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Haval and Virtus.pro announce partnership

George Miller

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Haval and Virtus.pro announce partnership
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Cutting-edge automotive brand enters the esports territory

Haval has become the exclusive automotive sponsor of the most decorated esports club of Russia and CIS – Virtus.pro. The first of its kind massive-scale partnership is aimed at the first esports club’s Dota 2 roster.

Automotive brand Haval and professional esports club Virtus.pro announce the beginning of the partnership starting on 1 July 2020. Haval will support Virtus.pro players in the official professional games in Dota 2, multiplayer online videogame. This marks the esports debut of the cutting-edge automotive brand Haval – an entry to one of the most rapidly developing contemporary sports.

Jerome Saigot, CEO of “Haval Motor Rus”: “Haval brand is founded on the state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like Virtus.pro. We share the same ideas when it comes to self-improvement and love of discovery. We hope to see memorable tournaments ahead – and, of course, well-deserved victories.”

Sergey Glamazda, Virtus.pro General Manager: “Esports fans are the youth who value cutting-edge tech and high emotions, and as such, there’s no doubt Haval will easily create a link with the gaming community. Our club, Virtus.pro, is beloved by the Russian community and respected in China, which makes this partnership a logical step towards mutual benefit. We are happy to see Virtus.pro be the first pick for the global automobile brand Haval’s esports debut!”

LLC “Haval Motor Rus” is the exclusive distributor of Haval cars and spare parts in the Russian Federation. The company has been operating since February 2014, the first official Haval dealership was opened in Moscow in June 2015. Currently, 83 dealerships Russia and 1 dealership is opened in Minsk, Belarus.

The Russian Haval plant is the first foreign full-cycle production enterprise. A 216-hectare plant is located on the territory of the “Uzlovaya” Industrial Park in the Tula Region and was opened on June 5, 2019. The production complex includes a stamping, welding, painting and assembly workshop, as well as a component manufacturing workshop. The plant was designed with modern engineering solutions in the field of environmental protection, energy conservation and safety. Currently, these models are produced at the plant – Haval F7 and Haval F7x smart crossovers, Haval H5 and the HAVAL H9 frame SUV.

ESforce Holding is one of the biggest esports organizations in the world and the leader of the Russian esports. The holding encapsulates all esports business sectors: from organizing international tournaments and creating professional content to publishing and advertising.

eSports

Ireland esports Becomes Member of Global Esports Federation

Niji Narayan

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Ireland esports Becomes Member of Global Esports Federation
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The esports and gaming federation of Ireland (Ireland Esports) has become a member of the Global Esports Federation (GEF).

The Global esports federation, an organization having members from 55 countries, aims to promote the credibility, legitimacy, and prestige of esports.

Ireland Esports had gone through a meticulous process before becoming a member. The new development will boost the Irish esports sector.

For instance, Irish esports players can now represent Ireland at the GEF World Championships.

Paula Prunty, Board Member of Ireland esports, said “This is an exciting day for esports in Ireland. We, as a board, are delighted to announce our official recognition by the Global esports Federation. A lot of work has gone on behind the scenes to ensure that Ireland has a governance structure in place for esports and this announcement is another step in that direction. We are looking forward to developing this exciting partnership and creating opportunities for Irish representation at GEF World Championships “.

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eSports

Work hard, play hard: Parimatch means business in esports

George Miller

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Work hard, play hard: Parimatch means business in esports
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When Parimatch looks for ambassadors, they favour the bold; Connor McGregor, Mike Tyson, and most recently, Daniil ‘Zeus’ Teslenko. However, while the former two are revered for their physicality, Teslenko is famous for equal shows of fighting spirit in esports – a market that Stepan Shulga, Head of Esports at Parimatch, believes will be in the top three for sports betting by 2021.

Parimatch has shown its ambition to remain at the forefront of the esports betting market with the appointment of Counter Strike 1.6 and CS:GO legend Daniil ‘Zeus’ Teslenko as brand ambassador.

Sticking to its philosophy of signing ambassadors who share the brand’s abundance of fighting spirit, Parimatch’s announcement of Teslenko signifies a continued belief that esports will continue to move up the charts as a sports betting market, and Stepan Shulga, Head of Esports, wants Parimatch to remain a leader of it.

“We have long been at the forefront of the burgeoning esports industry, recognising its growth potential early on and paying it the same amount of attention as traditional sports. A significant proportion of R&D at Parimatch is focused on developing esports features to dramatically enhance user experience, which is why the brand is considered to be one of the top esports bookmakers,” he explained. “Having ambassadors in different sports is a great practice, but we think it’s especially important to have ambassadors that exemplify our values of fighting spirit. Daniil is a unique sportsman, his career spanned two parts of the history of the legendary game Counter-Strike, he was the world champion in version 1.6 and reached the same heights in the current version of CS:GO. To do it twice, in different eras, shows more than just talent; it displays an elite mentality, and that’s why we brought Daniil on board.”

And it’s stars like Teslenko that have been pushing esports to new heights in 2020, with many analysts predicting that it is now on track to becoming the world’s most watched sport. It’s trajectory as a betting market has followed this upward trend, and Stepan expects to see esports overtake many of the more traditional markets by 2021.

“We are sure that esports is already in the top five sports worldwide if we talk about all sports betting globally,” he continued. “Our expectations are to see esports in the top three games in terms of turnover by 2021. The quarantine and global lockdown only strengthened our hypothesis that investing in esports is justified.”

Indeed, Parimatch invested in esports relatively early on in its journey to becoming a fully-fledged sports betting market, and it has found success by focussing on quality over quantity.

“More often, the average rate in esports is higher than in traditional markets, such as football, where naturally there is a much more significant volume,” said Stepan. “In football, it is also more obvious how to engage the audience of an event, and there are thousands of events with thousands of different audiences. In esports, there are much fewer events, and the audience, while large, can be harder to engage. Our challenge is to find the key to the audience, speak the same language with them, and give them the quality of service and product they expect.”

Another challenge for operators that separates esports from traditional sports is the lack of centralized regulation. Stepan explained that in sports, there is a governing force in the form of federations that have an established hierarchy and structure. In esports, there is no such authority yet, and that makes it more difficult for operators to establish a large supply of fixtures for customers to bet on. The events that Parimatch do offer, however, are always backed by reams of data and statistics to provide customers with a full view of the field.

“The most interesting aspect of esports is the accessibility of detailed data; about players, teams, and all sorts of various statistics,” concluded Stepan. “We always give our players the maximum amount of information relevant to them on all devices, as esports fans know how much fine margins can matter when it comes to winning or losing.”

With another natural born winner on its side in Teslenko, Parimatch has shown customers that it remains committed to leading the way in esports, while indicating to the industry that the market is well worth its attention and investment in 2020.

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eSports

eSports’ Growth Boosts Video Game Industry

Niji Narayan

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eSports' Growth Boosts Video Game Industry
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The growth of esports, especially its infrastructure development, could fuel a new wave of success in the video gaming industry.

Michael Rubinelli, the current CEO of the online esports platform Mogul and former executive at Electronic Arts, Disney and Midway, said about the growth:  “Video Gaming revenue has the very real potential to be a trillion dollar business over the next ten years.  One of those drivers of growth is esports. Interactive gaming is the largest entertainment revenue generating vertical in the world earning more than box office and music sales combined.”

It is not an isolated statement. Esports platforms are looking for additional revenue options, as they seek further growth. FansUnite Entertainment Inc has recently acquired Askott Entertainment Inc.

The award-winning Askott Chameleon Gaming Platform is a tool that allows the platform partners to launch their very own esports betting platforms.

Scott Burton, CEO of Askott Entertainment, said:  “As a leading provider of B2B betting solutions in the esports market, we are pleased to announce this integration with The Ear Platform which will serve as an additional revenue stream for our partners and a highly scalable channel partner for us. With the addition of 6,000 casino games, our partners are now in a position to provide additional betting options for their customers while providing a larger product offering to increase customer retention and the lifetime value of each unique user.”

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