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eSports Betting Strategy – Key factors of success and what you should avoid

George Miller

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eSports Betting Strategy – Key factors of success and what you should avoid
Reading Time: 4 minutes

 

 

Betting on eSports is becoming more and more popular every day. That shouldn’t come as a surprise, since the market is flooded with online video games that are considered the new generation of sports, like League of Legends or Counter-Strike: Global Offensive.

The eSports industry is currently valued at over 1 billion dollars, and it’s expected to grow even more in the coming years. But how can you use this information to your advantage?

Well, in recent years, bookmakers noticed the increase in demand for an eSports betting market. After understanding the potential, they quickly implemented a feature that allows gaming enthusiasts to bet on the outcome of the greatest gaming tournaments, like League of Legends World Championship or the Counter-Strike: Global Offensive Major Championships.

A significant advantage of eSports betting is that it works similarly to traditional sports, meaning that you will get odds based on team statistics, and you will have to decide which team will win the match. Mostly, if you’re following all the major gaming championships, you should have a good idea regarding who will be victorious and bank some serious cash while you’re at it.

If you want to be a serious bettor, having a well-defined eSports betting strategy is mandatory. Below, we’ve listed the key factors for success:

Choose a suitable bookmaker

Let’s say you want to start betting on eSports right away. Well, if that’s the case, you will want to sign up for a licensed casino operator, because otherwise you risk getting scammed by “pirate casinos” and even if you guessed the outcome correctly, you wouldn’t be able to withdraw the winnings.

Even though this advice might sound like the most basic requirement for any aspiring bettor, many beginners have no idea where to get started. After running some tests, we’ve figured out that the platforms listed on this website are trustworthy, and many of them allow you to bet on your favorite eSports tournaments.

Additionally, the betting platform you go for must have low margins, best odds, and no bet amount limit. While it might sound like a daunting task, it’s in your best interest to compare various bookmakers and choose the one that suits your needs.

Always research before planning your bets

Research is key in any betting market you’re planning to get into. If you’re an eSports fan, you surely spend hours watching professional teams battle each other on live stream or YouTube. However, you should never take that knowledge for granted.

Running in-depth research on eSports requires you to have a profound understanding of the game mechanics and how a team performs against another. Spend time getting to know the strategy used by all the teams participating in the championship, and you will begin noticing specific play patterns that could help you speculate the final outcome better.

For example, if you’re a fan of League of Legends pro team SKT T1, you will notice that Faker, their mid-laner is able to win his lane and carry even if he is against a counter pick, as long as he’s playing one of his main champions. However, if the enemy team bans Faker’s best championship, SKT will be at a huge disadvantage, because their strategy revolves around their mid laner hyper carrying them in the late game. So, you can never be sure of a team’s success, even if the odds are in their favor.

Keep track of your success

Being successful in betting requires a long-term strategy. Of course, racking up some easy wins because you got lucky might suffice, but if you’re serious about eSports betting, you will need to measure how many guesses were made right and how many were wrong. After you’ve got a clear picture of your win rate, you can go ahead and analyze your losses and try figuring out what went wrong.

Implement a staking method

If you want to optimize your bankroll, you must implement a staking method in your betting. Necessarily, you will need to prioritize the events and adjust the value of the wagers accordingly. You don’t want to bet too much on an underdog, even if your favorite player is part of that team. Still, if a team has an excellent reputation and has won a lot recently, you will surely want to wager more money on that event.

Now that you have a great idea on how to bet on eSports efficiently, it’s time to learn some of the common wagering mistakes that you should avoid at all costs:

Avoid betting on too many games

Even if you’re a complete beginner to eSports betting, you know that betting on every game is a bad idea, because you won’t always find odds that offer a positive expected value. Therefore, you should carefully select the events that you bet on, based on the odds listed on the bookmaker’s site and your general knowledge about the teams.

Never bet based on emotion

Just because you like a team or “your gut feeling” tells you that they will be victorious, it doesn’t necessarily mean that your assumption is correct. Always make your betting decisions based on facts, and you should avoid getting “tilted.” In a nutshell, being tilted means that after a losing streak, you decide to ditch your strategy and simply go with your intuition, which usually results In losing even more money.

Relying solely on the odds

New eSports bettors will see that an event has high odds, and they will instantly bet on the underdog just because they want to get a huge return fast. In reality, these odds are purely based on probability, meaning that they represent the bookmaker’s estimation on what will happen. The higher the odds, the less likely that team is going to win.

We’re not saying that an underdog will never win against a well-established team. However, you should never make bets based on the odds from the bookmaker. Instead, you should calculate the probability yourself by factoring in all the knowledge you have on the teams and by analyzing games where they go against each other (if available).

Now that you have a better understanding of how betting on eSports works, you can go ahead and start looking for opportunities. Before you go, keep in mind that patience is the key virtue of any gambler, so sometimes it’s better not to bet at all instead of making a decision based on intuition or with just partial information.

Placing bets on eSports is just like playing them – many players understand the mechanics, but only a few of them will use them successfully and make it to the top!

Asia

Esports Players League Partners with Warner Music Asia

Niji Narayan

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Esports Players League Partners with Warner Music Asia
Reading Time: < 1 minute

 

Online tournament platform Esports Players League (ESPL) has partnered with Warner Music (WM) Asia to bring music to esports players and fans around the world.

The deal will allow ESPL to embed Warner Music songs into its platform and drive awareness of those artists and their music to mass esports players and fans globally, and represents an important entry into the gaming space for WM Asia.

Additionally, the collaboration will also enable authentic and well-matched brand partnerships across ESPL’s partners, including video game publishers, developers and brands.

“We’re thrilled to be partnering with ESPL. There’s a huge audience crossover straddling gaming and music, and ESPL’s community of grassroot esports players, along with their engaged fans, will help us to bring the two segments together. ESPL’s trusted ecosystem will also enable us to deliver an array of new, authentic, and bespoke experiences, with gamers forefront of mind, and we can’t wait for everyone to see and experience them for themselves,” Darren Ho, SVP Music Entertainment and Partnerships, WM Asia, said.

“Esports is the fastest growing industry in the digital age of entertainment. Warner Music has been active in the ever-changing landscape of today’s world and so this strategic partnership will bring a value proposition to both players and brands across our global network that we are confident will elevate amateur esports to another level,” Michael Broda, CEO and Co-Founder of ESPL, said.

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eSports

EXCEL ESPORTS unveils Sony as official smartphone supplier

George Miller

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EXCEL ESPORTS unveils Sony as official smartphone supplier
Reading Time: 2 minutes

 

British competitive gaming culture brand EXCEL ESPORTS is excited to name Sony as its Official Smartphone Supplier for Fortnite. The partnership will see Sony work closely with Fortnite prodigy and EXCEL player Jaden ‘Wolfiez’ Ashman to showcase the capabilities of its flagship Xperia smartphones with a selection of content pieces.

Xperia smartphones provide the perfect device for Battle Royale players with a 21:9 screen ratio providing a wider field of view. Devices can also pair with DUALSHOCK®4 controllers allowing Fortnite console players the opportunity to switch up their game. EXCEL and Sony will collaborate on educational content pieces and host giveaways allowing EXCEL’s community the opportunity to experience the benefits of owning the latest flagship Xperia device.

EXCEL announced its entrance into Fortnite last year with the signing of Jaden ‘Wolfiez’ Ashman, the highest earner in UK esports history after finishing second at the Fortnite World Cup and winning over $1M. At only 17 years old, Wolfiez is statistically, according to prize money won and tournament placements, the best Fortnite controller player in the world. During his first few months at EXCEL, Wolfiez placed second in the 2020 FNCS Invitational Europe winning $125k in total prize money.

“At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space. Fortnite is a title in which we are looking to create a lasting legacy and it’s great to have partners like Sony who can help us. Jaden competes on controller-based PC, but he has been thrilled by the mobile experience Sony offers and sees it as the ideal way for him to keep playing at the highest level whether he’s at home, or on the go,” said Patrick Collins, Head of Partnerships, EXCEL ESPORTS 

Matt Beavis, UK Head of PR, Social and Partnerships of Sony’s mobile business, added: “We have a very targeted approach to marketing on the mobile side of the business at Sony, focusing our efforts on communicating with specific communities of interest; namely ‘Photographers’ or ‘Gamers’ as in this instance.  A partnership with Excel is aimed at demonstrating to hardcore gaming enthusiasts why Sony is a ‘no-brainer’ when it comes to smartphone selection. It’s about ensuring that the community realises that, as well as making pioneering gaming consoles like the PlayStation 5, Sony also puts an incredible amount of effort into ensuring that same gaming expertise and associated innovation translates to its Xperia smartphones. With Battle Royale games such as Fortnite, that expertise goes one step further – we have a 21:9 screen ratio that essentially affords the user a wider field of vision than someone using another device like a PC or console, meaning you can also see enemies sneaking up on you earlier than perhaps they think you can!”

 

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Africa

Why your next million players are in MEA and Turkey, and how to access them

George Miller

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Why your next million players are in MEA and Turkey, and how to access them
Reading Time: 4 minutes

 

Onur Ergüney – Director of Global Partnerships for Gaming & e-Sports, TPAY MOBILE

COVID 19 has been the catalyst for the biggest transformation to people’s lives in recent history. Little else has brought on such seismic shifts in the way people work, play, communicate and live, since the creation of smartphones themselves.

The fourth industrial revolution has arrived faster than anyone could have predicted, especially in the Middle East and Africa (MEA) and Turkey. This combined region has a population of over 1.6 billion people, a fast-expanding middle class, and, through the power of mobile technology, is more connected than ever.

A long-standing barrier for scaled-up mobile games distribution in the region – the lack of access to banking infrastructure for subscriptions and the purchasing of games and in-app-purchases (IAPs) – is falling fast. By 2025, 834 million people across MEA will be mobile internet users, and through direct carrier billing (DCB) technology and eMoney wallets, they will have the freedom to spend on gaming like never before.

Untapped opportunity

A relatively untapped marketplace of a billion+ potential players is powering up and set to flip your revenue forecasts upside down if you play your cards right. In the Middle East and North Africa (MENA) for instance, the games industry is currently valued at $4.5 billion according to Frost & Sullivan. That may be just 4% of the global total, but, it is the world’s fastest-growing region, with a year-on-year growth rate of 25%. On a grander scale, MENA makes up 80% of this growth whilst the other 20% is amassed in Sub Saharan Africa. According to one prediction from GSMA, the region will count for 709 million individual SIM connections by 2025.

In other words, Mobile is everything across the MEA and Turkey, and this should be explored as your next frontier of growth. However, you need to know how to access it.

Access is key, and access is different

Accessing these new markets isn’t simply a case of re-branding what has worked in the past. Your games may well be attractive in these new markets but the systems and processes that power them, and importantly, monetise them, won’t be the same. There are different rules and regulations for advertising, for example, and variations on what purchases or transactions do and don’t constitute gambling. Direct debits for app stores or card payments for IAPs are not common practice in these territories. Across the 20+ countries that make up MEA and Turkey, there is a rich tapestry of cultural differences that result in different ways of purchasing digital goods like games.

Establish partnerships to access these players

To turn your players into payers, the best advice I can give is to establish strategic partnerships – find experts on the ground that can work with you. You are no longer just a games publisher, with your partner network you become a FinTech, a games publisher, a games developer and even an evangelist for a new world of mobile gaming. Ecosystems are everything.

The global language is APIs, not Esperanto

Each territory has its quirks and opportunities, and only by having knowledgeable inside help will you be able to truly navigate the differences in approaching sales and distributions of your titles. Understanding the common services in territories is key for traction, an example being that the Middle East has widely adopted DCB (Direct Carrier Billing) for mobile payments and subscriptions in recent years, whereas mobile wallets are the transaction tool of choice in Subsaharan Africa.

Games developers want simple integrations that cover the back-end systems. If you find the team that can provide that, they will keep up with evolving regulations in new territories, keeping your games online. This allows you to do what you do best: making high quality, desirable games.

Games publishers expect great user flows. What makes games more interesting than other e-commerce platforms is that they are live systems. The user makes purchase decisions in real-time, while remaining within the game. This is also what creates complexity when it comes to transactions, but there is an answer. The key is to integrate a seamless payment flow within the game, minimising player disruption.

Find an ecosystem that works across borders. One thing that is global is the API. If you want to successfully break into these emerging markets, you need to build a partnership network that understands the intricacies of these technologies.

Should you wait?

Simply put, no.

Sub-Saharan Africa is the fastest-growing market of all for mobile-penetration, it would be an oversight to not properly explore the MEA and Turkey as a key element of future games monetisation for the future.

MEA and Turkey host a relatively untapped market for games publishing and eSports monetisation, not to mention a fast-growing pool of local influencers – now is the time to make inroads into the gaming sector in such markets. It has been said that the early bird catches the worm – this wisdom is just as true today.

The previously non-existent infrastructure required to sell and monetise mobile games has been replaced. Suddenly, the opportunity is there for the taking. Venture into these new territories, and the partnerships you form now will help grow your company and its market share exponentially, by creating opportunities to engage new gamers. Whilst boosting your business into the next 50 years, you have an opportunity to entertain many millions of people who are fast to become your next loyal, player base.

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