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Sportradar Launches New Social Media Integrity Education Service

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Sportradar Launches Exchange to Further Engage Bookmakers in Anti-Match Fixing Efforts
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PENNY DEL amongst the first organisations to provide their athletes and stakeholders with the vital skills required to protect themselves, their online accounts, and the integrity of their sport

 As use of social media amongst athletes and sporting figures continues to grow, Sportradar, a global supplier of sports integrity and education solutions, today launches its Social Media Integrity Education Service. The new program consists of a range of education tools for athletes and key sports stakeholders specifically relating to the topic of social media integrity.

Amongst the first sports organisations to sign up for the new service is the PENNY DEL, Germany’s leading ice hockey league. Through a series of bespoke webinars and workshops, the league’s clubs and their players will be provided with tutorials on the integrity risks that can arise when using social media, as well as guidance on how to protect themselves and the reputation of their clubs.  

Andrew Whittingham, Head of Education Integrity Services, Sportradar said: “The integrity and reputational risks which can arise when using social media are far-reaching. Not only can failing to act with integrity online put individual users at risk of harm, it can also pose threats to the integrity of teams or clubs, leagues or competitions, or sport as a whole.”

“We’re excited to be working closely with PENNY DEL and we commend the robust approach they’re taking to social media integrity education. By combining sessions to educate players, referees and officials simultaneously they are ensuring all participants in ice hockey understand the individual and collective responsibilities they have to maintain the highest integrity standards.”

Gernot Tripcke, General Manager at Deutsche Eishockey Liga GmbH & Co. KG, said: “We are delighted about the cooperation with Sportradar. The players of the clubs are all active on social media several times a day and naturally want to make their own accounts as professional as possible. The workshops will definitely be helpful in proceeding with the greatest possible security in the social media area. Equally, it’s about anti-manipulation, which has always been extremely important to us as a league.”

Challenges to the overall integrity of sport can come from a variety of different sources including from inappropriate online content and behaviour, the threat of inside information, match-fixing or betting corruption, and doping. Sportradar assists partners in tackling all of these issues and are the integrity partner of 80+ sports organisations from over 25 different sports including football, basketball, tennis, handball, volleyball, darts and many more.

Blockchain

The Metaverse in 2022 and Beyond

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We launched the first edition of our metaverse report in July 2021.
Then, the metaverse, NFTs, and blockchain gaming transitioned from being largely unknown concepts to ubiquitous terms on the lips of
every major brand or investor. Despite the hype somewhat cooling down in recent months—partly as a result of the global macroeconomic situation—interest in the metaverse as a natural and immersive successor to the 2D internet is still at an all-time high.
The transition from Web 2.0 to Web 3.0 will not only impact the modus operandi of (major) brands, but also the way in which consumers live, work, and experience entertainment.
The evolution of simulated, 3D worlds presents a particularly massive opportunity for brands. The transition from diffused physical spaces
and into virtual worlds provides them with a new opportunity to reach a highly condensed mass of users that is more difficult to both
approach and monetize through other forms of advertising. This transition into virtual worlds can only accelerate as the current
generations of digital natives age and as virtual experiences become more authentic. Fast-moving brands like Nike, Louis Vuitton,
Balenciaga, or technology brands like Meta—to name just a few—recognized this shifting of the tide and have already developed
metaverse strategies.
Moreover, while NFTs and blockchain games have experienced a spectacular 2021, a severe drawback in the crypto market along with
fears of a global recession have both led to public interest and coin valuations substantially waning in recent months. As a result, this
correction will likely end most of the (low effort) endeavors in these areas. Nevertheless, we remain optimistic about the future and remain
confident that the top projects will succeed.
Given how fast-moving this space still is, an elemental understanding of the building blocks and trends that surround it is essential.
Therefore, in this report, we identify and discuss the top 10 prevailing trends in the metaverse, blockchain gaming, and NFT space.
Understanding these trends (and what drives them) will help companies endemic to gaming, consumer brands, and consumers alike
to navigate the murky waters of the metaverse, along with its connection to NFTs and blockchain games. We hope you find this
report insightful and useful for shaping your strategy in 2022 and beyond.

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Armadillo Studios to release its first branded slot – The Lioness with Amanda Nunes

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Armadillo Studios to release its first branded slot - The Lioness with Amanda Nunes
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Armadillo Studios announces the upcoming release of its first branded slot, featuring the famous Brazilian MMA champion Amanda “The Lioness” Nunes. The new title will be live on August 2, 2022.

The Lioness, Armadillo Studios’ first branded title featuring the legendary Brazilian athlete Amanda Nunes, will increase the studio’s reach of new player bases and demographics.

The slot will be launched on August 2, after the title rematch with Julianna Peña on July 30 in Dallas, where Nunes is set to reconquer her title as the UFC bantamweight champion.

Amanda Nunes is an ambitious fighter who doesn’t show weakness in her matches, being one of the best ground wrestlers in MMA and going toe-to-toe with the world’s most skilled fighters.

The slot captures Amanda Nunes’ successful career by taking the players to the UFC cage. They can experience the world of MMA fighting through various interactive mechanics, a unique Fight Feature, Free Spins, a Lioness Link bonus, and a Fortune Bet mode that upgrades Nunes’ punching power.

The smooth gameplay, great soundtrack, and animations create a captivating slot showcasing a true champion with many wins under her belt.

David Stoveld, COO of Armadillo Studios, says: “As we make strides in our U.S. market expansion, we realize the importance of branded content. We are thrilled to finally be ready to release a slot centred around a true, one-of-a-kind MMA icon. The Lioness slot has really come together, and we are proud of the final game product as well as the opportunity to work alongside the legendary Amanda Nunes.”

Amanda Nunes’ global presence will significantly boost Armadillo Studios’ reach in the localized U.S. market and provide some well-needed gender balance to the casino vertical.

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Asia

Galaxy Racer appoints Syed Ibn-E-Ali as Chief Financial Officer for South-East Asia

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Galaxy Racer appoints Syed Ibn-E-Ali as Chief Financial Officer for South-East Asia
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Galaxy Racer (GXR), the transmedia powerhouse focused on esports, content creators, music and sports, has appointed Syed Ibn-E-Ali as its new Chief Financial Officer for SEA. In his new role, he will mainly focus on the growth, strategy and finances of Galaxy Racer in South-East Asia.

Joining Galaxy Racer with over 14 years of experience in financial administration and operations management, Ali brings with him a deep understanding of Software as a Service (B2B), eCommerce and the video games industry, taking on major positions across multiple regions including the USA, South Asia and APAC.

Having worked at the top level of finance at significant tech, media and gaming companies, including Rocket Internet and Streamline Media Group, Ali will be bringing his considerable experience driving media and gaming companies forward to Galaxy Racer’s operations in South-East Asia.

In his new role, Syed Ibn-E-Ali will be responsible for helping with the organisation’s expansion across the SEA region, as well as focusing on the structuring of all Galaxy Racer’s SEA offices, policy implementation and corporate governance.

With an outstanding track record of building strong business partnerships, optimising business processes and delivering strategic growth, Ali’s rich experience in accounting, auditing and finance will give Galaxy Racer an exceptional foundation for success in South-East Asia.

Syed Ibn-E-Ali, Chief Financial Officer SEA at Galaxy Racer said: “The continued growth of Galaxy Racer speaks for itself, and I’m so excited to join the team as the Chief Financial Officer for SEA, and help take the brand’s presence in the region to the next level. Entertainment, especially esports has become one of the most hyper-growth industries in Asia and is evolving at a tremendous pace. So it’s incredibly exciting for me to be with Galaxy Racer, at the very forefront of that growth.”

Mitch Esguerra, CEO SEA at Galaxy Racer commented: “It’s a pleasure to have Syed Ibn-E-Ali join us as our new Chief Financial Officer for SEA. His vast levels of experience and expertise at the top levels of the finance industry, alongside his passion for the esports and gaming industries, will be vital for us as we continue to grow in the region and build our global footprint.”

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