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Kambi Group plc partners with the Belgian National Lottery

George Miller

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Kambi Group plc partners with the Belgian National Lottery
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The world’s trusted sports betting partner signs long-term agreement with World Lottery Association and European Lotteries accredited state-run lottery

Kambi Group plc has signed an exclusive multi-year agreement with the Belgian National Lottery (Loterie Nationale), after the company was selected to become the trusted sports betting technology and services partner to the operator’s ‘Scooore’ sportsbook brand.

Belgian National Lottery, a World Lotteries Association and European Lotteries member, launched Scooore in 2012 and has since grown to become an established sports betting brand in its home country.

Kambi, in partnership with the Belgian National Lottery, will take Scooore’s sportsbook to the next level, upgrading its online offer and transforming the retail player experience. Scooore operates in more than 300 retail sports betting locations across the country.

Kambi was selected from a competitive public tender process thanks to the strength of its core product and proven history of delivery across both online and high-volume, terminal-based retail environments, alongside its record of commitment to the highest levels of sports betting integrity.

Kristian Nylén, CEO, Kambi, commented: “We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery. The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

Jannie Haek, CEO of the National Lottery, said: “The National Lottery is delighted to have agreed this new partnership with Kambi in order to relaunch its sports betting offer through its Scooore brand.

“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology give us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments.”

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Yggdrasil and ReelPlay release Asgardian adventure Odin Infinity Reels™ Megaways™

George Miller

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Yggdrasil and ReelPlay release Asgardian adventure Odin Infinity Reels™ Megaways™
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Yggdrasil, the leading worldwide publisher of online gambling content, has partnered with ReelPlay for its latest collaboration, Odin Infinity Reels™ featuring Megaways™.

The game is the first to combine both the popular Megaways™ and Infinity Reels™ mechanics and is set in the mountainous world of Asgard with the rainbow bridge Bifrost looming in the distance.

The game begins with 3 reels of differing numbers of symbols. The Infinity Reels™ mechanic sees the reels expand with every winning combination, as well as upping the win multiplier. Lucky players who reach the 15th reel or beyond are in line to score a bonus 888x jackpot prize.

To trigger the bonus game, six Gungnir Scatter symbols must land across any number of reels in play. The game transitions into a dual wheel selector where players will discover their amount of free spins and the multiplier in play. With the win multiplier incrementing with every additional reel added in the bonus game, players have the chance to claim colossal wins worthy of any Norse god.

Odin Infinity Reels™ Megaways™ is the latest ReelPlay title released via the YG Masters program, deployed utilising Yggdrasil’s innovative GATI technology. Used by all YG Masters partners, this technology allows developers to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content.

Rapid circulation across Yggdrasil’s distribution network enables all YG Masters partners to scale and fast-track their global growth strategies.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “The YG Masters program was designed to facilitate leading products from some of the most innovative studios in the industry, and this latest game ticks every box.

“ReelPlay has been a fantastic partner for us and we’re very pleased to roll out their newest hit which is true to our Nordic roots.”

David Johnson, CEO at ReelPlay, said: “Odin Infinity Reels™ featuring Megaways™ provides a world first combination of two hugely popular online slot mechanics in the same game, making 117,649 Megaways™ seem small fry. Odin is the first slot in the world to offer Megaways™ to infinity!

“A collaboration for our time, steeped in the cloak of Norse mythology, Odin takes a huge step in volatility and we’re proud to launch our stunning adventure as a YG Masters partner.”

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Lightning Box expands with Betway content deal

George Miller

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Lightning Box expands with Betway content deal
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Sydney studio bolsters offering via SG Digital

Specialist slots provider Lightning Box is to roll-out some of its most iconic games with Betway.

Ever-popular titles including Chicken Fox5x Skillstar, Kalahari Safari, Blown Away, Extreme Fishing, Spartan Fire, Eagle Sun and Lightning Leopard are now live on the multi-market operator’s casino tab.

The deal, provided via SG Digital, follows the success of an earlier integration of slots with Betway via Microgaming.

Peter Causley, CEO and co-founder of Lightning Box, said: “Our games have been popular with Betway’s customers for some time and we’re very pleased to now offer them more of the same via our good friends at SG Digital.

“They are getting proven performers that have maintained their popularity in a number of regulated markets and we look forward to seeing them establish a fan base here too.”

Christian Croft, Commercial Account Director at SG Digital, added: “Lightning Box’s content is popular wherever it is played and I’m sure Betway will benefit greatly from adding it to their portfolio.”

 

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SoftSwiss Sportsbook introduces Quickbet, BetCashout, Maxstake and BetBuilder

George Miller

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SoftSwiss Sportsbook introduces Quickbet, BetCashout, Maxstake and BetBuilder
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SoftSwiss launches new player functionality Quickbet, BetCashout, Maxstake and BetBuilder for its sports betting platform Sportsbook. The extended functionality of the solution will allow its players to amplify their betting experience.

Just in time for the semifinals of the UEFA Champions League and UEFA Europa League, SoftSwiss Sportsbook established 4 new player features which will further extend and diversify user experience within the betting platform, bringing even more drive to the game. The newly-added functionalities will help to further accelerate the overall betting process, making it more convenient for the players. The B2B clients of the SoftSwiss Sportsbook will highly benefit from these new developments as they’ll be able to satisfy all the possible needs the players may have in terms of bets placement. The solution provides an easily customised mobile-first user experience, which in its turn will increase platform usability. Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.

  • Betbuilder feature will be of utmost importance to football fans as it will give them an opportunity to place express bets on football within one event;
  • Quickbet functionality will enable to speed up the betting process;
  • BetCashout – will permit bet redemption before the end of the event;
  • Maxstake – will automatically let the player figure out the maximum bet amount;

Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “The sports betting industry is developing at a very rapid pace. The Sportsbook team always strives to stay ahead of this game by continuing to bring new functionalities to the table. This month is no exception as we worked really hard to deliver these 4 astonishing new features which are now available to our players just ahead of one of the most important times of the football season! We take the functionality, security, and user-friendliness of our product very seriously, whilst also working on maximising player interest and engagement”.

SoftSwiss Sportsbook continues innovating — as it has very recently launched its premium cricket option with a particular focus on cricket enabling to place bets on 30 various events with 100 diverse outcomes. Moreover, Sportsbook recently announced the launch of American league in-play live bets functionality.

SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality from the SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, and adaptability to operators’ marketing needs.

 

About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an online casino platform, game aggregator with thousands of casino games, an affiliate system, and a recently launched sports betting platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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