Selling product, although essential, is still only one part of an effective business formula. Relationship building in today’s global and crowded markets is a major element for long-term success. Enduring partnerships need trust and commitment from both sides, plus a little something else. Erik Köhler, Marketing Manager at Betsoft Gaming and Dejan Jović, CEO at BlueOcean Gaming enjoyed a socially distanced meeting to discuss just what makes their companies’ relationship work.
Erik is a data driven marketer with substantial knowledge of digital marketing, social media exploitation andafiliation within the iGaming world. Over the past decade, Betsoft has earned a reputation as one of the world’s premier producers of high quality igaming products. It offers an unparalleled level of service, backed by a solid and highly experienced team. In addition to the substantial portfolio of cinematic quality games, the product suite also includes a full featured casino management platform. Betsoft’s commitment to excellence has made it a leader in the industry. Independent certifications and licensing in numerous igaming markets have been obtained and, through these efforts, Betsoft has secured a loyal client base throughout Europe, Asia and the Americas.
Dejan comes from a technical background in IT. His career in iGaming spanned product management, strategic development and business development before he became CEO of BlueOcean in 2016. The Slovenian-based business is an independent B2B online gaming software provider. Gamehub – their inhouse gamehub aggregation – allows casino operators to launch multiple game providers with a single API integration. With a business strategy comprising easy-to-use, time saving and efficient all-in-one solutions for online casino businesses, their White Label solution offers the necessary suite of products and services required to start an online casino.
EK: Betsoft and BlueOcean have enjoyed a successful partnership for some time; what made you choose Betsoft originally and what keeps the partnership working?
DJ: ‘Yes, we have been collaborating since 2015. Betsoft was one of the first game providers available within our Game Aggregation solution – GameHub. I would say that the quality of the games was a significant enabler for our growth right from the start. Working with Betsoft was integral to the success of our strategy. By choosing Betsoft products originally, we were able to offer those great games to all of our initial operators. This early success acted as a magnet to bring in more new clients for us. The result today is that almost all of our clients have access to the Betsoft portfolio.
We will definitely keep working together as our success is reflected in the great business growth we have made together. An important factor contributing to the strength of our long-term partnership is the technical side of your games: operationally, the games run smoothly so we never experience any issues. Finally, we have great communication overall and that always makes life easier.’
EK: At Betsoft, we too have been very happy with how our partnership has developed. Your business has grown considerably since you started: can you sustain this growth?
DJ: ‘We are really proud of our effort over the past few years; it required hard work and commitment from the entire team but it has paid off. Our dream is to maintain solid growth, but we are keeping ourselves grounded and accept that it will take some time. Currently our GameHub solution offers more than 5000 games from around 80 game providers, although we are always looking for more.
The strategy is to provide globally accessible games. In addition to our extensive game library, GameHub features an additional set of four features: Automated Game Catalogue, which enables a fully automated release of new content along with extensive game details and icons; FreeRound API, which allows operators to distribute free spins to selected players through single implementation that works with all game providers supporting free rounds; Game History API, which gives our clients access to detailed game history which can then be incorporated into their own back-office and, finally, Unified Jackpot Feed which offers the potential to display jackpot values in real time.
Although we are satisfied with the product as is, we want to take it to the next level. We will offer further additional features to make us stand out from the crowd and to showcase GameHub as something special. But each development requires a lot of time to be perfected. We are currently working on Tournaments and feature triggering – which are both available across most game providers including Betsoft. This is a great tool to offer in terms of player engagement and retention.
Finally, in addition to product development, we have invested in targeted marketing. This, for us, is something new. Previously we never dedicated a team, budget and policy to marketing. Our strategy for this year was to attend all the major iGaming events worldwide; however, due to the covid-19 situation, this has been put on hold. Therefore, we have re-directed our focus on to advertising and marketing online, thus raising brand awareness through this platform – at least until the live events are back in business. So yes, we feel confident that, with our plans in place, we will continue to grow.’
EK: BlueOcean has enabled many start-ups in the industry and encouraged them to showcase the best games on their sites. Which casino operator would you say that you are the most proud of assisting?
DJ: ‘Currently we have more than 100 active clients on our GameHub aggregation and an additional 40 White Label and Turnkey solutions. We work closely with all of them to constantly grow the numbers. This year we hit record volumes which, for us, is a great indicator that our strategy works. Our clients managed to expand their business through a mix of our software solutions and great gaming content.
Originally, we started with B2C business; therefore we have many White Label operators, all of whom we are immensely proud. Together we have a created a successful story. One in particular has been with us right from the beginning in 2012. Universalslots.net is just one of the multiple brands this client has with us and we are impressed by them. Also, a very recently sealed partnership with us is becoming a great success already. Horuscasino.com is another B2C who has managed to grow amazing numbers in the space of just one year, so we are pretty proud of that relationship too.’
EK: Over the years that Betsoft and BlueOcean have been working together, does any one particular moment or event stand out for you?
DJ: ‘Originally, most of our communication went through email and Skype which was a bit impersonal; therefore we arranged to meet in person with the then Betsoft Head of Sales at the Berlin Gaming Show in 2016. We introduced ourselves at the stand and then we went out together. It was a memorable dinner! Judging by our continuing success, we created a mutually supportive relationship from the start. This is something we still maintain as we normally meet regularly at gaming shows, iGaming awards and other events.
From a business point of view, we definitely appreciate the promotions we run together, particularly the personalised ones. These are very well received by our clients and reinforce how much we respect each other as partners.’
EK: Betsoft is renowned for its regular releases of quality games and this is set to continue. Which Betsoft game is your personal favourite and why?
DJ: ‘Correct. Betsoft has a really nice library of games and some outstanding titles. Also, new game releases come out regularly and we are always primed and ready to release them on the exact date of the official launch so we benefit from the great marketing.
Personally, the older, classic games stick in my memory the most. Titles such as Pinocchio, Dr. Jekyll & Mr. Hyde, Sugar Pop and Tiger’s Claw are just such great games. However, I would say that my favourite game is Good Girl Bad Girl. I remember that, at the time of release, this game was highly anticipated. It has some impressive features such as the option for players to choose their side and change the gameplay. I also recall that we recommended the game highly to all our clients at the time and the take up was very strong.’
Clearly long-term relationships benefit from trust, supportive structures and open channels of communication as well as co-ordinated and mutually beneficial direction. After five successful years working together, Betsoft and BlueOcean are very much anticpating many more to come, whatever the circumstances.
Week 47/2022 slot games releases
Here are this weeks latest slots releases compiled by European Gaming!
Yggdrasil, and Peter & Sons are sending brave adventurers into the dreary dungeons of Mount Argol in the duo’s latest release Dungeon Tower MultiMax™. The high volatility 5×5 slot tells the story of a once forgotten tower filled with creatures that guard hidden treasures of a once great King.
New from Iron Dog Studio comes Boom Time, a medium-high volatility slot that offers an alternative reel layout and comes packed with an explosive array of Wilds, plus a few more surprises. Boom Time is a classic heist caper that challenges players to blow open the bank’s safe with the help of a trio of dastardly robbers.
Amusnet Interactive team welcomes you to explore the fascinating world of the Aztec Empire. Spin yourself back in time to a land full of magnificent treasure and riches. This 5-reel, 25-fixed paylines video slot offers storytelling gameplay and epic sound effects with tremendous payouts.
Gamzix, a young igaming development studio, has launched a sweet slot – Bonanza Donut. Coffee and donuts aren’t just a perfect breakfast for a sweet tooth. It is an amazing way to diversify gaming choices. Especially with such rich features. During the game a player can add on the plate Free Spins, Bonus Game and Hot Bet, which make every round exciting.
Pragmatic Play brings added thrills to the classic board game in Snakes & Ladders Snake Eyes™. This sequel to the hit game Snakes & Ladders Megadice™ is played across 5×3 reels and features returning popular symbols like bananas, gorillas and snakes. These are joined by a wild multiplier depicted as a dice, which substitutes all symbols in game except the scatter.
Celebrating the World Cup 2022, Inspired Entertainment, Inc. brings players the beautiful game as an online and mobile slot. Big Football Bonus™ is a football / soccer-themed game with a reel configuration of 6×4 and 50 win-lines. Set in a packed stadium brimming with atmosphere, Big Football Bonus features the top performing, Big Bonus™ mechanic with a football twist.
Habanero invites players to enjoy its latest party-themed slot, Soju Bomb, which mimics the joys and thrills of nightlife at some of Korea’s hottest clubs. As part of the Year of the Tiger, Habanero has dedicated itself to launching some outstanding Asian-themed titles that provide a truly unique experience for players the world over.
Nolimit City is still feeling the bizarre effects of their most recent release, Serial. Now, they’re gearing up to release yet another unique slot experience, as they voyage deep into the darkest alleyways and shadiest streets. The game provider has had its fair share of eccentric releases this year, with hit slots such as Road Rage and The Rave making waves over the summer, and they’ve taken it up a notch with their latest release, Rock Bottom!
Greentube, is inviting players to experience a quacking adventure in its latest magical release Diamond Tales™: The Ugly Duckling. The five-reel slot with 40 win lines, created in collaboration with Intellectual Property owner RoyalCasino Denmark, is based around the famous fairy tale written by Hans Christian Andersen.
Endorphina’s Crystal Skull is a 3-row, 5-reel, 25-payline slot. Among the symbols on the reels, players can find a crystal skull that acts as a Wild. The Wild substitutes for all symbols except for the Bonus. It appears on reels 2, 3, and 4 and expands vertically to complete combinations. The Wild completes combinations with the Scatter and doesn’t expand in these combinations substituting for only one Scatter per reel. Scatter symbols count on any position on the reels.
Tom Horn Gaming, brightens up rainy November days with action and excitement in its latest fruit game release Rot Stormo. Raging lightning, careless fruit symbols, and sizzling hot wins, and the potential to maximise winnings in the buy feature make Rot Stormo an appealing game not only to those who fall easily for classic fruit slots.
Lady Luck Games has announced the release of its newest title SpinJoy Society Megaways™. A reboot of its first-ever release, SpinJoy Society Megaways™ features six reels, each varying in size between 2 and 7 symbols. Big prizes are on offer thanks to the Megaways mechanic which can see a maximum of 117,649 paylines come into play.
Relax Gaming, is inviting players to sow the seeds of big wins in its farming-themed slot Wild Yield. In this 5×5 high-volatility cascading slot, a day’s work in the field is made a lot easier with wilds sprouting from the ground and players in with a chance to win 50,000x their bet.
Players are invited on a wild night out with Santa and Rudolph in Saint Nicked™, the latest slot release from Lucksome. The festive legends decide to go a bar rather than carry out their jolly duties this year. Can they avoid a misdemeanour while shirking their Christmas responsibilities? This 5×3 slot comes with 243 ways to win in the base game and can be expanded to a 5×5 grid in Free Games, with up to 3125 ways.
Push Gaming has announced the network-wide release of Retro Tapes which reintroduces its innovative mechanic Cluster Link™. Set across 6×9 reels this cluster paying slot has symbols depicting various coloured cassettes that must form adjacent clusters of five or more to trigger a win. These winning symbols are then removed from play with new ones tumbling from the top of the gameboard creating additional opportunities for winning clusters to be made.
Wizard Games has released a classic title with a twist in its latest launch, Joker Diamond. The five-reel slot features classic symbols from the traditional fruit machine era, such as Lucky 7s, Bells, and Bars while a Joker character acts as a wild across the reels. Above every reel, a random bonus awaits, be it Collect Pots, Free Spins or Cash Prizes.
Spinomenal, the leading iGaming content provider, has netted another winning slot with the release of Book of Champions – World Glory. The game is part of the Champions Series and is accessible within the Spinomenal Universe. Before the base game kicks-off, players must slide into the manager’s seat to pick one of five different teams in a bid for glory on the reels.
Adventure into Play’n GO’s newest release in their legendary Arthurian series, Clash of Camelot. Players will join King Arthur in a quest to wrestle his rightful throne back from the malicious Mordred, who leapt at the opportunity to steal it while the King was searching for the Diamonds of the Realm in the series’ previous chapter.
Spinomenal, is celebrating Black Friday with the release of its exciting new game, Book of Piggy Bank – Riches. The game sits within the Classics series which exists within the Spinomenal Universe. No one likes to save money, but everyone loves to break piggy banks! Spinomenal’s brand new game is a 6×3 reel design with 10 pay lines that gives players the opportunity to raid the Piggy’s bank of riches!
Pragmatic Play, is awarding players Christmas multipliers in the latest slot release Santa’s Great Gifts™. Set across 6×5 reels, the title has symbols depicting various Christmas staples including baubles, candy canes, snow globes and more. At least eight matching symbols need to be landed anywhere on the game board to trigger a win.
Wazdan, combines a crisp aesthetic with an electrifying array of bonus features in its brand-new release, Burning Sun™. Returning with yet another exciting addition to the renowned Hold the Jackpot collection, Burning Sun™ also incorporates the supplier’s recently launched Sticky to Infinity™ feature, designed to drive player engagement and amplify partners’ results.
ReelPlay partner Boomerang has teamed up with Yggdrasil to bring players their sweetest slot to date in Fruit Gemz Splitz™. The five-reel slot can see paylines expand to up to a total of 19,773 as Splitz symbols land, splitting into up to four symbols, while Wilds, Cash Coins, and Collect symbols can also land at any given moment. Boasting a retro feel, shiny fruits fill the reels, with an upper reel adding an extra symbol onto the middle three columns.
Dear Santa. Please can I have lots of big wins this Christmas? If that’s at the top of your wish list, then you’ll want to unwrap Santa Express, Stakelogic’s fun-filled festive bonanza now available for operators to add to their slot game stockings. Santa Express takes players to a winter wonderland like no other. The 5×4 reel game is set against a snowy backdrop with 20 active win lines available and a max win potential of 20,000x the player’s bet.
The temperature may be dropping as we enter the winter months in Europe, but things are about to heat up at all online casinos that feature Swintt slots as the sought-after software studio prepares to unveil a sizzling new addition to its Select line-up in Path of Dragons. A five-reel, 20-payline slot, Path of Dragons sees players ascend to the peaks of a mystical mountain where three of these magical fire-breathing beasts reside.
Red Tiger has launched In the Rabbit Hole, where players can explore a magical world of ample surprises and never-ending mystery. The game could not get any more intriguing as the multi-layer Bonus Round invites players to encounter phenomenal features through Free Spins. Once the player falls through the vortex from reality to fantasy, they arrive at a world of wonders, scattered with books of spells, magic carrots, mystical pocket watches, musical top hats and enchanted cups of tea.
AvatarUX has turned the volume up to 11 in its latest slot release, HipHopPop™. The 5×3, pays both ways title incorporates the iconic PopWins™ mechanic, which sees any winning symbol pop and have two more fill it space, quickly enhancing both paylines and win potential.
BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency
BetConstruct is pleased to announce that BetGames, the leading provider of premium gaming solutions, is planning to add FTN to the list of supported cryptocurrencies.
FTN is the official cryptocurrency of the Fastex ecosystem as well as the adopted cryptocurrency of the leading betting and gaming software provider BetConstruct.
The inclusion of FTN in BetGames’s supported cryptocurrencies will start from January 26th.
To learn more details about FTN, feel free to visit the website www. fasttoken .com.
Game Changers and Guild X broke records in Berlin
Guild Esports, a global esports team organisation, took sixth place overall with team Guild X in the inaugural VALORANT Game Changers Championship, held in Berlin (15-20 November).
Following a year of intense regional competition, the world’s most elite Game Changers squads went head-to-head in person, for the first time ever, to crown a global champion in Germany. Bringing together the best teams from North America, Brazil, EMEA, APAC, LATAM and East Asia, G2 Esports won the Grand Final to lift the coveted championship trophy.
Supporting women in gaming is a key part of Guild’s strategy within the sporting community, aligning with the aims of Game Changers to create new opportunities and exposure for women and other marginalised genders within VALORANT esports.
The tournament in Berlin, with over 150,000 viewers* tuning in, demonstrates how women in gaming and teams such as Guild X are not just changing the game but also breaking records. According to Esports Charts, Game Changers has become the most-watched tournament for women’s esports.
On Sunday, Guild also hosted a watch party at the Sky Guild Gaming Centre in Shoreditch with talent Elz the Witch, Iain Chambers plus other influencers such as Megsoundslikeegg and Geo Collins in attendance. Even though Guild X was not in the Grand Final, Guild, along with its supporting partners Sky and Subway, wanted to offer a safe space for VALORANT fans to watch the finale, especially women and marginalised gender fans.
Jasmine Skee, Chief Marketing Officer at Guild Esports, said: “Our vision at Guild is to lead the way in supporting the future of women in gaming, and we are committed to equal opportunities for our Guild X players. The Game Changers Championship in Berlin was a hugely successful event and we are extremely proud as an organisation to have been a part of it. Congratulations to all at G2 Esports on their victory in such a milestone event for the esports industry. With the announcement of the new Game Changers format, we’re excited to watch our Guild X team, and the wider women esports industry, grow.”
Guild X has been confirmed this week as automatic top-tier qualifiers for the VALORANT Game Changers EMEA 2023 competition, with relegation rules now being in place as part of the new format changes announced. The Game Changers tournament will continue to break down stereotypes, elevate women and allow them to further their careers in a dedicated safe space, and provide a platform for professional growth both in and outside of the game – all actions that are completely aligned with Guild’s strategy moving into 2023 and beyond.
Week 47/2022 slot games releases
BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency
Game Changers and Guild X broke records in Berlin
The Global Casino Gaming Equipment Market is expected to grow by $14265.1 million during 2023-2027, accelerating at a CAGR of 5.55% during the forecast period
AvatarUX takes control of the mic in HipHopPop™
ZITRO WINS “SLOT MACHINE OF THE YEAR” WITH ITS AMAZING WHEEL OF LEGENDS
Inter Esports Partners with Mkers
Emperors Palace Launches New Tables Privé
Gaming Americas Weekly Roundup – October 24-30
ATG, Svenska Spel and Kindred Group Partner to Publish Harmful Gambling Data
Playson agrees content integration deal with SkyWind Group
Major European Operators Finding Growing Success in New Ontario Market
CT Gaming Installs its Diamond King Multi-game Pack at Grand Pasha Kyrenia Casino
Exclusive interview: Superlotto kicks off the World Cup in Africa!
UK’s best student VALORANT teams to battle at the Red Bull Gaming Sphere for Red Bull Campus Clutch World Final Qualification
Norppa Kasino and the Nordics
Interviews6 days ago
Exclusive interview with Dr. Jaime Gonzalo, VP, Huawei Consumer Mobile Services Europe
Gaming5 days ago
Exclusive Q&A w/ Antoine Jullemier, VP of Gaming at Bidstack
Asia6 days ago
Team Heretics and Team Secret Light Up Day One of the Valorant India Invitational by Sealing Semi-Final Berth
Balkans6 days ago
7777 gaming team will attend BEGE Expo
Compliance Updates6 days ago
Popok Gaming has received a Certificate for Sweden
Gambling in the USA5 days ago
Gaming Americas Weekly Roundup – November 14-20
Industry News5 days ago
Golden Palace Group Buys Noirétable Casino
Latest News6 days ago
It’s a KnockOut: Live Tech Games launches new game as the World Cup Kicks Off