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New BIT Study Recommends Greater Flexibility in Setting Deposit Limits

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New BIT Study Recommends Greater Flexibility in Setting Deposit Limits
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Behavioural Insights Team (BIT) has published the findings of its latest study on deposit limit settings.

The study, commissioned by GambleAware, tested different deposit limit settings for Bet365 customers. This saw a number of the operator’s customers, that had not yet set a deposit limit, sent prompts reminding them to set limits on their spending.

The 1731 customers that followed the prompt were then shown three different versions of the deposit limit page. Of this number, 604 customers were directed to Bet365’s standard page, with a dropdown menu allowing them to set limits in denominations from £5 to £100,00, or to continue gambling without a limit. The second, shown to 571 customers, suggested a range of deposit limits up to £250, as well as the “no limit” option. Finally, 556 were shown a text box where they could enter any sum they chose.

This showed that those shown the operator’s standard deposit limit options tended to give themselves more leeway to spend. Median limit among those 604 customers was £14.30 per day, above the £8.30 set by those given the option to choose figure up to £250.

Players directed to the text box with no set options, meanwhile, set a median deposit limit of £7.10.

Mean limits, despite being much higher in all three groups, also followed this trend. The original deposit limit page recorded a mean limit of £1,601.10, compared with £230.81 for those given the option of up to £250.

For the players shown the text box, their mean limit came to £308.78, slightly higher than that of the customers shown options up to £250, which the BIT said was mostly due to some “outliers.”

Because of these differences, the BIT recommended that all operators present limits using the free text box format and that this format be required in the British Gambling Commission’s Licence Conditions and Codes of Practice (LCCP).

“In place of LCCP provisions we alternatively recommend that the Gambling Commission regularly updates the public regarding which operators have yet to remove high anchors from their tools,” the authors added. “This approach would not only address recent calls on the Commission to utilise reputational incentives, but also give the industry scope to demonstrate proactive progress in lieu of active regulation.”

The authors added that further study should be undertaken into deposit limit best practices.

“Much more work is needed to test robustly and independently the impacts of various facets of online gambling using randomised controlled trials in live business environments,” the Behavioural Insights Team said. “Only then will robust, independent evidence exist to inform policies, practices and procedures.”

eSports

Duke of Edinburgh’s Award Adds Esports as Skills Section Activity

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On the eve of World Esports Day (October 23), The Duke of Edinburgh’s Award (DofE) has added esports to DofE programmes.

Ruth Marvel, CEO of the DofE, said: “Esports is one of the fastest-growing activities in the UK and helps young people develop essential skills. DofE has a proud history of evolving our programmes to reflect the changing interests and needs of young people, so I’m delighted that, following a successful pilot, we’ve added esports to the DofE Skills list.

“DofE is all about helping young people develop themselves, so they have the skills and confidence to make the most of whatever life throws at them. Setting yourself challenges and mastering new skills is core to the DofE experience and esports provides a structured and safe way to do this, while also being a lot of fun.”

Queen Mary’s College in Basingstoke runs the DofE and has esports facilities. James Fraser-Murison, Head of Creative Arts, said: “It’s great to see so many young people gaming as part of a team – making friends in a physical format in a facility like this, and also creating and forging brand new friendships with people they’ve never met before. It’s fantastic that the DofE now offers esports as an option for young people. I’m sure it’s going to prove an extremely popular choice with lots of students.”

Before launching esports, the DofE conducted a pilot which revealed that playing esports helps young people develop skills such as strategic thinking, communication, leadership and teamwork while also helping to develop self-esteem and build organisational and social skills.

The British Esports Association (BEA) Head of Education, Tom Dore, praised the DofE for adopting esports into its programme.

“The BEA couldn’t be more delighted that the DofE is now recognising value of esports. Like all traditional sports, it teaches young people many life-enhancing skills. It can also lead to a whole host of exciting education and career opportunities, not just within the global esports industry, but also wider digital, creative and STEM based industries,” Mr Dore said.

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Latest News

OLDENPARK.ES ADDS ZITRO’S DIGITAL PORTFOLIO TO ITS CURRENT ONLINE GAME OFFER

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OLDENPARK.ES ADDS ZITRO’S DIGITAL PORTFOLIO TO ITS CURRENT ONLINE GAME OFFER
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Zitro Digital, Zitros’ online division, announces the launch of its digital portfolio at GOLDENPARK.es.

Introduced in 2020, Zitro Digital has an extensive library of videobingo and video slot games, including the players’ favourite games for many customers worldwide. Available in multiple languages including Spanish and English, our amazing games can be enjoyed by players from all over Spain with GoldenPark.es now offering players the chance to win from anywhere at anytime.

Victor Sánchez, Online B2C Manager of GoldenPark.es has said “Our goal at GoldenPark.es is to continuously provide new and engaging games for our customers with the aim of attracting new clients and keeping existing ones. With this in mind, we decided to add their entire collection at once to our online offering. We believe that by doing this, we have added a burst of excitement and great enjoyment for our customers.”

CEO of Zitro, Sebastian Salat says “It is a fantastic achievement to see Zitro Digital grow so strongly and truly represent the existing brand and reputation of Zitro. Our goal was to create a product as strong and successful as our land-based games and we are delighted to see that it is now becoming a reality. This agreement with GoldenPark.es has given Zitro the opportunity to expand our online footprint in Spain and allows us to further develop in the online community. I would like to take this opportunity to extend my highest level of appreciation to GoldenPark.es for their support and partnership.”

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Gaming

NVIDIA Introduces the Next Generation in Cloud Gaming

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NVIDIA announced its next-generation cloud gaming platform — delivering GeForce RTX 3080-class gaming on GeForce NOW — available exclusively in a new, high-performance membership tier.

The GeForce NOW RTX 3080 membership tier provides gamers with access to the greatest-ever generational leap in GeForce history, delivering cloud gaming’s highest resolutions and fastest frame rates, paired with the lowest latency.

Each cloud GeForce NOW SuperPOD consists of over 1000 GPUs that deliver more than 39 petaflops of graphics horsepower. Each instance is 35 teraflops of performance, nearly 3x that of an Xbox Series X.

“Gaming is enjoying a multi-decade expansion as technology continues to make new game experiences possible. There are more genres than ever. The lines between gaming, sport, art and social are increasingly blurred in video games,” Jensen Huang, founder and CEO of NVIDIA, said.

“While we continue to drive the most advanced gaming technology with GeForce RTX, we have dedicated the past decade to refining and expanding GeForce NOW cloud gaming to bring the best gaming platform to anyone with a computer. I am thrilled to announce our second-generation GeForce NOW SuperPOD — it’s a giant leap forward,” he added.

The new GeForce NOW RTX 3080 membership enables games to run at up to 1440p on PC and Mac clients, 4K HDR on NVIDIA SHIELD, and up to 120 FPS in the PC, Mac and Android apps. GeForce NOW RTX 3080 members will also have exclusive access to RTX 3080 cloud gaming rigs — slices of the SuperPOD — configured with AMD Threadripper PRO CPUs, 28GB of DDR-3200 memory and PCI-GEN4 SSDs. GeForce NOW RTX 3080 members also get the longest session lengths and the most control over persistent in-game settings of any membership tier.

Leveraging NVIDIA Adaptive Sync technology, GeForce NOW reduces system latency and syncs frames to provide the smoothest cloud gameplay, with the lowest measured end-to-end latency. While most users will experience a discernible reduction in latency, RTX 3080 members streaming at 120 FPS will observe the greatest benefits through high frame rate synchronisation. In the lowest latency mode, these members can experience total latency as low as 60ms — comparable to the latest game consoles.

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