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OneTouch inks strategic partnership with Marsbet

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OneTouch inks strategic partnership with Marsbet
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Progressive mobile games supplier boosts global reach with latest deal

 Mobile-first games developer OneTouch has struck a deal with Marsbet in a partnership that will distribute the supplier’s offering across a range of regulated markets.

Under the agreement, OneTouch’s engaging collection of slot and table games, including recent hits Forgotten Pharaoh, MVP Hoops and Flexing Dragons, is set to launch across Marsbet’s European partnership network.

Established in 2013, the operator’s digital casino and sportsbook offering provides a thrilling range of live casino, bingo, poker, esports and sports betting options to a player base that extends through regulated markets across Europe.

The deal sees OneTouch continue to extend the reach of its diverse portfolio, following on from the comprehensive commercial agreements it has signed with Bitcasino, Slotegrator and Revolver Gaming.

Petra Maria Poola, Head of Business Development and Operations at OneTouch, said: “This agreement sees our immersive portfolio added to Marsbet’s impressive content offering, which is a fantastic step for both parties.

“The operator’s ever-growing player reach extends throughout Europe, so this collaboration allows us to continue attracting a variety of new audiences.”

Lilian Carter at Marsbet said: “We are thrilled to sign with OneTouch, the newest member of a partnership network which grows bigger by the day.

“The developer’s renowned portfolio of table and slot titles entertains players of all demographics, and we look forward to cultivating this promising commercial relationship in the period to come.” 

Compliance Updates

EGBA Welcomes Confirmation Of Frankfurt As Seat Of New EU Anti-Money Laundering Authority

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EGBA Welcomes Confirmation Of Frankfurt As Seat Of New EU Anti-Money Laundering Authority
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The European Gaming and Betting Association (EGBA), the association representing Europe’s leading gambling operators, welcomes the recent confirmation of Frankfurt as the seat of the new European Anti-Money Laundering Authority (AMLA). This agreement, reached by the EU institutions, creates a European anti-money laundering authority which will operate together with, and in addition to, the already existing national anti-money laundering (AML) authorities of the EU member states.

AMLA, which will commence operations in mid-2025 with over 400 staff members, will possess both direct and indirect supervisory powers over obligated entities, including the EU’s biggest financial institutions. With the power to intervene in cross-border cases, AMLA is expected to provide comprehensive guidance that further harmonises AML rules and their application, including creating a standardised reporting template for Suspicious Transaction Reports (STRs), which will greatly benefit various sectors, including gambling, by standardising reporting formats across EU countries.

The establishment of AMLA as a new authority is a fundamental part of the ongoing reform of the EU’s anti-money laundering framework, which is expected to be finalised and agreed by the EU institutions before the end of the current EU mandate in June 2024.

As the EU finalises the new AML legislative package, EGBA has developed industry-specific guidelines on anti-money laundering to help online gambling operators comply with the AML rules in the EU, including the upcoming EU AML Regulation. Developed collaboratively with our members, the guidelines offer a risk-based approach and include practical direction for operators in areas such as risk assessments, customer due diligence processes, suspicious transaction reporting, and record-keeping.

To ensure the effectiveness of the guidelines, EGBA members will engage in regular discussions on their implementation and are obliged to submit annual reports to EGBA summarising their progress. To promote transparency and accountability, these regular discussions and reporting will help to identify and address potential issues or areas for improvement in the guidelines and ensure they remain up to date with the latest developments. Other operators are invited to adopt the guidelines and participate in the reporting requirements.

“We welcome Frankfurt as the chosen seat of the new European Anti-Money Laundering Authority. Given the city’s position as the centre of European finance, it is a logical choice. We look forward to collaborating with AMLA to ensure the representation of the gambling sector’s voice in future EU-level AML discussions and help contribute positively to the fight against money laundering. The standardisation of STRs will really benefit gambling operators, particularly those who operate in many countries, because there are currently many different reporting formats across EU member states. By implementing our AML guidelines, operators can also already be well positioned for the EU’s incoming AML rules and play their part in raising standards across the industry.” – Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs, EGBA.

 

Source: EGBA

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Sportpass and Euroleague Basketball Announce Partnership to Deliver Next-Generation Fan Engagement and Gaming Experiences to Fans

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Euroleague Basketball to amplify its gamification portfolio with Sportpass, a subsidiary of Animoca Brands

Euroleague Basketball and Sportpass, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball’s gamification strategy. Sportpass is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in Web3 projects.

The collaboration announced today will create a Euroleague-themed gaming platform targeting the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with a number of game experiences, rewards, in-game collectibles and more.

Gamification has been one of the growth pillars of Euroleague Basketball’s digital strategy in recent seasons with 2023 seeing a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans.

“We are delighted to join forces with Web3 leaders Sportpass to expand our gamification offering,” the Marketing and Communication Senior Director for Euroleague Basketball, Alex Ferrer Kristjansson, said. “The digital ecosystem is key to expanding the Euroleague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the Euroleague in different and innovative ways.”

“Sportpass is the result of years of innovation in technology, gaming and sports, placing the fan squarely at the core of our offerings,” the Chief Executive Officer for Sportpass, Jordan Fogarty, said. “With a plethora of digital experiences including gaming, rewards and competitions, we are confident that Euroleague fans will find what they are looking for. Our collaboration with the Euroleague underscores our commitment to revolutionizing the sports entertainment landscape.”

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Online Casino Game Preferences in Latvia: A Comprehensive Study

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Latvia has a regulated online gambling market, with licenses issued by the Lotteries and Gambling Supervision Inspection of the Republic of Latvia ensuring fair and transparent gaming activities
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If you’re interested in online casino gaming, you may be curious about the preferences of players in Latvia. Latvia has a regulated online gambling market, with licenses issued by the Lotteries and Gambling Supervision Inspection of the Republic of Latvia ensuring fair and transparent gaming activities. In this article, we’ll take a closer look at the player demographics and game preferences in Latvia’s online casino market.

Latvia’s online casino market offers a variety of games, including slots, live games, and lottery games such as Bingo, Sports Lotto, Scratchcards, and Interactive Games. In addition to game variety, safety and security are important factors for Latvian players when choosing an online casino. Opting for a reputable online casino in Latvia is not just a preference; it’s a necessity. Such an informed choice guarantees that your personal and financial information remains shielded from any unwarranted scrutiny or malicious intent.

Overall, understanding the gaming preferences of players in Latvia’s online casino market can help online casino operators tailor their offerings to better meet the needs and interests of Latvian players. Let’s dive deeper into the demographics and preferences of Latvian online casino players.

Key Takeaways

  • Latvia has a regulated online gambling market, with licenses issued by the Lotteries and Gambling Supervision Inspection of the Republic of Latvia ensuring fair and transparent gaming activities.
  • Latvian players prefer a variety of online casino games, including slots, live games, and lottery games such as Bingo, Sports Lotto, Scratchcards, and Interactive Games.
  • Safety and security are important factors for Latvian players when choosing an online casino.

Overview of Online Casino Gaming in Latvia

If you’re a Latvian online casino gamer, you have a wide range of options to choose from. The country has a highly regulated online gaming market, which makes it imperative for players to choose a Latvian casino that holds a valid license. These licenses are issued by the Lotteries and Gambling Supervision Inspection of the Republic of Latvia, a regulatory body that ensures all gaming activities are conducted in a fair and transparent manner.

When it comes to online casino game preferences in Latvia, the most popular games are slots, live games, and lottery games. In addition to the popular online casino games like Sweet Bonanza and other live games, Latvians also enjoy several lottery games, aligning with Latvia’s online gaming preferences. The Latvian National Lottery, known as “Latvijas Loto,” provides a variety of lottery games such as Bingo, Sports Lotto, Scratchcards, and Interactive Games.

Latvia is often called a hub for iGaming in Europe because of its liberal gambling legislation and relatively low tax rates. This has resulted in many international online casinos entering the Latvian market, providing players with a diverse range of options to choose from. The top 10 online casinos in Latvia are ranked based on the quality of games, bonuses, and promotions, customer support, and payment options.

Overall, the Latvian online casino gaming market is highly regulated, safe, and offers a wide range of options for players to choose from. Whether you’re a fan of slots, live games, or lottery games, you’re sure to find something that suits your preferences in the Latvian online casino gaming market.

Player Demographics and Game Preferences

Latvia has a thriving online casino industry, and the country’s players have their own unique preferences when it comes to gaming. The following subsections explore the age and gender distribution of players, the most popular casino games, and preferred gaming platforms.

Age and Gender Distribution

According to a report by Statista, the majority of online casino players in Latvia are between the ages of 25 and 34, with 30% falling within this age range. The second-largest group of players are aged between 35 and 44, making up 25% of the player base. The report also notes that the gender distribution of players is relatively even, with 55% of players being male and 45% being female.

Most Popular Casino Games

Latvian players have a diverse range of casino games to choose from, but some games are more popular than others. According to Online Casino Rank, the top three most popular casino games in Latvia are:

  1. Slot machines
  2. Blackjack
  3. Roulette

Latvian players enjoy the thrill of slot machines, which offer a wide variety of themes and gameplay styles. Blackjack and roulette are also popular due to their simple rules and the potential for high payouts.

Preferred Gaming Platforms

Latvian players have a range of gaming platforms to choose from, including desktop and mobile devices. Players in Latvia prefer online casinos that offer a seamless and enjoyable gaming experience on both desktop and mobile devices. This allows players to enjoy their favorite games on the go, without sacrificing quality or functionality.

In conclusion, Latvian online casino players have their own unique preferences when it comes to gaming. These preferences are shaped by factors such as age, gender, and the availability of different gaming platforms. By understanding these preferences, online casino operators can tailor their offerings to better meet the needs of Latvian players.

 

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