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Betsoft and BlueOcean Discuss the Recipe for Long-Term Success in iGaming Partnerships



Betsoft and BlueOcean Discuss the Recipe for Long-Term Success in iGaming Partnerships
Reading Time: 5 minutes


Selling product, although essential, is still only one part of an effective business formula. Relationship building in today’s global and crowded markets is a major element for long-term success. Enduring partnerships need trust and commitment from both sides, plus a little something else. Erik Köhler, Marketing Manager at Betsoft Gaming and Dejan Jović, CEO at BlueOcean Gaming enjoyed a socially distanced meeting to discuss just what makes their companies’ relationship work.

Erik is a data driven marketer with substantial knowledge of digital marketing, social media exploitation andafiliation within the iGaming world. Over the past decade, Betsoft has earned a reputation as one of the world’s premier producers of high quality igaming products. It offers an unparalleled level of service, backed by a solid and highly experienced team. In addition to the substantial portfolio of cinematic quality games, the product suite also includes a full featured casino management platform. Betsoft’s commitment to excellence has made it a leader in the industry. Independent certifications and licensing in numerous igaming markets have been obtained and, through these efforts, Betsoft has secured a loyal client base throughout Europe, Asia and the Americas.

Dejan comes from a technical background in IT. His career in iGaming spanned product management, strategic development and business development before he became CEO of BlueOcean in 2016. The Slovenian-based business is an independent B2B online gaming software provider. Gamehub – their inhouse gamehub aggregation – allows casino operators to launch multiple game providers with a single API integration. With a business strategy comprising easy-to-use, time saving and efficient all-in-one solutions for online casino businesses, their White Label solution offers the necessary suite of products and services required to start an online casino. 

EK: Betsoft and BlueOcean have enjoyed a successful partnership for some time; what made you choose Betsoft originally and what keeps the partnership working?

DJ: ‘Yes, we have been collaborating since 2015. Betsoft was one of the first game providers available within our Game Aggregation solution – GameHub. I would say that the quality of the games was a significant enabler for our growth right from the start. Working with Betsoft was integral to the success of our strategy. By choosing Betsoft products originally, we were able to offer those great games to all of our initial operators. This early success acted as a magnet to bring in more new clients for us. The result today is that almost all of our clients have access to the Betsoft portfolio.

We will definitely keep working together as our success is reflected in the great business growth we have made together. An important factor contributing to the strength of our long-term partnership is the technical side of your games: operationally, the games run smoothly so we never experience any issues. Finally, we have great communication overall and that always makes life easier.’

EK: At Betsoft, we too have been very happy with how our partnership has developed. Your business has grown considerably since you started: can you sustain this growth?

DJ: ‘We are really proud of our effort over the past few years; it required hard work and commitment from the entire team but it has paid off. Our dream is to maintain solid growth, but we are keeping ourselves grounded and accept that it will take some time. Currently our GameHub solution offers more than 5000 games from around 80 game providers, although we are always looking for more.

The strategy is to provide globally accessible games. In addition to our extensive game library, GameHub features an additional set of four features: Automated Game Catalogue, which enables a fully automated release of new content along with extensive game details and icons; FreeRound API, which allows operators to distribute free spins to selected players through single implementation that works with all game providers supporting free rounds; Game History API, which gives our clients access to detailed game history which can then be incorporated into their own back-office and, finally, Unified Jackpot Feed which offers the potential to display jackpot values in real time.

Although we are satisfied with the product as is, we want to take it to the next level. We will offer further additional features to make us stand out from the crowd and to showcase GameHub as something special. But each development requires a lot of time to be perfected. We are currently working on Tournaments and feature triggering – which are both available across most game providers including Betsoft. This is a great tool to offer in terms of player engagement and retention.

Finally, in addition to product development, we have invested in targeted marketing. This, for us, is something new. Previously we never dedicated a team, budget and policy to marketing. Our strategy for this year was to attend all the major iGaming events worldwide; however, due to the covid-19 situation, this has been put on hold. Therefore, we have re-directed our focus on to advertising and marketing online, thus raising brand awareness through this platform – at least until the live events are back in business. So yes, we feel confident that, with our plans in place, we will continue to grow.’

EK: BlueOcean has enabled many start-ups in the industry and encouraged them to showcase the best games on their sites. Which casino operator would you say that you are the most proud of assisting?

DJ: ‘Currently we have more than 100 active clients on our GameHub aggregation and an additional 40 White Label and Turnkey solutions. We work closely with all of them to constantly grow the numbers. This year we hit record volumes which, for us, is a great indicator that our strategy works. Our clients managed to expand their business through a mix of our software solutions and great gaming content.

Originally, we started with B2C business; therefore we have many White Label operators, all of whom we are immensely proud. Together we have a created a successful story. One in particular has been with us right from the beginning in 2012. is just one of the multiple brands this client has with us and we are impressed by them. Also, a very recently sealed partnership with us is becoming a great success already. is another B2C who has managed to grow amazing numbers in the space of just one year, so we are pretty proud of that relationship too.’ 

EK: Over the years that Betsoft and BlueOcean have been working together, does any one particular moment or event stand out for you?

DJ: ‘Originally, most of our communication went through email and Skype which was a bit impersonal; therefore we arranged to meet in person with the then Betsoft Head of Sales at the Berlin Gaming Show in 2016. We introduced ourselves at the stand and then we went out together. It was a memorable dinner! Judging by our continuing success, we created a mutually supportive relationship from the start. This is something we still maintain as we normally meet regularly at gaming shows, iGaming awards and other events.

From a business point of view, we definitely appreciate the promotions we run together, particularly the personalised ones. These are very well received by our clients and reinforce how much we respect each other as partners.’ 

EK: Betsoft is renowned for its regular releases of quality games and this is set to continue. Which Betsoft game is your personal favourite and why?

DJ: ‘Correct. Betsoft has a really nice library of games and some outstanding titles. Also, new game releases come out regularly and we are always primed and ready to release them on the exact date of the official launch so we benefit from the great marketing.

Personally, the older, classic games stick in my memory the most. Titles such as Pinocchio, Dr. Jekyll & Mr. HydeSugar Pop and Tiger’s Claw are just such great games. However, I would say that my favourite game is Good Girl Bad Girl. I remember that, at the time of release, this game was highly anticipated. It has some impressive features such as the option for players to choose their side and change the gameplay. I also recall that we recommended the game highly to all our clients at the time and the take up was very strong.’

Clearly long-term relationships benefit from trust, supportive structures and open channels of communication as well as co-ordinated and mutually beneficial direction. After five successful years working together, Betsoft and BlueOcean are very much anticpating many more to come, whatever the circumstances.


Anda Seat Launches the New Phantom 3 Six Invitational 2022 Edition Gaming Chair



Reading Time: 2 minutes


World leading gaming chair brand, Anda Seat, who previously manufactured race car seats and partnered with prestigious brands in the sports and e-sports field, today, presents its Phantom 3 Six Invitational 2022 Edition gaming chair. In association with Ubisoft, Anda Seat Rainbow Six Invitation 2022 Edition gaming chair is designed to provide ultimate support and comfort to enhance the gaming or working experience. This Anda Seat 2022 revolutionary Phantom 3 Six Invitational 2022 Edtion will first debut in the US and the MSRP is $329.99 on the Anda Seat official website with the early bird discounts!

The 2022 Six Invitational, the world championship tournament for Tom Clancy’s Rainbow Six Siege, will be taking place from February 8th to 20th this year. To celebrate the tournament, the new branded chairs from Anda Seat bring design, comfort, functionality and quality to e-sport fans. The Six Invitational 2022 edition includes the Rainbow 6 Siege icons and features orange, green, red and blue arrows in a stylish design, sure to appeal to fans of the game.

What is Rainbow Six?

Rainbow Six, developed by Ubisoft, is a game where multiplayers are at the forefront the experience, focusing on gameplay that is just the right mix of tactics, destruction and unique heroes. Tom Clancy’s Rainbow Six Siege by Ubisoft is more than a game, it’s a thriving community with 25 million players now and counting. Likewise, the Anda Seat Six Invitational 2022 Edition gaming chair is more than a gaming chair, it’s a healthy and productive way for gaming or working.

What are the benefits of the Anda Seat Six Invitational 2022 Edition gaming chair?

The Rainbow Six Invitational 2022 Edition are based on the Anda Seat latest sumptuous series gaming chair- the Phantom 3 which is part of the revolutionary Anda Seat 2022 range. This series is made from updated leatherette where the top grade PVC leather is the best from the company yet with a soft and smooth touch that rivals the texture of genuine leather. The reshaped flatter seat wings ensure a spacious and cozy seat base whilst the ergonomic backrest nestles into the natural curvature of the back. This coupled with premium velvet covered XL size lumbar pillow and head pillow keep users at peak performance.

Unlike other gaming chairs, the Phantom 3 has a special modular MagClap design that can be assembled by one person with ease. Just slide the backrest into the seat base, then clamp magnetic side covers on both sides. The Anda Seat Phantom 3 series gaming chair provides next-level sitting experience with ultimate all-day-comforts.

The Phantom 3 Six Invitational 2022 edtion gaming chair will first debut in the US and the MSRP is $329.99 on the Anda Seat official website with the early bird discounts. Buy earlier, save more.

Discount 15% OFF 10% OFF No Discount
Price $280.49 $296.99 $329.99
Time Frame Buy Now Buy in February Buy in March
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Gismart releases BillionPeeps NFTs with an intention to expand into blockchain games



Reading Time: < 1 minute


Gismart, the developer of mobile games and entertainment apps, has released BillionPeeps: an NFT collection dedicated to its recent milestone of one billion downloads. The company has been researching the blockchain gaming market for some time, making a decision to open a new internal division dedicated to blockchain games. The blockchain games unit is currently under formation with talent partially moved from the existing casual games team as well as new hires.

Gismart’s employees became the first owners of the BillionPeeps collection. 360 current employees of Gismart and Flime by Gismart (a casual games studio owned by Gismart) received one NFT each; distributed at random. All new employees will also receive one NFT from the collection on joining the company as a part of the company’s benefit package. The collection is limited to 10,000 NFTs. BillionPeeps is already available on leading NFT marketplace OpenSea, meaning gaming and NFT enthusiasts can get involved too.

The BillionPeeps collection will be featured in the company’s new project, which is  planned to be released next year. NFT owners will be among the first to participate in the in-game events and will have early-bird access to valuable in-game items. In addition, all holders of NFTs from the BillionPeeps collection will be able to participate in an annual lottery and other exclusive events.

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Love at First Sight: Kwalee Acquires Narrative Specialists Tictales



Reading Time: 3 minutes


Kwalee, a world-leading game developer and multiplatform publisher, has made its first ever studio acquisition with a deal that brings French developer Tictales into its increasingly-global family.

Established as one of the world’s foremost mobile game developers and publishers, Kwalee has achieved more than 750 million downloads across its hypercasual games portfolio.

The deal to buy Tictales is the first acquisition by Kwalee in its 10-year history, signalling its serious intent to build upon global hypercasual success with both casual and hybrid-casual titles.

Tictales, whose narrative-based mobile games have been downloaded more than 6 million times and played for more than 350 million hours, will continue to operate with creative independence while benefiting from Kwalee’s marketing expertise.

Screenshot from Perfume of Love by Tictales

14 games have been developed and published by Tictales since the studio’s founding in 2015, including Perfume of Love, Fictions and Swiit Crush – Interactive Stories. The company specialises in free-to-play romance narrative games, and its titles are acclaimed by fans globally.

Headquartered in Leamington Spa, UK, Kwalee has doubled in size over the past year thanks to rapid global expansion. The developer and publisher also has offices in Bangalore, India and Beijing, China along with remote team members all around the world. With the acquisition of Tictales, the company now has team members spread across 18 countries.

Kwalee boasts the world’s most prolific hypercasual games development studio, having published more than 40 number one mobile games – most of which were developed by a dedicated internal team. Internal development is complemented by a dedicated mobile game publishing team working with talented developers all over the world, led by SEGA and Ubisoft veteran Will Cox.

“We have been committed since day one to creating amazing mobile fiction for our audience and I’m very proud of all the team members of Tictales for this milestone,” said Christophe Chocho, Sales Manager and Co-Founder of Tictales.

“The long-term vision of Tictales is to bring bigger franchises to the world, with our production capacity increasing and new talents joining our team. We and Kwalee share the same philosophy about high-quality games and we cannot wait to show our exciting new projects to the world.”

“Our talented team crafts the best narrative experiences for fans to enjoy for many years,” added Harouna Camara, Creative Director and Co-Founder of Tictales.

“Joining Kwalee allows us to concentrate on these passions and specialisms while benefiting from their expertise, particularly in marketing and publishing.”

“It’s a proud moment for us to make Kwalee’s first acquisition, and Tictales is the perfect partner,” said Kwalee CEO David Darling.

“With their successful track record of casual mobile games and ability to tell a compelling story through their games, their ambitions match our own and we’re looking forward to building collective success.”

A legend of the UK games industry who co-founded Codemasters and led the company for 20+ years before establishing Kwalee, Darling is writing yet another chapter in his decades-long gaming career with this acquisition – and he’s not ruling out more deals for companies with complementary skill-sets.

David Darling, CEO of Kwalee

Developers with hypercasual, hybrid-casual or casual mobile games can submit, market-test and get their games published using the Kwalee Publishing Portal. In a process that takes only minutes, all that’s needed are a few 15-second gameplay videos, or a simple prototype:

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