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Twenty First Century Media Launches eSports Marketing Division

Niji Narayan

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Twenty First Century Media Launches eSports Marketing Division
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Sports marketing and management firm Twenty First Century Media (TCM) has announced that it has launched a full service esports marketing division – TCM eSports.

“As people continue to practice social distancing and stay home amidst the COVID-19 pandemic, mobile gaming has become a preferred pastime for not just entertainment but also social connection. There is widening of the digital media landscape and the rise in popularity of mobile gaming, esports, influencer-marketing, digital videos provide huge digital audiences. With the launch of our TCM eSports division, we want to create engagement opportunities for brands & publishers with this audience,” Lokesh Sharma, Managing Director of TCM, said.

TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand Cricket, Cricket West Indies & Asia Cup tournaments (Asian Cricket Council).Besides this, TCM has on-ground partnerships with the cricket boards of South Africa, Bangladesh, England and Australia.

“As per global data measurement agency Nielsen, gaming in India has grown by 24% in June versus pre lockdown period. The vast majority of esports fans do not watch TV and they represent the youngest audience in all of sports. The average weekly time spent for gaming in India stands at a whopping 3 hours and 7 mins. This creates a great opportunity for brands that want to reach, engage and create a sustainable relationship with an otherwise hard to reach audience and for sports properties which want to groom and engage the next generation of their fans,” Basant Dhawan, CEO of TCM, said.

“Whether it’s any of the established domestic leagues in India or an incipient sports property, esports will become a major fan engagement tool for traditional sports to reach and engage this young, digitally savvy consumer,” Basant Dhawan added.

TCM esports has been appointed as the knowledge partner for the upcoming Financial Express – India Gaming Summit presented by Google and co-presented by Paytm First Games. The virtual conference is scheduled from 28 to 30 July 2020.

TCM eSports will use the experience to work on both sides of the esports industry by connecting brands with esports organisations, while also working with game publishers and third-party tournaments to create, distribute and monetise the esports content.

Asia

Wynn Resorts Ltd Closes its Yokohama Office

Niji Narayan

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Wynn Resorts Ltd Closes its Yokohama Office
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Wynn Resorts Ltd has closed its Yokohama office after Japan’s plans to award casino licenses were delayed, but remains interested in the project.

“The pandemic is having an unprecedented negative impact on integrated resort development, and resort companies such as Wynn are considering how we evolve our operations to align with a post-pandemic market. Long term, we remain interested in the Japan integrated resort market and will monitor the situation closely,” the company said in a statement.

Wynn has been pursuing a casino in Japan for years. The country had been considered one of the biggest prizes in the industry, given Japan’s population and wealth. Japanese legislators approved the country’s first Vegas-style casino developments, known as integrated resorts, but none have yet been built.

A decision to focus on the U.S. market prompted Caesars Entertainment Corp. to end its pursuit of a Japanese casino last year. Las Vegas Sands Corp. said in May that it was also pulling out of the race, citing high tax rates, unfavourable terms and the cost of building there, which many have put at $10 billion.

MGM Resorts International, the lone remaining bidder for a casino in Osaka, said last week that it will continue to pursue the project despite delays in the process that could last until next year.

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Asia

Yokohama Mayor: Local IR Plans Must Wait on Central Government Policy

Niji Narayan

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Yokohama Mayor: Local IR Plans Must Wait on Central Government Policy
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Fumiko Hayashi, the Mayor of Yokohama, has acknowledged that her city’s implementation policies, originally scheduled for publication in June, must wait until after the central government finally issues its long-overdue IR Basic Plan.

She added that any prospect that her city could publish its implementation policies by the end of August had now dried up.

“We are closely watching the situation,” she added.

Doubts are growing that the national government will stick to the current timeline of accepting IR licensing applications from the local governments between January and July of next year, though the Abe administration has yet to give a clear indication of its intentions.

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Asia

PAGCOR Reports US$48 Million Loss in Q2 2020

Niji Narayan

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PAGCOR Reports US$48 Million Loss in Q2 2020
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Philippine gaming regulator PAGCOR has reported a loss of US$32.5 million in the six months to 30 June 2020.

While PAGCOR did not break down its 1H20 financials by quarter, it had previously reported a net income of US$15.8 million for the first three months of 2020, suggesting a loss of US$48.4 million during Q2.

PAGCOR reported income from gaming operations of Php18.44 billion in the first six months of this year, down 49.6% fromUS$714.5 million in the same period in 2019. US$350.4 million of that income was generated in Q1 2020, meaning income from gaming operations totaled just US$24.8 million in Q2 2020.

The regulator said its income from licensed casinos totaled US$138.4 million – none of which was generated in the second quarter, while income from POGO operations was US$59.4 million of which US$22.6 million was second-quarter income.

Gaming operations across the Philippines were shut down on March 15 after President Rodrigo Duterte implemented community quarantine across the main island of Luzon. While some areas have since been allowed to reopen, the national capital region comprising metro Manila remains under strict general community quarantine with casinos and other gaming venues having now been closed for more than four months.

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