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Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany

George Miller

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Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany
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German serious games market likely to grow to 370 million US dollars by 2023
‘Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training’

The German market for serious games is expected to grow significantly in the coming years: sales revenue in Germany is likely to increase by an average of 19 per cent annually, and market volume is projected to grow accordingly, to 370 million US dollars by 2023. This information was announced today by game – the German Games Industry Association. These figures are based on a projection from auditing and consulting firm PricewaterhouseCoopers. And the global trend looks similar: worldwide sales revenue from serious games is projected to grow by 19 per cent, creating a market worth approximately 9.2 billion US dollars by 2023.

‘This data on the German market for serious games – which has never been presented in this form before – demonstrates that serious games boast enormous potential in many areas, such as education and health care, and they also offer very strong economic prospects,’ says Felix Falk, Managing Director of game. ‘Whether learners are school pupils or career professionals, serious games increase learners’ motivation over the long term and make complex concepts easier to understand. They present a major opportunity for our knowledge-based society, and considering all their positive aspects, they are not being used nearly often enough.’

Human resources managers rate serious games particularly positively

The positive aspects of serious games are also important in a professional context. 98 per cent of the human resources managers surveyed who had already used serious games rated them as good or fairly good. 89 per cent observed an improvement in learning performance, and 86 per cent believed that their employees enjoyed the games. Around three quarters (76 per cent) of the human resources managers surveyed observed an increase in motivation among their employees.

Felix Falk: ‘Many in the business world still have reservations about serious games, as they feel that games are the antithesis of work. However, the survey results show how positively human resources managers rate serious games. Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training. These games give employees the opportunity to learn key skills for the digital workplace alongside their colleagues in an interactive, digital format. And they can also give companies a strong competitive advantage.’

Further data from the survey on serious games conducted by auditing and consulting firm PricewaterhouseCoopers can be found in the new publication ‘game Fokus Serious Games’, which is available free of charge and in German language on seriousgames.game.de

 

About the market data
The data comes from a survey conducted by auditing and consulting firm PricewaterhouseCoopers (PwC) GmbH. 407 human resources managers were surveyed, comprising 234 men and 173 women. The average age of survey participants was 43.1. The survey was conducted in the second half of December 2018.

game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

Gaming Corps enters Croatia and partners with Supersport

Zoltan Tundik

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Swedish game developer Gaming Corps is partnering with Croatian operator Supersport for the distribution of casino games via direct integration. With the technical requirements in place, Gaming Corps is now able to enter the Croatian market.

Gaming Corps has entered into a partnership agreement with Croatian Supersport for the distribution of the Company’s casino slots, table games, and multiplier games via direct integration. Supersport is the market-leading operator in Croatia, offering online casino games and sports betting.

Croatia is a growing market with so much potential, and I can think of no better way to establish our presence there than partnering with the competent team at Supersport. I am confident that all of our games, and especially our upcoming iJect series of multiplier games, will do well in a young market like Croatia and on the reputable Supersport platform,” says Mats Lundin, Chief Commercial Officer, Gaming Corps.

Gaming Corps has an exciting portfolio that I think fits very well with our key demographic. I am also happy to be introducing Gaming Corps to the Croatian market and that they have recognized its potential. We are two modern companies in a fast-moving industry and I am sure that this partnership will prove to be mutually beneficial now and in the long term.” says Tugomil Cerovecki, Head of Casino, Supersport.

Croatia is a newly regulated market for iGaming which stipulates that game providers need to establish local server capacity for distribution towards operators. Gaming Corps has now secured this capacity and the Company is therefore ready to expand with further distribution deals in the coming period.

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Central Europe

Scientific Games to Provide WAVE Retailer Terminals to Bremer Toto-Lotto GmbH

Niji Narayan

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Scientific Games to Provide WAVE Retailer Terminals to Bremer Toto-Lotto GmbH
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Scientific Games Corporation has announced that Bremer Toto-Lotto GmbH, the state lottery in Bremen, Germany is modernising the retail experience with a move to high-performance WAVE retailer terminals.

As part of a new deal with Bremer Toto-Lotto, Scientific Games will provide the new, advanced WAVE terminals along with the Company’s new SYMPHONY EDGE terminal software, cloud-based SYMPHONY terminal management system and software maintenance.

Scientific Games has supplied Bremer Toto-Lotto GmbH with lottery technology for more than 25 years and currently provides the Lottery with its world-leading instant games, a digital lottery subscription programme and a central gaming system. The company is a supplier to all 16 lotteries in Germany.

“Moving to more advanced lottery terminals across our network brings us yet another step closer to modernizing the lottery experience with Scientific Games, our trusted, longtime technology provider. We are confident that this is a very positive move that will be well-received by our retailers,” Michael Barth, Managing Director of Bremer Toto-Lotto GmbH, said.

“As our first SYMPHONY EDGE terminal software and SYMPHONY terminal management system customer in Germany, we applaud Bremer Toto-Lotto GmbH on its innovative vision and leadership in Germany toward modernizing the lottery retail experience,” Matthias Müller, Managing Director Germany for Scientific Games, said.

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Central Europe

Betsson Signs Deal with Masterpiece Gaming

Niji Narayan

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Betsson Enters B2B Sportsbook and Platform B2B Agreement With Masterpiece Gaming
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Betsson has signed a B2B supply deal with Masterpiece Gaming Limited, a subsidiary of German media group ProSiebenSat.1.

 As per this multi-year agreement, Betsson will provide its in-house developed sportsbook and technology (Techsson) as well as customer support, odds, risk management and its Payment Platform (PAAS) to Masterpiece Gaming.

This agreement is in line with Betsson’s long-term growth strategy and confirms the company’s status as a global, in-demand supplier of B2B sportsbook and platform solutions.

“This deal proves that we have a competitive sportsbook product that is attractive and in demand by the market. Adding Masterpiece Gaming to our list of B2B sportsbook solution partners confirms our ambition to be a strong supplier on the B2B sportsbook market as part of our growth strategy. We are proud that Masterpiece Gaming has chosen us as a supplier,” Pontus Lindwall, CEO of Betsson AB, said.

The agreement is based on a performance based product fee and will run for two years, with an option of renewal.

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