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QTech Games strengthens Indian foothold with Woohoo Games

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QTech Games strengthens Indian foothold with Woohoo GamesGames: three more operators integrate suite
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Asia’s leading distributor enhances its premium offering for India with a rising star of the RNG scene

QTech Games, Asia’s leading games distributor, has announced its latest key supplier deal for the Indian market in a new partnership with RNG provider Woohoo Games.

Under the terms of the agreement, Woohoo’s breakout product portfolio has been made available to QTech Games’ clients and their players, adding more power to a pioneering platform setting the pace for bringing the best online games to market across emerging territories.

Woohoo’s targeted suite of games for India includes timeless classics, such as Andar Bahar and Teen Patti, alongside exciting new RNG additions like Cricket Kings, whose immersive soundscapes and stunning graphics are tailored to give players an engaging experience in a cricket-mad territory.

This ever-evolving production line further bolsters QTech Games’ comprehensive catalogue of gaming domains, which now offers a definitive one-stop shop for worldwide operators. In an industry of small margins, QTech has secured suppliers a gateway to markets whose accessibility might otherwise require a significant sales force. The agreement naturally broadens Woohoo’s own global footprint, opening up an array of established and “margin” markets for accelerated growth.

As the fastest-growing distributor in Asia over the past few years, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games, said: “Many studios and operators have tried to implement their own Asian strategy but underestimated the time it takes to build relationships in this nuanced part of the world. However, Woohoo Games’ product perfectly aligns with our own expertise in India, so it’s been a welcome and effortless collaboration. Like us, Woohoo have adopted a modern RNG methodology, prioritising mobile games that maximise any user interface’s real-estate in an efficient, uncluttered fashion. This wise move speaks to India’s huge population of 1.4 billion, near universal access to 4G, and dropping costs for smartphones and the internet

“By coupling state-of-the-art graphics to engaging gameplay and competitive commercial rates, Woohoo have quickly established themselves as a “go-to” portfolio, above all in the breakout Indian market where their localised games perfectly capture and cater to player appetites. We’re delighted to be one of the first platforms to go live with their ground-breaking collection of engaging titles that will give our targeted approach another competitive edge.”

Woohoo Games’ Head of Business Development, Ed Whittington, added: “QTech Games is blazing a trail across Asia and the unfolding Indian market, where everyone wants a piece of the pie. We can’t wait to see how our games connect with different and diverse audience sets across the biggest continent whose patchwork quilt of diversity is particularly pronounced.

“Woohoo has a proven pitch in India’s bustling bazaar, becoming one of the most promising RNG games providers in the region with popular table games and a raft of progressive slots whose volatility variance and multiplier mechanics make for improved gameplay and digital hangtime for all players. We’re always refining and adding new games, and have plenty more in the pipeline over the coming 12 months. This partnership builds more momentum behind our expansion strategy and we look forward to seeing how our games perform across numerous new regions.”

Asia

Penta Esports launches “Penta Challenge” Valorant tournament on its new platform

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Penta Esports launches "Penta Challenge" Valorant tournament on its new platform
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Penta Esports, the esports division of Newgen Gaming has announced its upcoming tournament titled, ‘Penta Challenge – Valorant’, supported by Facebook Gaming and Trinity Gaming. This tournament will be a part of Penta Esports’ newly launched IP, ‘Penta Challenge’. Taking place from 5th to 24th October, the tournament has a prize pool of ₹5,00,000 and will have two open qualifiers between 5th to 10th October and 12th to 17th October, followed by a Grand Finale where 2 teams from each qualifier and 4 invited teams will battle it out for the winner’s title.

The registrations for the tournament started on 24th September and will go on till 8th October on Penta Esports’ newly launched platform. Matches will be broadcast quarter finals onwards for qualifier 1 and 2, while all matches from the Grand Finale will be broadcast. The matches will be available for streaming exclusively on Penta’s Facebook Page. Says Penta Esports CMO Akshay Paul “We’ve always had the vision to bring opportunities to the player and amazing viewing experience to the spectators and our newest IP, Penta Challenge, is a step in that direction. While we’ll start with Valorant, going forward, we will have the Penta Challenge for multiple game titles.” Trinity Gaming founder and CEO Abhishek Agarwal says, “We’re always on the lookout for good partners to be able to bring tournaments like these for the Indian esports community. Our vision is absolutely in line with the team at Penta Esports and we’re sure this is going to be an amazing event!” This event will also mark the launch of Penta Esports’ platform, pentaesports .com. The platform will be a one stop destination for all things esports, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.

The platform will allow users to discover and register for tournaments. It will also allow teams to create recruitment posts and players to find teams. This will enable a lot more players to participate in tournaments for team-based game titles.

Penta Esports head of esports, Kiran Noojibail said, “We’ve been working on this platform for a while and it feels rewarding to launch it for everyone. We wanted to create a platform for Indian esports players and enthusiasts, which encompasses all major aspects of esports. Penta Challenge – Valorant will be the first tournament for our platform and we look forward to building a strong community through the platform!”

Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.

Prize Pool for the tournament:

Prize Pool

₹5,00,000

1st

₹2,25,000

2nd

₹1,25,000

3rd/4th

₹50,000

3rd/4th

₹50,000

5th-8th

₹10,000

5th-8th

₹10,000

5th-8th

₹10,000

5th-8th

₹10,000

Top Fragger of Grand Finale

₹10,000

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Asia

Axe Deodorant announces first gaming integration in India with World Cricket Championship 3

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Axe Deodorant announces first gaming integration in India with World Cricket Championship 3
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The in-game integration inside Next Wave multimedia’s WWC 3 is implemented by GroupM ESP

World Cricket Championship 3 (WCC 3) has announced the first ever in-game integration of Axe Deodorant which is implemented by GroupM ESP. This association brings alive dual benefits promised by the brand to gamers, who can upgrade two skills instead of one when they are faced with challenging situations on the field in-game. In line with the brand promise, WCC 3 players are being offered a dual benefit when they upgrade their skills in the game.

The association comes at the time of resumption of IPL 2021 and spilling over to ICC World T20.Axe Deodorant has been associated with gaming globally and this is the first-ever in-game partnership in the country.

Says Next Wave Multimedia, CEO and co-founder, P.R. Rajendran“We’re thrilled to have Axe Deodorant choose WCC 3 for its first gaming integration in the country. Given the cricket season is upon us, I think this will provide fans with more excitement while they play the game. WCC always looks forward to providing its community with the best experience and we’re sure Axe Deodorant will only enhance it!”

Says HULGeneral Manager, DeodorantsShailendra Singh “The 1st love for most young guys in India is cricket. The integration of Axe with WCC 3 brings together this 1st love with another major passion points – gaming. It is a great platform to bring alive AXE’s Dual action proposition with which it relaunched earlier this year. We are excited to get young consumers to level up their game – Digitally while gaming and in IRL with AXE can”

GroupM South Asia, Head – sports, esports and entertainment, Vinit Karnik said, “We’re thrilled to have collaborated with Axe on WWC3. In-game integration makes brand communication very focused, along with targeting the right consumers. With the newfound sense of consumer value in gaming, users will increasingly engage with content that delivers true value. Since gaming is a massive and readily engaging market with customers, it was a perfect synergy to bring together Axe and next wave multimedia for this initiative.”

WCC 3, the latest edition in the World Cricket Championship (WCC) franchise which has over 160 million downloads. The game has been infused with simulation of actual cricket, updated gameplay features like new controls, animations, real-time motions of athletes and professional cricketers, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more. The game recently also added a standalone esports lobby.

The game also offers multiple vernacular language commentaries apart from English by professional commentators. It offers Telugu commentary voiced by former Indian cricketer and current IPL commentator, Venkatapathy Raju. English bowler, columnist and BBC cricket commentator Isa Guha and Matthew Hayden comprise the English Commentary roster, while the ingame Hindi and Tamil versions are voiced by Aakash Chopra and Abhinav Mukund respectively.

The World Cricket Championship series has been created by Chennai based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India based diversified gaming and sports media platform. Launched in November 2020, the third instalment is the latest in the series. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020.

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Asia

SJM Expects Casino Licence Renewal for Ten Years

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SJM Holdings is expecting that the authorities will extend its gaming licence beyond the current expiration date of June 26, 2022. It expects the extension won’t be for twenty years but for around ten years.

During an investor meeting, the company said that the concession length would be longer than five years yet more limited than 20 years.

The current city’s gaming laws state that licences can be extended for up to five years from the original 20-year term. SJM Holdings and other operators have attended a public consultation session and asked for more information on the government’s proposed changes to the city’s gaming laws.

Casino operators also said the government should give more details on the proposal that gaming concessionaires should be part held by a Macau resident.

Buddy Lam Chi Seng, Galaxy Entertainment senior vice president of public relations, asked if the possibility of electing “delegates” to Macau’s gaming concessions to have a “greater checking” limit on the activity of the gaming firms could have a potential impact on gaming firms’ daily operations.

Ku Mei Leng, chief-of-office of Macau’s Secretary for Economy and Finance, answered that the public authority didn’t have any “predetermined positions” on the themes, as it was still collecting opinions from the industry regarding the proposed changes.

He noted that a delegate system is already used to monitor other forms of public concession. According to previous reports, government delegates would be sent to gaming concessionaires to enable the direct monitoring of daily operations.

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