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Twenty First Century Media Launches eSports Marketing Division

Niji Narayan

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Twenty First Century Media Launches eSports Marketing Division
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Sports marketing and management firm Twenty First Century Media (TCM) has announced that it has launched a full service esports marketing division – TCM eSports.

“As people continue to practice social distancing and stay home amidst the COVID-19 pandemic, mobile gaming has become a preferred pastime for not just entertainment but also social connection. There is widening of the digital media landscape and the rise in popularity of mobile gaming, esports, influencer-marketing, digital videos provide huge digital audiences. With the launch of our TCM eSports division, we want to create engagement opportunities for brands & publishers with this audience,” Lokesh Sharma, Managing Director of TCM, said.

TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand Cricket, Cricket West Indies & Asia Cup tournaments (Asian Cricket Council).Besides this, TCM has on-ground partnerships with the cricket boards of South Africa, Bangladesh, England and Australia.

“As per global data measurement agency Nielsen, gaming in India has grown by 24% in June versus pre lockdown period. The vast majority of esports fans do not watch TV and they represent the youngest audience in all of sports. The average weekly time spent for gaming in India stands at a whopping 3 hours and 7 mins. This creates a great opportunity for brands that want to reach, engage and create a sustainable relationship with an otherwise hard to reach audience and for sports properties which want to groom and engage the next generation of their fans,” Basant Dhawan, CEO of TCM, said.

“Whether it’s any of the established domestic leagues in India or an incipient sports property, esports will become a major fan engagement tool for traditional sports to reach and engage this young, digitally savvy consumer,” Basant Dhawan added.

TCM esports has been appointed as the knowledge partner for the upcoming Financial Express – India Gaming Summit presented by Google and co-presented by Paytm First Games. The virtual conference is scheduled from 28 to 30 July 2020.

TCM eSports will use the experience to work on both sides of the esports industry by connecting brands with esports organisations, while also working with game publishers and third-party tournaments to create, distribute and monetise the esports content.

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QTech Games’ premier platform takes another giant step with Evolution

George Miller

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QTech Games’ premier platform takes another giant step with Evolution
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Leading distributor expands its premium portfolio with top games from dominant live-casino supplier

QTech Games, the number-one games distributor across Asia and all growth markets, has announced its latest high-profile partnership with the elite live-casino provider, Evolution.

Under the terms of the agreement, Evolution’s multi-award-winning content suite has been made available to QTech Games clients and their players, adding more punch to a powerhouse platform setting the pace for bringing the best online games to market across emerging territories.

Evolution’s cutting-edge live studio delivers a peerless immersive experience for players, who can now enjoy these engaging, real-time table games (from classics like blackjack, roulette, baccarat and three-card poker to regional favourites such as India’s Andar Bahar) via the flexible QTech platform which offers the fastest integration on the market.

This ever-evolving production line further bolsters QTech Games’ comprehensive catalogue of gaming domains, which offers a complete one-stop shop for global operators.

The deal organically advances Evolution’s worldwide footprint, opening up an array of emerging markets for accelerated growth. As the fastest-growing distributor over the past few years, QTech’s platform is localised for each region with native mobile apps, robust reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games, said: “We’re thrilled to team up with Evolution. Naturally, their stunning live-dealer portfolio needs no introduction. The QTech Games platform is integrated with the best games from the planet’s top providers – and Evolution now stand at the zenith of that mountain with their garlanded games.

“Of course, there’s a huge revenue opportunity for operators due to the fact that live casino remains such an exciting online gaming sector in its own right. Seamless integration equips our clients with best-in-breed live games for their end users. Unrivalled customization options, dedicated tables and native speaking dealers also make it far easier to customise the experience to any specific market needs. Strong growth in casino vertical continues in the face of the pandemic, and we can’t wait to see how these games perform across a range of new markets.”

An Evolution spokesperson added: “This deal seamlessly broadens Evolution’s international scope, unlocking untapped markets from Asia to Eastern Europe and Latin America for diversified growth. Evolution’s unflinching commitment to delivering engaging live-player experiences affords customers, who love these games, the visceral thrill of playing in a real-world casino, while QTech’s peerless localised expertise made them the perfect fit for us.

“QTech Games is a pioneering distributor across Asia and other sometimes-overlooked regions, so we look forward to seeing how our games connect with different and diverse audience sets. Evolution is constantly creating innovative and exciting content with which to offer players the ultimate gaming adventure – it’s entertainment redefined.”

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AFC Announces Sportradar as Official Video and Data Distribution Partner

Niji Narayan

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AFC Announces Sportradar as Official Video and Data Distribution Partner
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The Asian Football Confederation (AFC) has announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028.

Under the new agreement, Sportradar becomes the Official Video and Data Distribution Partner for major AFC national team and club competitions. The contract spanning eight years, allows Sportradar to use and distribute audio-visual content and AFC match-related data.

“We welcome Sportradar as our official video and data distribution partner. The agreement will bring AFC football closer to an ever-growing international fanbase and consumers,” Dato’ Windsor John, General-Secretary of AFC, said.

“We are proud to partner with the AFC in this watershed moment for Asian football. With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership. This puts us in an unrivalled position that will showcase a wider range of services we have to offer to engage more sports rights holders in the region,” Carsten Koerl, CEO of Sportradar, said.

“Innovation has always been key for the new era of Asian football. Enabling AFC data and related media to be distributed in real time and with minimum delay is key in enhancing the fans’ experience, which in turn positively impacts the value of AFC football,” Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA), the exclusive commercial partner of the AFC for the rights cycles 2021-2024 and 2025-2028, said.

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Malaysia’s Number Forecast Operators Close Outlets in MCO Areas

Niji Narayan

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Malaysia’s Number Forecast Operators Close Outlets in MCO Areas
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Malaysia’s number forecast operators (NFOs) have closed their outlets once again due to an increase in Covid-19 cases and new restrictions implemented by the Malaysian government.

Sports Toto Malaysia Sdn, Magnum Bhd and Pan Malaysian Pools Sdn have shut betting outlets in areas affected by the government’s movement control orders (MCO).

The orders affect the states Penang, Selangor, Melaka, Johor and Sabah, as well as the federal territories of Kuala Lumpur, Putrajaya and Labuan. Outlets will remain closed until at least January 26. Business in other regions will continue as normal.

Sports Toto and Magnum said draws will proceed as usual. Sports Toto has encouraged customers to buy advance draw tickets or buy tickets on non-draw days to reduce physical contact at its outlets.

Only one company, Da Ma Cai, announced the suspension of its draw and said refunds will be made upon production of original tickets when its betting shops resume operations in MCO areas or via its mobile app.

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