the reels.

The Sun of Ra slot is filled with features. Any Wild symbol can open the door to impressive payouts with the Jackpot Pick feature, where matching 3 coins awards a guaranteed jackpot. The Sunlight Spins’ hold and spin feature is triggered by 6+ coins, while 3+ scatters can activate Sunlight Spins or award free games with added wilds.

Ittai Zur, Chief Operating Officer at RubyPlay® said: “We at RubyPlay are very excited about the launch of Sun of Ra, and we believe it is potentially the biggest game we have released to date. We’re particularly proud of the Sunlight Spins feature which gives players a chance to win the €20,000 GRAND jackpot.”

Obdulio Bacarese, Director of Commercial Management at GVC said: “We launched Sun of Ra to our players last week and the response has been amazing, with consistent good levels of wagering from day 1, it’s been a huge hit.”

For more information on the Sun of Ra slot, go to: https://rubyplay.com/games/sun-of-ra/

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Affiliate Industry

PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa

George Miller

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PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa
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PartnerMatrix is pleased to announce the inking of two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. The collaboration aims to increase user engagement, content reach for affiliate audiences and help build a trustworthy business environment.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Affiliate Guard Dog is one of the pioneers of the iGaming affiliate industry. They proved their efficiency in bringing a strong iGaming community, and by helping companies solve certification and other issues easier and faster.

“AffPapa is a newer and very promising platform that has already united hundreds of affiliates and operators. To be represented on such platforms means building new connections and reaching a more targeted audience.”

Josh Chan, Affiliate Guard Dog owner, says: “Our platform is all about providing support, knowledge and connecting iGaming affiliates with tools, resources and like-minded individuals. We believe PartnerMatrix is a good fit as it provides a useful management system to help boost user acquisition and efficiently manage affiliate campaigns and reporting.”

Lisa Stainfield, AffPapa Head, also shares that this partnership will bring value to both projects by benefiting the clients on all sides: “AffPapa is thrilled to be collaborating with PartnerMatrix – a system that makes affiliates’ lives easier to manage. We are looking forward to a multi beneficiary partnership, where we can aid PartnerMatrix operators by linking up with valid affiliates offering high-quality traffic from any location.”

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Latest News

SBOTOP Becomes Principal Sponsor of Leed United

George Miller

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SBOTOP Becomes Principal Sponsor of Leed United
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Leeds United and SBOTOP have entered into a multi-year partnership which will see the global sports betting brand become principal sponsor of the club.

The deal will see the SBOTOP logo feature on the front of our famous white shirt from the start of the 2020/21 season.

The sponsorship represents the largest commercial deal in the club’s history.

SBOTOP, part of the Celton Manx Group, are held in high regard across the global betting industry.

Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme”

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, Executive Director at Celton Manx/SBOTOP added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.

“These are exciting times for all concerned and we can’t wait to get started.”

The SBOTOP logo will feature on the front of our new adidas kit, due to launch later this month, as well as appearing as a sponsor on the club’s official training wear.

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