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SportCaller launches 25k Racing Super Series game with Coral

George Miller

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SportCaller launches 25k Racing Super Series game with Coral
Reading Time: 3 minutes

 

Free-to-play specialist is a winner for leading operator’s horse racing fans with a new spin on the classic Placepot bet

SportCaller, the award-winning free-to-play (FTP) sports-game provider, has rolled out a new horse racing game, Racing Super Series, with immediate success for leading operator Coral, following last month’s flagship King George meeting at Ascot.

This new game delivers a fresh twist on the classic Placepot, traditionally one of the most popular bets for UK and Irish racing, offering Coral customers the chance to share in a minimum £25,000 jackpot by simply picking a horse to finish in the places across the first six races on a chosen card. The announcement also extends SportCaller’s ongoing partnership with Coral, which dates back to the 2018 World Cup, and was supplemented last year via their Smart Money Series across multiple sports.

Besides the guaranteed 25k prize fund, Racing Super Series also gives players enhanced place terms on the big races, thereby improving the chances of a winning trigger for all entrants and increasing the probability of a positive user-outcome when compared to other successful jackpot games, such as Super 6 or the ITV7.

Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller has already returned to its racing roots this year by rebooting the Tote’s Ten To Follow Competition to universal acclaim. So, this latest latest reimagining again demonstrates similar flair and versatility in updating longstanding legacy formats to familiarise modern audiences with forgotten favourites.

SportCaller has added other innovations to upgrade and enhance the UX from the typical Placepot experience, thanks to an intuitive interface which aligns a quick-reference predictions page with an organic Placepot link and bet prompts for every selection. Racing Post content also brings welcome stats, form and insight to the decision-making process, while an Overview feature updates surviving Racing Super Series entrants and their respective selections race-by-race, so that players can track the likely split of the 25k. This gameplay finesse drives digital dwell-time and encourages return visits, as participants evaluate their positions next to those of their friends and rivals.

Cillian Barry, MD at SportCaller, said: “Horse racing is one of the few sports which has been able to maintain a quality fixture list during the global pandemic. And from an FTP perspective, racing games have historically generated the highest rates of engagement and retention. So, when Coral charged us with breathing new life into the Placepot format through the Racing Super Series, we couldn’t wait to get started on a game which embraces both our teams’ underlying passions.

“The free-to-play framework of jackpot predictors is an established winner for improving acquisition and retention. However, you need “winnable” jackpots on marquee events to really engage players, so a guaranteed share of 25k for getting six horses to place, not win, on King George day seemed like an attractive premise. The engagement levels have been fantastic, while the conversion rates to funded accounts speak to the trust and brand recognition which these games can foster.”

Tim Dykes, Head of Innovation at Coral, added: “The biggest compliment you can pay SportCaller’s FTP games is that no-one ever questions why you’re offering them. Coral’s Racing Super Series on the King George meeting was an instant hit with our players, harnessing the enduring appeal of a Placepot bet with immersive features which sustain engagement throughout the racecard.

“It was important to remain true to the small-stakes-big-win spirit of the Placepot, but retool it so that this renowned raceday ritual can better connect with more modern audiences, particularly on mobile. The early results have been encouraging and we’re confident we’ve bottled its timeless appeal for the next generation of racing fans without compromising our existing loyal base. That’s a tightrope that SportCaller treads better than anyone. After all, while you should never tamper with a classic, you must give it a lick of paint once in a while!

“We see Racing Super Series becoming a familiar weekly winner for all our racing fans, who can watch the action live on coral.co.uk or via our app.”

The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.

SportCaller offers nearly 100 games across 36 countries and in 20 languages (via multilingual API) in Europe, Asia, Africa, Australasia and North and Latin America. In the past year, SportCaller has rolled out around 50 new games, more than doubling the total number offered over the past three years, with similar two-fold increase in its active and ongoing operator partnerships. Sustained investment in key architecture and its core proprietary platform – on which all FTP games are created, managed, reported and resulted – has been crucial to supplementing this success and consistent growth.

Gambling in the USA

Gaming Americas Weekly Roundup – September 21-27

Niji Narayan

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Celer Network’s mobile eSports platform CelerX has become the first mobile esports platform on blockchain to surpass $3 million in player winnings in one month. Since the global release of the BUST-A-MOVE Real Money Tournament in July 2020, CelerX has seen new record-highs in the number of games played each week and users making an average of $20 per day – with top users making $1000+ per day. So far, mid-August has proven to be the biggest gaming day of 2020 and complements CelerX’s $3 million worth of player winnings across the mobile esports platform and game portfolio in one month.

Construction of Fusion Arena, the $50 million esports arena in Philadelphia, has been put on hold because of the COVID-19 pandemic. The 3500-seat facility was expected to open in 2021 and was commissioned by Comcast Spectacor, owner of the Philadelphia Fusion of the Overwatch League.

The Legislature of the city of Buenos Aires has addressed a proposed law on the prevention of gambling addiction and the regulation of online gaming on September 24. The bill was proposed by the Lottery of the City of Buenos Aires (LOTBA).

The Carson Nugget casino in Nevada is going to replace and upgrade its old casino management system with Table Trac’s CasinoTrac management system.

Carousel Group has announced that its online sportsbook, SportsBetting.com, has gone live in Colorado. SportsBetting.com took its first wager from Colorado late last Wednesday, a bet on the Dodgers, which resulted in a winning ticket for the customer. The next full day of betting saw a customer win $7,000 on a six-team MLB parlay. SportsBetting.com has rolled out a number of promotions to kick off the launch.

New Partnerships

Online bookmaker Betway has entered into a partnership with North American esports organisation beastcoast. As per this new one-year deal, the bookmaker will back beastcoast’s Peruvian Dota 2 team. Betway will obtain rights to jersey branding, as well as player access, allowing the bookmaker to “bring its fans closer to the action.”

Simplicity Esports and Gaming Company has partnered with Newzoo, the world’s leading provider of games and esports analytics. The partnership will enable the two companies to exchange esports market data and insights. Also, Simplicity will have access to Newzoo’s data analytics tools.

Awards

For the third consecutive year, Mohegan Gaming & Entertainment’s (MGE) flagship property Mohegan Sun was voted “Best Casino Hotel” in USA Today’s 10Best Readers’ Choice Awards. Nominees for the awards were selected by a panel of experts, including editors from both USA Today and 10Best.com, as well as relevant expert contributors. This year’s list of nominees featured some of the most well-known casinos and resorts in the US.

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Latest News

Isle of Man-based iGaming licensing specialist launches consultancy business

George Miller

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Isle of Man-based iGaming licensing specialist launches consultancy business
Tina Rawlinson FCCA, Director and Founding Principal of Clarity Consulting
Reading Time: < 1 minute

 

One of the Isle of Man’s leading specialists in iGaming licensing, Tina Rawlinson FCCA, has launched her own advisory business – Clarity Consulting.

The business enables the former Cavendish Trust Company director to focus on helping clients licence, strategize, deliver and be compliant by using her 30 years’ international business experience and specialist iGaming industry knowledge. Tina is an Accountant, a UK Gambling Commission Personal Management Licence holder, and a member of the International Association of Gaming Advisors. Clarity Consulting also allows her to explore a limited number of executive and non-executive director appointments suited to her wealth of corporate and iGaming business experience.

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Latest News

Upgraded tech: Plug in with All-in for easy iGaming localization

George Miller

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Upgraded tech: Plug in with All-in for easy iGaming localization
Reading Time: 3 minutes

 

All-in Global is making the iGaming localization process easier than ever by providing a range of effortless ways for companies to choose from in order to plug in with the All-in translation system.

The language service provider dedicated to the gaming industry has been proudly delivering high-quality content for more than a decade now, and it keeps reinventing itself to keep up with a dynamic world of technological innovations. Recently, they presented their updated technology by way of an entertaining, informative, and interactive video where 4 rib-tickling characters explain the up-to-date tech features that are turning the iGaming content localization into a super easy process where All-in bake the entire pie for their clients.

CMS & API integration
To manually upload localized texts is a thing of the past. Clients can now simply get their back-end connected to All-in Global’s translation system and thus turn their content and localization management into a much easier process. They can connect with almost any CMS system, and even get a tailored API integration.
Time to wave goodbye to migraine-triggering formatting and files sharing!

Multilingual WordPress plugin
Additionally, translating a website can be done in a few steps by simply installing and connecting the multilingual WordPress plugin with the All-in server, then selecting the pages that you need translated and, voilà! – a world-class localization squad quickly enters the frame to make the translation process as smooth as possible.

Drag & Drop Folder
There is also the possibility to conveniently transfer files using the Drag & Drop folder in order to reduce the number of exchanged e-mails and increase communication efficiency between clients and Project Managers.

Phone Interpretation
If are you closing online deals these days, the phone interpretation service is something you don’t want to miss out on. Many of today’s business meetings occur online, and All-in Global have the perfect 24/7 solution for those scheduled online/telephone calls where you need an interpreter so that everyone attending can understand everything correctly. They will send you a unique dial-in code, and before you know it, an interpreter familiar with your sector’s terms and topics will be available on the line.

Now that you know their new tech features, we recommend their segmented interactive video where you meet these 4 fabulous characters. They will explain humorously and in detail how to plug-in with All-in.

 

Each character is meant to represent a different segment of All-in Global’s clientele:

Eric Smartman: recommended for busy iGaming and esports entrepreneurs who swear a lot.
Morgan Freewoman: recommended for iGaming creatives who love to own the narrative.
Charlotta Johanson: recommended for Karaoke lovers who got lost in translation.
Daniel Attenthourough: recommended for iGaming developers who fancy the lifestyle of digital nomads.

If you are looking for a reliable partner to safely localize your content into any language that will be relevant and engaging to your global audiences, contact All-in Global. They are constantly building up their expertise and resources to stay the #1 Language Service Provider for the iGaming sector.

Get in touch at [email protected]

If you are interested in finding more about All-in Global, watch the EGC2020 panels moderated by our CEO Tiago Aprigio and our SEO manager Vasco Albuquerque.

 

LATEST INDUSTRY INNOVATION AND HOW THE INDUSTRY HAS ADAPTED TO CURRENT TIMES (INTERACTIVE) (SPONSORED BY ALTENAR) – 15:40 – 17:00 CEST – 6th of October

Confirmed speakers:

  • Stanislav Silin (CEO at Altenar)
  • Dennis Tsalikis (CEO at Fantasy Sports Interactive)
  • Lyubomira Petrova (Chief Marketing Officer at UltraPlay)
  • Norbert Mathies (Managing Director at Spinmatic Entertainment)
  • Glen Bullen (CCO at DAOGroup)

Moderator: Vasco Albuquerque (SEO Manager at All-in Global)

OPERATION: OUTLOOK 2021 (INTERACTIVE) (SPONSORED BY ALTENAR) – 15:55 – 18:00 CEST – 7th of October

Confirmed speakers:

  • Dinos Stranomitis (Chief Operating Officer at Altenar)
  • Robert Dowling (Chief Commercial Officer at Singular)
  • Evan Davis (Managing Director, Sports Betting and Gaming for SeventySix Capital Sports Advisory)
  • Ron Segev (Founding Partner of Segev LLP)

Moderator: Tiago Aprigio (CEO at All-in Global)

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