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Strong Newcomer among Casino Affiliates – Casino Horse



Photo by Jarosław Kwoczała on Unsplash
Reading Time: 5 minutes


Established in 2020, Casino Horse, a casino affiliate website, joined the thriving iGaming industry with a clear goal- to bring more value to players from all over the world. Providing honest and thorough reviews on the best online casinos, informing punters on the most rewarding bonuses and newest games, are just some of the main tasks of the hard-working team.

Motivated to become a must-visit destination, this rapidly growing community is eager to conquer the international audience. With an excellent assortment of UK casinos, and plenty of suggestions for consumers from South Africa, Canada, New Zealand, and all over the globe- the platform covers it all.

Thanks to the simple and intuitive design, visitors can find the desired information in a matter of seconds. On top of that, there’s a possibility to open an account and save the preferences. Created from players by players, the page offers the finest tailored experience and plenty of insightful data.

After all, the majestic animal found in the site’s name holds the reputation of man’s most loyal companion in battles. It symbolizes power, independence, freedom, nobleness, endurance, confidence, triumph, heroism, and competition- the exact same set of qualities and virtues the team behind Casino Horse possesses.

What Differs Casino Horse from the Competitors? 

Gathering a team of enthusiastic and dedicated developers, writers, and editors, this platform works passionately, day and night, to provide honest, and independent first-hand information.

Wanting to build the reputation of a trustworthy go-to platform, Casino Horse approaches every review with the same level of attention. Uncovering layer by layer, digging deep to find as much relevant information as possible, analyzing and comparing- those are just some of the phases of exploring new games, bonuses, and casinos.

Being up to date is essential in this industry, and this forward-thinking community knows that. Gambling laws and regulations, as well as the Terms and Conditions of casinos, are susceptible to change- and this team keeps all eyes wide open for every single update and modification.

Aside from delivering detailed and informative reports, this affiliate website provides players the opportunity to customize their experience.

How so?

By opening an account on this website, they have the chance to create a list of their favorite brands and enjoy a fully personalized experience.

To open an account, one should only fill in a simple form. A couple of basic data are needed- full name, user name, and e-mail address and that’s it. Once this step is completed, the next thing that comes is the favorite list.

Even though joyful words like “fun, entertainment, rewards, winnings, bonuses”, are the first ones that come to a player’s mind when talking about gambling, there’s much more than that. The seasoned visitors are already familiar with how everything works, and have a precise routine on how to approach new casinos, but what happens with those who are just getting started?

There is so much information to process, and so many steps to take before you can be sure that you’ve found a casino that fits your demands. And that’s where the convenient favorite list steps in.

This practical and useful tool enables you to design a personalized list of casinos you have visited. Having in mind that a decent number of them allow you to play in demo mode, you will be able to have a couple of rounds and evaluate whether you like it or not.

Based on that, you will rate and rank every single betting facility, and as a result, you will end up with your very own list of must-visit and best-to-be-avoided destinations.

What Can Players Find on Casino Horse?

Though the platform is a relatively new name in the industry, it has a well-structured concept and a great idea of how a dedicated website that reviews gambling facilities should look like.

Entering this specialized platform, a visitor will encounter four main categories– casinos, bonuses, slots, and news. Each of them is filled with plenty of insightful information. Of course, as the platform grows and gradually expands, new components will be added.

Here are the main highlights from each of the categories:


In this section, punters have a couple of options- online casinos, casino reviews, new casinos, mobile casinos, and casinos by country. With these practical categorizations, a visitor can find the desired information almost instantly.

When writing casino reviews, the team analyzes all the key aspects of a betting shop, thoroughly exploring every single corner of it. Those are games and provider selection, bonuses and VIP scheme, banking policy, customer support, and mobile optimization.

Getting in touch with the support department, having a couple of rounds on several slot games, inspecting Terms and Conditions- that’s how the journey to an insightful casino review looks like.

In case some data is missing, the team always informs players that they should be extra careful. If the wagering requirements are too high, or too many countries are restricted, in case fees are charged- be sure that you will be informed.


This section encompasses casino bonuses, bonus reviews, welcome bonuses, no deposit bonuses, free spins bonuses, and reload bonuses. As we all know, these incentives are not always what they may seem to be on the fancy surface, which is why each punter needs to investigate a bit before claiming them.

Learning how to recognize a good one and differ noteworthy deals from scams- that’s what Casino Horse will show you how it’s done. How to claim a bonus, why is it important to look for min deposit, win and cash-out limits, what does a game contribution mean- all the answers are found right there.


Casino slots, slot reviews, Halloween slots, video slots, and new slots- these are the subsections. Each of the components of a game is thoroughly described- theme, game mechanics, features, payout table, and RTP.

There’s also an option to filter the slots by game providers, RTP, paylines, reels x rows, and Jackpot. Speaking of content providers, the platform hosts the finest achievements by NetEnt, Microgaming, Nolimit City, Playtech, Yggdrasil, Endorphina, and Tom Horn Gaming, with more to be added.

At the time being, slots are the only ones displayed, simply because they are the most popular and most played. But, table and live dealer games will also get their dedicated space where they will be able to find out all there is about their favorite card and dice games.


How to start gambling online? Is there a way to beat wagering requirements? Is it possible to cheat on slot machines?

Those all-time popular whats, whys, and how-tos will simply never get old. No matter how many articles are already written, there’s always room for more new opinions and perspectives. And the team behind Casino Horse wanted to give players their two cents on these hot topics.

Why is Casino Horse a Must-Visit Destination for Players Worldwide?

After you finish exploring the above-mentioned sections, scroll down to the bottom of the website. You will spot a couple of links that lead to GamCare,, and GamStop. This indicates that the platform puts special focus on player’s safety and protection, pointing out the huge importance of staying responsible.

Aside from providing a plethora of information on where to find the heftiest bonuses, which are the most popular slots, how to beat wagering requirements, which casino has the best cashout limits, this team promotes responsible gambling.

Only when all participants, operators, and players, act responsibly, the industry can thrive, leaving all sides satisfied. And Casino Horse’s mission, as an affiliate website, is to make sure things remain like that all the time, and coexist in perfect harmony. Knowing the immense power of true information, the team will keep on bringing more value to clients all the time, by introducing them to “best casino websites rated by real players”.

Be informed and gamble responsibly!


Latest News

iSoftBet goes live with Eyas Gaming



Reading Time: 2 minutes


iSoftBet, part of IGT PlayDigital, has established a partnership with experienced operator Eyas, to provide the brand with its high-quality gaming services and products.

The agreement will see several of iSoftBet’s high-quality titles and third-party gaming content go live across Eyas’ network, allowing its customers to enjoy some of the most engaging gaming experiences on the market.

Founded in 2020 by a group of iGaming industry veterans, Eyas is a UK-facing operator with a well-rounded team comprising of IT development, marketing, and customer operations, backed by the Gauselmann Group – Germany’s leading land-based slots manufacturer and arcade operator.

The deal further reinforces the impressive commercial success that iSoftBet has experienced in recent months, having established deals with experienced operators Lowen Play, Alphabet and Casino Interlaken.

Lars Kollind, Head of Business Development at iSoftBet, said: “Off the back of this comprehensive partnership, Eyas’ customers are finally able enjoy our impressive proprietary games selection and third-party offering.

“Our pioneering games will now feature across Eyas’ sites – including Merkur Slots and Merkur Casino in the UK – and reach new audiences, helping us on our mission to further awareness about our multifaceted portfolio.”

Jack Anthony, Head of Product at Eyas, said: “We are thrilled with the deal that has been established, allowing us to offer iSoftBet’s high-quality slot titles across our various sites.

“We expect our customers to take full advantage of the brand’s efficient aggregation platform, which provides a vast selection of gaming products from a range of the industry’s leading suppliers.”

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Reading Time: 2 minutes


New from skill-based arcade games pioneer Green Jade Games comes Tap Tap Splat, a cartoon whack-a-mole style game that allows players to bet on their splatting skills.
Tap Tap Splat invites players to choose a wager amount, then whack as many jelly monsters that pop up randomly on their screen as possible in one minute. Players tap on the targets to gain points and payouts, while avoiding the bombs that will deduct points if they’re detonated.

It’s the latest addition to the Green Jade lobby, which includes a suite of state-of-the art skill-based gambling games like Jade Puzzle, Casino Blocks, Cash Quiz, Cash Smash, Galaxy Wing and Speedy Candy.
The Arcade Lobby offers many different genres of games, from Brick Breaker, to Puzzle, and from Hyper Casual to First Person Shooter. Players can also take advantage of special promotions and track their progress on leaderboards.

Green Jade has spent years researching, developing and building this brand-new vertical in the igaming space. Arcade games offer the same volatility, prize range and hit frequency as slots, but with a completely different interactivity and reward sensation.
Green Jade believes arcade games help operators grow their audience through the acquisition of players who wouldn’t have previously been interested in sports betting or slots, generating increased revenues and more loyal players.

Mark Taffler, Chief Commercial Officer at Green Jade Games said: “Tap Tap Splat says it all really. It’s inspired by end-of-the pier whack-a-mole games, but with a gambling element. Over the past 12 months, we’ve seen a huge growth in the audience for skill-based arcade and we believe that will continue for the foreseeable future. Tap Tap Splat is a great addition to our ever-growing lobby of games. Not just that but it’s a great addition to any Casino’s Lobby.  It stands up vs any slots out there today“

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Flexion targets TikTok influencers to give game developers a reliable low-cost return on user acquisition



Flexion targets TikTok influencers to give game developers a reliable low-cost return on user acquisition
Reading Time: 3 minutes


Flexion Mobile’s influencer marketing agency Audiencly is metamorphosing many of its 6000-7000 top influencers on to TikTok using a disruptive service from Liteup Media.

The recently launched cost per install (CPI) service offers game developers a way to target users on TikTok and works in a similar way to automated ad buying. TikTok is currently the fastest growing social media platform and, importantly for game developers, the best for reaching Gen Z (zoomers) — 10 to 25-year-olds, the biggest audience for many game categories.

TikTok is predicted to reach 1.5 billion monthly users by the end of the year. Over half of them will be zoomers. TikTok is the most engaging social media platform, with an average user session of 10.85 minutes. It is inherently viral which means that even accounts with only a small number of followers can trigger millions of views for the right video.

“TikTok has the potential to reach a whole new generation of game players,” says Adrian Kotowski, CEO of Audiencly, “so it’s vital for developers to include influencers on the platform in their marketing mix. By offering our carefully curated group of content creators the chance to add TikTok to their output, we’re giving our clients instant access to this channel. They retain the same tried and trusted influencer personalities but with Liteup they reach out direct to the TikTok generation.”

Disruptive influencer tech

Liteup automatically connects developers with influencers through its mobile app in a way that precisely matches target audiences. To date, Liteup has focused on micro influencers but there is no limit on the size of an influencer’s audience. This means nano-influencers can sign up, but so can Audiencly’s much higher profile personalities.

The influencers include details of their TikTok followers and the type of content they create when they sign up with Liteup, allowing developers to precisely target the audiences they need to reach. The app-based service tracks influencer followers and advertisers are only charged when a new user installs a game. This allows developers to control spend and performance in the same way as they can with other forms of user acquisition.

Audiencly is wholly owned by Flexion Mobile, a company whose core business is taking Android games and giving them an additional audience and revenue on the alternative app stores. Flexion has just completed a US$500,000 investment in Liteup Media, taking a 20% stake in the company. This is testament to how important Flexion believes TikTok influencers are in game user acquisition.

“Expanding our service for game developers is a major goal for Flexion,” says CEO Jens Lauritzson. “Advertising is no longer enough to raise the profile of a game and influencer marketing is becoming ever more attractive for user acquisition. Liteup’s disruptive service combined with Audiencly’s expertise in influencers is exciting because it fills a need that no-one else is really addressing.”

Investment improves Liteup

For Liteup, the Flexion investment and Audiencly tie-up have significant advantages.
“Flexion’s investment has allowed us to accelerate development significantly,” says Aaron Baker, Liteup’s CEO. “In a matter of months, it has taken us from a minimum viable product to a feature-rich creator app with improved UI/UX, analytics, and an in-app content system. This makes it incredibly easy for influencers and creators to come on board.”

The fragmentation of the market is a big problem for game developers wishing to use influencers as part of their user acquisition mix. By coming together with Liteup, Audiencly is now able to offer access to a broad spectrum of influencers across a number of social media platforms.“

We’re starting to consolidate influencer marketing for games,” says Adrian Kotowski, “allowing UA experts to reach a range of influencer types through a single point of contact. Developers need a reliable return on investment from performance marketing and, with influencers, that’s exactly what we are able to give them.”

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