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New BIT Study Recommends Greater Flexibility in Setting Deposit Limits

Niji Narayan

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New BIT Study Recommends Greater Flexibility in Setting Deposit Limits
Reading Time: 2 minutes

 

Behavioural Insights Team (BIT) has published the findings of its latest study on deposit limit settings.

The study, commissioned by GambleAware, tested different deposit limit settings for Bet365 customers. This saw a number of the operator’s customers, that had not yet set a deposit limit, sent prompts reminding them to set limits on their spending.

The 1731 customers that followed the prompt were then shown three different versions of the deposit limit page. Of this number, 604 customers were directed to Bet365’s standard page, with a dropdown menu allowing them to set limits in denominations from £5 to £100,00, or to continue gambling without a limit. The second, shown to 571 customers, suggested a range of deposit limits up to £250, as well as the “no limit” option. Finally, 556 were shown a text box where they could enter any sum they chose.

This showed that those shown the operator’s standard deposit limit options tended to give themselves more leeway to spend. Median limit among those 604 customers was £14.30 per day, above the £8.30 set by those given the option to choose figure up to £250.

Players directed to the text box with no set options, meanwhile, set a median deposit limit of £7.10.

Mean limits, despite being much higher in all three groups, also followed this trend. The original deposit limit page recorded a mean limit of £1,601.10, compared with £230.81 for those given the option of up to £250.

For the players shown the text box, their mean limit came to £308.78, slightly higher than that of the customers shown options up to £250, which the BIT said was mostly due to some “outliers.”

Because of these differences, the BIT recommended that all operators present limits using the free text box format and that this format be required in the British Gambling Commission’s Licence Conditions and Codes of Practice (LCCP).

“In place of LCCP provisions we alternatively recommend that the Gambling Commission regularly updates the public regarding which operators have yet to remove high anchors from their tools,” the authors added. “This approach would not only address recent calls on the Commission to utilise reputational incentives, but also give the industry scope to demonstrate proactive progress in lieu of active regulation.”

The authors added that further study should be undertaken into deposit limit best practices.

“Much more work is needed to test robustly and independently the impacts of various facets of online gambling using randomised controlled trials in live business environments,” the Behavioural Insights Team said. “Only then will robust, independent evidence exist to inform policies, practices and procedures.”

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FBM Digital Systems has a new website with 20 online casino games to try

George Miller

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FBM Digital Systems has a new website with 20 online casino games to try
Reading Time: 2 minutes

 

FBM Digital Systems has a new website with 20 online casino games to explore. The company brings the land-based expertise and reliability of the FBM brand to the online universe and presents a new “digital face”. Inside the website, players and casino managers can try the video bingo, slots and table games that the company has been developing.

At the end of last year, FBM Digital Systems guaranteed the Malta Gaming Authority license and accelerated the expansion plans for 2021. That plan includes a new website, with an improved user experience to enjoy.

The new version of the website includes a special client area that provides casino managers with exclusive details and novelties about the products developed. The visitors can try the demo version of the games, explore the specifications of each title (features, languages, supported browsers and more).

For Rui Francisco, founder and CEO at FBM, this is a very important step. “The new website of FBM Digital Systems is a remarkable point. We have a legacy of quality from FBM to deliver in this digital universe with FBMDS, and that demands a good and enjoyable experience for our clients, players and partners. This is a website that matches with the innovative and fresh vision that we have for the challenging universe of online casino gaming”, mentions Rui Francisco.

FBM Digital Systems ensures the software integration, customer support and provides marketing strategies to help casinos extracting the most of its games.

From the classics to the latest full HD products developed, the new FBM Digital Systems website presents a portfolio of 20 titles. Besides the greatest video bingos and slots hits coming from the land-based universe, the FBMDS brand presents a diverse range of table games like Blackjack, Baccarat or Banca Francesa. All of this, surpassing the technical requirements to bring new emotions to the online gaming universe.

After 20 years conquering the land-based universe, FBM decided to take a new step in the online universe. FBMDS is a brand that combined the latest technologies with a proved know-how developing games and built an engaging portfolio of products able to provide memorable gaming experiences. If you want to know more about FBMDS access www.fbm.digital.

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Tommy Gun’s Vendetta, the new video slot from Red Rake Gaming

George Miller

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Tommy Gun’s Vendetta, la nueva video slot de Red Rake Gaming
Reading Time: 2 minutes

 

The innovative online casino game provider, Red Rake Gaming, has today launched a new 6×10 reel video slot with the popular “1 million ways to win” feature, a free spins feature and three accumulators that grant access to a minigame.

This video slot transports the player to a turbulent nation after the war, where Tommy and his street gang run the city.

One of this slot game’s features is the weapon symbols (knuckle duster, knife and Tommy gun), whose purpose is to break up and transform other symbols into big wins.

Another interesting feature is the tobacco, drink and gold symbols, which add to the percentage in the panels after each spin.

When you complete the progress bar for each of these panels, the corresponding minigame is launched where the dark symbols spin and turn into tobacco, drink or gold (as applicable) and grant big wins. Multipliers of x2, x3 or x5 can also appear during this feature, increasing your win from the minigame accordingly.

If 5 or more respins link up during the regular feature then you get access to the “Free Spins Feature”. Spins with winning combinations activate the elements from the BONUS panel next to the reels. Once all of them have been activated, the free spins feature will be launched. It will initially begin with 10 free spins, and this can be increased up to a maximum of 20 free spins.

It is a slot game packed with features and a lively soundtrack that encourages you to play. Weapons, gambling, money, tobacco and alcohol all combined in one slot game, where anything goes.

Tommy Gun’s Vendetta is being released today, 22 April, although it was already released on 8 April exclusively with certain operators, and has proven very successful. This new slot game is also available on the Red Rake Gaming tournament tool, to add even more excitement.

 

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How have state lotteries embraced mobile solutions?

George Miller

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Custom Group: how state lotteries embraced mobile solutions
Reading Time: 3 minutes

 

During this year of a global pandemic, where gaming rules and habits have completely changed, Custom has recorded and developed solutions suitable to a wide range of applications, with the target to listen and support the market in the best way.

Today “digital transformation” is not a differentiating element, but the minimum essential element to be competitive: social distances and maximum attention to hygiene are the two main aspects at the base of all markets; for these reasons, mobile solutions will be the main characters for the next 6 months.

Pandemic has brought to deep changes on markets habits. Custom has promptly reacted and will continue to invest to propose the right solutions. All digital and self-service solutions saw an important acceleration.  Realities as Custom make the difference thanks to different expertises and transversal solutions given to Gaming & Betting market, to help at maximum players, workers, employees and Governments.

Despite self-service and scanning solutions big increase, Custom is registering a great interest in lotteries market for the hardware, software and services that can combine the forces: Kube II Lottery and P3 printers, which have distinguished themselves worldwide being speedy, reliable and above all extremely robust printers, combined with multi-platform terminals are increasing customer satisfaction and gaming experience. Alessandro Mastropasqua, Head of Corporate Marketing & Press Communication of Custom Group comments:  «Offering technology to support gaming, lottery & betting and to support the consumer is the goal we have always pursued». 

Covid-19 pandemic has prompted retail to evolve traditional store towards greater interaction between online and offline, the same we think is going on also in gaming, lottery and betting, between digital platforms and physical betting stores.  Custom has improved all digital solutions through Netrising, a company of Custom Group, today leader in Italy for APPS development.

Particular mention to AR (increased reality) solutions, introduced in latest ICE editions, launching additional multimedia elements not found in real life (Custom has been the first firm presenting these augmented solutions to support the hardware both online and offline modes) and to Color R-evolution through “TK306, the smallest Electro-Photographic printer for a simple and fast color layout customization”, a solution capable of “increasing graphic appeal” to enjoy a unique, special color experience. Hardware + software: the genuine extra multimedia content, included even in protected environments and existing gaming software. The real solutions for the new future: an integrated solution capable of “increasing information and content” to enjoy a unique, specialist gaming experience. Custom has improved hardware with easy-to-use technologies with the most innovative Augmented Reality Experience.

Nowadays, Augmented Reality is highly technological support from both a commercial and a corporate viewpoint. It’s a genuine tool that should be included in business strategies that increasingly have to deal with highly competitive markets such as Gaming, Lottery and Betting. Custom has developed fully customized solutions that guarantee our representatives’ unique live experiences, in-store, or through online channels; solutions to present products to clients for purchasing and as part of training or maintenance”. As ever, Custom has the ability to develop technology in-house, customizing it on the basis of client needs. It is essential to understand the technology best suited to the target and then, as a result, to choose how to overlay multimedia elements onto the real world. This way, the Group can offer a range of applications that can be used in-store or externally to customize the gaming experience as part of Gaming, Lottery and Betting. Genuine, innovative solutions to provide extra content, to present new products, to introduce specific promotions and even to interact with the services while ensuring optimized costs, continuous training and an “always-on” service. There are numerous, solid benefits linked to new solutions presented by Custom Group; the effects can be used to increase business and to create customer loyalty but also as part of promo communication, for example on social networks in Instagram Stories.

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