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eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore

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eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore
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Esports has long been popular in the CIS region, with various top-tier teams and players all calling it home. How has the landscape evolved over the last few years? Have any particular trends emerged that have surprised you at all?

Esports boomed in the CIS region in 2008 when Multiplayer Online Battle Arena (MOBA) games became really popular. While esports had been a thing as far back as 2003, the rise of games such as Counter-Strike and DOTA2 was a major catalyst for the upward trajectory the sector has been riding ever since. In recent years, the infrastructure needed to support esports has improved drastically across the CIS region, including the construction of the Pixel Esports Arena in Minks, Belarus, and the Cyberspace Arena in Almaty, Kazakhstan, both of which hold top-flight contests. Internet connectivity has also improved, while support from local and international sponsors such as Monster Energy, Red Bull and War Gaming have provided funds for further investment while also driving awareness. Ultimately, this has seen the landscape evolve into a thriving industry with lots of opportunities for further growth.

In terms of trends, and especially relating to esports betting, I’ve been surprised by the high demand for betting on console games – we call them eBattles and they include disciplines such as eSoccer and eBasketball. I think this is just a natural development that has occurred off the back of strong demand for video game content, which is often the bridge between traditional sports and esports.

 

What factors have contributed to esports’ growth in the CIS over the past few years?

One of the biggest factors for me is that teams have become more professional and are now training and playing in well-run clubs. This takes place in dedicated buildings and rooms, set up with high-speed internet and the absolute best gaming equipment. Player salaries have also gone up, which has increased the calibre of players taking part in contests across the region, taking competitiveness to the next level. Today, many CIS players now play for high-ranked teams such as Virtus.pro, Team Spirit, Betboom or Na`Vi which compete on the international stage. This in turn is helping esports grow across the CIS region.

 

Given how many countries are in the CIS region, can you walk us through some of the biggest regulatory differences when it comes to betting on esports? And how does PandaScore navigate these changes?

The legality of betting and esports betting differs from country to country within the CIS region. Some are super strict or even prohibit gambling, while others take a more liberal approach, regulating the activity and licensing operators. Let’s take a look at some of the biggest markets and their approach.

In Ukraine, esports has been recognised as a sport since 2018 and in 2020 the country regulated and licensed gambling for the first time. The law focuses mostly on standard betting – sports and casino – but is likely to also include esports betting given that esports is a recognised sport in the country with tier-one Ukraine sportsbooks like Favbet and Parimatch offering it to their players.

Kazakhstan has a growing gambling industry with betting shops and casinos operating in major cities such as Almaty and Nur-Sultan. Gambling is regulated by the Ministry of Culture and Sports and while the regulatory framework is somewhat restrictive, sports betting – which is likely to include esports betting – is permitted.

Navigating the constant changes in betting regulation across the CIS region can be challenging, so we make sure to keep up to speed with the latest developments by monitoring legislative updates and amendments to regulatory guidelines. We also track industry trends and best practices to anticipate regulatory changes ahead of time, allowing us to adapt quickly if needed. This can involve benchmarking against competitors, attending conferences and networking with key stakeholders.

 

In your view, are there any unique opportunities for the expansion of esports and esports betting within the CIS region? And how does this differ to other regions?

It’s important to understand that CIS, especially Ukraine and Kazakhstan, play by their own rules. By that I mean they are very different to other esports markets, so don’t think what works in Italy will work in Ukraine. For example, while League of Legends is very popular in Europe, in CIS, it’s Dota 2 that takes the top spot. But for those who can understand the region and each market, there are plenty of opportunities to explore.

Let me elaborate. Dota 2 is thriving in the broader CIS, with regular tournaments and events attracting large audiences both offline and online. teams like Natus Vincere (Na’Vi), Virtus.pro and Team Spirit have achieved significant success in Dota 2 competitions, contributing to the game’s popularity in the region. While Dota 2 is big, other video games also enjoy significant popularity, including CS2, World of Tanks and Fortnite among others.

Operators need to consider this when deciding their markets and odds, marketing strategies and plans for player engagement.

 

What would you say is the key to creating a successful esports product for a CIS audience?

Understanding layer preferences in each market and delivering an experience that exceeds their expectations. For the CIS region, this means focusing on Dota 2 – this is a game that offers deep and strategic gameplay requiring teamwork, communication and skilful execution of plans and strategies. Its competitive nature appeals to gamers as they enjoy the challenge of multiplayer experiences – this goes back to the original MOBAs back in 2008. These factors must be present in the esports betting experience offered to players – at PandaScore, this means a comprehensive Dota 2 offering that covers markets such as Kills, Towers, Roshans and Barracks, with players able to challenge themselves in a betting competition against others.

Support is also key to delivering a quality player experience. We offer round-the-clock assistance and are regularly rolling out updates to improve the experience players receive when betting on esports at sportsbooks using our data, odds and betting tools such as our Bet Builder. We are always working hard to expand our offering to cover the most in-demand games including CS2, Valorant, Call of Duty and many more.

 

What trends or developments do you anticipate shaping the future growth of esports in the CIS region over the next few years?

The industry will continue to grow and become more professional. Esports is different to traditional sports and it still lacks recognition in some markets, even though it is considered an official sport in a growing number of countries across the CIS region. I think as it evolves, more governments will provide more support for esports as it brings tremendous economic, cultural and social benefits. This could include funding for esports initiatives, rolling out regulatory frameworks, helping to foster partnerships with esports organisations or simply recognising it as a sport.

The continued proliferation of smartphones across the region will be a further catalyst for esports growth. Titles such as PUGB Mobile, Free Fire and Mobile Legends: Bang Bang will attract large audiences and provide new opportunities for teams, players, sponsors and other stakeholders to explore. This is a really exciting time for esports and esports betting in the CIS region, and PandaScore is thrilled to be part of it.

eSports

LEON.BET partners with 9INE to become esport club’s exclusive online betting house

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LEON.BET partners with 9INE to become esport club’s exclusive online betting house
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LEON.BET has announced a collaboration with 9INE, one of Europe’s top esports organisations known for its focus on Counter-Strike 2 (CS2), that will see it become the exclusive betting partner to the team.

The partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favourite games.

As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. The operator’s user-friendly interface, competitive odds, and commitment to fair play have made it a trusted name worldwide. LEON.BET is also dedicated to supporting young talents, believing it is key to a bright and promising future.

Through the partnership, LEON.BET aims to combine its innovative betting platform with 9INE’s expertise in competitive gaming, creating a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.

LEON.BET’s CGO said: “We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see a great future and prospects in this path.”

 

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Asia

Promoters stake sale of Nazara Technologies Limited to existing investor, Plutus Wealth Management LLP

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Mitter Infotech LLP, a promoter of Nazara Technologies Limited (“the Company”), has sold 48,84,000 equity shares, representing 6.38% of the issued share capital to Plutus Wealth Management LLP through an on-market transaction in the block deal window of the stock exchange (“Block Trade”) on May 27, 2024.

The Block Trade will provide liquidity for the promoters who have dedicated 25 years to the Company’s growth. The promoters will retain control of the Company, with Nitish Mittersain continuing in his current role as CEO & Jt. Managing Director. The promoters remain confident that the Company is strategically and financially well positioned to capitalize on the numerous opportunities ahead.

Plutus Wealth Management LLP, an investor in Nazara since 2020 (pre-IPO), has demonstrated strong confidence in the Company’s prospects by increasing its shareholding via this Block Trade.

“Plutus Wealth Management LLP has been a long term investor in Nazara since the pre-ipo days and has actively participated in subsequent fund raises as well”, said Vikash Mittersain, Promoter, Nazara Technologies Limited. “This transaction represents a resounding vote of confidence by Plutus in Nazara’s long-term growth prospects, its promoters and management”, he added.

Mr. Arpit Khandelwal, Managing Partner of Plutus Wealth Management LLP, said, “We are extremely delighted to announce that we have increased our stake in Nazara Technologies Limited, India’s leading diversified gaming and sports media platform. This decision underscores our strong conviction in the phenomenal growth opportunity that the sector offers and our confidence in Nazara’s diversified product portfolio, talented team, and unique competitive position. With its expanded presence in various international markets and global partnerships, Nazara is a notable example of an Indian games company that has been successful in going global. In continuation to our philosophy, we look forward to actively supporting the management team as they execute on their growth strategy and aggressively accelerate progress towards achieving their long-term objectives”.

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eSports

The Esports Awards Win Gold at 45th Telly Awards

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The Esports Awards and Thunder Studios announced that the Esports Awards 2023 has been awarded Best Online Series, Shows and Segments in People’s Telly in the record-breaking 45th Telly Awards.

The Telly Awards recognize excellence in video and television across all screens and are judged by leaders from video platforms, television, streaming networks and production companies, including Adobe, Calvin Klein, ESPN, LinkedIn, Mother Jones, NASA, the LA Clippers (NBA), PlayStation Studios, Sawhorse Productions and TelevisaUnivision.

Founded in 2015, the Esports Awards is the most prestigious night in the esports calendar and the only global award show that aims to recognize esports excellence. The 2023 edition, held at Resorts World in Las Vegas, was a spectacular celebration of the industry’s best, spanning thirty award categories across Entertainment, Industry, Creative, Pro, On-Air Talent and Collegiate sectors, viewed by millions globally.

In a remarkable achievement, the Esports Awards, in partnership with Xfinity, set a GUINNESS WORLD RECORDS title for the largest digital video game display during the event. WWE superstars Becky Lynch and Bianca Belair, pro-Fortnite player Kyle ‘Bugha’ Giersdorf and esports personality Alex “Goldenboy” Mendez played on a screen made up of 3552 LED panels, covering 100,000 square feet. This feat was made possible through the support of Thunder Studios and Infinite Reality Studios.

Other notable winners at the Telly Awards include PlayStation Studios, National Geographic, and MTV Entertainment Studios.

Michael Ashford, CEO of the Esports Awards, said: “The whole team is truly honored and humbled to be recognized at the Telly Awards among nominees of such caliber. We couldn’t be prouder and more excited as we set our sights on achieving even greater things in 2024. To the entire esports community and our partners, we say thank you.”

Sean Cross, President of iR Entertainment, added: “These awards prove what we have known for years, Thunder Studios is a partner that transcends the ordinary, a hidden gem where innovation and quality set the standard for excellence in modern and advanced media production. We are not just meeting but exceeding the high standards of the media production industry.”

The 45th Telly Awards saw a record-breaking number of nearly 13,000 entries from top video and television content producers worldwide. Winners were selected by the Telly Awards Judging Council, an industry body of over 200 leading experts from advertising agencies, production companies and major television networks.

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