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Swedish developer Gaming Corps signs with global player Pomadorro

George Miller

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Swedish developer Gaming Corps signs with global player Pomadorro
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Swedish developer Gaming Corps has signed an agreement with operator Pomadorro for the distribution of the Company’s iGaming products via Direct Integration. Pomadorro has an established presence on the global iGaming market, with specific focus on the CIS region.

Focused on Gaming and iGaming, publicly listed developer Gaming Corps established its iGaming business in 2019, gained an MGA license early 2020 and has started releasing a product portfolio of casino slots. Gaming Corps and Pomadorro have today entered into an agreement regarding distribution of Gaming Corps’ casino slots, which will be marketed via Pomadorro’s two online casino sites: Casino X and Joy Casino. Pomadorro is a leading operator with an established presence on the global iGaming market and a particular geographical focus in the CIS region. The distribution will be made via direct integration, meaning there is no technical intermediary in the form of an aggregator. As previously communicated, Gaming Corps will start immediately on establishing the additional internal capacity needed for direct integration.

At this early stage, I believe it is important for Gaming Corps to lay a strong foundation by affiliating with a large number of operators since we will be launching iGaming products at a faster pace in the coming future. Pomadorro is a well-established operator affiliated to all major providers on the iGaming market. Signing this agreement is an important move in the long-time effort of establishing Gaming Corps’ presence among the leading players of iGaming, ensuring that in time our products will be widely available. Additionally, this partnership is especially valuable for Gaming Corps given Pomadorro’s focus on the CIS region.” says Juha Kauppinen, CEO.

Pomadorro is a Netherlands Antilles based operator that owns and operates two online casinos; Casino X (founded 2012) and Joy Casino (founded 2014), through which a wide range of casino games are offered.

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English Casino and Bingo Operators Optimistic About Reopening

Niji Narayan

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English Casino and Bingo Operators Optimistic About Reopening
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The Casino and bingo hall operators in the UK are optimistic about their reopening following Prime Minister Boris Johnson’s announcement of planned dates for the easing of lockdown restrictions in England.

Under the government roadmap to exit lockdown, betting shops in England will reopen on April 12 and gambling centres, bingo halls and casinos on May 17.

Miles Baron, chief executive of the Bingo Association, said in an interview with Rank Group: “The land-based bingo industry is delighted to have a firm date to reopen.

“Thousands of bingo customers have been contacting us via social media to tell us how much they miss social contact and how safe they feel in a bingo club.

“Industry data tells us that 90 per cent of our customers visit bingo with either family and friends, so I have no doubt that on 17 May we will see our customers flooding back to bingo clubs to play their favourite game once again.”

Simon Thomas, CEO of Hippodrome Casino, is also optimistic about the results after reopening.

He said: “The government has spoken! So it’s with cautious optimism that I can announce that we will reopen on Monday, May 17.

“You can imagine how delighted we all are, and in the next few weeks we’ll be finishing off the work we’ve undertaken while we’ve been closed. There’s a brand new casino floor in the gods high up on the fifth floor, a new poker deck with many more tables, and other improvements to make us bigger, better and busier.”

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LeoVegas is launching a new campaign concept and introducing “Leo” as the company’s Chief Entertainment Officer.

George Miller

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LeoVegas is launching a new campaign concept and introducing “Leo” as the company’s Chief Entertainment Officer.
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For the first time, LeoVegas is launching a global marketing campaign with a new commercial concept. With this new concept, the company will create unified communication, consistent across all markets. The new concept will take place at LeoVegas’ fictitious headquarters in the LeoUniverse. This will be rolled out with localised adaptations during the first quarter of 2021.

This spring, the gaming company LeoVegas is launching a global marketing campaign. In connection with this, the company will introduce a completely new commercial concept; LeoUniverse, where the company’s fictitious Chief Entertainment Officer, Leo, works at the company’s headquarters. With the help of humour and recognition of everyday life, LeoVegas creates a commercial series that combines laughter and entertainment in high-quality production.

”Offering the best customer experience starts with our marketing. With this new concept, we invite our customers to a completely new ’LeoUniverse’, a world filled with entertainment, excitement, and humour. We will get to know several new characters but also meet familiar faces from our most popular games”, explained Sarah Krusell, Marketing Production Director at LeoVegas.

Working to develop the new global creative concept for LeoVegas it became clear that the heart of their offering is highly aligned with the entertainment industry. And obviously, their brand universe should be an extension of that feeling”, states Lars Samuelsen, Creative Chairman at the advertising agency Uncle Grey.

With this new concept, the company’s marketing communications will be unified across all markets whilst also being adapted to fit the local needs and regulations of each market.

”Our industry has historically not maintained a high enough level when it comes to advertising and marketing. Instead of being the loudest, we hope to now be able to introduce a concept that people actually appreciate and find entertaining. With more relevant content, we can responsibly build an entertaining brand”, added Sarah Krusell.

The concept will be used across all markets, channels and all media formats and will continue to position LeoVegas as a responsible brand that offers entertainment and excitement in a safe environment.

The LeoUniverse concept has been developed and produced together with the award-winning Copenhagen based advertising agency; Uncle Grey. The campaign will initially be broadcast on TV in Denmark and Sweden and will be followed up by digital campaigns across a variety of channels.

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Central Europe

Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards

Niji Narayan

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Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards
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Fortuna Zakłady Bukmacherskie has won the Best Bookmaker title at 2020 edition of Legalni Bukmacherzy’s Polish Bookmakers Awards.

The Polish arm of Czech gambling group Fortuna Entertainment Group took home the Best Offer and Responsible Bookmaker titles too and claimed a joint Best Marketing prize with forBET.

Also, Fortuna employee Igor Kośliński was honoured with the Best Affiliate Manager Award as the bookmaker swept five awards out of eight different categories.

A total of 12 categories were included at this year’s Awards, with the nominees and winners decided by a group of top experts within the Polish betting and gaming industry. Meanwhile, the winner of the Customers Choice Award was voted by the players as legalnibukmacherzy.pl.

Adam Bieliński, CEO of iGamingNuts – the company behind Legalni Bukmacherzy, said: “The previous year was very specific. All of the assumptions concerning acquisition and marketing strategies had to be changed due to the cancelation of major sports events and suspension of games in top leagues.

“The whole industry approached the subject in a creative way – the bookmakers extended their offers, introduced new marketing activities, and most importantly, they did not abstain from improving their products.”

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