eSports

eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore

Published

2 weeks ago

April 16, 2024

eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore

Reading Time: 5 minutes

Esports has long been popular in the CIS region, with various top-tier teams and players all calling it home. How has the landscape evolved over the last few years? Have any particular trends emerged that have surprised you at all?

Esports boomed in the CIS region in 2008 when Multiplayer Online Battle Arena (MOBA) games became really popular. While esports had been a thing as far back as 2003, the rise of games such as Counter-Strike and DOTA2 was a major catalyst for the upward trajectory the sector has been riding ever since. In recent years, the infrastructure needed to support esports has improved drastically across the CIS region, including the construction of the Pixel Esports Arena in Minks, Belarus, and the Cyberspace Arena in Almaty, Kazakhstan, both of which hold top-flight contests. Internet connectivity has also improved, while support from local and international sponsors such as Monster Energy, Red Bull and War Gaming have provided funds for further investment while also driving awareness. Ultimately, this has seen the landscape evolve into a thriving industry with lots of opportunities for further growth.

In terms of trends, and especially relating to esports betting, I’ve been surprised by the high demand for betting on console games – we call them eBattles and they include disciplines such as eSoccer and eBasketball. I think this is just a natural development that has occurred off the back of strong demand for video game content, which is often the bridge between traditional sports and esports.

What factors have contributed to esports’ growth in the CIS over the past few years?

One of the biggest factors for me is that teams have become more professional and are now training and playing in well-run clubs. This takes place in dedicated buildings and rooms, set up with high-speed internet and the absolute best gaming equipment. Player salaries have also gone up, which has increased the calibre of players taking part in contests across the region, taking competitiveness to the next level. Today, many CIS players now play for high-ranked teams such as Virtus.pro, Team Spirit, Betboom or Na`Vi which compete on the international stage. This in turn is helping esports grow across the CIS region.

Given how many countries are in the CIS region, can you walk us through some of the biggest regulatory differences when it comes to betting on esports? And how does PandaScore navigate these changes?

The legality of betting and esports betting differs from country to country within the CIS region. Some are super strict or even prohibit gambling, while others take a more liberal approach, regulating the activity and licensing operators. Let’s take a look at some of the biggest markets and their approach.

In Ukraine, esports has been recognised as a sport since 2018 and in 2020 the country regulated and licensed gambling for the first time. The law focuses mostly on standard betting – sports and casino – but is likely to also include esports betting given that esports is a recognised sport in the country with tier-one Ukraine sportsbooks like Favbet and Parimatch offering it to their players.

Kazakhstan has a growing gambling industry with betting shops and casinos operating in major cities such as Almaty and Nur-Sultan. Gambling is regulated by the Ministry of Culture and Sports and while the regulatory framework is somewhat restrictive, sports betting – which is likely to include esports betting – is permitted.

Navigating the constant changes in betting regulation across the CIS region can be challenging, so we make sure to keep up to speed with the latest developments by monitoring legislative updates and amendments to regulatory guidelines. We also track industry trends and best practices to anticipate regulatory changes ahead of time, allowing us to adapt quickly if needed. This can involve benchmarking against competitors, attending conferences and networking with key stakeholders.

In your view, are there any unique opportunities for the expansion of esports and esports betting within the CIS region? And how does this differ to other regions?

It’s important to understand that CIS, especially Ukraine and Kazakhstan, play by their own rules. By that I mean they are very different to other esports markets, so don’t think what works in Italy will work in Ukraine. For example, while League of Legends is very popular in Europe, in CIS, it’s Dota 2 that takes the top spot. But for those who can understand the region and each market, there are plenty of opportunities to explore.

Let me elaborate. Dota 2 is thriving in the broader CIS, with regular tournaments and events attracting large audiences both offline and online. teams like Natus Vincere (Na’Vi), Virtus.pro and Team Spirit have achieved significant success in Dota 2 competitions, contributing to the game’s popularity in the region. While Dota 2 is big, other video games also enjoy significant popularity, including CS2, World of Tanks and Fortnite among others.

Operators need to consider this when deciding their markets and odds, marketing strategies and plans for player engagement.

What would you say is the key to creating a successful esports product for a CIS audience?

Understanding layer preferences in each market and delivering an experience that exceeds their expectations. For the CIS region, this means focusing on Dota 2 – this is a game that offers deep and strategic gameplay requiring teamwork, communication and skilful execution of plans and strategies. Its competitive nature appeals to gamers as they enjoy the challenge of multiplayer experiences – this goes back to the original MOBAs back in 2008. These factors must be present in the esports betting experience offered to players – at PandaScore, this means a comprehensive Dota 2 offering that covers markets such as Kills, Towers, Roshans and Barracks, with players able to challenge themselves in a betting competition against others.

Support is also key to delivering a quality player experience. We offer round-the-clock assistance and are regularly rolling out updates to improve the experience players receive when betting on esports at sportsbooks using our data, odds and betting tools such as our Bet Builder. We are always working hard to expand our offering to cover the most in-demand games including CS2, Valorant, Call of Duty and many more.

What trends or developments do you anticipate shaping the future growth of esports in the CIS region over the next few years?

The industry will continue to grow and become more professional. Esports is different to traditional sports and it still lacks recognition in some markets, even though it is considered an official sport in a growing number of countries across the CIS region. I think as it evolves, more governments will provide more support for esports as it brings tremendous economic, cultural and social benefits. This could include funding for esports initiatives, rolling out regulatory frameworks, helping to foster partnerships with esports organisations or simply recognising it as a sport.

The continued proliferation of smartphones across the region will be a further catalyst for esports growth. Titles such as PUGB Mobile, Free Fire and Mobile Legends: Bang Bang will attract large audiences and provide new opportunities for teams, players, sponsors and other stakeholders to explore. This is a really exciting time for esports and esports betting in the CIS region, and PandaScore is thrilled to be part of it.

Up Next

Embark on wild adventures with Armadillo Studios Paws and Claws: A Tail of Fortune

Don't Miss

Nolimit City delivers a blast from the past with Tombstone No Mercy

Click to comment

eSports

ESIC Announces Establishment of Global Esports Industry Advisory Board

Published

9 hours ago

April 30, 2024

George Miller

ESIC Announces Establishment of Global Esports Industry Advisory Board

Reading Time: 2 minutes

The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.

ESIC has appointed two highly esteemed members to inaugurate this board:

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.

Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”

eSports

How Team Vitality Utilises Abios Data to Create a Better Fan Experience

Published

11 hours ago

April 30, 2024

Alan Campbell

Reading Time: 2 minutes

Abios has partnered with leading eSports club Team Vitality to help fuel its fan engagement application V.Hive with eSports data. With access to coverage on more than five of the largest eSports titles from Abios, Team Vitality can ensure that fans can stay engaged and updated with results, schedules and statistics from its latest matches.

Abios, an enterprise eSports data and technology provider, has agreed to a long-term deal to supply its eSports data to Paris-based eSports organisation Team Vitality.

The major-winning eSports team will deploy Abios’ data to fuel its prediction tool, which allows fans to score points by successfully predicting how Team Vitality will perform in upcoming matches. The scores will be posted to a leaderboard where the best contenders can win prizes including merchandise and money-can’t-buy experiences with professional players.

Driven by Abios’ rich performance and scheduling data, the prediction tool is part of a wider effort by Team Vitality to create an immersive fan experience, following V.Hive app launch in November of 2022 jammed with features geared to building a digital community around the team with news, mini-games and custom avatars.

With rosters in several eSports titles, Team Vitality will use Abios’ extensive coverage to include data for matchups in the most popular eSports titles including League of Legends, Starcraft ll, Counter-Strike, Rocket League, EA Sports FC and Valorant.

The founder and Chief Executive Officer for Abios, Oskar Bonnevier Froberg, commented on the partnership: “Team Vitality is one of the oldest and most prestigious eSports teams in Europe and we’re proud to be able to supply it with top-tier eSports data.

“With high-performing rosters across many eSports disciplines, Team Vitality has millions of fans all over the world. It is fantastic to see its dedication to its fans and how it brings added value to its followers and we are excited to power Team Vitality with our extensive data and help it to deliver the next generation of eSports fan experiences.”

“Through Abios’ interfaces, we are able to provide our fans an immersive experience that goes beyond just watching matches,” the Brand and Revenue Diversification Director for Team Vitality, Amelie Canet, said. “Together, we’re creating an environment where fans can interact, predict outcomes and feel even closer to the eSports action. Its tech overlay allows us to engage our fans and offer them a more entertaining experience.”

eSports

ESL One Birmingham powered by Intel®: Unstoppable Team Falcons Reign Supreme at Resorts World Arena

Published

2 days ago

April 29, 2024

Adrienn Sarkany

Reading Time: 4 minutes

ESL One Birmingham Powered by Intel® reached its peak tonight, with the unstoppable Team Falcons seizing the crown in a thrilling Grand Final clash at Resorts World Arena, Birmingham. Defeating fierce competitors, BetBoom Team, Team Falcons emerged victorious, etching their name in esports history.

Team Falcons had a near-flawless run to the trophy, finishing top of Group A without dropping a series. Despite a slight stumble against Tundra Esports in the Upper Bracket, they flew through the lower bracket, dispatching Team Liquid and OG, before getting their revenge on Tundra Esports in the Lower Bracket Final. With their incredible performance, Team Falcons took home $300,000, 6,400 of the all-valuable EPT Points and the coveted trophy.

With this win, Team Falcons have now secured their spot at Riyadh Masters at the Esports World Cup in summer 2024.

Europe’s biggest Dota 2 esports event in six years, ESL One captivated audiences worldwide and saw a peak viewership of over 327,000*, with over 18,000 fans from across the world attending Resorts World Arena in Birmingham on the final three days of the tournament.

Group Stage

Making a triumphant return to Birmingham for the first time since 2018, the tournament commenced on April 22 with the Group Stage, where 12 world’s best teams were split into two groups of six.

DreamLeague Season 22 champions Team Falcons went unbeaten and topped Group A, with BetBoom Team finishing a close second. Team Liquid and G2.iG eked through in third and fourth place, respectively, with Team Liquid also unbeaten.

In Group B, local UK hero Matthew ‘Ari’ Walker and his OG side finished at the top of the group, with fellow UK team Tundra Esports finishing a narrow second. Xtreme Gaming and HEROIC qualified for the Lower Bracket.

Playoffs

In the first matches of the Upper Bracket, UK representatives Tundra Esports took the win against Team Falcons to secure their spot in the Upper Bracket Final against BetBoom Team, who knocked OG to the Lower Bracket.

The first day at Resorts World Arena saw Team Liquid take on HEROIC in a tense matchup which saw HEROIC become the first team to be eliminated from the Playoffs. Later in the afternoon, G2xiG battled their way through a tough Xtreme Gaming opposition, with one of the longest series in the competition, clocking in at nearly three hours of thrilling gameplay. In the final matchup of the day, Team Liquid’s momentum from their earlier win was quashed by Team Falcons, who took the match 2-1.

Hometown hero Ari returned to the stage in the first match on Saturday, as OG took on G2.iG, with OG advancing to the Lower Bracket Semi-Final in the first 2-0 sweep of the Playoff stage. BetBoom Team were back in action to take on Tundra Esports, facing off for a spot in the Grand Final and crushed their opposition to emphatically secure their place. Tundra’s Lower Bracket final opponents were decided in the next match, where OG, despite battling bravely, fell to a 2-1 against a rampant Team Falcons.

In the Lower Bracket Final, it was Team Falcons who brushed Tundra Esports aside with a 2-0 sweep, setting the stage for a blockbuster finale against BetBoom Team.

Grand Final

With both teams making short work of their previous-round opposition, both BetBoom Team and Team Falcons won a spot in the Grand Final, eliminating some world-class organisations on the way. The last time these teams faced off was in the Group Stage where the match finished in a 1-1 draw, but at DreamLeague Season 22 earlier this year, Team Falcons took a clean 3-0 sweep over BetBoom Team, leaving them hungry for revenge.

After a rocky start in the first game, Team Falcons managed to rally quickly to dispel BetBoom Team’s chances of opening the scoring in the Grand Final. Team Falcons continued this form into the second game, where, despite some early setbacks, they managed to overpower BetBoom Team to increase their lead to 2-0.

Almost directly replicating the DreamLeague Season 22 Final, Team Falcons resumed their dominance into the third game, sweeping BetBoom Team away to continue their almost flawless start to 2024.

“We’re super happy with this win, we’ve been working so hard this year and it’s really showing with our performances” said Wu ‘Sneyking’ Jingjun from Team Falcons. “The fans were brilliant, and we’re looking forward to seeing what else we can achieve this year with this great team”.

“It was absolutely brilliant to be back in Birmingham, where our journey in British Dota began six years ago,” said Shane Clarke, Director Game Ecosystems for Dota 2. “The community here is one of the most loyal, passionate, and committed to the scene. It’s always great to witness the historic moments and feel the electric energy of the crowd cheering on their favourite teams and players – it’s an experience like no other. Birmingham holds a special place in our hearts, and we are grateful to be a part of the Dota 2 esports legacy once again.”

Qiddiya Cosplay Showcase

Amidst the intense battles, ESL One Birmingham embraced the creative spirit of the community with the Qiddiya Cosplay Showcase. Enthusiastic cosplayers from around the globe brought beloved Dota 2 characters to life, adding an extra layer of excitement and spectacle to the event.

Dota 2 fans from around the globe can look forward to more high-level action as the ESL Pro Tour for Dota 2 will soon continue with DreamLeague Season 23 taking place online on May 20 – 26.