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Europe Online Gambling Market Report 2020-2025 Featuring Major Players – Bet365, 888 Holdings, GVC Holdings, Kindred Group, William Hill, and Betsson

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Europe Online Gambling Market Report 2020-2025 Featuring Major Players - Bet365, 888 Holdings, GVC Holdings, Kindred Group, William Hill, and Betsson
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The “Europe Online Gambling Market – Growth, Trends, and Forecast (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.

The European online gambling market is projected to grow, witnessing a CAGR of 9.20% during the forecast period (2020-2025).

Growing hardware and software innovations and the rising popularity of casino and sports betting gambling, along with enhanced internet penetration, are expected to drive the growth of the European online gambling market.

The dominating players have been focusing on mergers over the past few years, primarily to increase their stake in the market and to improve profit margins. For instance, Paddy Power PLC and Bet fair PLC merged to form Paddy Power Betfair PLC.

In order to gain a competitive advantage and compete with the established players, companies are developing innovative offerings in the region. For instance, in April 2019, one of the UK’s leading casino companies, 888 Holdings, had signed up a new gaming partnership with software maker, Microgaming.

Key Market Trends

Desktop Devices Holding The Major Share

Online gaming started on desktop computers, and many online casinos still focus most of their development on making sure that players get a smooth and well-presented user-interface experience. Desktops and laptops are considered to be the most convenient devices for online gambling owing to their bigger screen size. This factor provides the gamer with the ultimate online gaming experience.

One of the major benefits of using the desktop as an option to play online casino is that the number of mobile casino games on offer is significantly fewer than desktop gaming. Moreover, some of the mobile casino games only offer a few selections of the deposit options as compared to a desktop site. However, rising penetration of smartphones, owing to its convenience, is affecting the growth and demand for the gambling market operated through desktops/laptops.

United Kingdom Leading The Market

Sports betting in the United Kingdom is provided by the private sector and is conducted within a very competitive market. Online gambling is legal and regulated in the country by the Gambling Commission, which was formed by the Gambling Act of 2005. Online poker, sports betting, casino games, bingo, and lottery-style games all fall under the purview of the Gambling Commission.

As per the data published by OfCom (The Office of Communications, United Kingdom) in 2015, 6% of the users aged between 25-34 and 45-54 years engaged themselves in online gambling at least once in every three months. The second highest age group was between 16 and 24 years, which accounted for 4%. Rizk Casino, 888 Holdings, Casumo Casino, bet365, and LeoVegas are some of the prominent players operating in the UK online gambling market.

Competitive Landscape

Bet365, 888 Holdings Plc, GVC Holdings PLC, Kindred Group PLC, William Hill PLC, and Betsson AB are some of the major players having a significant presence across Europe. nMany online gambling companies rely on third-party providers, such as Playtech, for software solutions. However, some companies choose to backward integrate with technology providers.

For instance, 888 poker heavily invested in developing its own software and online gaming technology, primarily not to rely on suppliers. Similarly, William Hill, a bookmaker company located in the United Kingdom, was focused on backward integration, and thus, acquired Grand Parade, a software development company, in 2016.

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Hub88 selected by Pragmatic Play for exclusive early launch of Medusa’s Stone

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Hub88 selected by Pragmatic Play for exclusive early launch of Medusa’s Stone
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Hub88 has been chosen as the first-to-market partner for Pragmatic Play’s latest release Medusa’s Stone, demonstrating its position as a trusted aggregator.

Ahead of its network release on June 13th, Greek mythology-themed slot Medusa’s Stone will be made available exclusively for a two-week period from May 30th to Hub88’s operator partners.

The high-volatility slot includes free spins, super free spins, a Medusa Spin mechanic that can see character symbols on the three centre reels randomly turn into Wilds, and an attractive x7,000 max win. Hub88’s customers will be able to reward their players with a sneak peek at the highly sought-after title, which features a unique 3x4x4x4x3 grid layout and highly detailed characters.

By entrusting Hub88 with an early exclusive release, Pragmatic Play has ensured premium initial placement of Medusa’s Stone, while the aggregator will benefit from delivery of a popular and universally recognisable game theme from a leading supplier.

Jess Inglott, Head of Supplier Relations of Hub88, said: “We are delighted to be picked by Pragmatic Play, one of the industry’s most respected games developers, to facilitate the launch of Medusa’s Stone.

“As a result of our reputation as a trusted and industry-leading aggregator, we will now add the release to our portfolio and enable operator-partners to benefit from the interest generated by this new release.”

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Future Anthem announces personalisation AI collaboration with Bede Gaming

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Future Anthem announces personalisation AI collaboration with Bede Gaming
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Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.

The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.

Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.

Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.

The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.

Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.

“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”

Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.

“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”

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Nolimit City Brings 90s TV Back to Life with their Latest Release: Loner

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Nolimit City Brings 90s TV Back to Life with their Latest Release; Loner.
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Nolimit City takes fans away from the twisted plastic reality of its latest and highly anticipated slot, Kenneth Must Die. The provider hasn’t fallen short of delivering exhilarating and volatile slots, from re-works of classics such as Tombstone No Mercy to haunting players as was seen in Possessed. They have now turned their focus to an alternate version of 90s infomercial television in Loner.

The slot plays on the theme of a couch potato with questionable hygiene and lazy habits. The base game has a plethora of features starting off with xBet® and Double xBet® that introduce guaranteed Monitor Scatters to the reels that can reveal xSplit®, Infectious xWays® and Max Win symbols to the reels. The Amber Wild symbol also gives the slot depth by dropping a 2×2 or 3×3 Wild Symbol that can connect symbols across the reels.

Loner takes players back in time with the three Bonus Games; Shoot Shoot Duck the popular fun fair game with a twist, Pin The Win playing on the dream of witnessing the DVD logo land in the corner of the screen and Tick Tick Boom that gives way to explosive wins in a dark way.

If that wasn’t good enough xGod™ makes its return, a fan favourite allowing for an instant max win at any time, whether in the base game or any of the three bonuses.

Alongside xGod™, loner brings the return of the hyper-popular Nolimit City feature, GOD MODE! Introduced in Nine To Five and doubled down in BRICK SNAKE 2000, it proved to be a massive hit amongst all types of players.

God Mode can be triggered as a Bonus Buy feature where Monitor Symbols reveal M A X Symbols that will instantly award a whopping maximum payout of 14,999x times the base bet. Loner is rated as ‘Extremely’ Volatile as the bonus is a high-risk, high-reward gamble that players have come to expect from the provider and will no doubt produce plenty of max wins!

Per Lindheimer, Head of Product at Nolimit City, said: “We’ve all been couch potatoes at some point in our lives – alone, bored and lazy. That’s exactly what Loner is based on, obviously with a unique Nolimit twist. It brings back 90s memories with its infomercial theme and unique sound bites. Not to mention the bonus games that really pack a punch and are sure to bring back some nostalgia!“

‘Loner’ will be available to all Nolimit City partners on May 21st, 2024.

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

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