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BETFAN will deal the cards on the bookmaking market

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After the best debut in the history of the Polish bookmaking industry, BETFAN continues its dynamic development and expands its offer with live card games. The implemented innovations, changes in the organizational structure, and a unique portfolio addressed to people with various interests are to ensure the company further strengthening its position on the demanding Polish market.

The cooperation between BETFAN and TVBET, one of the world’s leading providers of live games, is the next stage of expanding the company’s portfolio and a part of a consistently implemented business strategy. In addition to betting on sports and esports live, BETFAN is the only company in Poland that offers a wide range of entertainment bets, covering sports-related topics, as well as those from the media, politics, and show business sectors. From now on, BETFAN players can also bet around the clock on the results of popular card games such as poker, war, or blackjack. The games are run by professional presenters, which guarantees not only great entertainment but also full professionalism and transparency.

Success with masterful support

BETFAN has prepared a big surprise for players to start the card games, carried out in cooperation with TVBET. The first one to throw cards on the table is the multiple world champion in strength sports, Mariusz Pudzianowski, who has been the brand ambassador from the very beginning.

At BETFAN, we have a comprehensive approach to introducing new products to the market. We also always make sure to rely on verified business partners. Mariusz contributed a lot to building, promoting and strengthening the industry position of BETFAN – his role in our success is unquestionable. I am certain that together we will implement many more fascinating projects – says Piotr Sienkiewicz, President of the Board of BETFAN.

Aiming at continuous growth

BETFAN’s goal is clear – innovations that are related to e.g. the development and expansion of mobile versions and applications for using the betting platform.

To adapt to the growing expectations of players, BETFAN conducts its communication and provides services in the omnichannel formula, including using apps available for Android and iOS devices and Huawei smartphones. In the mobile channel, players will also be able to take advantage of the new offer – TVBET.

In this matter, we look up to the best companies in the world. We do not see ourselves as an ordinary bookmaker, but rather as a tech lab with a betting license. We want to provide our customers with not only an attractive but also convenient, mobile and widely available form of entertainment. We strongly believe in the effectiveness of such a business model and we are constantly working to operate even more efficiently. That is why we have implemented structural changes in recent months and we are constantly focusing on further growth – summarizes Piotr Sienkiewicz, President of the Board of BETFAN.

Central Europe

National Hockey League and Interwetten Announce Multiyear Partnership

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National Hockey League and Interwetten Announce Multiyear Partnership
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Sports Betting Brand Interwetten and the NHL to Engage Growing Hockey Fanbase in Austria and Germany

The National Hockey League (NHL) welcomed Interwetten as an Official Partner of the NHL in Austria and Germany. Founded in Vienna, the online sports betting pioneer will leverage its NHL partnership to increase brand awareness, establish individualized entertainment experiences and provide secure betting products for fans.

“As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment,” said Stefan Sulzbacher, spokesman for the Board of Directors at Interwetten. “We are proud that we have a multiyear partnership with the NHL – the best ice hockey league in the world – and the SIG Group.”

“We are excited to welcome Interwetten as an Official Partner of the NHL,” John Lewicki, NHL Vice President, Business Development and Partnerships, International. “Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria and Germany.”

As an Official Partner of the NHL, Interwetten will conduct dynamic marketing campaigns utilizing NHL branding across the company’s digital sports betting offerings in Austria and Germany. Interwetten will receive premier marketing positions on NHL digital assets including NHL.com/de, the official German language version of NHL.com, and rights to use NHL marks, logos and official designations designed to help create authentic NHL fan and consumer marketing programs. Additionally, Interwetten will have access to a full portfolio of NHL-controlled media assets throughout the term of the partnership, including custom digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition.

Interwetten’s partnership with the NHL follows its recent strategic sponsorships with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).

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Central Europe

GoldenRace goes live with Austrian Lotteries win2day

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GoldenRace goes live with Austrian Lotteries win2day
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GoldenRace, leading virtual sports provider, has signed an exclusive partnership with win2day, the Austrian Lotteries.

Thanks to this deal, Austrian players will have access to GoldenRace’s award-winning virtual football and horse races through the win2day platform.

Matthias Soucek, win2day Product Manager, stated: “With the Virtual Games, win2day is opening up a new, popular segment in its portfolio and is thus living up to its reputation of offering its users a multi-faceted, modern gambling offer. We are convinced that this new offer will meet with a lot of approval from our customers. Thanks to the perfectly functioning partnership with Golden Race, we can offer our users Virtual Games in a modern, customer-friendly version. The entire process, from getting to know each other to going live, was characterised by professionalism on an equal footing. I would like to thank the entire Golden Race team for the smooth cooperation and we look forward to successful times ahead!

Martin Wachter, GoldenRace CEO and Founder, said: “I am very happy that one of my biggest business goals finally came true to work in my home country, and that we have been selected from such a great company like the Austrian Lottery. To work with win2day shows again that more and more ‘big players’ in the industry chose us as their first address in regards to virtual sports. I am sure that this partnership will become a great success in Austria.”

With this latest move, GoldenRace becomes the only virtual sports provider in the Austrian market and keeps strengthening its leading position in Europe and around the globe thanks to the best-in-class partners like win2day.

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Central Europe

Fortuna Entertainment Group and OpenBet’s SportCast Partner Up To Launch Turbo-Charged BetBuilder Experience Across Europe

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Fortuna Entertainment Group and OpenBet's SportCast Partner Up To Launch Turbo-Charged BetBuilder Experience Across Europe
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Fortuna Entertainment Group, a leading omni-channel betting and gaming operator in Central and Eastern Europe, has launched content from OpenBet’s SportCast business across its online and retail operations within a host of key European markets.

Fortuna is now live with BetBuilder in the Czech Republic, Poland, Romania and Slovakia where it holds commanding market positions, along with its PSK (Prva Sportska Kladionica) and Casa Pariurilor brands in Croatia and Romania respectively.

As part of a new deal, Fortuna has deployed SportCast’s pioneering BetBuilder product, which allows consumers to build their own bets within a single event across hundreds of markets, with on-demand pricing delivered through a seamless user interface.

In addition, the operator group has utilized the pre-built version of BetBuilder – a high-margin fully automated and customizable solution that allows thousands of different quick pick BetBuilder bets to be made available to consumers.
Both products are powered by SportCast’s proprietary cloud-based technology and available across an unparalleled list of 10 major sports, which is set to be expanded upon even further in the near future.

The global launch reinforces OpenBet and SportCast’s strong foothold in Europe and demonstrates the appeal of BetBuilder in markets worldwide.

Nicklas Zajdel, Group Chief Operations Officer at Fortuna Entertainment Group, said: “Delivering exciting betting content and an intuitive experience is really important for us and towards our customers. With the BetBuilder product developed with OpenBet and SportCast, our players now have more choice and control over their sports betting experience, with massive amount of bet combinations available. We see this integration across our online and retail proposition driving increased customer engagement and making our sports betting proposition even more attractive to players across our markets.”

Ryan Coombs, Managing Director at SportCast, said: “Partnering with Fortuna Entertainment Group, one of Europe’s most recognized and trusted sports betting brands, is a fantastic achievement for everyone associated with SportCast. We are delighted to be delivering the next level of engaging products to sports fans with FEG and further propelling our presence across Central and Eastern Europe.”

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