French professional football club Paris Saint-Germain has entered into a partnership with 22BET, one of the online betting leaders in Africa.
The betting platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users.
“We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club’s first ever Official African Betting Partner. We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa,” Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said.
“We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match,” Olatunji Idowu, director of 22BET Africa, said.
BMM Testlabs South Africa Now Licensed to Provide Compliance Testing Services in Tanzania
Paris Saint-Germain Partners with 1XBET
Paris Saint-Germain and 1XBET have signed a partnership agreement for the next three seasons. From now on, 1XBet is officially a partner of the French club in the African and Asian markets, with the possibility of extending the agreement to other regions in the coming seasons. In all these territories, marketing campaigns will be launched with the stars of the PSG men’s football team.
“We are delighted to welcome 1XBET as a regional partner of Paris Saint-Germain. 1XBET is well established in continents where the club has a great many supporters. 1XBET is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries,” Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, said.
“Paris Saint-Germain is one of the world’s most popular football clubs. We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience,” Alex Sommers, spokesperson for 1XBET, said.
BMM Testlabs South Africa’s Zeena Rossouw Wins SBEA+ Outstanding Woman Award
BMM Testlabs, the world’s original gaming test lab and product certification consultancy, is pleased to announce that Zeena Rossouw, Vice President of Operations & Sales, South Africa, has been awarded the Outstanding Woman Award 2022 at the 7th Annual Sports Betting East Africa+ Summit and Eventus Awards. BMM’s South African team attended the Summit at the Serena Hotel in Dar es Salaam, Tanzania, from July 4-5.
Zeena Rossouw, Vice President of Operations & Sales, South Africa, commented, “I have dedicated over 30 years to the gaming industry in Africa and I am very grateful to be recognized for my contributions. BMM is thriving in South Africa, as we continue to gain licenses throughout African regions that allow us to service the gaming industry throughout all African gaming markets. This continued expansion is ensuring that BMM remains the leading testlab in Africa for land-based products and the subject matter experts in the emerging iGaming and Sports Betting sectors worldwide.”
Kirk White, Executive Vice President & General Manager, APAC & AF, continued, “The prestigious SBEA+ Eventus Awards ceremony recognized exceptional personnel for unique contributions to the Sports Betting and iGaming industries in East Africa and beyond. It is an honor for Zeena Rossouw to be acknowledged as an Outstanding Woman in our global industry. Thank you to the SBEA+ Eventus team!”
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