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Now & Near Future Concerns for the Betting Industry

George Miller

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Now & Near Future Concerns for the Betting Industry
Reading Time: 3 minutes

 

The betting industry has certainly had its fair share of challenges so far in 2020. However, even with some pro sports leagues tentatively returning to the field after the coronavirus lockdown, the struggles are far from over.

Not only is there the potential for a second COVID-19 outbreak to shut everything down again, but UK bookmakers, especially the bigger bookies in the business, may be forced to deal with new regulation issues with the proposal of a mandatory levy.

Continual COVID-19 revenue challenges

To start, COVID-19 concerns are far from over. Like many businesses around the world, sportsbooks have yet to shake out of the profit-sucking clutches of the virus. Although football in England has resumed and other major professional sports leagues around the world are starting to test the waters to salvage the remainder of their seasons, bookies simply can no longer afford to put all their eggs in one basket and bet on football being their cash cow.

For instance, Ladbrokes football betting service is considered one of the staples of the industry, but even Ladbrokes has not yet fully returned to normal. Like so many other bookies, it placed more focus on the promotion of its virtual sports, eSports and casino offerings when traditional sports went on hiatus, and it is likely to continue to do so, even with the return of its big markets.

The reality remains, until the pandemic crisis is over, at any time traditional pro sports could be put on hold again or cancelled if another outbreak occurs. As such, while bookmakers are finding their new normal, they are unlikely to forget the other betting markets that helped them to draw in punters in the spring.

COVID-19 gambling behaviour challenges

The effects of the coronavirus on the iGaming industry has also brought other challenges, including its major impact on customers and their betting behaviours. Although the overall participation in gambling has decreased during the pandemic, data released by the UK Gambling Commission has revealed that some players have been spending more time and money gambling on certain products.

This data that has been collected reflects the first full month of lockdown in April. The data covers an estimated 80% of the entire online gambling market. It was taken from submissions of the biggest online operators and the YouGov COVID-19 tracker, which covers weekly representative samples of circa 2,000 UK adults.

In light of this data, the Gambling Commission has strengthened its guidance to operators, requiring them to be more vigilant with affordability checks, preventing reverse withdrawals and limits on bonus offers.

Regulation challenges – possible mandatory levy

Aside from the pandemic, regulation is also a concern for betting brands. The challenge that continues to plague the UK online gambling industry is the call for the government to impose tighter regulations to reduce gambling-related harm.

A recent report from the House of Lords says that smartphones and the exploitation of “soft-touch regulation” by gambling operators is contributing to a “perfect storm” of 24/7 addictive gambling behaviour.

Committee chairman Lord Grade said that the gambling industry’s regulations are lax and need to be replaced by a regime that prioritises the welfare of gamblers ahead of the industry making profits.

However, the CEO of GVC Holdings, Kenny Alexander, argues that GVC, which owns Ladbrokes Coral, has improved player protection policies by reducing the amount of money that GVC spends on advertising and increasing the amount of money spent on funding for problem gambling research.

According to Alexander, it is important for brands to make it clear that they have improved their player protection policies, because imposing heavier regulations won’t only damage the industry but “will ultimately drive customers into the hands of the unregulated black market.”

Still, many feel that the UK gambling industry is not doing enough to prevent gambling-related harm. In fact, a group of over 40 academics and addiction experts want a 1% mandatory levy imposed on the gambling industry, with the proceeds from this tax to be distributed through established independent bodies like the National Institute for Health Research and the UK Research and Innovation.

This mandatory levy, which was proposed last year (2019), would require the industry to increase the amount of funding they allocate to improve prevention, education and treatment services, instead of paying the current voluntary levy that is equal to 0.1% of their revenues.

According to The Guardian, last year, betting firms Bet365, William Hill, GVC, SkyBet and Flutter pledged to redirect £100 million of funds for tackling problem gambling. That said, these funds have not yet materialised. Moreover, last month (June 2020), the industry decided to change the direction of this funding at short notice. Instead of the money going to Action against Gambling Harms(AGH) where suitable recipients would be identified and issued grants, which was the original intention, all the funds will now be given to the GambleAware charity.

The trouble that experts have with betting firms being in charge of where the money goes is that it allows them to have too much influence on how the money is spent (e.g. giving it all to one organization of their choosing). This is why they feel the levy is needed.

From COVID-19 to the threat of an imposed levy, with all the various challenges the betting industry is facing, it does not seem as though it will be smooth sailing for bookies any time soon.

Gambling in the USA

Gaming Americas Weekly Roundup – September 21-27

Niji Narayan

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Celer Network’s mobile eSports platform CelerX has become the first mobile esports platform on blockchain to surpass $3 million in player winnings in one month. Since the global release of the BUST-A-MOVE Real Money Tournament in July 2020, CelerX has seen new record-highs in the number of games played each week and users making an average of $20 per day – with top users making $1000+ per day. So far, mid-August has proven to be the biggest gaming day of 2020 and complements CelerX’s $3 million worth of player winnings across the mobile esports platform and game portfolio in one month.

Construction of Fusion Arena, the $50 million esports arena in Philadelphia, has been put on hold because of the COVID-19 pandemic. The 3500-seat facility was expected to open in 2021 and was commissioned by Comcast Spectacor, owner of the Philadelphia Fusion of the Overwatch League.

The Legislature of the city of Buenos Aires has addressed a proposed law on the prevention of gambling addiction and the regulation of online gaming on September 24. The bill was proposed by the Lottery of the City of Buenos Aires (LOTBA).

The Carson Nugget casino in Nevada is going to replace and upgrade its old casino management system with Table Trac’s CasinoTrac management system.

Carousel Group has announced that its online sportsbook, SportsBetting.com, has gone live in Colorado. SportsBetting.com took its first wager from Colorado late last Wednesday, a bet on the Dodgers, which resulted in a winning ticket for the customer. The next full day of betting saw a customer win $7,000 on a six-team MLB parlay. SportsBetting.com has rolled out a number of promotions to kick off the launch.

New Partnerships

Online bookmaker Betway has entered into a partnership with North American esports organisation beastcoast. As per this new one-year deal, the bookmaker will back beastcoast’s Peruvian Dota 2 team. Betway will obtain rights to jersey branding, as well as player access, allowing the bookmaker to “bring its fans closer to the action.”

Simplicity Esports and Gaming Company has partnered with Newzoo, the world’s leading provider of games and esports analytics. The partnership will enable the two companies to exchange esports market data and insights. Also, Simplicity will have access to Newzoo’s data analytics tools.

Awards

For the third consecutive year, Mohegan Gaming & Entertainment’s (MGE) flagship property Mohegan Sun was voted “Best Casino Hotel” in USA Today’s 10Best Readers’ Choice Awards. Nominees for the awards were selected by a panel of experts, including editors from both USA Today and 10Best.com, as well as relevant expert contributors. This year’s list of nominees featured some of the most well-known casinos and resorts in the US.

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Latest News

Isle of Man-based iGaming licensing specialist launches consultancy business

George Miller

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Isle of Man-based iGaming licensing specialist launches consultancy business
Tina Rawlinson FCCA, Director and Founding Principal of Clarity Consulting
Reading Time: < 1 minute

 

One of the Isle of Man’s leading specialists in iGaming licensing, Tina Rawlinson FCCA, has launched her own advisory business – Clarity Consulting.

The business enables the former Cavendish Trust Company director to focus on helping clients licence, strategize, deliver and be compliant by using her 30 years’ international business experience and specialist iGaming industry knowledge. Tina is an Accountant, a UK Gambling Commission Personal Management Licence holder, and a member of the International Association of Gaming Advisors. Clarity Consulting also allows her to explore a limited number of executive and non-executive director appointments suited to her wealth of corporate and iGaming business experience.

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Latest News

Upgraded tech: Plug in with All-in for easy iGaming localization

George Miller

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Upgraded tech: Plug in with All-in for easy iGaming localization
Reading Time: 3 minutes

 

All-in Global is making the iGaming localization process easier than ever by providing a range of effortless ways for companies to choose from in order to plug in with the All-in translation system.

The language service provider dedicated to the gaming industry has been proudly delivering high-quality content for more than a decade now, and it keeps reinventing itself to keep up with a dynamic world of technological innovations. Recently, they presented their updated technology by way of an entertaining, informative, and interactive video where 4 rib-tickling characters explain the up-to-date tech features that are turning the iGaming content localization into a super easy process where All-in bake the entire pie for their clients.

CMS & API integration
To manually upload localized texts is a thing of the past. Clients can now simply get their back-end connected to All-in Global’s translation system and thus turn their content and localization management into a much easier process. They can connect with almost any CMS system, and even get a tailored API integration.
Time to wave goodbye to migraine-triggering formatting and files sharing!

Multilingual WordPress plugin
Additionally, translating a website can be done in a few steps by simply installing and connecting the multilingual WordPress plugin with the All-in server, then selecting the pages that you need translated and, voilà! – a world-class localization squad quickly enters the frame to make the translation process as smooth as possible.

Drag & Drop Folder
There is also the possibility to conveniently transfer files using the Drag & Drop folder in order to reduce the number of exchanged e-mails and increase communication efficiency between clients and Project Managers.

Phone Interpretation
If are you closing online deals these days, the phone interpretation service is something you don’t want to miss out on. Many of today’s business meetings occur online, and All-in Global have the perfect 24/7 solution for those scheduled online/telephone calls where you need an interpreter so that everyone attending can understand everything correctly. They will send you a unique dial-in code, and before you know it, an interpreter familiar with your sector’s terms and topics will be available on the line.

Now that you know their new tech features, we recommend their segmented interactive video where you meet these 4 fabulous characters. They will explain humorously and in detail how to plug-in with All-in.

 

Each character is meant to represent a different segment of All-in Global’s clientele:

Eric Smartman: recommended for busy iGaming and esports entrepreneurs who swear a lot.
Morgan Freewoman: recommended for iGaming creatives who love to own the narrative.
Charlotta Johanson: recommended for Karaoke lovers who got lost in translation.
Daniel Attenthourough: recommended for iGaming developers who fancy the lifestyle of digital nomads.

If you are looking for a reliable partner to safely localize your content into any language that will be relevant and engaging to your global audiences, contact All-in Global. They are constantly building up their expertise and resources to stay the #1 Language Service Provider for the iGaming sector.

Get in touch at [email protected]

If you are interested in finding more about All-in Global, watch the EGC2020 panels moderated by our CEO Tiago Aprigio and our SEO manager Vasco Albuquerque.

 

LATEST INDUSTRY INNOVATION AND HOW THE INDUSTRY HAS ADAPTED TO CURRENT TIMES (INTERACTIVE) (SPONSORED BY ALTENAR) – 15:40 – 17:00 CEST – 6th of October

Confirmed speakers:

  • Stanislav Silin (CEO at Altenar)
  • Dennis Tsalikis (CEO at Fantasy Sports Interactive)
  • Lyubomira Petrova (Chief Marketing Officer at UltraPlay)
  • Norbert Mathies (Managing Director at Spinmatic Entertainment)
  • Glen Bullen (CCO at DAOGroup)

Moderator: Vasco Albuquerque (SEO Manager at All-in Global)

OPERATION: OUTLOOK 2021 (INTERACTIVE) (SPONSORED BY ALTENAR) – 15:55 – 18:00 CEST – 7th of October

Confirmed speakers:

  • Dinos Stranomitis (Chief Operating Officer at Altenar)
  • Robert Dowling (Chief Commercial Officer at Singular)
  • Evan Davis (Managing Director, Sports Betting and Gaming for SeventySix Capital Sports Advisory)
  • Ron Segev (Founding Partner of Segev LLP)

Moderator: Tiago Aprigio (CEO at All-in Global)

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