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The Spanish company Triple Cherry signs an international agreement with the American company I-Create

George Miller

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The Spanish company Triple Cherry signs an international agreement with the American company I-Create
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Triple Cherry, the spanish slots developer studio, has signed a strategic licensing agreement with the important american company i-Create International, which will allow the game studio creating amazing video slots from the great designs of the US company which is very popular in the licensing world.

i-Create has a long and proven experience in this market, the brand has been licensing and distributing its original, fashionable, colorful and fun content since 1996. The company had the pleasure of collaborating with famous operators such as AT&T, Virgin or T-Mobile, among many others known internationally.

The use of this license will allow the Spanish developer to choose from hundreds of graphics to start the creation of new fantastic games since i-Create has one of the largest library of digital assets which is completely owned and Copyrighted.

This innovative project makes Triple Cherry offering a portfolio of a great variety of themes and to keep growing. In addition to this, it should be added that the company is currently immersed in an investment round that will open the doors to growth in the Asian market!

The team is very excited with this new project and Juan Antonio Galindo, CEO & Co-Founder of Triple Cherry, wanted to say some words: “W​ e are very happy to start this project with i-Create. They have a huge and excellent catalogue of graphics that will allow us to innovate our product. We hope that this agreement will be very fruitful and that we can continue to grow together​ !”.

Jon Fatelevich, Licensing Advisor of Triple Cherry added: “​I am very happy about the signing of this contract, I truly believe that the partnership between Triple Cherry and I-Create is a great deal for both parties. I-create is one of the most prestigious licenses that best suits our company and increases Triple Cherry’s potential to continue our international expansion. With this agreement our clients, the online casinos, will receive an exclusive product that they will not be able to find in the competition and this will give us a great added value and differential”.

Steve Campanella, CEO & Founder of i-Create International, also wanted to share his enthusiasm for this collaboration: “​We are so delighted to partner with Triple Cherry by having our unique characters and branded digital assets come to life. Over the last two years we have been eager to enter into the casino game development industry with a talented, creative, broadly distributed and intelligent partner. We have now found that perfect partnership between i-Create and Triple Cherry and cannot wait to see the success it brings to everyone involved. This is an exciting time for i-Create”​.

Gambling in the USA

Gaming Americas Weekly Roundup – January 11-17

Niji Narayan

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Online casino content provider Pragmatic Play has expanded its presence in Latin America through the launch of its slots and live casino products with Boldt’s Bplay brands in Argentina and Paraguay. Players registered at Bplay.com.ar and Bplay.com.py, are now able to enjoy leading slot titles such as Wolf Gold and Sweet Bonanza, as well as all Live Casino offering including its latest Game Show release – Mega Wheel.

Boyd Gaming Corporation has announced that it awarded more than $145,000 to non-profit organisations across the country in the Company’s annual holiday competition “Wreaths of Hope.” More than 135 non-profit organisations participated in the 2020 competition, decorating wreaths that were displayed online and at Boyd Gaming properties nationwide. Winners were decided directly by Boyd Gaming customers, who were invited to vote for their favourite charities online and in-person at select participating properties.

Partnerships

Shift4 Payments and Sightline Payments have entered into a strategic partnership to power online gaming and sports betting for casinos and sports venues. This partnership between the two leading fintech companies will deliver a seamless payment experience for patrons of hospitality, online/mobile gaming, on-premise gaming and sports betting venues. Sightline’s online/mobile gaming and betting solutions complement Shift4’s end-to-end payments offering to deliver an all-inclusive payment ecosystem for casinos, sports venues and other hospitality businesses.

BetRivers.com has entered into an exclusive content deal with former NBA coach George Karl. The new partnership makes George Karl an exclusive sports betting endorser of the BetRivers brand. Coach Karl will serve as the company’s brand ambassador and spokesperson and will be engaged in great upcoming promotions and events on BetRivers platforms.

Global esports organisation Gen.G has partnered with McDonald’s Southern California franchisees to organise a series of esports initiatives focused around Los Angeles, San Diego and Palm Springs. Specific events will include a multi-week play-in tournament for employees only and a three-day NBA 2K21 All-Star tournament to determine the best young players in Southern California.

Scientific Games Corporation has extended its existing seven-year instant games and hybrid lottery games contracts with Loto-Québec through 31 January 2022. Scientific Games is a trusted supplier to Loto-Québec for more than five decades, recently celebrating the Lottery’s 50th Anniversary and employing generations of workers from the east Montreal area of Québec. Scientific Games, creates and produces games for Loto-Québec and four Canadian provincial lotteries from its Montreal, Quebec manufacturing facility.

Appointment

Gaming and Leisure Properties Inc. has promoted Steven Ladany to the role of senior vice president and chief development officer. In his new role, Steven will lead the Company’s ongoing merger, acquisition and development efforts. Steven joined GLPI in September 2014 as Vice President, Finance and served in that role until March 2019, when he was promoted to Senior Vice President, Finance.

Compliance

Churchill Downs has secured approval for sports betting in Tennessee. Churchill Downs drew approval from the Tennessee Lottery’s Sports Wagering Committee, joining FanDuel, BetMGM, DraftKings and Tennessee Action 24/7. Churchill Downs’ sportsbook, BetAmerica, is rebranding as TwinSpires. BetAmerica is live in New Jersey, Pennsylvania and Indiana.

Australian operator PlayUp has expanded its footprint across the US by acquiring a sports betting license in New Jersey. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. To gain the license, PlayUp entered into a multi-year deal with FR Park Racing (FRP) which is the sports wagering certificate holder and operator of the Freehold Racetrack. FRP is owned by Pennwood Racing, and the ultimate 50/50 partners of Pennwood are Greenwood Racing, Penn National Gaming, and Parx Casino.

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Conferences in Europe

Play’n GO to sponsor several panels at the European Gaming and Gaming Americas Quarterly Meetups in 2021

Zoltan Tundik

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Leading supplier for slot gaming in the casino industry all virtual quarterly meetups by Hipther Agency through 2021

We are excited to announce the support of Play’n GO as panel sponsor for multiple discussions all through the 8 quarterly meetups our team is hosting in 2021.

Based on several surveys and feedback, the team at Hipther Agency has made the necessary steps to support the gaming industry’s informational needs all through the year.

Starting from 2021 you can tune in on quality discussions and meet up with the top names from the EU/EEA/CIS and Balkans via the European Gaming Quarterly Meetups, or with the North and Latin American gaming industry via the Gaming Americas Quarterly Meetups.

The aim of the quarterly virtual meetups is to increase the access to quality information, but also provide an excellent opportunity to participate in engaging discussions between the industry stakeholders.

It did not take long until the industry reacted and we are also eager to reveal that both Q1 Meetups already have +1000 registrations and each confirmed a lineup of +40 industry experts.

The Q1 Meetups will take place on the following dates:

Each meetup features several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

As mentioned above, Play’n GO is supporting the Quarterly Meetups as Panel Sponsor in multiple panels, and here are few things you should know about them:

Play’n GO are a leading supplier for slot gaming in the casino industry. One of the first suppliers to recognise and utilise the potential of mobile slot gaming, their innovation has revolutionised the industry and led Play’n GO to the forefront of the casino supplier market. Since its inception Play’n GO have curated a portfolio of award-winning games developed and tailored for compatibility with all devices and operating systems. In addition to this, they also provide back-end services and solutions to ensure operators are equipped to provide the ultimate gaming experience; this includes their casino platform and their server-based gaming solution, OMNY.

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

To receive constant updates, subscribe here: http://eepurl.com/hfyZxf

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Gambling in the USA

IGT and the Plaza Hotel & Casino Celebrate Life-Changing Jackpots with Las Vegas’ Exclusive Wheel of Fortune® Slots Zone

Zoltan Tundik

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Downtown Las Vegas casino unveils dynamic space dedicated to the most famous slots game of all time

International Game Technology PLC (“IGT”) (NYSE:IGT) and the Plaza Hotel & Casino announced today the debut of the Wheel of Fortune® Slots Zone, a dynamic, branded space within the Plaza Casino in Downtown Las Vegas that is dedicated exclusively to legendary Wheel of Fortune slots games.

The vibrantly themed Wheel of Fortune Slots Zone covers more than 2,900 square feet and is conveniently located in the heart of the Plaza Casino’s gaming floor. The space is home to more than 40 IGT Wheel of Fortune slots games, including both new and classic themes in mechanical reel and video reel formats. Accessible to all Plaza Casino guests, the Wheel of Fortune Slots Zone is the ideal destination for players seeking the most famous slots theme of all time and their chance to activate the iconic, multi-color Wheel of Fortune wheel and holler “Come on Big Money!” while taking in signature “WHEEL-OF-FORTUNE!” celebrations.

“When Plaza Casino guests enter our new Wheel of Fortune Slots Zone, it is immediately apparent that they’re in Las Vegas’ epicenter of Wheel of Fortune slots fun,” said Casey P. Adras, the Plaza Hotel & Casino Director of Slot Operations. “We’ve collaborated with IGT to create a compelling space that delivers an exceptional guest experience, features the most in-demand Wheel of Fortune games and embodies the jackpot-paying legacy of the iconic slots brand.”

“In creating Las Vegas’ exclusive Wheel of Fortune Slots Zone, the Plaza Casino harnessed the excitement, appeal and familiarity of IGT’s Wheel of Fortune slots brand to create a venue that players will quickly associate with world-class casino entertainment and life-changing jackpots,” said Nick Khin, IGT Chief Operating Officer, Gaming. “We look forward to ongoing collaboration with our customers at Plaza Casino to ensure that they maximize the performance of this new space through IGT’s latest Wheel of Fortune slots games and casino technologies.”

“The Wheel of Fortune Slots Zone at the Plaza Casino in Downtown Las Vegas captures the excitement of the most acclaimed slot theme of all time on an unprecedented scale,” said Suzanne Prete, Sony Pictures Television SVP Global Licensing & Brand Management. “For decades IGT’s Wheel of Fortune Slots has set the gaming industry standard for life-changing jackpots and there is no better place for this type of winning mecca than Las Vegas, the world’s most iconic gaming destination.”

Wheel of Fortune slots is the most successful slots theme of all time. Since the game’s 1996 debut, IGT has made more than 250 variations of the player-favorite slots theme and distributed them in countries around the world. Wheel of Fortune slots have minted more than 1,000 millionaires, totaling well over $3 billion in jackpot payouts, and have earned dozens of accolades on the merit of attributes ranging from innovation to player affinity.

For more information, visit IGT.com, or go to Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt.

 

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