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Gambling in the USA

Gaming Americas Weekly Roundup – June 22-28

Niji Narayan

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week at the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which includes casino reopening, partnerships, acquisitions and recruitments. Read on and get updated.

Casino Reopening

Horseshoe Casino Baltimore has reopened its doors to the general public on June 28. However, Caesars Rewards Seven Stars and Diamond card holders were able to start gaming at the casino from June 26.

Acquisitions

SciPlay Corporation has acquired casual mobile games developer Come2Play. This acquisition brings the company into the fast-growing casual gaming segment. Financial details of the transaction are not being disclosed.

New Partnerships

Aquarius AI, the Vancouver-based consumer acquisition technology firm, has signed a letter of intent to enter a partnership with RPGG Media, owner and operator of UK-based esports wagering platform Puntt.

Bespoke games studio Espresso Games has partnered with leading iGaming platform provider BtoBet to expand its presence in Latin America and Africa.

Tecnalis, the Madrid-based platform provider for iGaming sites, has partnered with Betsoft Gaming. According to the deal, Tecnalis will integrate Betsoft’s slot portfolio on to their ground-breaking platform, Alira.

ROAR Digital and Sportradar have extended their US partnership through September 2026. Sportradar will continue providing data for all US sports plus a range of other events to ROAR Digital for use on BetMGM, its leading mobile sports betting app.

New Recruitments

Online gambling blocking software provider Gamban has appointed Jody Bechtold as a member of its US advisory board.

Bechtold is the CEO of Better Institute in Pittsburgh, VP of the International Gambling Counselor Certification Board and board member of the National Council on Problem Gambling.

New Deals

The Alberta Gaming, Liquor and Cannabis Commission (AGLC) has entered into an agreement with NeoPollard Interactive to build and maintain Alberta’s legal online gambling platform. The online platform will provide a secure, age-controlled environment that promotes healthy gambling behaviour.

New Launchings

Global Lottery Monitoring System (GLMS) has opened a new operational hub at the Loto Quebec premises in Montreal, Canada to analyse detect, prevent and report irregular and suspicious betting activities.

Employee Protest

Casino employees have protested against their job losses due to coronavirus and receiving a limited amount of healthcare benefits. They put together a caravan of more than 600 cars as a form of protest and drove to the casinos where they used to work before the pandemic.

Tax Break

The Louisiana Senate Revenue and Fiscal Affairs committee has approved legislation to give the gaming industry an $83 million tax break over five years after the major hit it took from the COVID-19 shutdown.

New Reports

On June 16, the American Gaming Association (AGA) released a report titled “Principles for Casino Gaming Payments Modernization.” Last week, boutique research and consulting firm Eilers & Krejcik Gaming has released a document providing further insights and comments on each one of the AGA’s principles.

New Approvals

Nevada-based casino content provider Spin Games has received an Interactive Gaming Manufacturer License from the Pennsylvania Gaming Control Board.

After receiving the license, Spin has successfully launched its ROC platform and numerous i-Gaming titles on Parx Casino’s real money online platform pa.parxcasino.com.

Compliance

The Georgia Senate Special Judiciary Committee has approved a legislation that aims to authorise the Georgia Lottery to manage an online sports wagering system.

Top Republicans in the Pennsylvania State Senate are pressing sweeping gambling legislation that would allow slot machine-like terminals in bars, restaurants, non-profit social clubs and other businesses that hold liquor licenses.

Gambling in the USA

NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia

George Miller

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NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia
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NetEnt is set to launch its award-winning games in West Virginia with iGaming operator BetMGM. This marks NetEnt’s first entry into the Mountain State.

NetEnt has teamed up with fast-growing iGaming group BetMGM in a partnership that is set to further increase the supplier’s reach in key US markets. Backed by GVC Group and MGM Resorts, BetMGM is soon to launch NetEnt content in West Virginia, which opened the doors to online casinos on July 15, marking the first time NetEnt’s internationally renowned content will be available in the market. NetEnt recently received a temporary license from the regulating authorities in West Virginia.

The agreement follows a strong period of growth for NetEnt in the US, after recently reporting triple-digit increases in quarterly gross gaming revenue in both Pennsylvania and New Jersey.

“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country,” says Brian Kraft, NetEnt Vice President Commercial, Americas. “Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”

Matthew Sunderland, VP Gaming at BetMGM, said: “We have already seen great success with NetEnt content in New Jersey. Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”

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Gambling in the USA

IWG signs brand licensing agreement with Alchemy3

George Miller

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IWG signs brand licensing agreement with Alchemy3
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eInstant supplier to expand its omnichannel catalog

IWG, the world’s leading instant win games supplier to WLA/NASPL lotteries, has partnered with lottery marketing services provider, Alchemy3, to develop omnichannel licensed games for the North American lottery market.

As part of this new partnership, IWG will combine its industry standard eInstant mechanics with Alchemy3’s wide range of popular brands to create games that bridge lotteries’ retail and digital sales channels.

Already, IWG and Alchemy3 have launched a SKEE-BALL® game with the Pennsylvania Lottery that is simultaneously offered in digital eInstant, retail Scratch-Off, Keno, and Fast Play formats. Players can play SKEE-BALL® in one of the retail versions, and collect a promotional code that awards free play of the online version.

Together, IWG and Alchemy3 have plans to expand into IWG’s North American lottery client network through its Progressive Play RGS. Partnering with Alchemy3 allows IWG to enhance and diversify its product portfolio, providing its lottery partners with established content and themes.

Rhydian Fisher, IWG CEO, said: “This is an exciting partnership for us that will enable us to deliver high impact, omnichannel offerings to our ever-growing partner list. Branded games are a great way to connect play across retail and digital. We’re sure that Alchemy3’s popular brands along with our proven industry expertise will result in exciting new eInstant and cross-channel experiences.”

Jeffrey Schweig, President at Alchemy3, said: “We’re thrilled to be working with the team at IWG and can’t wait to see the launch of these new games in the North American lottery market. The Company is highly-regarded for delivering the best eInstant games to the lottery sector and we’re confident players will come to love the new concepts that they will be developing over the coming months.”

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Gambling in the USA

Gaming Americas Weekly Roundup – September 7-13

Niji Narayan

Published

on

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include new partnerships and latest acquisitions. Read on and get updated.

Latest News

The Delaware County Council has established a new body named Delaware County Internet Gaming Revenue Authority to manage the distribution of funds from online gaming to public projects and services. The five members of the body are Doreen Storey, Frances Sheehan, Stefan Roots, Paul Johnson and Ronald Evans.

The Michigan Gaming Control Board has approved the New Jersey-based Gaming Laboratories International (GLI) as the first independent test lab for iGaming and mobile sports betting in Michigan. MGR has become the only authorised company that tests and certifies iGaming and mobile sports betting in the state.

Great Canadian Gaming Corporation has provided an update on the status of its operations in Canada. On March 16, the company suspended operations of all its properties to contribute to the containment of COVID-19. Great Canadian will reopen its 11 properties in Ontario on September 28 as part of Ontario’s Stage 3 framework for the reopening of its economy. In New Brunswick, the Company will be reopening its Casino New Brunswick property on September 28 as part of New Brunswick’s COVID-19 recovery plan. In Nova Scotia, where casinos have been granted the ability to reopen, the Company continues to work with the Nova Scotia Gaming Corporation on preparations required for the reopening of the Company’s two Nova Scotia properties. In British Columbia, Great Canadian’s properties remain closed as mandated by the provincial government.

New Partnerships

G2 Esports, a well-known entertainment and esports company, has signed a major commercial partnership with Pringles, the popular American snacks brand. As per the agreement, G2 Esports will join hands with Pringles and EA Sports on the latest series of G2’s talent search series Making The Squad, which is an eight-part content series based on Electronic Art’s iconic football video game, FIFA 21.

iGaming platform provider BtoBet has signed an agreement with Toplay for its integration on Rappi, a popular e-commerce platform in Latin America launched in July 2019. BtoBet’s Colombian partner, Megapuesta, has already been migrated to Rappi’s betting platform.

Sportsbook technology supplier FSB has signed a deal with Sports IQ, an odds feed provider. As per the agreement, the clients of FSB will now benefit from Sports IQ’s pre-match and in-play markets for all the major leagues, namely the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL).

Learfield IMG College, the holder of media rights of the University of Colorado Athletics, including the Colorado Buffaloes team, has inked a five-year deal with PointsBet, a Denver-based international gaming operator. As per the agreement, PointsBet will become a corporate partner of the Colorado Buffaloes.

New Acquisitions

Simplicity Esports and Gaming Company has acquired four franchisee-owned esports gaming centers in an all stocks deal.

Monkey Knife Fight, the rapidly growing fantasy sports gaming platform in North America, has bought the stakes of FantasyDraft, a daily fantasy sports site, for an undisclosed sum. As per the deal, MKF will absorb FantasyDraft’s assets and significant user base.

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