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SIS agrees 24/7 Live Betting Channel deal with Georgia’s Betlive

George Miller

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SIS and Greyhound Racing Ireland extend existing agreement
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Agreement covers over 30,000 live horse races and 38,000 live greyhound races

SIS (Sports Information Services), the leading multi-channel supplier of betting services, has secured an agreement with Betlive to deliver its 24/7 Live Betting Channel to the leading Georgia operator.

The 24/7 Live Betting Channel will feature a mix of leading horse and greyhound racing, interspersed with market-leading virtual racing, to provide the Georgian operator with profitable short-form content throughout the day across online and retail, with a betting event taking place every 3 minutes.

The company’s live 24/7 service will provide live pictures and data from over 30,000 horse races and 38,000 greyhound races. Premium exclusive live UK and Irish horse racing will be available, with international horse racing from Australia, Dubai, Latin America, and Korea, as well as UK and Irish greyhound racing.

SIS will distribute the channel to Betlive’s retail outlets in Georgia, as well as online, with the deal highlighting the global appeal of racing content in driving betting turnover for operators in emerging territories.

Paul Witten, Commercial Director at SIS, said: “This is an important move for us as we continue to extend our international customer base, and it represents the first time that SIS has partnered with a Georgian operator.

“We are delighted to have secured this agreement with Betlive, whose customers, both online and in-store, will be able to enjoy a betting experience second to none through our 24/7 Live Betting Channel and its unrivalled offering.”

Giorgi Khuroshvili, Head of Sportsbook at Betlive, said: “We are extremely excited to be working with SIS to bring first-rate horse racing, greyhound racing and virtual racing content to bettors in Georgia.

“We are confident that SIS’s 24/7 Live Betting Channel will provide our customers with a premium betting experience, while helping us to increase our revenues thanks to a significant number of new betting opportunities throughout the day.”

 

Eastern Europe

Endorphina: Ukraine unlocks its potential in the gambling market

George Miller

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Ukraine unlocks its potential in the gambling market
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We’ve recently discovered that the official legal gaming market in Ukraine has just been launched! This means that the first license to organize and conduct gambling has been issued.

The law legitimizes all major verticals of the gambling business, including casinos and online casinos, bookmaker activities in bookmakers and online, slot machine halls and online poker. Only a company established under Ukrainian law can obtain a license for each type of activity.

We talked to Kirill Miroshnichenko, the head of Sales department from Endorphina to get some insights about the new situation: “Ukraine can become a new gambling center in the CIS region. With my own estimates, the Ukrainian market can reach the size of the MGA in just a few years. Our partners give us a good vision of the market as well. We always welcome the regulations as it makes business more transparent and more effective in all ways. In addition, we feel quite confident about our games. Our full portfolio of games will definitely fit the taste of Ukrainian players. I wouldn’t be a sales person if I didn’t say: “We are always open for new partnerships!”

The growing potential for the Ukranian market in 2021

Foreign operators who are used to working according to international requirements and standards are interested in the development of the Ukrainian market as well as Endorphina, one of the most successful gaming providers.

With this, Endorphina’s partner in Ukraine Parimatch has received approval to obtain a license to conduct gambling online casino games in Ukraine. This is a great and promising start to further expand Endorphina’s gaming audience.

We’re looking forward to closely following the development of the gambling industry in Ukraine.

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Compliance Updates

Ukraine Sets Flat 10% Tax Rate for all Forms of Gambling

Niji Narayan

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Ukraine Sets Flat 10% Tax Rate for all Forms of Gambling
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Ukraine’s Committee on Finance, Tax and Customs Policy has approved a 10% tax rate for all forms of gambling.

The committee considered bill 2713-d, put forward by committee chair Oleg Marusyak, to complement the Gambling Act that legalised various forms of gambling in Ukraine and was signed into law in August 2020.

This bill initially proposed a 5% GGR tax on bookmaking, 10% for online gambling and for lotteries and 12.5% for slot machines. However, the committee opted for a single rate on all verticals instead.

In addition, gambling winnings of more than eight months’ minimum wage (currently UAH48,000) will be taxed as income.

The country’s Gambling Act had also previously required that online betting and gaming licence fees start out three times higher than normal, and would only be lowered once an online player monitoring system is put in place. However, the new tax bill abolishes that requirement.

The Rada will still have to approve the new tax bill, after which it may be signed into law.

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Compliance Updates

Merkur Gaming Signs MoU with Ukraine’s Gambling and Lotteries Regulation Commission

Niji Narayan

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Merkur Gaming Signs MoU with Ukraine’s Gambling and Lotteries Regulation Commission
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Merkur Gaming has signed a Memorandum of Understanding (MoU) with Ukraine’s gaming regulatory body, the Gambling and Lotteries Regulation Commission.

The signing of MoU between Ukraine’s Expert Advisory Council of Gambling and Lotteries Regulation Commission (EAC GRLC) and adp Gauselmann GmbH (Merkur) allows Merkur to bring its more than 60 years of experience and achievement in both manufacturing and operations in gaming to help and assist Ukraine in its creation of a strong, socially responsible, and well-regulated gaming industry within its borders.

Athanasios ‘Sakis’ Isaakidis, Chief Executive, International at Merkur Gaming, said: “This is truly an exciting time and a great opportunity. Coming as it does in the current pandemic climate of Covid-19, the news from the Ukraine is inspiring for us and for the entire gaming industry. Historically, difficult times have always also created opportunities and that is clearly the case here. Merkur Gaming is absolutely committed to bringing its huge experience – as both a manufacturer and as a successful operator – to work alongside the authorities in creating a new market opportunity that will create many new jobs, create new wealth and which will be, by law, a socially responsible gaming environment within the Ukraine.

“The overwhelming feeling, the aura as we call it, is already hugely positive and that will increase as actual operations are seen to open up. There are still many challenges to be addressed but we look forward to assisting in the process of those challenges being met. As has been said many times, to make the best result from new opportunities it is necessary to always be in the right place and at the right time. Merkur Gaming is achieving that and will continue to do so in the future as we actively co-operate in making Ukraine’s new gaming future become a resounding success.”

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