eSports
TikTok Partners with Tundra Esports

Chinese short-video platform TikTok has partnered with the London-based esports organisation Tundra.
As part of the new partnership, which comes in line with the release of the popular video game FIFA 21, TikTok will be displayed on the front of Tundra’s new jersey.
“FIFA has over 3.3 billion views on TikTok to date. The appetite for esports, and particularly FIFA content is already proven, so the partnership is a natural fit,” Michael Munro, co-founder of Tundra, said.
“Esports has found a natural home on TikTok, with gaming content already proving to be hugely popular in our community. We can’t wait to see what team Tundra has in store for us for FIFA 21,” Jana Ulaite, TikTok Europe’s Head of Brand and Partnerships Marketing, said.
-
Africa7 days ago
New Governing Board of the Gaming Commission of Ghana Sworn in
-
Asia7 days ago
Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026
-
Latest News6 days ago
Week 26/2025 slot games releases
-
Africa7 days ago
QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe
-
Industry News6 days ago
CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards
-
Central Europe7 days ago
German Federal Government Significantly Increases the Budget for Games Funding
-
Compliance Updates7 days ago
Nick Rust to Step Down as Chair of UKGC’s Industry Forum
-
Compliance Updates7 days ago
GRAI Signs MoU with Gibraltar