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Betsson extends Yggdrasil partnership to YG Masters program

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Betsson extends Yggdrasil partnership to YG Masters program
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 The operating partner joins Masters program to access GATI technology and to develop & distribute games 

Leading global operator Betsson has extended its long-standing relationship with Yggdrasil to join its rapidly growing YG Masters program. Joining Masters will enable Betsson to access, create and distribute gaming content using Yggdrasil’s revolutionary GATI technology.

The new agreement is a significant milestone for Yggdrasil’s YG Masters initiative as it marks the first time an existing operating partner has joined the program. For Betsson, the opportunity is to create new content, based on its experience as a successful operator, and have that content distributed via the extensive Yggdrasil network. GATI is the technology facilitator for the enhanced partnership and will accelerate value creation and global distribution.

GATI is a preconfigured, regulation-ready development toolkit that enables studios and game developers to apply standardised technology to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content on a global basis to maximize revenue. Yggdrasil provides the single standardised interface and significant reach.

Masters’ partners integrated to GATI get access to the long-established Yggdrasil operator network plus the fast-growing YG Franchise network. Masters in tandem with GATI is a brand new approach to game aggregation. Development and distribution of new games is much quicker and far less complicated than traditional models. It is truly a revolution and Yggdrasil are very proud to add Betsson to their Masters’ roster.

Betsson is one of Europe’s leading sports betting and gaming brands with more than five decades in the gaming industry and multiple brands across a range of markets.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.

“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”

Ciara Nic Liam, Gaming Product Director at Betsson, said: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”

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Anda Seat Launches the New Phantom 3 Six Invitational 2022 Edition Gaming Chair

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World leading gaming chair brand, Anda Seat, who previously manufactured race car seats and partnered with prestigious brands in the sports and e-sports field, today, presents its Phantom 3 Six Invitational 2022 Edition gaming chair. In association with Ubisoft, Anda Seat Rainbow Six Invitation 2022 Edition gaming chair is designed to provide ultimate support and comfort to enhance the gaming or working experience. This Anda Seat 2022 revolutionary Phantom 3 Six Invitational 2022 Edtion will first debut in the US and the MSRP is $329.99 on the Anda Seat official website with the early bird discounts!

The 2022 Six Invitational, the world championship tournament for Tom Clancy’s Rainbow Six Siege, will be taking place from February 8th to 20th this year. To celebrate the tournament, the new branded chairs from Anda Seat bring design, comfort, functionality and quality to e-sport fans. The Six Invitational 2022 edition includes the Rainbow 6 Siege icons and features orange, green, red and blue arrows in a stylish design, sure to appeal to fans of the game.

What is Rainbow Six?

Rainbow Six, developed by Ubisoft, is a game where multiplayers are at the forefront the experience, focusing on gameplay that is just the right mix of tactics, destruction and unique heroes. Tom Clancy’s Rainbow Six Siege by Ubisoft is more than a game, it’s a thriving community with 25 million players now and counting. Likewise, the Anda Seat Six Invitational 2022 Edition gaming chair is more than a gaming chair, it’s a healthy and productive way for gaming or working.

What are the benefits of the Anda Seat Six Invitational 2022 Edition gaming chair?

The Rainbow Six Invitational 2022 Edition are based on the Anda Seat latest sumptuous series gaming chair- the Phantom 3 which is part of the revolutionary Anda Seat 2022 range. This series is made from updated leatherette where the top grade PVC leather is the best from the company yet with a soft and smooth touch that rivals the texture of genuine leather. The reshaped flatter seat wings ensure a spacious and cozy seat base whilst the ergonomic backrest nestles into the natural curvature of the back. This coupled with premium velvet covered XL size lumbar pillow and head pillow keep users at peak performance.

Unlike other gaming chairs, the Phantom 3 has a special modular MagClap design that can be assembled by one person with ease. Just slide the backrest into the seat base, then clamp magnetic side covers on both sides. The Anda Seat Phantom 3 series gaming chair provides next-level sitting experience with ultimate all-day-comforts.

The Phantom 3 Six Invitational 2022 edtion gaming chair will first debut in the US and the MSRP is $329.99 on the Anda Seat official website with the early bird discounts. Buy earlier, save more.

Discount 15% OFF 10% OFF No Discount
Price $280.49 $296.99 $329.99
Time Frame Buy Now Buy in February Buy in March
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Gismart releases BillionPeeps NFTs with an intention to expand into blockchain games

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Gismart, the developer of mobile games and entertainment apps, has released BillionPeeps: an NFT collection dedicated to its recent milestone of one billion downloads. The company has been researching the blockchain gaming market for some time, making a decision to open a new internal division dedicated to blockchain games. The blockchain games unit is currently under formation with talent partially moved from the existing casual games team as well as new hires.

Gismart’s employees became the first owners of the BillionPeeps collection. 360 current employees of Gismart and Flime by Gismart (a casual games studio owned by Gismart) received one NFT each; distributed at random. All new employees will also receive one NFT from the collection on joining the company as a part of the company’s benefit package. The collection is limited to 10,000 NFTs. BillionPeeps is already available on leading NFT marketplace OpenSea, meaning gaming and NFT enthusiasts can get involved too.

The BillionPeeps collection will be featured in the company’s new project, which is  planned to be released next year. NFT owners will be among the first to participate in the in-game events and will have early-bird access to valuable in-game items. In addition, all holders of NFTs from the BillionPeeps collection will be able to participate in an annual lottery and other exclusive events.

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Love at First Sight: Kwalee Acquires Narrative Specialists Tictales

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Kwalee, a world-leading game developer and multiplatform publisher, has made its first ever studio acquisition with a deal that brings French developer Tictales into its increasingly-global family.

Established as one of the world’s foremost mobile game developers and publishers, Kwalee has achieved more than 750 million downloads across its hypercasual games portfolio.

The deal to buy Tictales is the first acquisition by Kwalee in its 10-year history, signalling its serious intent to build upon global hypercasual success with both casual and hybrid-casual titles.

Tictales, whose narrative-based mobile games have been downloaded more than 6 million times and played for more than 350 million hours, will continue to operate with creative independence while benefiting from Kwalee’s marketing expertise.

Screenshot from Perfume of Love by Tictales

14 games have been developed and published by Tictales since the studio’s founding in 2015, including Perfume of Love, Fictions and Swiit Crush – Interactive Stories. The company specialises in free-to-play romance narrative games, and its titles are acclaimed by fans globally.

Headquartered in Leamington Spa, UK, Kwalee has doubled in size over the past year thanks to rapid global expansion. The developer and publisher also has offices in Bangalore, India and Beijing, China along with remote team members all around the world. With the acquisition of Tictales, the company now has team members spread across 18 countries.

Kwalee boasts the world’s most prolific hypercasual games development studio, having published more than 40 number one mobile games – most of which were developed by a dedicated internal team. Internal development is complemented by a dedicated mobile game publishing team working with talented developers all over the world, led by SEGA and Ubisoft veteran Will Cox.

“We have been committed since day one to creating amazing mobile fiction for our audience and I’m very proud of all the team members of Tictales for this milestone,” said Christophe Chocho, Sales Manager and Co-Founder of Tictales.

“The long-term vision of Tictales is to bring bigger franchises to the world, with our production capacity increasing and new talents joining our team. We and Kwalee share the same philosophy about high-quality games and we cannot wait to show our exciting new projects to the world.”

“Our talented team crafts the best narrative experiences for fans to enjoy for many years,” added Harouna Camara, Creative Director and Co-Founder of Tictales.

“Joining Kwalee allows us to concentrate on these passions and specialisms while benefiting from their expertise, particularly in marketing and publishing.”

“It’s a proud moment for us to make Kwalee’s first acquisition, and Tictales is the perfect partner,” said Kwalee CEO David Darling.

“With their successful track record of casual mobile games and ability to tell a compelling story through their games, their ambitions match our own and we’re looking forward to building collective success.”

A legend of the UK games industry who co-founded Codemasters and led the company for 20+ years before establishing Kwalee, Darling is writing yet another chapter in his decades-long gaming career with this acquisition – and he’s not ruling out more deals for companies with complementary skill-sets.

David Darling, CEO of Kwalee

Developers with hypercasual, hybrid-casual or casual mobile games can submit, market-test and get their games published using the Kwalee Publishing Portal. In a process that takes only minutes, all that’s needed are a few 15-second gameplay videos, or a simple prototype: https://www.kwalee.com/publish-with-us/.

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