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EGBA Renew Commitment To Safer Online Gambling And Responsible Advertising As Coronavirus Restrictions Return

George Miller

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EGBA Renew Commitment To Safer Online Gambling And Responsible Advertising As Coronavirus Restrictions Return
Reading Time: 3 minutes

 

As many European countries face the return of more severe coronavirus-related (COVID-19) restrictions, online gambling associations have renewed their commitment to safer gambling and responsible advertising by outlining essential measures which gambling companies should rigorously apply to protect their customers.

The reintroduction of more severe restrictions could again lead to citizens spending prolonged periods at home and raise concerns that isolation could increase the risks of addictive behaviours, including those related to gambling. Gambling companies should therefore be vigilant to promote safer gambling and protect their customers, particularly those who are vulnerable, during these difficult times.

Despite concerns to the contrary, online gambling substantially declined in Europe during the lockdown between March and May, according to official government reporting.[1] The data published by gambling regulators revealed that, with the cancellation of major sports events, the majority of sport betting customers simply stopped betting altogether and did not significantly move to other forms of online gambling.

To strengthen and promote safer gambling in these challenging times, we urge all online gambling companies to ensure that their:

  • Advertising does not refer to the coronavirus, coronavirus-related public health statements and/or any other coronavirus-related developments.
  • Advertising does not portray gambling as a solution to boredom or social, personal or financial problems.
  • Advertising and websites contain clear and visible information about minimum age restrictions, national problem gambling helplines and self-exclusion registers where possible.
  • Websites contain robust and rigorously enforced identity verification measures to verify the identity of new customers and prevent minors from gambling.
  • Websites contain clearly sign-posted safer gambling tools – such as deposit limits, time outs and self-exclusion tools – which customers can use to manage their gambling activity.
  • Customers are closely monitored for problematic gambling behaviour and the companies step up direct safer gambling interventions with their customers when appropriate.
  • New customers are duly informed of safer gambling tools when they sign up.

These measures build on actions already being taken by our members as part of their safer gambling efforts and are reflective of the European Commission’s “Recommendation 2014/478/EU on consumer protection in online gambling” which outlines essential guidelines on safer gambling and responsible advertising of online gambling.

We urge online gambling companies to share this information with any affiliate marketing companies they work with and ensure their brands are not being promoted in an unethical and socially irresponsible way.

“The reintroduction of coronavirus restrictions poses significant challenges for Europe’s society. This guidance is intended to help fellow citizens and provides an opportunity for gambling companies to demonstrate their willingness to take responsibility during these challenging times. These are simple but essential measures which all gambling companies should adopt to protect their customers, step up their social responsibility efforts and ensure their advertising is conducted in an ethical and responsible way. We urge all online gambling companies to adhere to them.” – Maarten Haijer, Secretary General (EGBA).

 

This statement is supported by the following European online gambling associations

APAJO – Associação Portuguesa de Apostas e Jogos Online (Portugal); BAGO – Belgian Association of Gaming Operators (Belgium); BGC – Betting and Gaming Council (UK); BOS – Branschföreningen för Onlinespel (Sweden); DOCV – Deutscher Online Casinoverband (Germany); DOGA – Danish Online Gambling Association (Denmark); DSWV – Deutscher Sportwettenverband (Germany); EGBA – European Gaming and Betting Association (Belgium); IBIA – International Betting Integrity Association (Belgium); iGEN – iGaming European Network (Malta); Jdigital – Asociación Española de Juego Digital (Spain); LOGiCO – Lega Operatori di Gioco su Canale Online (Italy); NBO – Norsk Bransjeforening for Onlinespill (Norway); NOGA – the Netherlands Online Gambling Association (Netherlands); and OVWG – Österreichische Vereinigung für Wetten & Glücksspiel (Austria).

 

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Latest News

EU Ranked: The Sports Betting Capitals of Europe

George Miller

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EU Ranked: The Sports Betting Capitals of Europe
Reading Time: 2 minutes

 

  • Recent +2,850% surge worldwide in people asking, “new sports betting sites…”
  • Google searches like “sports betting” currently highest in MALTA
  • Ireland, Cyprus and Romania among TOP countries in Europe for sports betting
  • Slovakia, Germany and Poland among BOTTOM countries in Europe for sports betting
  • Google searches for sports betting online are highest in Sweden and Ireland

There has been a recent +2,850% surge in searches for “new sports betting sites Hungary”, according to Google Trends. Which led TopRatedCasinos.co.uk to ask, what European countries are most interested in sports betting?

To find the sports betting capitals of Europe, TopRatedCasinos inputted several keyword variations into the keyword analytics section of SEMrush. 27 EU countries were inputted and analysed individually and searches per capita were considered, before final results were listed, to make findings more accurate*.

Interestingly, TopRatedCasinos’ research found that although Google Trends shows an increase in sports betting in Hungary, Hungarians are among the least interested in placing a bet on sporting events, ranking 20th overall for interest around the sports betting topic, with only 0.43 searches on average per 1,000 population.

The Results

TopRatedCasinos found average monthly searches like “sports betting” are currently highest per capita in Malta. In fact, in the last 30 days, there have been 2,420 individual searches around the topic, which equates to 5.48 searches on average per 1,000 population.

This is followed by high search results per capita in Ireland and Cyprus, with 16,610 and 3,470 sports betting searches on average per month, respectively.

At the other end of the scale, we find countries like Slovakia, Germany, and Poland.

In Slovakia, there are 1,690 searches (0.31 searches per 1,000 population) a month containing keywords like “sports betting.”

While in Germany and Poland, we find interest around the sports betting topic to be seemingly very low in accordance with population size. Germany for instance only had 0.29 searches on average per 1,000 population.

 

Methodology

To find out the sports betting capitals of Europe, TopRatedCasinos inputted several keyword variations into the keyword analytics section of online visibility and marketing tool SEMrush. The variations included: “sports betting”, “sports gambling”, “bet on sports”, “online sport bet” and “online sports gambling”. Results for all 27 EU countries were inputted and analysed individually before final results were listed. All 27 EU countries were ranked in accordance with searches per capita, to make findings more accurate.
https://www.worldometers.info/ was used to get the estimated population size of all 27 EU countries considered.

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Conferences in Europe

European Gaming complements the events portfolio with Virtual Quarterly Meetups and assigns Way Seer (Advisory Board)

George Miller

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Reading Time: 4 minutes

 

European Gaming’s leading conference portfolio to be complemented with Virtual Quarterly Meetups starting 2021.

 

There is no doubt that virtual gatherings will still be a key activity for content sharing and networking in 2021 as well and we are adapting our agenda accordingly by launching the virtual European Gaming Quarterly Meetups series.

The quarterly meetups will complement the yearly conferences that will be hosted (if allowed) in hybrid formats, and will be strategically coordinated by the European Gaming Way Seers (Advisory Board).

We observed, tested and now implementing a special format to our audience. The idea is to continue brining an efficient communication channel that allows participants to stay up to date in a comfortable way with the latest updates. Only the vital information will be shared during the meetups and we are also allowing the participants to add to the topics. It is important for the industry to share their knowledge among each other in an efficient way that also creates a conversation that leads to opinion forming. This temporary abnormal is pushing us out of our comfort zone of hosting traditional conferences and we the future looks brighter than it did in April-May 2020, even some might argue this”, stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency.

European Gaming Quarterly Meetups

The European Gaming Quarterly Meetups are designed to keep you up-to-date with what is fresh in the European gambling industry. The meetups also focus on countries in the EEA region and also on the CIS countries.

All the 4 meetups in 2021 are virtual and can be attended from the comfort of your office or home.

The virtual meetups will be organized quarterly and the calendar looks the following way:

  • February 11, 2021 – European Gaming Q1 Meetup
  • June 10, 2021 – European Gaming Q2 Meetup
  • September 09, 2021 – European Gaming Q3 Meetup
  • November 18, 2021 – European Gaming Q4 Meetup

The tickets are sold at the rate of 89 EUR per Meetup or you can benefit of the full year membership offer and save 25%. You can find more details about the passes here.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during 2021.

To receive constant updates about the registration opening and agenda updates, subscribe here: http://eepurl.com/hfyZxf

Advisory Board

In order to fully embrace all hot topics and regulatory updates from the above-mentioned regions, the topics and discussions will be put together by a group of experts, which were hand-picked to join the European Gaming Way Seers (Advisory Board).

We honored to announce the appointment of the following experts:

  • Raffaela Zillner, LL.M (General Secretariat of the Austrian Association for Betting and Gambling (OVWG))
  • Nadiya Attard (Director of Sales at Relax Gaming)
  • Charmaine Hogan (Head of Regulatory Affairs Playtech)
  • Jessica Maier (Chief Risk Officer, Head of Legal and Compliance at Push Gaming)
  • Sissel Weitzhandler (Chief Compliance Officer at Play’n GO)
  • Bahar Alaeddini (Partner at Harris Hagan)
  • Joerg Hofmann (Partner at MELCHERS LAW)
  • Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling)
  • Pieter Remmers (CEO at Assissa Consultancy Europe)
  • Gustaf Hoffstedt (Secretary-General at the Swedish Trade Association for Online Gambling)
  • Andrius Gabnys (Attorney At Law – Gabnys Law Firm)
  • Dr. Simon Planzer (Partner at PLANZER LAW)

The excitement about 2021 is also shared by the above-mentioned experts and here are some inputs that were stated:

“It’s great to see European Gaming Media and Events challenging the ‘new normal’ of gaming conferences. I‘m delighted to be part of this journey as a member of the advisory board.”Jessica Maier (Chief Risk Officer, Head of Legal and Compliance at Push Gaming)

“This is a great initiative. I look forward to participating in this project together with the other members of the advisory board.”Charmaine Hogan (Head of Regulatory Affairs at Playtech)

“Regular exchanges of experts not only strengthen the industry’s networking, but also support the goal of keeping gambling safe, fun and responsible. I am therefore very pleased to support the project as a member of the Advisory Board.”Dr. Raffaela Zillner, LL.M (General Secretariat of the Austrian Association for Betting and Gambling (OVWG))

“European Gaming is the organization where I feel at home. It will be interesting to say the least to be involved as a member of the advisory board.” Andrius Gabnys (Attorney At Law – Gabnys Law Firm)

“European Gaming has developed into the obvious choice for anyone in search of knowledge and insight regarding the gambling industry. I look forward to not merely observe its future development, but take part of it.”Gustaf Hoffstedt (Secretary-General at the Swedish Trade Association for Online Gambling)

“I have come to know Zoltan as a self-made man who has learned to understand the gambling industry within a relatively short period of time and created a position for himself and his activities.

The boutique format conferences that Zoltan set up a couple of years ago definitely created a ‘must attend’ event for all of us that want to stay informed.”Pieter Remmers (CEO at Assissa Consultancy Europe)

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

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Balkans

Scientific Games Signs New Instant Games Contract with Croatian National Lottery

Niji Narayan

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Scientific Games Signs New Instant Games Contract with Croatian National Lottery
Reading Time: < 1 minute

 

Scientific Games Corporation has entered into a new two-year deal to provide lottery instant scratch games to Hrvatska Lutrija, the National Lottery of Croatia, continuing a successful two-year collaboration that has grown retail sales for the products 60% since 2018.

Scientific Games provides Hrvatska Lutrija with instant game portfolio management and has developed a variety of products to entertain Croatian players and drive maximum proceeds to financially support valuable projects that contribute to the development of society in Croatia, including humanitarian causes, science, education, culture, environmental and health protection.

“We are extremely pleased with the growth of our instant game product category since our relationship with Scientific Games began just under two years ago, and we look forward to continuing our good work together for two more years. The incredible growth of the product in this short time can be credited to Scientific Games’ global expertise fully developing instant game portfolios with both entertainment value and the Lottery’s beneficiaries in mind,” Mario Musa, President of the Board of Hrvatska Lutrija, said.

“There is great potential to responsibly grow the instant product category further in Croatia. As we begin to work even more closely to refine the offering, the future to create proceeds to the Lottery’s beneficiary is very bright. Instant games as a game entertainment category is not fully realized in many European markets, and the National Lottery of Croatia’s recent success is a tremendous example of the product’s potential,” John Schulz, SVP Global Instant Products for Scientific Games, said.

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