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Gaming Innovation Group to expand partnership with K.A.K. DOO with online and retail sportsbook deal

George Miller

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GIG adds responsible gaming features to its real-time data platform, GiG Data
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Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with existing
casino client K.A.K. DOO Skopje, hospitality, tourism and services company (K.A.K.) for the provision of GiG’s sportsbook, including online, over the counter (OTC), omnichannel and on premise sport solution to launch both their digital and land-based sports betting operation in the regulated North Macedonian market.

K.A.K. and Gaming Innovation Group signed a long-term agreement in September this year for the provision of GiG’s platform, frontend solution and managed services to power K.A.K.’s digital casino transformation. Today’s additional agreement follows K.A.K. ‘s decision to enter into Macedonia’s growing sports betting market under their own license, allowing up to an initial 25 physical sites across the country as well as online operations.

Gaming Innovation Group will provide K.A.K. with its end-to-end sportsbook, delivering an online offering as well as a physical offering through GiG’s over the counter, omnichannel retail solution. Through GiG’s partnership with Betgenius, end-to-end live data, trading and risk management services will also be delivered as part of the agreement. This allows K.A.K. to offer its customers official sports betting content from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.

The agreement is based on a combined fixed fee and revenue share structure.The sports offering is expected to go-live in Q2, 2021, and is expected to make a positive contribution to GiG’s revenues from H2 2021 onwards.

Ognjan Cigovski, Chief Executive Officer of  K.A.K. DOO Skopje says: “Our recent decision to expand into both the retail and online sportsbook market was a natural step for us, building on our successful land-based casino activities and we see it as a very exciting proposition. We can now offer our customers a full suite of products across multiple locations as well as online. We are excited to partner with GiG on this venture who’s product and service offering were a great fit for what we want to achieve in the local Sportsbook space”

Richard Brown, Chief Executive Officer of GiG says, “I am very pleased to expand our partnership with K.A.K, they have secured a local sports betting license and have exciting growth plans which are highly complementary to their existing premier retail casino presence in the country. By adding our online and OTC sportsbook technology offering to the online casino also powered by GiG, K.A.K’s end users will have a seamless end-to-end experience. We are very much looking forward to working with them to deliver a great product to the local market.”

Balkans

Scientific Games Impacting Full Development of Lottery Instant Game Entertainment in Europe

Niji Narayan

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Scientific Games Impacting Full Development of Lottery Instant Game Entertainment in Europe
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Scientific Games Corporation has announced that its efforts to guide full development of the instant product category in European markets are making an impact.

The Company received a new three-year contract from Lutrija Bosne i Hercegovine (Lottery), which experienced a 41% increase in instant game retail sales since the collaboration began in 2016. Through forward planning and effective execution of their game plans, many of Scientific Games’ 55 lottery customers in Europe are continuing to register higher than ever sales of instant games despite the challenges of the pandemic.

“We are still in the early phase of our partnership and have already produced tremendous results by applying Scientific Games’ best practices to continuously refine and improve key areas of our instant games. Our plans are to fully develop this product category which was relatively untapped until we began working together,” Edhem Pašukan, Director of Lutrija Bosne i Hercegovine, said.

Scientific Games teams collaborated with the Lottery to maximise the revenue potential of its instant games, restructuring prize packages and the entire game portfolio, and creating new game concepts. One of the favourites among players in Bosnia is Jackpot, a higher price point game with a key symbol match for the main game and three bonus games with 50KM, 100KM or 500KM prizes.

“We congratulate Lutrija Bosne i Hercegovine on its vision and the growth achieved thus far, and we are honored to help guide them toward a fully developed instant product category. As we continue our work with European lotteries to share best practices on game design, portfolio management, logistics and retailer services, Lutrija Bosne i Hercegovine is a great example of the results that can be achieved by partnering with Scientific Games,” John Schulz, Senior VP of Instant Products for Scientific Games, said.

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Balkans

SPORTRADAR AGREES MoU WITH BULGARIA’S NATIONAL POLICE TO PROTECT INTEGRITY IN SPORT

George Miller

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SPORTRADAR AGREES MoU WITH BULGARIA’S NATIONAL POLICE TO PROTECT INTEGRITY IN SPORT
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Sportradar, a world-leading supplier of sports integrity solutions, has today signed an MoU with the General Directorate National Police of Bulgaria, creating a strategic partnership to protect and maintain the integrity of sports in the country.

Sportradar Integrity Services has formal working relationships with police and law enforcement agencies across various European countries, including Europol, Austrian and French Federal Police and Spain’s Guardia Civil, amongst others. With today’s agreement, the safeguards around Bulgarian sport are further strengthened.

The collaboration will see the two organisations exchange information, documentation and analysis relating to sporting integrity matters. The aim is to work together to establish best practice for tackling fraud investigations, match-fixing and countering corruption within sports and betting. Furthermore, the General Directorate National Police of Bulgaria and Sportradar will now start to explore other opportunities for joint projects they can collaborate and support each other on.

Andreas Krannich, Managing Director Integrity Services at Sportradar said: “Maintaining the integrity of global sport is our number one priority, and partnerships like this one will help us reduce the threat of betting related corruption.

“Our objective is to establish effective communication channels with the General Directorate National Police in order to swiftly identify and resolve integrity issues facing sport in Bulgaria.”

Chief Commissioner Nikolay Hadzhiev, Director of General Directorate National Police, said: “The Memorandum of Understanding between the General Directorate National Police and Sportradar will contribute to the improvement of cooperation in the field of protection and safeguarding of integrity in sport and sports betting. Bulgarian sport is in a safer position as a result of this cooperation.”

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Balkans

EGT Interactive Partners with Pinnbet

Niji Narayan

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EGT Interactive Partners with Pinnbet
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EGT Interactive has expanded its presence on the Serbian iGaming market through a partnership with the local operator Pinnbet.

The partnership will see EGT Interactive’s uniquely themed portfolio with high quality executed video slots, including the hugely popular Almighty Ramses II, Ancient Dynasty, Circus Brilliant, Lucky Hot, Shining Crown and more, added to Pinnbet’s leading offering.

“This deal with a leading operator as Pinnbet will see us expand our reach even further across the Serbian iGaming market. We are excited to provide our vast portfolio of content and look forward to a successful partnership,” Todor Zahariev, Managing Director of EGT Interactive, said.

“We are very happy for the partnership. We expect that together we will make great results on the Serbian market where EGT games are very popular,” Bojana Baskalo, CEO of Pinnbet, said.

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